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Planningfarmersmarkets
The document discusses the benefits of farmers markets and the role of planners in supporting them. It outlines how farmers markets can help accomplish planning priorities like managing sprawl, fostering community sustainability, attracting talent, and inspiring great urban design. Markets provide economic opportunities, improve health and food security, and build a sense of community. However, they also face challenges as volunteer-run organizations. The document argues planners can help markets through public participation, technical assistance, and ensuring the public interest is considered in their development.
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Planningfarmersmarkets
- 1. Farmers Markets inthe Planner’s Toolbox
- 2. Purpose • Farmers MarketRenaissance • Explore the intersections… to planning priorities role for Planners make Great Main Streets
- 3. If you rememberone thing… • Farmers Markets can be a flexible, cost-effective, self-reliant, self- propelled and fun tool to accomplish ________________ ? (fill in the blank)
- 4. Agenda • Why all theexcitement? • What are the benefits? • How can Markets be a tool for Planners? • What are the development challenges? • Planner’s role in development
- 5. Glossary or Terms • Farmers’Market • Farm Market • Public Market • Community Market
- 6. Glossary or Terms • Farmers’Market • Farm Market • Public Market • Community Market
- 7. Glossary or Terms • Farmers’Market • Farm Market • Public Market • Community Market
- 8. Glossary or Terms • Farmers’Market • Farm Market • ublic Market P • Community Market
- 9. Why all theexcitement? • Renaissance • 30+ markets operating in 2010 (12 under FMNS) • Major market developments • Continental trend
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- 12. Trends • Aging Population • Health • Convenience • Variety • Pleasure • Value/Price Conscious • Environment • Information and Awareness
- 13. Meaning • Does morereally equal better? • THAT is what goes into pet food? • Where is this spinach from? • Who picked this tomato? • How much were they paid? • Is this the best tasting cinnamon bun? • So if I spend my $ here….? • Who are my neighbours?
- 14. What are thebenefits? • Incubate new businesses • Foster a sense of community • Health & Wellness • Create great places • Connect urban and rural • Build food security and resilience • Agriculture in transition • Direct & Indirect Economic Impact
- 15. Business Incubation • Low cost/ low risk point of entry • Test idea/market • Either growing or shrinking • Move from market to storefront • Self-Employment and Supplemental income trend
- 17. Aunt Annie’s Pretzels • 1988 at a farmer's market in Pennsylvania • 900 locations • 17 countries • 1 bil pretzels served
- 18. Sense of Community • Anchorfor communities in flux • Decline in traditional institutions/ emerging institution • “Bring people together” • Social interactions: (per visit) -2 in a grocery store 1 5-20 at Farmers Market 1
- 19. • Create places for people to gather • Enable mixing of diverse ethnic, cultural, & age groups • Encourage sense of pride & volunteerism
- 20. Health & Wellness What could be there? What is there? What How to isn’t get there? there?
- 21. Great Places • New lifeto underused spaces • Reduce crime and perceived security by bringing people together • Create engaging walking environment
- 23. Urban & RuralConnections • Literally brings the country to the city • Agriculture and food awareness • Gets farmers in touch with customers • Serves both rural and urban residents
- 24. Food Security &Resilience • Sufficient, Reliable, Nutritious, Safe, Culturally Appropriate, Sustainable, Socially Just & Environmentally Sound • able to adjust, respond and adapt to stresses and opportunities – energy, climate, financial, demographic, etc…
- 25. Agriculture in Transition • Most primary agricultural producers are experiencing profitability challenges • We are high cost, high quality • Direct Marketing is an opportunity to capture a greater portion of the food dollar, get close to the customer and adapt to demands
- 26. Halifax Farmers Market accounts for50% of sales, but 90% of farm profits
- 27. Creative Food • Direct, Artisan, Differentiated • Prince Edward County • Tourism, Place-Based • Small Enterprise • Anti Wal-Mart
- 28. Economic Impact • $1.03 Bilin Direct Sales in Canada • $3.06 Bil in total economic impact Farmers Markets Canada 2009
- 29. Wealth Retention • Plugsthe bucket • Keeps dollars circulating • Develop local specialties Wealth Attraction • Tourism • Value added • Branding a Community • Investment
- 30. Are Markets adraw for Downtowns? • YES (but…) • 80% or respondents indicate that the Weekend Market is the primary reason for being Downtown • Weekday Markets are a unique draw for only 25-45% of shoppers Oregon State Extension http://smallfarms.oregonstate.edu
- 31. That all soundsgreat…. but how does this involve Planners?
- 32. Revisit the benefits • Incubate new businesses • Foster a sense of community • Health & Wellness • Create great places • Connect urban and rural • Build food security and resilience • Agriculture in transition • Direct & Indirect Economic Impact
- 33. Main Street PlanningObjectives • Managing sprawl • Community Sustainability • Talent Magnet • Welcoming newcomers • Nurturing Arts and Culture • Inspiring great urban design
- 34. Sprawl • Viable Farms= Farmland Preservation • Markets in Downtowns can be a unique attraction, be a catalyst for renewal and investment • Create Main Streets in areas without downtowns
- 35. Design as theultimate signal of human intentions cars people
- 36. Community Sustainability • Carbonemissions / Food miles • Air & Water Quality / Preserving farmland and open space • Sustainable Practices / Direct Marketing • Demonstration Projects
- 37. Talent Magnet • If alladults aged 15-99 were working (full employment), there would still be a shortage of 3.9M workers in 2022. • Talent war for trades, innovators, knowledge, investors, medical, everyone
- 38. • A Cool Cityis as important or more important than a good job. • Choose city first, then find work • Vitality, Earning, Learning Social Capital, Cost of Lifestyle, After Hours Fun, Around Town
- 39. Welcoming Newcomers • Entrepreneurshipopportunities • 24 1st gen immigrant business at Halifax Farmers Market • Opportunity to buy ethnic foods • Used to public markets in previous home • Easy opportunity to get to know the community
- 40. Nurturing Arts andCulture • Markets are home to Artists, Artisans, Potters, Musicians, Magicians and Performers. • New talent • Culture of creativity • Experience and attraction
- 41. Inspiring Great Design • Demonstrate and inspire • Few opportunities to start public spaces from scratch • Includes so many (proverbial) intersections
- 42. Why are marketseffective tools? • Cost Effective (modest investment or support) • Generate Revenue • Within municipal realm of influence • Happening on their own • Community support, organizations, volunteers and community capital • Many different angles/appeals • Good news story and photo ops • Doable!
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- 45. Easier to surfwith the wave than against it!
- 46. Challenges • Spontaneous, unplanned, emotionally driven • Low-cost to set-up, therefore trial and error • High rate of failure • Volunteer and/or vendor driven • Very lean (revenues and management)
- 47. Private/Public Interest? • Manycontradictions • Development and management falls on a few volunteers or community organization • A business or an institution? • Direct economic benefits to vendors pale in comparison to short and long term public benefits (future vendors, civic square, community development, arts space) • Levels of government are often funders, but not long term partners?
- 49. The Planner’s Rolein Public Market Development Expertise: • Public Participation • Technical assistance (parking, urban design, traffic, zoning) • Balancing the Public Interest • Inclusion in Municipal Planning processes and considerations
- 50. Review • Farmers MarketRenaissance • Explore the intersections… to planning priorities role for Planners make Great Main Streets
- 51. Question… • How do yousee Farmers Markets as a tool to accomplish ____________ ? (fill in the blank) ?
- 52. Contact info Jamey Coughlin Business Development Specialist NS Department of Agriculture 902 896 7088 coughljp@gov.ns.ca