Sejak dimulainya covid, dunia event berubah total, mengalami disrupsi besar-besaran. Event tidaklah lagi hanya menyediakan produk fisik & logistik semata, tetapi lebih kepada experience. Karena itu sangatlah penting merencanakan event secara strategis & berkolaborasi dengan partner untuk dapat menyediakan content yang menarik, interaktif, dan berkesan.
Sudah banyak organizer yang menyelenggarakan virtual event, dan bahkan hybrid. Belajar dari pengalaman event partner & LiveLife, kami membuat metode perencanaan event yang strategis & kolaboratif.
Kami hendak membagikan insight ini melalui FREE workshop: Planning Successful Events with Content & Collaboration setiap bulan.
LiveLife juga dapat menyelenggarakannya khusus untuk perusahaan/organisasi anda.
Tidak hanya peserta akan belajar bagaimana merencanakan event content & kolaborasi, tetapi juga mempraktekkannya dengan membuat draft event plan, sehingga setelah selesai acara dapat disempurnakan & direalisasikan.
Akan dibahas Real-Life Case Study, beserta Tips & Tools yang dapat digunakan.
5 event-plan terbaik akan mendapatkan FREE Coaching senilai IDR 2 juta.
LiveLife telah menyelenggarakan workshop ini beberapa kali & berjalan sangat sukses:
- Public workshop untuk 100 event organizer (Feb 6)
- Group workshop untuk Politeknik Pariwisata Bali (Feb 24)
- Group workshop untuk Himpunan Humas Hotel Indonesia (Feb 25)
- Group workshop untuk Politeknik Wilmar Bisnis Indonesia (Mar 9)
- Group workshop untuk UMKM dibawah gerakan 'Bali In Your Hands' (Mar 22)
- Group workshop untuk 6 perguruan tinggi yang mengikuti Event Ideas Hackathon (Jun)
Apabila hendak menonton video recording nya, silahkan register di https://bit.ly/PSEWC3B
SlideTeam is here to take care of all your event proposal to outline all the services you will provide for an event. Introducing you aesthetically, event proposal PowerPoint presentation slides for your marketing campaign, and your sales pitch all wrapped up into one PPT presentation. Crafted with the graphics of professional work environment, employee, desks, and bulletin, we have covered up topics which cover up, information about you, about the event, sponsorship opportunities, the benefit to sponsors, sponsorship form, event goals, target audience, objective to ensure quality, road map demonstrating, initiation of the event, to chief guest speech and closure of the programme. Various modules of sponsorship opportunities have been scripted here for your personalization. This PowerPoint template has been designed while keeping in mind that the organization has to consider viewers point of view and have to communicate with the executives through this scheme. Give your business and marketing related presentations a dauntless edge. Proceed now and download today. Impress the sponsors and get them on board with you using Event Proposal PowerPoint Presentation Slides. https://bit.ly/2VlEwUF
• The SMART Objectives for this proposal is to ensure brand awareness to the target demography. From the brand awareness there should be at least 10,000 Facebook, Twitter followers for the gym and at least 10 blog posts that are most read.
How To Get Sponsored: Create A Sponsorship Proposal That Rockssponsormomentum
How to get sponsored: Create Sponsorship Proposals That Rock
Whether you are just starting with event sponsorship campaigns or have "been there, done that" this presentation can help you. Inside is a top secret skill to sponsorship, how to get sponsored and how to create effective sponsorship proposals.
This is THE most simple overview to sponsorship proposal creation. However, there's much more to sponsorship development than a pretty slide show(Thank you haikudeck.com). Finding sponsorship for your event is a complex process that is very fulfilling, but requires a very specific strategy each time you approach a potential supporter. You have to be sponsor centered in your approach, rather than a traditional approach to sponsorship that begins and ends with your details, needs and goals.
For more help, visit http://www.sponsormomentum.com. Follow us on Twitter at http://www.twitter.com/sponsormomentum and Facebook at http://www.facebook.com/sponsormomentum.
Events differ from other products. It is a combination of services and goods. This ppt takes you through different facets of event marketing channels, motivation involved and marketing mix involved in Event Marketing.
Designing Suitable Event Concept - for Recording.pdfMike740862
Terkadang kita langsung fokus mendesign Event Concept sekreatif mungkin.
Tanpa memahami Tujuan Event & Target Audience, hasil tidak akan optimal.
Karena itu kita akan membahas pentingnya Strategic Concept.
Apa yang membuat sebuah event concept menjadi strategis?
Yuk hadiri FREE event ini & mari belajar bersama:
1) Elemen utama event concept
2) Design concept yg kreatif
3) Monetisasi event concept
Sehingga concept kita dapat digunakan berulang & terus menghasilkan.
Register at https://bit.ly/LLEC20235 & tonton recording nya =)
Presented on November 17, 2020 by
Moderator: Sara Peña, Director, New Jersey Department of State, Center for Hispanic Policy, Research and Development
Panelists:
- HuiWon Choi, Founder and President, Ampersand Fundraising
- Liz Ngonzi, Founder and Executive Director, The International Social Impact Institute at Hunter College, CUNY
- Galina Angarova, Executive Director, Cultural Survival
Presentation for DANA regarding measurement of digital marketing for non-profits and what do they truly want to measure; what matters most, and how to make the numbers turn into meaningful action
HighRoad & CSystems Joint Webinar: Using Marketing Automation to Grow Event R...HighRoad Solution
Every association executive knows that events drive a significant portion of the organization's revenue, but did you know that 30-40% of all emails that associations send focus on getting members to register? It's clear that associations are currently doing event marketing, but is it as effective as it could be? Join this session as we discuss different ways to target, incent & create buzz about your event through Marketing Automation. We'll show you how to get a much better response & allow you to send smarter & more sophisticated emails.
Event Sponsorships 101: How to Grow Your Event Revenue with SponsorshipsTicketbud
Potential sponsors have a lot of events to choose from. See how to land that big sponsor through this collection of event sponsorship proposal templates & tactics.
Events are not only a great way to raise funds but also awareness and community support. Unfortunately, many events fall flat, usually due to lack of clear goals and preparation. In this educational webcast, Richard Dietz of Nonprofit R + D and Jamy Squillace of Sage will show you the tried and true way to pull all the pieces together for your next fundraising event.
How to Design Transformation Attendee Experience (14 Apr 2023)
Jika tertarik menonton video recordingnya untuk detail penjelasannya, silahkan register di https://bit/ly/LLEC20236
See you!
Find Your Voice: A Content Strategy Workshop (revised)Big Big Design
Do you love the way your organization communicates on social media? Are your posts and tweets and updates consistent? Are they unique, so no one else could be saying the same things? Are they memorable enough that anyone cares?
To best communicate with the communities you serve and connect to — on social media or through any channel — you need to be clear about your communication goals. In this hands-on workshop, you and your team will work together to develop a Message Architecture. You'll be able to use this fundamental yet simple tool to make tactical communication decisions — on content, style and tone, visual design, and more. It will help you project a clear and consistent message to the world — and to all within your organization.
By the end of this workshop you will:
* Know what a content strategy is and how it helps you keep a consistent brand identity
* Know how a message strategy forms the foundation of your content strategy
* Have developed with your team members a memorable message strategy that's unique to your organization
* Understand how to use this message strategy to inform decisions for your social media presence and beyond
Using Google+ Hangouts on Air to Create Your Own Authority & Thought LeadershipDebbie Horovitch
6 steps to planning a successful Google+ Hangouts on Air signature show that attracts celebrity guests, builds unlimited audiences, generates sponsor revenue, and meets business objectives with every episode.
Free Hangout Sponsor Blueprint (swipe file template & video training) link inside!
Connect with Debbie on LinkedIn using debbie.horovich@gmail.com
SlideTeam is here to take care of all your event proposal to outline all the services you will provide for an event. Introducing you aesthetically, event proposal PowerPoint presentation slides for your marketing campaign, and your sales pitch all wrapped up into one PPT presentation. Crafted with the graphics of professional work environment, employee, desks, and bulletin, we have covered up topics which cover up, information about you, about the event, sponsorship opportunities, the benefit to sponsors, sponsorship form, event goals, target audience, objective to ensure quality, road map demonstrating, initiation of the event, to chief guest speech and closure of the programme. Various modules of sponsorship opportunities have been scripted here for your personalization. This PowerPoint template has been designed while keeping in mind that the organization has to consider viewers point of view and have to communicate with the executives through this scheme. Give your business and marketing related presentations a dauntless edge. Proceed now and download today. Impress the sponsors and get them on board with you using Event Proposal PowerPoint Presentation Slides. https://bit.ly/2VlEwUF
• The SMART Objectives for this proposal is to ensure brand awareness to the target demography. From the brand awareness there should be at least 10,000 Facebook, Twitter followers for the gym and at least 10 blog posts that are most read.
How To Get Sponsored: Create A Sponsorship Proposal That Rockssponsormomentum
How to get sponsored: Create Sponsorship Proposals That Rock
Whether you are just starting with event sponsorship campaigns or have "been there, done that" this presentation can help you. Inside is a top secret skill to sponsorship, how to get sponsored and how to create effective sponsorship proposals.
This is THE most simple overview to sponsorship proposal creation. However, there's much more to sponsorship development than a pretty slide show(Thank you haikudeck.com). Finding sponsorship for your event is a complex process that is very fulfilling, but requires a very specific strategy each time you approach a potential supporter. You have to be sponsor centered in your approach, rather than a traditional approach to sponsorship that begins and ends with your details, needs and goals.
For more help, visit http://www.sponsormomentum.com. Follow us on Twitter at http://www.twitter.com/sponsormomentum and Facebook at http://www.facebook.com/sponsormomentum.
Events differ from other products. It is a combination of services and goods. This ppt takes you through different facets of event marketing channels, motivation involved and marketing mix involved in Event Marketing.
Designing Suitable Event Concept - for Recording.pdfMike740862
Terkadang kita langsung fokus mendesign Event Concept sekreatif mungkin.
Tanpa memahami Tujuan Event & Target Audience, hasil tidak akan optimal.
Karena itu kita akan membahas pentingnya Strategic Concept.
Apa yang membuat sebuah event concept menjadi strategis?
Yuk hadiri FREE event ini & mari belajar bersama:
1) Elemen utama event concept
2) Design concept yg kreatif
3) Monetisasi event concept
Sehingga concept kita dapat digunakan berulang & terus menghasilkan.
Register at https://bit.ly/LLEC20235 & tonton recording nya =)
Presented on November 17, 2020 by
Moderator: Sara Peña, Director, New Jersey Department of State, Center for Hispanic Policy, Research and Development
Panelists:
- HuiWon Choi, Founder and President, Ampersand Fundraising
- Liz Ngonzi, Founder and Executive Director, The International Social Impact Institute at Hunter College, CUNY
- Galina Angarova, Executive Director, Cultural Survival
Presentation for DANA regarding measurement of digital marketing for non-profits and what do they truly want to measure; what matters most, and how to make the numbers turn into meaningful action
HighRoad & CSystems Joint Webinar: Using Marketing Automation to Grow Event R...HighRoad Solution
Every association executive knows that events drive a significant portion of the organization's revenue, but did you know that 30-40% of all emails that associations send focus on getting members to register? It's clear that associations are currently doing event marketing, but is it as effective as it could be? Join this session as we discuss different ways to target, incent & create buzz about your event through Marketing Automation. We'll show you how to get a much better response & allow you to send smarter & more sophisticated emails.
Event Sponsorships 101: How to Grow Your Event Revenue with SponsorshipsTicketbud
Potential sponsors have a lot of events to choose from. See how to land that big sponsor through this collection of event sponsorship proposal templates & tactics.
Events are not only a great way to raise funds but also awareness and community support. Unfortunately, many events fall flat, usually due to lack of clear goals and preparation. In this educational webcast, Richard Dietz of Nonprofit R + D and Jamy Squillace of Sage will show you the tried and true way to pull all the pieces together for your next fundraising event.
How to Design Transformation Attendee Experience (14 Apr 2023)
Jika tertarik menonton video recordingnya untuk detail penjelasannya, silahkan register di https://bit/ly/LLEC20236
See you!
Find Your Voice: A Content Strategy Workshop (revised)Big Big Design
Do you love the way your organization communicates on social media? Are your posts and tweets and updates consistent? Are they unique, so no one else could be saying the same things? Are they memorable enough that anyone cares?
To best communicate with the communities you serve and connect to — on social media or through any channel — you need to be clear about your communication goals. In this hands-on workshop, you and your team will work together to develop a Message Architecture. You'll be able to use this fundamental yet simple tool to make tactical communication decisions — on content, style and tone, visual design, and more. It will help you project a clear and consistent message to the world — and to all within your organization.
By the end of this workshop you will:
* Know what a content strategy is and how it helps you keep a consistent brand identity
* Know how a message strategy forms the foundation of your content strategy
* Have developed with your team members a memorable message strategy that's unique to your organization
* Understand how to use this message strategy to inform decisions for your social media presence and beyond
Using Google+ Hangouts on Air to Create Your Own Authority & Thought LeadershipDebbie Horovitch
6 steps to planning a successful Google+ Hangouts on Air signature show that attracts celebrity guests, builds unlimited audiences, generates sponsor revenue, and meets business objectives with every episode.
Free Hangout Sponsor Blueprint (swipe file template & video training) link inside!
Connect with Debbie on LinkedIn using debbie.horovich@gmail.com
This Presentation is about "event management system" means , what are the "attributes" we have to consider always while managing any event , event can be of any kind either it is family event , or business event , So we make sure , the attributes which are mentioned in Presentation will not be missed.
ion's monthly webinar for February 2015: Get the real-world, behind-the-scenes insight you need to produce interactive content - the tools, the milestones, the skills, and the timelines.
As a culture, we love to see how things are created, whether that’s a movie or a snack or a song (think VH1’s Behind The Music or Food Network’s Unwrapped). It fascinates us to see what backstage secrets go into the final product. So have you ever wondered what it really takes to bring interactive content to life?
We go behind the scenes on two real interactive content launches—a “Static to Interactive” white paper and an “Interactive First” infographic—and give you insight into how you can produce interactive content of your own.
Marketing to maximize your audience attendanceAndrew White
Notes from presentation made with Andrew Winterburn from Ashfield Meetings & Events and sourced from information found on Gevme. Presentation took place at The Meetings Show.
Overview: Promoting Events through Digital Communications HighRoad Solution
This month we'll explore the topic of Promoting Events through Digital Communications . Join us for this webinar as we get an overview of Promoting Events through Digital Communications and learn why it's important for your organization.
På opfordring af deltagerne er her uploadet slideshow
Event Collective Co-Founder, David Odgaard Ravn, var i går oplægsholder for en masse iværksættere to-be til 'Student Talks: DTU - Entrepreneurship'.
Jeg fortalte lidt om Event Collective (www.eventcollective.dk) under titlen 'Navigating the Possibilities of the Entrepreneurial Environment in CPH'.
Learn how to construct your Customer Funnel by identifying the types of tools you need to integrate into your product to enable your Startup to operate at optimal efficiency.
Similar to Plan Successful Event with Content & Collaboration (18 Dec) (20)
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Plan Successful Event with Content & Collaboration (18 Dec)
1. Planning Successful Event
with Content & Collaboration
Sat, 18 Dec at 10am
bit.ly/PSEWC3
Yuk belajar merencanakan event untuk hasil optimal dalam:
Event Goal, Audience Satisfaction & Content Effectiveness!
2. Rules of the Game
• For optimum learning, actively participate
• Don’t just believe, observe & ask ‘Why?’
• Write your ‘AHA’ & QUESTION
• Will share PPT, just focus learning!
• Let’s learn to become a Great Storyteller!
AHAHAHA!
6. Meeting & gathering
Talk & conference
Exhibition & fair
Performance & show
Competition
Tour & travel
Festival & celebration
Class & workshop
Yang lainnya
0 2 4 6 8 10 12 14 16 18
Tipe event yang di organize
35 pax avg 6.25
events since covid
8. Menarik peserta
Protokol kesehatan
Low sales conversion
Event management
Creative & interesting ideas
Mendapatkan sponsor
Audience satisfaction
Human resource (SDM)
Resources & budget
Vendor mafia
0 2 4 6 8 10 12
Tantangan yang dihadapi
9. Contents viewable from anywhere:
• Gaming
• Music
• TV
• OTT
• Zoom
• Socmed
What’s an Event?
Live & on-demand = anytime * Experience to deliver
* Audience preference
16. • Physical venue
• Transportation
• Decoration + F&B
• Less manpower & cost
• Talent & audience from everywhere
• Ease of collaboration (creator economy)
• Gather & repurpose content & data
• Data-driven report & measurement
Benefits & Potential of Virtual Events
17. The Paradox of Choice
Talent
Audience
Content
- Solved with: Why
18. Ever heard...
• Kayaknya seru kalo bikin event kayak begini
• Program nya dibuat seperti ini, bakalan menarik
• Kita undang talent/speaker ini, kan dia terkenal
• Pake venue ini pasti okay kan instagrammable
• Bagaimana event, program, talent, & venue dapat membantu:
• Mencapai tujuan event-owner?
• Memenuhi kebutuhan audience?
• Feel-good event-planning
• Strategic event-planning
Why?
19. Why Strategic Event-Planning?
Strategic
Event Plan
Event Team
(Event Plan)
Event Partner
(Call for Partner)
Event Sponsor
(Sponsorship Proposal)
Event Audience
(Event Page)
Guide Invite
Sell
Attract
Save time, effort, & resources
1x plan = 4x Great Event Story!
20. Step 1: Background (WHY)
Terinspirasi + ide (‘Aha!’ moments)
Article, book, podcast, video, conversation, experience
1. Supporting Data: Own/3rd party
2. Event Concept: Own/3rd party
3. Event Contents/Assets: Own/partner/client’s:
• Talent + Program
• Venue space
• Production team
• Community to join
• Media to promote
• Sponsor to finance
21. Supporting Data
Di awal pandemi COVID-19, kesadaran akan kesehatan & rutinitas olahraga
di rumah meningkat drastis.
Namun seiring dengan pandemi yang berjalan sudah hampir 5 bulan ini,
motivasi dan komitmen berolahraga pun mulai menurun dikarenakan rasa
bosan terhadap konsep olahraga online yang kurang menarik. Padahal,
olahraga rutin sangat dibutuhkan untuk menjaga imunitas tubuh.
Menyadari hal ini, ION WATER by Pocari Sweat berinovasi melalui IONATION,
mengutamakan faktor utama yang menjadi semangat saat berolahraga, tapi
sulit dilakukan karena protokol kesehatan saat ini, yaitu berinteraksi
langsung. Padahal interaksi antar peserta dan instruktur ini justru menjadi
pembakar semangat dan membuat workout terasa lebih ringan dan tidak
melelahkan.
(https://www.aio.co.id/news/ionation-the-largest-virtual-sports-and-music-
festival-in-indonesia)
23. Tips
• Pro-active, curious, & observant
• What interests you & dig deeper
• View from different perspectives
• Assess potential demand (validation)
24. Background: Purpose
• Events with strategic purpose other than economic outperform
competition 350%* over long term
• Set the event direction
• Triple Bottom-Line
25. Event Purpose
• ‘To do something which adds value to
stakeholders, at lowest possible cost.’
- Elling Hamso (Event ROI Institute)
• Event owner, audience & sponsor
• Change audience behaviour
• “How does the event connect to our bottom
line/mission? What exactly will participants
do afterwards to achieve this?”
• Call-To-Action
26. Effective Learning Experience (Cognitive)
“Meeting designers are beginning to
create effective learning experiences,
not just entertainment and ‘wow’ or
kiling participants with bullet points.”
– Elling Hamso
Ensuring your message is well
delivered & positive ROI
What is the impact of your event?
27. Purpose
• What we want to get?
• Goal: Merubah cara pandang audience tentang...
sehingga menghasilkan... (CTA) & ... (Impact)
Objective (WHAT)
Strategy (HOW)
28. Great Event Plan = Great Strategy
“Tactics (WHAT) are easy to understand, because we can list them. You
can use a tactic or you don’t.
Strategy (HOW) is more amorphous, it’s the umbrella over your tactics.
The work the tactics seek to support. And your goal is something you’re
betting will happen if your strategy works.
If you tell your competition your tactics, they will steal them and it will
cost you. But if you tell them your strategy, it won’t matter.
Because they don’t have the guts, or the persistence to turn your
strategy into their strategy.”
– Seth Godin, expert on marketing & tribe (community)
35. Event Success Metrics/KPI
Different event type for of each
segmented audience during:
• Attract: Strangers -> Visitors via
content marketing
• Convert: Visitors -> Leads via
content & event
• Close: Leads -> Customers via
sales w/ CRM
• Delight: Customers -> Promoters
via content & event
• Have you mapped out your
Customer Experience/CX?
36. Event Success Metrics/KPI
Build Community
• New members/followers
• Newsletter subscription
• Members engaged & feedback (NPS)
• UGC (User Generated Content)
Etc: Recruitment, Engage employee/partner Which KPI to measure success?
Which ones are important but
difficult to measure?
39. Event Series
‘We found recurring online experiences to be most successful and have the
highest brand conversion rate. We started with monthly and then
progressed to weekly experiences.
It almost turned into a virtual cocktail club where people tuned in to see
their friends. We made the content less like a lecture and more an
experience where there was interaction between guests and guide.’
– Dan Callaway, VP of Hospitality & Product Development for Bardstown
Bourbon company
Event A Event B Event C Mega
Event #1
Event D
Event E
Event E
Mega
Event #2
40. Take a guess....
• 1 type: Boeing 737 = 1 type of training
• Save effort, time & resources = money!
• Multi-tasking for several roles
41. Sustainability & Long-Term Results
• Event series ⇒ event brand
• Event attendees ⇒ community member
• Event program ⇒ recording/on-demand
• Event ticket ⇒ community membership
• Event exhibition ⇒ 365-marketplace
• Event sponsorship ⇒ 365-sponsorship
• Synchronous event ⇒ Asynchronous event
43. Reflection Point
• Apakah penting mempunyai data pendukung event?
• Data pendukung apa yang kamu gunakan?
• Apakah penting membuat event goal & mengukur sukses?
• Apa goal/tujuan kamu menyelenggarakan event?
• Bagaimana kamu mengukur suksesnya event?
48. Audience Demography
• Male
• Born in 1947
• Raised in the UK
• Married twice
• Lives in a castle
• Wealthy & famous
• Prince Charles
• Ozzy Osbourne
49. Empathy Map
• Event planning
• Event collaboration
collab with sales,
customer success, opps
Perilaku terhadap tema/topik event
50. Buying Process
Eugene Schwartz: 5 Stages of Awareness
• 1. Tidak merasa ada masalah – memberikan
wawasan pentingnya event planning
• 2. Tidak tahu ada solusi – memandu step-by-step
planning untuk menyukseskan event
• 3. Tidak tahu solusi anda – menjelaskan platform
LL yang memudahkan event planning
• 4. Tidak yakin solusi anda tepat – mempraktekan
strategic event planning via LL
• 5. Tidak tahu tawaran anda – menjelaskan
penawaran menarik vs manual planning
51. Audience Needs
• Pengen tahu dengan:
• Melihat/menonton, mendengar, menyentuh, mencium, merasakan (taste)
• Pengen belajar bagaimana...
• Pengen membeli product/service (solve problem)
• Pengen ketemu dengan (existing/new contacts)
• Pengen merasa (+ feeling e.g. excited, inspired)
• Pengen EXPERIENCE (something new via all of the above)
• Pengen mempunyai KENANGAN / MEMORABLE EVENTS
52. Audience Needs
• What are their critical needs?
• Functional: Knowledge, Skills, Product
• Social
• Emotional
• Why don’t they solve the problem already? (CHALLENGE)
• What’s stopping them to change behaviour? Once identified, understand needs better
• What results are they looking for (GAIN)?
• HOW does our event solve their problems (PAIN➞GAIN)?
54. Validate Audience
• Ideally you are the audience
‘I made movie for an audience, and i consider
myself as an audience’ – Quentin Tarantino
• Event registration, Q&A, poll, discussion
• Focus group discussion, interview
• Focus on psychography vs demography
55. Event Success Metrics/KPI
Audience Engagement & Satisfaction:
• Registration & attendance (conversion %)
• Average session duration + drop off %
• Comments, poll, Q&A, socmed #
• Resource download (brochure, case-
study, voucher) + demo given
• Feedback (NPS) esp. satisfaction
Which KPI to measure success?
Which ones are important but
difficult to measure?
57. Reflection Point
• Apakah penting untuk memahami target audience dengan baik, sehingga
dapat mendesign concept & program yang menarik bagi mereka?
• Seberapa baik kamu memahami target audience?
61. Konsep Event
• Type (or mix):
• Festival & Celebration
• Talk & Conference
• Exhibition & Fair
• Performance & Show
• Competition & Games
• Class & Workshop
• Meeting & Gathering
• Tour & Travel
• Format:
• In-person
• Virtual
• Hybrid
• Date & Duration
• Tema + Topik (Keywords)
62. Word Association/Tree
Event
Event Planning Collaboration
Background
Purpose
Audience
Concept
Program | Talent | Venue
| Community & Media
Promotion
Monetization
Community
Technology
68. Step 4: Experience (WHAT)
• Educate & entertain: The
importance of strategic event
planning & collab + how-to
• Raise awareness: LL platform
able to do the above well
• Get leads/insights: 20 EO +
events organized & challenges
• Build/maintain relationship:
15 new & 5 known organizer
69. How to Design Event CX
1) What Knowledge audience should know about:
The Topic:
• What is the truth/future of this topic?
• Why is it important/relevant?
• What is an ideal situation/practice look like?
• What are the important elements/factors?
• Example/story of an ideal/good-practice
Event marketing & experience
What’s a winning event marketing strategy like?
What Event KPI to track, measure & improve?
Case study + lessons learnt
70. How to Design Event CX
1) What Knowledge audience should know about:
Your Brand & Product:
• Interesting background story/facts
• Level of experience/expertise on the topic
• What makes us unique? (USP)
• What can we do & benefits for audience?
• Our brand values:
• Our brand image (persona):
• Interaction with audience
• Our focus in great CX
7 years of experience in
event planning & collab
Only event planning & collab platform
Plan, track & measure success
Successul & sustainable events (3P)
Creative & playful + goal & improvement-driven
via omnichannel contents
with relevant contents & events
71. How to Design Event CX
2) Skills audience must learn/How-To:
• Tell what’s the truth/future?
• Decide what’s important/relevant?
• Create ideal situation/do the right practice?
• Prepare the important elements/factors?
• Measure/test our situation/practice?
• Apply lessons learnt (own/other’s story)?
The FEEL + grab the opportunity
Plan Winning Marketing Strategy 2022
Workshop: Plan event + collab +
promo + monetize + community
Assessment: Event Plan + Proposal
Plan + track + measure + improve
72. How to Design Event CX
3) Social Interaction with:
• Our existing customers
• Our partner/suppliers
• Our ex-employees
• Audience’s competitors/peers/colleagues
• Respected figure e.g. boss, SME/influencer
• Audience’s close contacts (friends, relative, community)
• General public (unrelated to our brand)
- LiveLife users
- Talent + venue
community + media + sponsor
73. How to Design Event CX
3) Social Interaction with:
• Our existing customers
• Our partner/suppliers
• Our ex-employees
• Audience’s competitors/peers/colleagues
• Respected figure e.g. boss, SME/influencer
• Audience’s close contacts (friends, relative, community)
• General public (unrelated to our brand)
- LiveLife users
- Talent + venue
community + media + sponsor
74. How to Design Progam/Session
4) Feel Emotional Connection:
• Trust our brand & product
• Feel inspired with ideas
• Excited with our interaction
• Confident about the quality
• Motivated to give it a try & buy
• Willingly promote (word-of-mouth)
Give
Receive
75. Activities
• Step-by-step guidance
• Real-life example: This workshop
• Participative & learn-by-doing
• Interactive & entertainment
• LL logo (brand association)
• LL platform to register & practice
• Multilayer experience
77. Series of Activities = Experience
• Opening
• Intro on LL
• Step 1: WHY
• Practice
• Step 2: WHO
• Practice
• Step 3: HOW
• Practice
• Step 4: WHAT
• Practice
81. Event Touch Points/Experience
• Reflection Point: Questions for audience to ponder
• Experience Point: Audience do/see something or experience
• Interaction Point: 2-way interaction happens
• Realization Point: ‘Aha!’ where audience finally gets it
• Action Point: Where CTA happens ->Impact
82. Continuous Experience
• Most events are Hi-and-Bye!
• Workshop: Designing Great Event Series
• Workshop: Optimizing Event Collaboration
83. Reflection Point
• Apakah design concept & program sesuai tujuan & kebutuhan peserta?
• Apakah penting untuk mendesign audience experience (pre to post-event)
sehingga menjadi pengalaman berkesan bagi peserta?
84. Event Success Metrics/KPI
(3) Effectiveness of Content & Collab to fulfill:
- Event goals
- Audience satisfaction
Which KPI to measure success?
Which ones are important but
difficult to measure?
85. Why Strategic Event-Planning?
Strategic
Event Plan
Event Team
(Event Plan)
Event Partner
(Call for Partner)
Event Sponsor
(Sponsorship Proposal)
Event Audience
(Event Page)
Guide Invite
Sell
Attract
Save time, effort, & resources
1x plan = 4x Great Event Story!
94. Summary
• Plan, plan, & plan your event strategically!
• Biggest value: Re-purposeable contacts & contents
• Event brand & community for 365-monetization
95. “You’re telling a story using tools,
not using tools to tell a story”
– George Lucas
96. “Marketing is no longer about the
stuff that you make, but about the
stories you tell”
– Seth Godin
97. Special Gifts
• Top 5 event-plan will be selected 5-day post-event (deadline: 23 Dec)
• Win 1x FREE Event Plan Optimization from Mike (worth IDR 2 mio)
• CTA & IMPACT: Register & plan event + collab via LL, and schedule
meetup within 5-day post-event
100. Self-eval: 5 mins for each practice, incl. last: Design CX (session)
• After each practice-session, choose an event plan / even random selection like wheel of
fortune, then invite the attendee to explain
• Invite other attendees to participate in giving suggestion either: (1) open up the Mike
and: comment, ask, or recommend directly or (2) as they are invited as part of the event
team (while demonstrating Co.LAB to do team collaboratio), they can directly add (on
the event plan): comment, question, & suggestion (e.g. purpose, audience persona,
behaviour, needs, or contents & partners e.g. Talent: speaker/musician, venue,
community, media, & event sponsor!)
• After 5 mins, Then Mike can give his insight, and attendee can add: Own note on his
event-plan
• Thus prob 3 mins to create 1st draft, another 5 mins to get feedback from other
attendees then 2 mins from Mike (since recorded, they can view it post-event) – will
mention the minutes
• Provide 5-min to write design program as part of CX – since feedback on whether this
workshop helps make the event more interesting, engaging, & easier to sell is low for
some people
• Perhaps can use some materials from Storyboarding or PPT on Creating a Great
Talk/Workshop, focus on not only knowledge & skills, but also interaction & especially
emotion (following storyline of great filmmakers e.g. from mid then beginning, and end,
or from near end then flashback so people understand the before)
• Difference: ‘Design acara yang (benar2) menarik’ WITH ‘Design promotion sehingga acara
terlihat menarik’ (great promo w/ excellent copy writing + art & design
101. Tidak sama sekali
Kurang belajar
Sedikit belajar
Lumayan belajar
Banyak belajar
0 2 4 6 8 10 12
Belajar membuat event menarik, interaktif, & menjual?
102. Tidak sama sekali
Kurang belajar
Sedikit belajar
Lumayan belajar
Banyak belajar
0 2 4 6 8 10 12 14 16 18
Belajar berkolaborasi menyukseskan event?
103. Tidak sama sekali
Biasa saja
Sedikit terinspirasi
Lumayan terinspirasi
Sangat terinspirasi
0 2 4 6 8 10 12 14
Terinspirasi untuk melakukan strategic event planning?
104. Tidak sama sekali
Kurang yakin
Sedikit yakin
Lumayan yakin
Sangat yakin
0 1 2 3 4 5 6 7 8
Yakin dapat melakukan strategic event planning dengan baik?
105. Tidak sama sekali
Kurang sesuai
Biasa saja
Sesuai ekspektasi
Melebih ekspektasi
0 2 4 6 8 10 12 14
Apakah event ini sesuai ekspektasi?
107. Video recording
PPT & resources (blog + link)
Workshop: Optimizing event collab
Talk: Bagaimana membuat content menarik dari event?
Talk: Rahasia membangun komunitas brand
Partisipasi best event-plan (for FREE event plan optimization)
0 2 4 6 8 10 12 14 16
Tertarik dengan?
108. Apa pelajaran yang hendak di implementasi kan? Apakah ada tantangan?
– prob can ask as auto follow-up if speaker is also coach/mentor (can set
1-week later), or provide list for them to tick + add extra input ‘Others...’
• membuat funnell
• bagaimana membuat strategic plan agar event sukses
• bisa merancang sebuah event dan terkonsep dan terukur ,,sangat
menantang dan butuh praktek lebih lanjut
• Event Strategic Plan dan Event Series. Tantangannya masih seputar masalah
internal yakni kekurangan SDM dalam menjalankan event.
• everything, as I can not remember all the material Mike's sharing for today
:)
• mencoba untuk melakukan draft event di live life dan mencoba untuk
menyebar draft event ke partner dll
• Organize event series
109. • Buat event planner untuk next upcoming event d kantor
• Event planning
• plan & Strategy to make series evennt
• sksrng bagaimana menarik orang banyak untuk dapat menghadiri
event
• Untuk buat event series untuk sharing discussion about engkish in
every saturday. tantangan sumber daya kurang memadai untuk
speaker
• Event serries
• mengimplementasikan sesuatu hal yang baru, tantangannya adalah
mencari dana pada sponsor
• Strategic event, tantangannya mungkin masih belum berani :D