PlanBiQue provides all-in-one planning and catering services for barbecues to reduce customer hassle. Their target audience is people aged 20-60 planning group outings. Their key competitor, BBQ Wholesale, only offers food ordering and lacks planning services. PlanBiQue differentiates itself through automated barbecue and road planners. Their social media campaign involves distributing bookmarks with coupons to raise awareness of the company's convenient features over one week, and success will be measured by engagement metrics like shares, sales increases, and customer feedback.

1. PlanBiQue
IT3125 – Social Media Marketing Analytics
Group Member: Lim Xuan Yin,
Leon Zhang,
Ter Pei Ru,
Chua Kahsheng

2. PlanBiQue
Service that we provide:
All-in-one service
Planning and Catering
No hassle planning
Reduce time planning

3. Objective
 To gain positive awareness for our company
 Providing a convenient and efficient service for
the customer's needs.
 Increase the traffic and the business value

4. Target Aduience
General Public
 Age 20 to 60
Trip would most probably be planned by a group
of people(clique/family/class gathering/outing etc)
Why not above 60?
 Not recommended cause of health concern

5. Key Competitor
BBQ wholesale
• Caters food for people going for a barbeque
• Online ordering and payment
• Stresses on being hassle free and easy to use

6. Key competitor
BBQ wholesale
BUT!
• Does not have planning services
• Simple but has almost no services for the
consumer to use
• Benefits of using our services will be features
like automated bbq planner and road planner

7. Why choose us?
Automated BBQ planner
-Plans your entire BBQ trip
-Save you a lot of time
-Bring lots of convenience to consumers
Road planner
-Pick the route for you to pick your friends up
-Find provision shop nearby you

8. Campaign
 “Bookmark + coupon”
-Raise awareness of our company
-Features of our company would be displayed at the
back of the bookmark
-Promotion coupon would be given along with the
bookmark
-Last for a week

9. Social Media Channels
One and Only we are using=
Success metric
-Through this, we will determine by:
 Number of likes/shares
 Increasing of sale in percentages
 Influence of follwers/friends
 Number of people participating
 Speed of growth
 Based on the number of feedback
 Rating based on the scale

10. Thank you for you time!
Q&A