Indian short-form video sector is expected to see continued rapid growth, reaching 550-600 million monthly active users by 2025. It currently has over 300 million users and represents India's population mix more widely than other platforms. By 2030, short-form video platforms could generate $12-19 billion in revenue from advertising, video commerce, and virtual gifting in India. In China, these monetization streams have already proven very successful for short-form apps.
Indian Shortform video : Ready to leapfrog towards monetization?RedSeer
Most important part of the Creator Funnel is growing at a faster pace indicating that the follower growth is not restricted to Top Influencers. Mismatch between Ad-Spend and Time spent Though 7% of time is spent on Shortform Video, <1% of Ad $ is contributed by it.
Indian apps have retained 65-70% of the Tiktok era users driven by acquisiton of influencers on these platforms as well as efforts to provide similar/ better product experience for creators and users. 30-35% of users on short-form video have been acquired through aggressive customer acquisition and marketing push by Indian apps. The new users getting on-boarded have a higher share of tier-2+ users driven by stronger focus of platforms on vernacular content and ‘Bharat’ positioning.
Key themes in this section:
1. Moats for the winning play Based on learnings from global successful models, we have created a capability framework for identifying ‘emerging winners’ with proven capabilities
2. Experience on ‘emerging winners’
platforms Basis deep research on multiple aspects including personalization, user feedback and creator feedback- we have created a nuanced view of current experience on the platforms
40% Of TikTok’s India Market Captured By Homegrown AppsRedSeer
Increase in smartphone sales driven by a rising middle class, more digitalization through tech advancements such as 5G, etc. Shorter attention spans of Millennials and GenZ, Increased visibility for creators, need for entertainment, Vast vernacular libraries. Short curated videos to be the primary source of entertainment (acting as fillers during breaks between daily tasks), Social community through short-form to aid in enhancing retention. High stickiness because of the wide array of content ( Challenges, hashtags, etc), monetization opportunities will aid in enhancing stickiness. Enhanced tech engine ensures better personalization and content moderation, leading to increased daily engagement.
Innovations that Convert Cord Cutters Into Smart SubscribersCleverTap
- Media and OTT innovations and industry trends to watch out for in 2019
- Effectively engaging OTT app users to maximize key monthly metrics
- Success Story: How SonyLIV scaled personalization to increase conversions
- CRM innovations expected in 2019
The Ormax OTT Audience Report based on a sample size of 12,000 across urban and rural India, was conducted from July to September 2023 estimates 13.5% growth in India’s OTT audience universe vis-à-vis 2022.
Indian Shortform video : Ready to leapfrog towards monetization?RedSeer
Most important part of the Creator Funnel is growing at a faster pace indicating that the follower growth is not restricted to Top Influencers. Mismatch between Ad-Spend and Time spent Though 7% of time is spent on Shortform Video, <1% of Ad $ is contributed by it.
Indian apps have retained 65-70% of the Tiktok era users driven by acquisiton of influencers on these platforms as well as efforts to provide similar/ better product experience for creators and users. 30-35% of users on short-form video have been acquired through aggressive customer acquisition and marketing push by Indian apps. The new users getting on-boarded have a higher share of tier-2+ users driven by stronger focus of platforms on vernacular content and ‘Bharat’ positioning.
Key themes in this section:
1. Moats for the winning play Based on learnings from global successful models, we have created a capability framework for identifying ‘emerging winners’ with proven capabilities
2. Experience on ‘emerging winners’
platforms Basis deep research on multiple aspects including personalization, user feedback and creator feedback- we have created a nuanced view of current experience on the platforms
40% Of TikTok’s India Market Captured By Homegrown AppsRedSeer
Increase in smartphone sales driven by a rising middle class, more digitalization through tech advancements such as 5G, etc. Shorter attention spans of Millennials and GenZ, Increased visibility for creators, need for entertainment, Vast vernacular libraries. Short curated videos to be the primary source of entertainment (acting as fillers during breaks between daily tasks), Social community through short-form to aid in enhancing retention. High stickiness because of the wide array of content ( Challenges, hashtags, etc), monetization opportunities will aid in enhancing stickiness. Enhanced tech engine ensures better personalization and content moderation, leading to increased daily engagement.
Innovations that Convert Cord Cutters Into Smart SubscribersCleverTap
- Media and OTT innovations and industry trends to watch out for in 2019
- Effectively engaging OTT app users to maximize key monthly metrics
- Success Story: How SonyLIV scaled personalization to increase conversions
- CRM innovations expected in 2019
The Ormax OTT Audience Report based on a sample size of 12,000 across urban and rural India, was conducted from July to September 2023 estimates 13.5% growth in India’s OTT audience universe vis-à-vis 2022.
Report on the future of Digital Advertising in IndiaSocial Samosa
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Social Video Analytics: From Demography to Psychography of User BehaviourDigital Vidya
Know about Social Video Analytics: From Demography to Psychography of User Behaviour. Gain insights from the webinar led by Nishant Radia, Co-founder & CMO, Vidooly.
Entertainment & Advertising | Riding the Digital WaveRedSeer
Josh – Fares higher on the NPS primarily on the back
of best satisfaction (53%) among Tier 1 users, primarily
emerging from the Hindi-belt of India
Moj – Secures the highest satisfaction (46%) across the
competition in Metro cities, and second best (45%) in
Tier 2+ cities
MX Takatak – Performs well in the vernacular region,
leading to higher NPS (46%) in Tier 1 cities
Roposo – While Roposo does reasonably well in Tier 2+
cities (garnering ~57% NPS), it’s Metro users’ satisfaction
is at 21%
BCG and Meta today announced the launch of a new report around the increasing influence of digital in driving media and entertainment consumption in India.
Video Surveillance Market in India - A Blueprint to Enhance SalesNeil Dave
The Video Surveillance Market in India is expected to reach USD 4.8 Billion by the year 2025, growing at a CAGR of 16.2% during the forecast period of 2020-2025.
The focus of this presentation is to keep Industry Participants abreast of major infrastructure developments across 8 key end-user sectors that are expected to result in high-value sales opportunities in the near term future.
This presentation also sheds light on the key trends within the Video Surveillance Market in India in terms of market size and growth forecasts, market segmentation, market drivers and restraints.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
The mobile video experience: A viewer’s journey from discovery to advocacyData N Charts
This report looks into the factors driving mobile video growth and maps the consumer journey from mobile discovery to advocacy uncovering consumer attitudes towards paid video and the kind of mobile ads they prefer to see.
Zoomy Media International Ltd expands it domestic service to Southeast Asia by dint of Big Data and Cloud Computing. Accumulating Internet customers by WIFI equipment renting which forms the basis of flux and service charge. It profits from commercial patterns such as content distribution, content provision and advertisement.
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