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PLANNING FOR CHANGE
Adapted with permission from
The Start-Up of You by Reid Hoffman and Ben Casnocha
Career planning is
about being
flexibly persistent
Be persistent in driving
towards your goals, but
always be ready to adapt.

GOALS
Shape your career
plans around key
variables
Career plans should
leverage your assets,
move you towards your
aspirations, and account
for market realities.

ASSETS

ASPIRATIONS

MARKET
REALITIES
Build flexibility into
your career plan
Craft a primary Plan A, an
alternative Plan B, and a
fallback Plan Z.

PLAN A

nB
Pla
Plan Z
Plan A:
Your primary plan

PLAN A

• Identify your best strategy given what you
know now
• Focus your energy on your current path
• Make minor adjustments as you go along
Plan B:
Your alternative plan

nB
Pla

• Pivot to Plan B if you need to change your goal
or methods
• Plan for major contingencies
• Don’t worry about details right now
Plan Z:
Your fallback plan

Plan Z

• Reliable, stable—your “lifeboat”
• Mitigate risks with this backup plan
• Regroup if something goes seriously wrong
Launching your career?
Here’s what Plans A, B & Z
might look like:
• Plan A (primary): Seek
internship in creative field
• Plan B (alternative): Get
specialized training at
community college
• Plan Z (fallback): Temporary
clerical work
Moving up in your current career?
Here’s what Plans A, B & Z
might look like:
• Plan A (primary): Go back
to school
• Plan B (alternative): Seek
new responsibilities
• Plan Z (fallback): Stay in
my current position
Shifting to a new career?
Here’s what Plans A, B & Z
might look like:
• Plan A (primary): Start a
business in a new field
• Plan B (alternative): Start
a business that leverages
my experience
• Plan Z (fallback): Stay at
my current job
Plan for change, and be ready to
change your plans
No matter where you are in your career, having
Plans A, B & Z will help you adapt to changing
circumstances.

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Planning For Change

  • 1. PLANNING FOR CHANGE Adapted with permission from The Start-Up of You by Reid Hoffman and Ben Casnocha
  • 2. Career planning is about being flexibly persistent Be persistent in driving towards your goals, but always be ready to adapt. GOALS
  • 3. Shape your career plans around key variables Career plans should leverage your assets, move you towards your aspirations, and account for market realities. ASSETS ASPIRATIONS MARKET REALITIES
  • 4. Build flexibility into your career plan Craft a primary Plan A, an alternative Plan B, and a fallback Plan Z. PLAN A nB Pla Plan Z
  • 5. Plan A: Your primary plan PLAN A • Identify your best strategy given what you know now • Focus your energy on your current path • Make minor adjustments as you go along
  • 6. Plan B: Your alternative plan nB Pla • Pivot to Plan B if you need to change your goal or methods • Plan for major contingencies • Don’t worry about details right now
  • 7. Plan Z: Your fallback plan Plan Z • Reliable, stable—your “lifeboat” • Mitigate risks with this backup plan • Regroup if something goes seriously wrong
  • 8. Launching your career? Here’s what Plans A, B & Z might look like: • Plan A (primary): Seek internship in creative field • Plan B (alternative): Get specialized training at community college • Plan Z (fallback): Temporary clerical work
  • 9. Moving up in your current career? Here’s what Plans A, B & Z might look like: • Plan A (primary): Go back to school • Plan B (alternative): Seek new responsibilities • Plan Z (fallback): Stay in my current position
  • 10. Shifting to a new career? Here’s what Plans A, B & Z might look like: • Plan A (primary): Start a business in a new field • Plan B (alternative): Start a business that leverages my experience • Plan Z (fallback): Stay at my current job
  • 11. Plan for change, and be ready to change your plans No matter where you are in your career, having Plans A, B & Z will help you adapt to changing circumstances.