The document discusses how businesses can use social media in their sales funnel. It covers how social media fits into the modern sales funnel, the benefits small and medium enterprises see from using social media, and provides a 7-step strategy. The strategy involves attracting prospects on social media, engaging with customers through content sharing, and keeping the sales funnel full through ongoing engagement, in order to build advocates and draw more business.
Basic Social Media Mistakes Companies Still MakeCrowd Siren
Don't get trapped in a social media – only perspective. Connect your social media to broader business goals from the beginning.
If you are struggling to link your company’s social media presence to business goals, let Crowd Siren help!
source: https://hbr.org/
Basic Social Media Mistakes Companies Still MakeCrowd Siren
Don't get trapped in a social media – only perspective. Connect your social media to broader business goals from the beginning.
If you are struggling to link your company’s social media presence to business goals, let Crowd Siren help!
source: https://hbr.org/
The Super-Brand Status: Boosting Engagement And Sales With Content Marketing ...David Uribe
When it comes to Content Marketing, it is key to understand the concept of advocacy and "the art of sharing," so your brands beat industry averages with optimal performance.
Facebook promotions – New Rules. 10 tips_September 2013Lucio Ribeiro
Up until 26 August Facebook rules said promotions had to be run in an App. However as of 27 August 2013, promotions can now be run on any business/brand Pages (as well as Apps).
As marketing is becoming increasingly dependent on technology it is important that you are prepared to embrace the next wave of digital innovation. Brands that will emerge as leaders in the next wave will be the ones that bring together digital technologies and traditional marketing.
Summary of PME Webinar On Digital FuturesDenna Mezuman
Brilliant guest speaker, Carwyn Jones, joins the PME network for a very interesting webinar on the subject of industry professionals in the healthcare and medical world, and the use of digital and social media marketing strategies and tools to better attain our business and marketing objectives.
A marketing technique known as “Word of mouth” or “Mouth ear” which is to generate a high degree of confidence and satisfaction in consumers to get them to be transmitters of information and the recommenders of the benefits of the brand in order to viral the product and increase sales.
The purpose for content marketing is not only to attract customers but also to retain them through the consistent creation and curation of content which is relevant and valuable, thereby having a strong impact on consumer behavior in terms of either enhancing or changing that behavior.
Content Marketing Examples: Case Studies
There are many excellent examples of how content marketing should be done. But here, let’s merely focus on the one example to highlight how an effective content marketing campaign can really appeal to the masses.
Hootsuite an already popular brand, is recognized globally for its social media management system.
What Hootsuite did was to release a video which was named A Game of Social Thrones.
The video gained leviathan popularity due to its timely release which coincided with the success of the melodrama series, Game of Thrones.
Hootsuite, the company, was fully aware that many potential subscribers to its services were avid viewers of Game of Thrones, hence the release of the video with a similar name.
The video achieved millions of views within a matter of a few months.
Needless to say, but we’ll say it anyway, a content marketing agency helps businesses as well as entrepreneurs to further enhance their relationship with their customer base with planned and organized content planning and content strategy.
The bottom line is that an agency will help their clients to not only connect with the target market but also to increase sales of whatever it is that the client is, well… selling.
This can be achieved in a number of ways and includes:
Gaining more traffic to a website
Achieving more leads from a website
Improving or adding to the quality of content on a website
Growing the business in order to achieve greater profits
How businesses are opening to the new email marketing trends Bizkonnect
Personalized emails combined with customized data are gathering utmost significance in this new-normal. The theme-based email approach infuses personalized templates in a way that it often stirs respective prospects to click on the CTA button.
An indepth look at the marketing strategy and process covered by Steve Murphy of PCG Digital Marketing, a full service automotive internet marketing agency.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
The Super-Brand Status: Boosting Engagement And Sales With Content Marketing ...David Uribe
When it comes to Content Marketing, it is key to understand the concept of advocacy and "the art of sharing," so your brands beat industry averages with optimal performance.
Facebook promotions – New Rules. 10 tips_September 2013Lucio Ribeiro
Up until 26 August Facebook rules said promotions had to be run in an App. However as of 27 August 2013, promotions can now be run on any business/brand Pages (as well as Apps).
As marketing is becoming increasingly dependent on technology it is important that you are prepared to embrace the next wave of digital innovation. Brands that will emerge as leaders in the next wave will be the ones that bring together digital technologies and traditional marketing.
Summary of PME Webinar On Digital FuturesDenna Mezuman
Brilliant guest speaker, Carwyn Jones, joins the PME network for a very interesting webinar on the subject of industry professionals in the healthcare and medical world, and the use of digital and social media marketing strategies and tools to better attain our business and marketing objectives.
A marketing technique known as “Word of mouth” or “Mouth ear” which is to generate a high degree of confidence and satisfaction in consumers to get them to be transmitters of information and the recommenders of the benefits of the brand in order to viral the product and increase sales.
The purpose for content marketing is not only to attract customers but also to retain them through the consistent creation and curation of content which is relevant and valuable, thereby having a strong impact on consumer behavior in terms of either enhancing or changing that behavior.
Content Marketing Examples: Case Studies
There are many excellent examples of how content marketing should be done. But here, let’s merely focus on the one example to highlight how an effective content marketing campaign can really appeal to the masses.
Hootsuite an already popular brand, is recognized globally for its social media management system.
What Hootsuite did was to release a video which was named A Game of Social Thrones.
The video gained leviathan popularity due to its timely release which coincided with the success of the melodrama series, Game of Thrones.
Hootsuite, the company, was fully aware that many potential subscribers to its services were avid viewers of Game of Thrones, hence the release of the video with a similar name.
The video achieved millions of views within a matter of a few months.
Needless to say, but we’ll say it anyway, a content marketing agency helps businesses as well as entrepreneurs to further enhance their relationship with their customer base with planned and organized content planning and content strategy.
The bottom line is that an agency will help their clients to not only connect with the target market but also to increase sales of whatever it is that the client is, well… selling.
This can be achieved in a number of ways and includes:
Gaining more traffic to a website
Achieving more leads from a website
Improving or adding to the quality of content on a website
Growing the business in order to achieve greater profits
How businesses are opening to the new email marketing trends Bizkonnect
Personalized emails combined with customized data are gathering utmost significance in this new-normal. The theme-based email approach infuses personalized templates in a way that it often stirs respective prospects to click on the CTA button.
An indepth look at the marketing strategy and process covered by Steve Murphy of PCG Digital Marketing, a full service automotive internet marketing agency.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Your connected customer is now in charge—she's your new CMO. She moves fast and thinks fast. See how ignoring best practices and becoming an agile marketer can help you keep up with your new Chief Marketing Operative.
Driving Sales Exec Summit - Using Social to Drive BusinessAaron Strout
This the presentation I gave today at the DrivingSales Executive Summit (group of smart, ex-JD Powers folks). The focus is on how to companies big and small (and in this case, dealerships) can think about driving leads, awareness and loyalty with customers.
This ppt. is about advising clients on social media marketing, the advantages, what to do (and not to do!), as well as some simple strategies for efficient presence.
The sales landscape is changing.
With more buyers seeking insights and information online, salespeople are turning to social media to get in front of their buyer.
You can get real results using social media for sales, and this webinar will show how you can:
- Get your sales team on board with social media
- Improve sales results using the LinkedIn platform
- Use the Social Selling Index score to measure progress and success
The sparks foundation social media marketing plane AmarVijayGodase
I have successfully completed my #task1 as digital Marketing intern at sparks foundation.
Task 1: To Make SlideShare of social media marketing plane for sparks foundation.
I would like to thank sparks foundation for this great opportunity to learn.
#GRIPOCTOBER21 #digitalmarketing #grip #thesparksfoundation #intern
@TheSparksFoundation.
This presentation looks at the consumer perspective and the small business perspective on social media marketing and what Constant Contact is doing about it.
Building Social Media Best Practices Across Multiple BrandsBert DuMars
Many companies jump into social media without fully considering: Fit with brand positioning and target consumer audience;
and alignment and integration with business strategies and marketing plans.
This presentation discusses a systematic approach to integrate social media into the planning process.
This presentation was originally developed by Lisa Gunther, Bert DuMars and Maria Lopez for the Southeast Association of National Advertisers conference held at Newell Rubbermaid July 29, 2010. Bert DuMars modified this version and presented it at the Social Fresh Charlotte conference on August 16, 2010.
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
How can your business leverage Social Media better ? Things to consider before you draft your Social Media Strategy. This is how we at IBS think about how businesses could go about their Social Media Strategy.
Have you created a customer avatar for your business? It is important to know your target market and what problems they have so you can begin creating content that meets those need and engages your audience.
Similar to The Traditional Sales Funnel is dead (20)
Financial advisers often undersell their expertise and the work they do, and it is generally because they don't explain the type of work they CAN do and how clients can choose to engage along the way. This presentation is a simple way of positioning different types of engagements and showing the clients the choices they have, and remuneration methods with each phase.
Great practitioners tend to become good managers because they have to, and they have the smarts to figure it out. But great practitioners can benefit enormously from coaching for that very reason: they have figured out how to run their business and spend all of their management time looking internally....
to read more visit: http://tonyvidler.com/great-practitioners-can-use-a-coach/
an adviser doesn't just "advise" - they have to figure out when it is more appropriate to coach, or perhaps mentor, or counsel....and each of those knowledge delivery styles have their plusses and minuses....
read more at:
http://tonyvidler.com/dhow-to-deliver-the-right-advice-the-right-way/
Engaging with prospects while they learn and build confidence in a professional's area of authority is critical with todays consumer, and an engagement marketing process should look something like this.
Read more at:
http://tonyvidler.com/advisers-engagement-process-looks-like-this/
The need for ongoing marketing: either advisers market to create the trigger for consumers to seek and then follow advice, or we wait until lightning strikes in the form of a catalyst event in their lives - when it is too late for advice to be helpful.
Prospecting is now an integrated sales and marketing process which revolves around continual engagement....
read more at:
http://tonyvidler.com/prospecting-is-a-process-not-a-thing/
technical competence is not enough to be influential - you need these 5 soft skills to succeed as an adviser today.
Read more at:
http://tonyvidler.com/the-adviser-as-an-influencer/
Begin by brainstorming the possible areas of strategic difference, and then drill down to how one might differentiate within each of those themes...
to learn more visit:
http://tonyvidler.com/begin-creating-your-value-proposition/
There are 9 components to building a practice that will stand the test of time
Read more:
http://tonyvidler.com/the-9-building-blocks-of-a-business-which-will-stand-the-test-of-time/
The key to encouraging more consumers to engage with specialised or strategic advice solutions lies in providing financial literacy - help more consumers know more and make better decisions.
2. The Modern
Sales Funnel
Wha t we will c o ve r in this
s e s s io n:
How social media fits in
What many SME’s get from
it
7 steps to take to get with it
How to test & measure it
Consider Consumer’s
thinking
Suggest a strategy
SELL you on why you
should be thinking about it
19. Social media, or social networking,
is simply a powerful megaphone
20.
21.
22. Keeping the funnel
full
Content is everywhere:
Blogs – yours & other
people’s
Twitter stories & links
LinkedIn articles
You Tube video’s
Newsletters – yours or
subscription
Everything you talk
about to one client,
others will want to
hear....
23. The Result of
engagement
Thoughtful focus on THEM
Understanding them and
their issues
Investing TIME in the
relationship
Having a PLAN
Building ADVOCATES
Drawing business to you