The speaker, Hazel Henderson, is the founder of Ethical Markets Media, LLC and the creator and co-executive Producer of its TV series. She is a world renowned futurist, evolutionary economist, a worldwide syndicated columnist, consultant on sustainable development, and author of The Axiom and Nautilus award-winning book Ethical Markets: Growing the Green Economy (2006) and eight other books. She co-edited, with Harlan Cleveland and Inge Kaul, The UN: Policy and Financing Alternatives, Elsevier Scientific, UK 1995 (US edition, 1996).

1. HAZEL HENDERSON, D.Sc.Hon., FRSA
President, Ethical Markets Media (USA and Brazil)
Author, Ethical Markets: Growing the Green Economy
Ethicalmarkets.com/EBF
Biomimicry.net
Introduction
and
Overview

2. =
FINANCE at the SERVICE
of
HUMAN DEVELOPMENT
+
EVOLUTION of ALL LIFE
on
EARTH

3. ETHICAL BIOMIMICRY FINANCE™
For 21st century “ANTHROPOCENE AGE”:
starts with Science
• Earth Systems Science, NASA 1979
• Biology, Ecology
• Geology, Hydrology, Atmospheric Chemistry
• Human Behavioral Science
• Human Brain and Endocrinology
• Anthropology, Psychology, Sociology
• Ethical Biomimicry –Innovation

5. Solar irradiation versus established
global energy resources
Solar Generation 6, EPIA 2011

7. LEADING EDGE TECHNOLOGIES MIMICKING NATURE
…The Sun
…Insect wings
…Living cell membranes
...Green plants chloroplasts
…Gravity
…Natural decay processes, fermentation
Oceans and other global processes
…Viruses
…Amino acids, Microbes
…Insect Pheromones, microbes, fungi
…Fireflies
…Plants, wild species
…Human immune system
DNA, RNA codes, viruses, bacteria
Human Intelligence, knowledge
Eye
…The Sun
…Insect wings
…Living cell membranes
...Green plants chloroplasts
…Gravity
…Natural decay processes, fermentation
Oceans and other global processes
…Viruses
…Amino acids, Microbes
…Insect Pheromones, microbes, fungi
…Fireflies
…Plants, wild species
…Human immune system
DNA, RNA codes, viruses, bacteria
Human Intelligence, knowledge
Eye
…Fusion reactors
…Solar arrays and sails
…Osmosis, Fuel Cell membranes
…Solar photovoltaic cells
…Dams, hydropower
…Biomass energy conversion
Energy: Ocean thermal, tidal and wave
generators
…”Nanotechnology,” molecular assemblers
…Protein-based catalysts, assemblers
…chemical attractants, biological pest control
…Luciferase
…GMOs, hybrids,
…Monoclonal antibodies, interferon, insulin
Biotechnologies…Genetic engineering, cloning
Artificial intelligence…Expert Systems
Cameras
…Fusion reactors
…Solar arrays and sails
…Osmosis, Fuel Cell membranes
…Solar photovoltaic cells
…Dams, hydropower
…Biomass energy conversion
Energy: Ocean thermal, tidal and wave
generators
…”Nanotechnology,” molecular assemblers
…Protein-based catalysts, assemblers
…chemical attractants, biological pest control
…Luciferase
…GMOs, hybrids,
…Monoclonal antibodies, interferon, insulin
Biotechnologies…Genetic engineering, cloning
Artificial intelligence…Expert Systems
Cameras
NATURE’S MODELS - BIRDSTECHNOLOGIES - AIRPLANES
© Hazel Henderson 1987; Paradigms in
Progress, 1991, 1995; updated 2006

12. Implications for Traditional Economics and Finance
• Investment models fail
⁻ focused on equilibrium
⁻ based on theories, ideologies, norms
• Globalized Finance Systemic Risks
⁻ unstable, HFT → collapse
• Destabilizing Every Local Social System and Ecosystem
• Mistakes MONEY (unit of account) for WEALTH; discounts real
wealth and future–errors encoded in equilibrium math models
⁻ e.g., Arrow-Debreu
• Based on Externalizing Costs
⁻ e.g., Carbon “Bubble” equals trillions of dollars (Carbon Tracker)

13. Re-Training Economists and Asset
Managers, Investors:
• Few courses – most business schools teach old
models
• Books, papers, speeches inadequate
• How to engage TRADITIONAL and MAINSTREAM
FINANCE, INVESTORS
• SRI, TBL, ESG, green, integrated ethical investments
have positive impact.
• Principles of Ethical Biomimicry Finance™ builds on
and deepens to include scientific basis for transition
from fossil Industrial Era to Solar Age

17. We the signers hold this biological truth to be self-evident that the
human species is interdependent with all other life forms on Planet Earth.
Therefore, human societies, cultures, values and belief systems that
are informed by and modeled on Life's Principles, which are strategies
universal to all organisms, should provide the basis for all production and
exchange of goods, community structures and services. This includes the
design of monetary systems, investments, banking, financing, bartering,
reciprocal exchange, payments, crowdfunding, compensation and
unpaid gifting, sharing, cooperatives, reproduction of future generations,
provision of public goods, infrastructure, collective health, education and
life-supporting services.
STATEMENT ON TRANSFORMING FINANCE
BASED ON ETHICS AND LIFE'S PRINCIPLES © 2012

18. 1. We affirm that these collective life-supporting activities,
conventionally categorized as "economies" and "finance," are in truth
embedded in human societies and cultural values – in turn, embedded in
planetary ecosystems and biodiversity of life which are irreducible to
symbolic tokens such as money or mathematical abstractions such as
compound interest or classification as "resources," "property," or even
as "global commons."
PRINCIPLES from the Statement On Transforming Finance
Based On Ethics And Life's Principles © 2012

19. 2. Money markets and finance are useful human inventions and as
such are good servants of evolutionary higher-purposes, but can be bad
masters. Trading and exchanging are basic strategies of humans and all
living species. Financial and economic systems are not functional analogues
of ecosystems. Money and other proxies have no analog in Nature which
operates on direct exchange of materials, information and services.
PRINCIPLES from the Statement On Transforming Finance
Based On Ethics And Life's Principles © 2012

20. 3. Our approach to the human activities conventionally categorized
under "finance," "investment," "savings," banking and monetary systems is
to reframe these under our scientific knowledge of our true condition
expressed as Life's Principles and what is now known about life's evolution
on Planet Earth. Accordingly, we recognize that human societies cannot
measure their "progress" as growth of their GNP-measured, money-
denominated economic sectors. Growth is not maximized by any species
but rather the whole living system is optimized.
PRINCIPLES from the Statement On Transforming Finance
Based On Ethics And Life's Principles © 2012

21. 4. When we assess technological and social innovations, we start our
due diligence processes by examining the viability of such innovations and
potential success of enterprises and projects by applying Life's Principles.
Only after applying this screen and its implicit design opportunities will we
then design appropriate models of finance, organizational forms,
stakeholders' relationships, governance, risk-assessment, compensation and
other valuations of ecological sustainability, social equity, health and
contributions to peaceful human evolution.
PRINCIPLES from the Statement On Transforming Finance
Based On Ethics And Life's Principles © 2012

22. 5. We acknowledge that these goals and investing models can
transform finance and embody social innovations that will be disruptive to
incumbent industries, financial groups and major sectors of our Industrial
Era societies which are now widely recognized as unsustainable.
PRINCIPLES from the Statement On Transforming Finance
Based On Ethics And Life's Principles © 2012

23. 6. We avoid employing many of the conventional tools of financial
analysis (e.g., Modern Portfolio Theory, Capital Asset Pricing Models, Black-
Scholes Options Pricing, Value-at-Risk and other risk analysis; nor
discounting to "present value", etc.) nor those methods based on
conventional economic assumptions: e.g., "efficient markets," "market
completion," "rational actors," "bounded rationality," etc. Rather, we look
to the new scientific knowledge of human behavior, endocrinology, brain
sciences, genetics, anthropology and other insights into the human
condition gained through expanding awareness and consciousness of our
true human condition. We commit to learning continually, with the humility
engendered by these new understandings, as well as the careful
experimentation based on Nature's 3.8 billion years of successful learning
and innovation.
PRINCIPLES from the Statement On Transforming Finance
Based On Ethics And Life's Principles © 2012

24. 7. We further understand that what is termed as "economies"
and "financial systems" are emergent properties: complex adaptive systems
generated by actions emanating from collective human consciousness,
cultures and belief-systems and that these forms and expressions are
downloads from these "cultural DNA codes," resulting in cultural artifacts
and physical forms (such as skyscrapers and computers), as well as similar
forms emanating from the world's spiritual traditions (e.g., cathedrals and
books). We acknowledge and affirm the evolution of the technological array
of tools created by humans. These expressions of human creativity are a
result of our focus on materialism, reductionist rationality and its Cartesian
mentalities prevalent since the Industrial Revolution, and we rejoice that
these are evolving toward Life's Principles and are now reintegrating within
our higher consciousness. We endeavor to use Life's Principles to create
conditions conducive to life in all human activities and systems.
PRINCIPLES from the Statement On Transforming Finance
Based On Ethics And Life's Principles © 2012

25. 8. These collective products of our levels of awareness,
consciousness and knowledge evolve as individuals learn. Leaders emerge
in human societies and become early adopters of new knowledge and
scientific observation, as well as ethical principles, such as the "golden rule,"
cooperative agreements on sharing Nature's lessons, co-evolutionary
models and altruistic examples.
PRINCIPLES from the Statement On Transforming Finance
Based On Ethics And Life's Principles © 2012

26. 9. Thus, we acknowledge that our commitment to transforming
finance, its models and selection processes can lead to re-design of money,
banking, finance, investments, patents, legal and governance systems. This
will require reintegration of human knowledge, mentoring by Nature's
genius, and whole systems-thinking, operationalized through whole human
beings integrating mind, heart, body and wisdom based on evolving higher
levels of consciousness.
PRINCIPLES from the Statement On Transforming Finance
Based On Ethics And Life's Principles © 2012

27. Examples of Ethical Biomimicry Companies
Biomimicry 3.8, MT
Envision Solar, CA
Ethical Markets Media, USA &Brazil
Equal Exchange, MA
GrainPro, NH
Green Garmento, CA
Hawthorne Valley Farm, NY
Mosaic Inc., CA
Natcore Technology, NJ
Natura, Brazil
Pantheon Chemical, AZ
Sky Factory, IA
White Dog Café, PA
Whole Foods Market, USA
Full disclosure: Principals of Ethical Markets are
investors in some of these companies.

29. Co-Organizers:
Janine Benyus, Author, Biomimicry: Innovation Inspired by Nature; Co-Founder, Biomimicry 3.8
Hazel Henderson, Author, Politics of the Solar Age, etc.; Founder, President, Editor-in-chief, Ethical Markets Media
Signatories
Co-Chris Allen, CEO, Biomimicry 3.8 Dayna Baumeister, PhD, Co-Founder, Biomimicry 3.8
Andrew Bellak, CEO of StakeHolders Capital Michael Ben-Eli, Founder, The Sustainability Laboratory
Benjamin Bingham, Founder, 3Sisters Sustainable Management Louis and Sandra Bohtlingk, Founders, CareFirstWorld Ltd.
Mariana Bozesan, Founder, AQAL Investing Frank Bracho, former Ambassador of Venezuela to
India
Ellen Hodgson Brown, JD, Author, Web of Debt Jamie Brown, Project Director, Basel Agency for Sustainable Energy (BASE)
Fritjof Capra, author The Tao of Physics Christina Carvalho Pinto, President, Full Jazz Communications
Brendan Cassidy, student, University of Northern Jacques Chirazi, Biomimicry CH and swisscleantech association
Katherine Collins, Honeybee Capital, Boston Lina Constantinovici, MBA, GrowVC US
Thais Corral, President, CEMINA/SINAL Leslie Danziger, Co-founder, Solaria Corp and Lightpath Technologies
Susan Davis Moora, President, CapitalMissions.com Guy Dauncey, Executive Director of BC Sustainable Energy Association
Dee Dickinson, retired CEO of New Horizons for Learning Peter Ellyard, Author, Designing 2050 & Destination 2050
David Fox, Co-founder, Biomimicry 3.8 Institute Edward Fullbrook, Editor, Real World Economics Review
John FullertonFounder, Capital Institute Orio Giarini, The Risk Institute
Christian Haeuselmann, swisscleantech Joan Halifax, Upaya Zen Center
Marilyn Hamilton, Founder, Integral City Michael Hopkins, CEO, MHC International Ltd; CEO, CSRFI
Brent N. Hunter, Chairman, Spirit Rising Productions Giles Hutchins, Author, The Nature of Business
Garry Jacobs, Board Chairman, World Academy of Art & Science AJ Johnston, Executive Director, Mindful Peacebuilding
SIGNATORIES from the Statement On Transforming Finance
Based On Ethics And Life's Principles © 2012

30. Signatories continued
Alan F. Kay, Co-Founder, Ethical Markets Media Georgia Kelly, Director, Praxis Peace Institute
Margrit Kennedy, Founder, Money Network Alliance Ashok Khosla, President IUCN and Club of Rome
John L. Knott, Jr., The Noisette Company, LLC Cary Krosinsky, Exec Director, Network for Sustainable Financial Markets
Satish Kumar, Editor-in-Chief, Resurgence & Ecologist Giuseppe La Manna, CEO, EcoLogix Startup Solutions
Leland Lehrman, Managing Partner, Fund Balance Marc Luyckx Ghisi, author, The Knowledge Society
Elsie Maio, Founder, Humanity, Inc./SoulBranding℠ Institute Fernando Byington Egydio Martins, CEO, Propósito Branding
Kozo Mayumi, Bioeconomics Faculty of Integrated Arts and Sciences Terry Mollner, Chair, StakeHolders Capital, Inc.
Oscar Motomura, President, Amana-Key Desinvolvimento & Educacao Timothy Jack Nash, President, Strategic Sustainable Investments,
Belden Paulson, author, "Odyssey of a Practical Visionary“ Lisa Paulson, cofounder High Wind ecological community
Ann Pettifor, Director, Policy Research in Macroeeconomics (PRIME) Jonathon Porritt, Founder Director, Forum for the Future
Gilles Raveaud, Assistant Professor of Economics, University Paris Paul H. Ray, Co-author, The Cultural Creatives
Vicki Robin, author, Your Money or Your Life Nancy Roof, PhD, Founder/Editor Kosmos Journal
Mary Carol Rose, Beyond Financial Paradigms, LLC Elisabet Sahtouris, PhD, Evolution Biologist, Futurist
Julie Sammons, Bay Area Biomimicry Network Homero Luís Santos, Director, Fractalis - Consultancy on Sustainability
Rosalinda Sanquiche, Executive Director, Ethical Markets Media Allan Savory, Co-founder of the Savory Institute
Simran Sethi, Journalist Kelly Distinguished Scholar in Residence, St. Catherine University
Vandana Shiva, Research Foundation for Science Technology & Ecology Charlene Spretnak, author of Relational Reality
Jet Thurmann, Quantum Care Center John Todd, President, Ocean Arks International, University of Vermont
Stuart Valentine, CenterPoint Investment Strategies Terry Waghorn, CEO and Founder, Katerva
Anders Wijkman, Vice President, Club of Rome Eva Willmann de Donlea, Sustainability Intelligence Pty
Ellie Winninghoff, Journalist, DoGoodCapitalist.com
SIGNATORIES from the Statement On Transforming Finance
Based On Ethics And Life's Principles © 2012

31. We invite you to add your name
to these co-signers!
And to help promote the use of the
Principles of Ethical Biomimicry Finance™
to the financial community and all investors!
Thank You

32. Hazel
Henderson
Janine
Benyus

33. Strategies for Deals and Relationships
with Outside Investors, Funders and Banks
derived from Ethical Markets Media research and publications
• Full transparency, disclosure to all prospective funders simultaneously.
• Observance of all current rules and regulations required under the International Organization of
Securities Commissions (IOSCO), the U.S. Securities and Exchange Commission, the Sarbanes-Oxley Act,
Dodd-Frank, FINRA, et al.
• Interview, search and vet all prospective funders to identify their ethics, values beyond money,
performance in relation to these ethics and values. Seek only funders in full alignment with the company's
purpose, long-term goals, mission and values, and protect the initial “angel” investors from dilution.
• Reject funds with short-term financial payback and performance requirements or exit strategies of either
acquisition by a larger corporation or an initial public offering on existing stock exchanges.
• Seek more creative funding strategies which keep the company's long-term mission intact and do not
compromise integrity of management or its strategies.
• Seek financing from local sources, community banks and credit unions, while checking their mission
statements, policies for green, energy, materials efficiency and performance to their own standards, including
of fairness and management practices.
• Engage with appropriate crowdfunding groups with highest social and environmental standards and
those focused on green biomimicry startups that adhere to the Principles of Ethical Biomimicry Finance™.
• Seek to self-finance from internal, organic growth as the best option and keep external borrowing and
equity to a minimum.