Pladform is a Russian video content distribution and monetization platform that allows websites to integrate a video player with licensed content into their sites. It provides advertisers access to a broad online audience across over 200 partner websites. The platform's library contains over 347,000 content units and sees over 119 million video views per month. Pladform allows rights holders to monetize their content by running advertisements in the player, and guarantees placement of video content on popular Russian websites.

1. First professional system of legal video
content distribution with monetization

2. v
v
2
v
Pladform —
is an ecosystem of distribution and video
content monetization
About us

3. 3
Amount of Ad placements in Pladform, mil
impressions
As Reported by TNS Web Index: Pladform
project auditory, Russia, cities 100k+, mil
people
314
720
2013 2014
3
19,3
December 2013 December 2014
+130% +540%
Most successful video project in Russia

4. 4
Video
Video+
Ad
Advertisers
Rightholders
Websites and social
networks
Ad
is a trilateral technology platform
Video distribution system

5. 5About Pladform
v
v
v
Pladform player is placed at various sites – from small websites to the largest
entertainment portals (fishki.net, sibnet.ru, imhonet.ru) and online movie
(megogo.net, molodejj.tv, serialkuhnya.tv, myvi.ru), news and entertainment
sites (woman.ru, muz-tv.ru, afisha.mail.ru), social networks (VK,
odnoklassniki.ru) and sites of TV channels (tnt-online.ru).
Technology platform for video content publication, distribution and
monetization management has allowed the sites to form their own fully
functional video sections on the basis of up-to-date library.
Pladform white label player is placed at various internet sites and displays video
from Pladform library, which is one of the largest libraries of licensed content in
Russia and CIS states. It allows rightholders to use a single entry point instead
of entering into agreement with every video site individually.

6. v
v
6
v
v
v
We provide advertisers with an access to a broad audience to run
effective advertising campaigns using standard and interactive
video Ad formats
We offer websites the largest library of popular and highly
demanded video content in Russia
For video right holders we guarantee placing video content on the
most popular websites and high revenue from running Ads in
Pladform player
What we do

7. 7Facts
Video views/month:
high revenue from Ad placement
in Pladform player
More than 119 887 838
More than 19 000 000
unique users*
214 active sites
We guarantee placement of video
content on the most popular
websites to the rightholders
We offer websites a large library of
video content in demand
347 770content units:
*Reported by TNS: Russia, cities 100 k+, as of December 2014

8. 8
Standard and
interactive Ad formats
(VAST 2.0/3.0 and
VPAID)
Subject targeting and
exclusive placements on
the content
Professional content*
Broad reach
Pladform for Advertisers
vAdvertisers
Premium websites
Fully licensed content
*Share of professional studio quality content viewing is not fewer than 95%

9. 9Pladform Sites

10. 10Pladform Rightholders

11. 11Inventory available in Pladform
> 5 m > 1,3 m > 1,1 m > 1 m > 0,5 m > 0,2 m > 0,2 m > 0,1 m

12. Join us!
PladformPartner Relations
Tel: +7(495)741-80-33
E-mail: partners@pladform.ru