The document summarizes survey responses from 8 people about their preferences for a music magazine. Some key findings: - 5/8 respondents were female, so the magazine will target females with content and colors that appeal to them. - 5/8 respondents were in the oldest age group, so the magazine will target a mature audience without younger-focused content like games. - 3/8 respondents preferred hip hop/R&B music, so the magazine's genre focus will be hip hop and R&B. - The majority were willing to pay £3, so the monthly magazine will offer sufficient content at that price point. - 5/8 preferred an informal tone, so the magazine will have an informal

1. Planning.

2. Survey responses; Question one: Gender?
The responses were that 3/8 people that took the
survey were male, and 5/8 were female. This helps me
produce my magazine because I will target it at
females instead of males because of the results of
question one. Therefore I will include content that
would attract a female audience rather than a male. I
will also include colours that are more likely to attract
females.

3. Survey Responses; Question two: Age?
The responses to this question were that 1/8 people
that took the survey were in keystage 3, 2/8 were in
keystage 4 and 5/8 were in keystage 5. This helps me to
produce my magazine because the majority of people
were in keystage 5, so my magazine will target a more
mature audience. Therefore I won’t include things like
games which would attract a younger audience, instead
I will include content which attracts an older audience.

4. Survey Responses; Question three: Favourite Genre?
The responses to this question were varied
because I left it as an open question so that they
people taking the survey had more choice on what
they wanted to select. From the results 2/8 people
like hiphop music, 1/8 likes Indie music, 1/8 likes
all music, 1/8 likes metal music, 1/8 likes R ‘n’ B
music, 1/8 likes pop/rock music and 1/8 likes rock
music. I have decided to group these together so
that it is easier to choose the genre for my
magazine. I have grouped hiphop with R ‘n’ B, and
metal, rock and pop. This means that my results
are that 3/8 people like hiphop/R ‘n’ B, 1/8 likes
Indie music, 1/8 likes all music and 3/8 likes
Metal/Rock/Pop. It is hard to decide which genre
to choose because there is the same number of
results for two categories. However, I have decided
to produce a hiphop/R ‘n’ B magazine because
they are very similar kinds of music so overall I
think that category got the largest vote. I will
include content that attracts an audience who are
interested in hiphop and R’n’B.

5. Survey Responses; Question four: How much are you willing to pay for a magazine?
I expected the results for this
question to vary like question three
because I also left this as an open
question. However, the results were
all between £2-£5. 5/8 of the
results had £3 included in their
answer so therefore I have decided
to pitch my magazine at about £3.
Therefore I will add a lot of content
to make it worth £3 and hopefully
this would attract people to buy it
because the main vote was £3
which suggests that is what people
are willing to pay.

6. Survey Responses; Question five: What mode of address do you prefer?
The responses for question 5 were that 3/8 people preferred
a formal mode of address and 5/8 people preferred a
informal mode of address. These results have helped me
decide what mode of address to have with my magazine
because I will choose the majority vote which is informal.
This will make the magazine more friendly and an
easy, relaxing read. Creating my magazine in an informal
manner will also fit in with the hiphop/R’n’B genre.

7. Survey Responses; Question six: How often do you buy magazines?
The responses from this question show that 1/8 people buy
magazines weekly, 3/8 buy them fortnightly and 4/8 people buy
them monthly. This will help me produce my magazine because
I have now decided that I will produce my magazine to be a
monthly issue, this means it will contain a lot of information
that will cover a month. This also means the price of £3 will be
worth paying because a lot of information will in contained so
people will believe it is worth buying.

8. Simple Font styles.
Fonts are used to attract the reader of the chosen target audience by the magazine company.
Magazines and newspapers combine serif and sans serif fonts on one page, i.e. serif fonts for body
text, sans serif for headlines or captions.
Voice
Voice Voice The Blackoak font and the
Std
engravers mt font are most
Font: Calibri Font: Blackoak Std Font: Engravers MT appealing for me. The Blackoak Std
(body) Description: The font is very Description: The font is in stands out very well and would
wide and bold. Its very modern. capitals which makes it look attract the reader because it is
Description: The bolder to the eye. It is also
very bold. The engravers mt stands
font features Effect: The font is quite hard to very easy to read.
rounded stems read because it is so wide, so
out for me too because it is very
Effect: The font isn’t very easy to read and stands out very
and corners that takes up a lot of space. However, detailed, but would attract the
are only visible in it is very bold so captures the audience very easily. The well so would also attract the
attention of the reader. edges are hard but it would reader very well.
large sizes. The
still look effective on a
font includes magazine cover.
The fonts are very similar but
characters from also very different. I think the
Latin and Greek face that the engravers mt is all in
scripts. capitals could get slightly
Effect: This font confusing on the cover of a
isn’t very magazine, yet the Blackoak Std
detailed so it is would be difficult to read
easy for the sometimes. However, both the
reader to read. It fonts are very eye-catching and I
has got soft think they would attract the
edges so isn’t correct audience for a music
too harsh on the magazine.
eye.

9. Developed font styles.
I think all of these fonts
would be good for a hiphop
Font: Arabolical 1 Font: Anonymous Clippings
magazine. They would all
Font: Airstream
attract the audience and
Description: The Description: This font Description: This font is very look very musical which fits
font is very round is all joined together wacky and would attract the in with the magazine. I think
and doesn’t have and there are no sharp audience very well. Its bold
any sharp edges. so that will add to attracting
the first font is the best
edges. This gives it a
This gives it a very soft feel. The the audience. The letters are because it is most legible out
soft feel. exclamation mark also all a different design and the of the three. It is quite curvy
gives it some backgrounds behind each which gives a nice soft feel
Effect: I think this other are also very different.
font would look
emphasis/ It is quite to the magazine, this fits in
bold s would attract with the genre and the
good on the front of Effect: I think this font
the audience. exclamation mark gives it
a would look good on the
magazine, however, i Effect: The font would front of a magazine and more emphasis which also
f there was too look good on the front would fit in with the hip hop attracts the audience. The
much writing it may of a magazine but like genre. However, the font gives a good relaxed
get a big difficult to the other font if too backgrounds behind the good mood to the magazine
read because it is much text was written letters may not fit in with
the colour of the magazine
because people want to
quite fancy. in it I think it would
become difficult to so it might end up looking relax whilst reading a
read. unprofessional. magazine and this is quite a
relaxing font.

10. Colours Schemes.
Colours: Red, Black and Colours: Blue, White and Colours: Red, Blue and
Yellow. Orange. Black.
Effect: The colours Effect: These colours Effect: The blue and red
stand out, although clash which makes them are very bright and eye-
they are quite plain. stand out from one catching so this attracts
They would keep the another. The white tones the audience. The black is
magazine looking down and breaks apart dark so is easily seen on
the fact that they clash the top of red and blue. It
professional. The red is
so still appeals to the can also be made very
quite bright so it
audience. The blue and bold which makes them
attracts the reader’s orange are very bright stand out more and
attention to look at the and eye-catching. attracts the audience
magazine. effectively.

11. Front cover.
MAGAZINE TITLE The headline of the
The masthead
cover story.
will be large
and stand out.
MAIN STORY
The main photo
Pull quotes and
will be large in
MAIN PHOTO kickers will be used
the middle with a
to advertise what
caption
else is included in the
underneath.
magazine.
The background
will remain a plain
colour so that the BAR CODE &
STORY INFORMATION
rest of the cover PRICE
stands out to the
audience.

12. Front cover.
MAGAZINE TITLE
The masthead will
be the title of the The title of the
magazine and HEADLINE main article and
placed at the top the standfirst.
of the cover.
Pull quotes and MAIN MAIN IMAGE
kickers FEATURES
explaining the OF THE
smaller articles MAGAZINE
included in the
The main
magazine.
photo featuring
the main story
with a caption
BAR CODE underneath.
& PRICE

13. Front cover.
The masthead will
take up the whole
MAGAZINE TITLE length of the
magazine.
AWARD SIGN
FOR THE
MAGAZINE
Main features apart
from the main story
will be described
FEATURES
down the left hand
OF THE
column. Coverlines
MAGAZINE
will also be included
MAIN IMAGE
with the stories.
The main image of SMALL
the magazine about The main captions
the main story will CLIPS OF
and pull quotes of
be the background THE the main story that
of the cover, MAIN would attract the
everything else on
the cover will be
STORY audience will be in
BAR CODE the bottom right
layered on top of corner.
the image. AND PRICE

14. Front Page Price &
VOICE Date
CAPTIONS
and
coverlines
Captions
and
coverlines

15. Contents page
Name of the CONTENTS TITLE
magazine and
contents.
Three small images
of articles involved
ALL THE PAGES IN in the magazine to
THE MAGAZINE IN attract readers if
ORDER AND they want to know
Only small snippets of BFIEFLY WHAT more by looking at
the stories so that it photos. Captions
draws in the audience THEY CONTAIN included
to buy the magazine to underneath them
read more. explaining what they
are and pull quotes
taken from the story
that they are about.

16. Contents page.
CONTENTS TITLE
ALL CONTENTS OF THE MAGAZINE All contents of the
magazine listed in the
correct order with pull
quotes underneath
attracting the audience
to buy the magazine to
read about them.
Two advertisements
of other main stories ANOTHER IMAGE
in the magazine with OF THE MAIN
the headline and
stand firsts. Captions
STORY Caption underneath
will also follow the the photo explaining
photo. what it is.

17. Contents page.
All contents of the
magazine will be
CONTENTS TITLE around the centre
photos in the
correct order with
some pull quotes
and captions
underneath the
information.
Additional
image of the
main article
with a caption Three small
and pull quote images of other
underneath. sub-main
articles with
captions
underneath.
More contents
of the
magazine. More contents of
the magazine.

18. Welcome to..
Voice Contents
Contents More contents
Editors
of the of the
letter
magazine magazine
Three photos giving
an insight as to who
the magazine is
containing articles
about

19. Double page spread.
ARTICLE TITLE
Including a
MAIN STORY MORE OF THE MAIN STORY
kicker to
start off the
article
MAIN STORY
PHOTO OF
THE MAIN
ARTICLE
Three additional pictures of
This will give more of the main article with
an insight as to who captions underneath.
the article is about

20. Double page spread.
Large photo linking with the
main story to capture the
The headline audience’s attention.
will be bold
to capture
the ARTICLE TITLE
audience’s
attention.
PHOTO OF THE MAIN STORY
MAIN STORY
The main article will be in
columns to make the
magazine look more
professional.

21. Double page spread. The headline across the
top banner of the page
ARTICLE TITLE
MAIN STORY
PHOTO OF THE
MAIN ARICLE
MAIN
MAIN STORY
STORY
PHOTO OF THE
MAIN ARTICLE
MAIN STORY
Two photos linking with the
A kicker will be used at the
main story to capture the
beginning of the story to capture
attention of the reader.
peoples attention more to read the
article

22. Explaining
Double Page Spread background of
who the article is
about and a basis
A kicker to start off the of the article
Introduction
article
Introducing
who the article
is about.
Another
Column of
column of
text type
text type
interview
interview
questions
questions
Interview questions and
answers about the ‘new
and upcoming artist’

23. Production Plan.
- I will take my photos in a quiet location and in a way that shows what type of
magazine it is advertising.
- The props I will use are clothing that represents a hip-hop magazine and a plain
background.
- The photos I take will be a variation of long shots and medium close ups.
- The equipment I need will be a camera and a camera stand.
- The photos will be taken on 30th December 2011.

24. Institutions.
- IPC Media produce 60 media brands which print 2/3 for women and 42%
of men. IPC media print for almost 26 million adults in the UK.
- IPC have a very diverse print and digital portfolio which focuses on three
specific audiences; men, mass market women and upmarket women.
- The men’s portfolio of magazines have a wide range of leisure brands
including: Country Life, Horse & Hound, Rugby World and Decanter, as
well as lifestyle brands including Nuts, Mousebreaker and NME.
- The mass market women's category produces famous women's weeklies
including Look, Now, Chat and Woman; TV entertainment brands
including What's on TV, TV Times and TV & Satellite Week and the
goodtoknow network.
- The women’s upmarket category also produce a wide range of fashion
brands including: Marie Claire and In Style, lifestyle brands including
woman & home and essentials and home interest brands including Ideal
Home and housetohome.

25. Pitch.
- My research and planning has shown that I will produce a hip-hop magazine
mainly targeted at girls in key stage 5 and it will be an informal magazine. It will
also be released monthly.
- I found that hip-hop magazines are quite funky and that the photos stand out
more than the text. The main article title is on the front cover and a few stand
firsts are used.
- My magazine will be successful because I will follow how a hip-hop magazine is
produced so make it look more professional.