This document provides an overview and analysis of the Jugofresh juice bar in Miami. In 3 sentences: The article profiles Matthew Sherman's successful Jugofresh juice bar in Miami, which has developed a loyal following due its high quality, organic ingredients and dedication to crafting juices and smoothies. Sherman's juice bar has been very profitable and continues to expand due to its emphasis on using the purest, most unrefined ingredients as well as clever branding and design. While the high prices and long waits can be a drawback for some, most customers feel the refreshing, nutritious drinks are worth it for their healthy lifestyle.

1. SHAPE
Kate
HUDSON’s
NEW ROCKING
BOD!
Vitamin Water.
A big NO-NO!
APRIL, 2016

2. GETRIPPED
TABLE OF
CONTENTS
3 GET RIPPED
4 HEALTHY LIVING WITH JUGOFRESH
6 SOULCYCLE MANIA
7 TO BE OR NOT TO BE GLUTEN FREE
8 6 SIGNS OF A GOOD WORKOUT
10 IS VITAMIN WATER A BAD IDEA?
12 POWER OF YOGA
16 SMART WATER
Message from the Editor
You’re not going to be surprised to hear me say that print is very
important, I’m sure, but I will tell you why. And I’ll even go one
step further, which is, although I certainly don’t have insight
into all of the financials of the Racher Ray brand, but I would
guess that we’re not her main moneymaker, given that she has a
national daily TV show. Obviously, we’re profitable and success-
ful, but whatI will say is the magazine for her is her legacy piece,
no offense to television at all,. but television doesn’t really have
the longevity that a print product does. Despite all the personnel
changes, don’t expect the quality of the fiction or the style of our
content to change a whole lot.

3. 4
A fit, well-dressed man entered Jugofresh, the
organic, unpasteurized, raw juice bar in South
Beach, and eagerly approached the store’s own-
er, Matthew Sherman.
“Can you recommend something for me
today?” he pleaded. He then tapped his hand on
his belly and continued to explain, “I went to
The Bazaar at SLS Hotel last night. It was an all
out, tapas-style night. I just feel so bloated.”
Sherman, a holistic life coach and founder of
the bustling juice bar, asked whether he had
had any water this morning, and then finished
by recommending one of the menu’s agua tuya
-- a listing of water-based juices, including
caliente picante h2o ($4.50), a mix of alkaline
water, maca extract and cayenne extract. His
client paid and left happy, content with the
quick solution for last night’s indulgence.
This client is just one of many fans and follow-
ers that turn to Sherman for advice. The juice
bar has only been open a few months, but it’s
already developed quite the following.
One of my first visits was on a Saturday morn-
ing. Jugofresh is conveniently located just down
Healthy LivingwithJugofresh
the block from Green Monkey, the cool yoga
studio where locals flock for workouts centered
in balance and meditation. The 9 a.m. class
had just finished, and most yogis headed to
Jugofresh to fill up on raw juices post-workout.
Chatting about coconut sugar and bee pollen as
casually as discussing the weather, the clien-
tele is clearly buying into whatever Sherman
is selling. I’ve only visited the juice bar on five
occasions, but I’ve already added goji berries
to my shopping list on supermarket runs. The
bookmarks on my web browser now feature
sites explaining coconut sugar and deer antler
extract. I consistently make excuses to head to
South Beach in the morning, just to grab a taste
of a new juice, or new smoothie.
My quick smoothie run turned into a tedious
twenty minute affair. The place was completely
packed, with dozens of fit customers piled into
the front of the 1,800-square-foot juice bar.
Most of them looked healthy, radiant. Despite
the high price tag for the smoothies ($8.50 to
$19.99) and occasionally long wait times, the
refreshing, nutritious result was clearly worth it.
Although he has sold his signature cleanses
for a few years now, Sherman’s success is about
more than just his position as a holistic coach.
He’s struck gold and is already expanding with
a separate warehouse that will include juicing
prep and a greenhouse. Jugofresh has developed
a brand synonymous with a healthy lifestyle.
And more and more people are buying into it.
So what’s his secret? Well, one of the keys to
Sherman’s success is the quality of product. He
can talk to you about why he prefers flash-fro-
zen coconuts from Thailand, rather than the
fresh ones. He’s also quick to point out that
details make a difference. When I asked him
about the controversial effect of the highly
saturated fat, coconut oil, on elevating blood
cholesterol levels, Sherman diverted the ques-
tion. He explained that studies regarding that
topic are inconclusive and difficult to compre-
hend, because it’s all about which coconut oil is
being used. Jugofresh only uses raw unrefined
coconut oil, and the team works alongside sets
of Vitamix blenders and endless rows of Grade
B maple syrup. It’s all about using the purest,
more unrefined ingredients.
He also only uses organic produce, even if it
means importing ginger from places as far as
Hawaii. “It’s hard to be organic from a business
standpoint, because of the fluctuating prices due
to availability,” he explains. “But I make sure that
this doesn’t reflect the prices for the juices. These
always remain consistent”. This all, of course,
explains why my Jugofresh habit can get quite
expensive.
It’s clear that dedication is a big part of the
formula too. It takes five to six hours to complete
the entire process for the nut milks, all of which
are made in-house. Sixteen ounces of juice takes
about 45 minutes to extract. “We are dedicated to
being craftsmen in this process,” he reasons. All
of the juices and milks are unpasteurized, so they
must be consumed -- or discarded -- within a few
days. No preservatives are added.
But design and branding also play a part on the
Jugofresh effect. The store’s walls are lined with
reclaimed wood, revealing a view of a vast open
kitchen. The prep area is always spotless, and
always busy. A couple of aluminum chairs line
the bar, strategically designed to get customers
in and out quickly. It all contributes to a cool,
contemporary natural feel. The menu is easily
deconstructed, divided into categories: greens,
detoxers, pura vida, agua tuya, dame leche and
la chuperia. Next to the listing for la chuperia
-- a set of raw, organic shots -- is the caption
“Shots! Shots! Shots!... Everybody!” The names
are playful, easily identifiable within Miami’s
substantial Spanish-speaking crowd. The names
of the juices and smoothies follow the same
pattern. Like El Green-go ($10), a green juice
with apple, celery, spinach, parsley and lemon.
Everything about the place is catchy, and defi-
nitely clever.
The love for this juice bar is quickly spreading.
My Instagram and Twitter feeds have been
slowly invaded with hashtags of #drinkmad-
juice, all originating with visits to Jugofresh.
More and more often, my friends pop up with
pictures of themselves confessing love for their
latest ten dollar jugo.
So, as for the Jugofresh effect, I’ll say we’re just
beginning to see the start of it.
“It was all a dream.
We are hoping not to
wake up.”

4. 6
To Be or
Gluten is often blamed for weight gain,
bloating and stomach struggles, but is it really
all that bad? Read on to see if you need to
eliminate it from your diet before hopping on
the bread-banning bandwagon....
Should You Be G-Free?
What do celebs like Zooey Deschanel, Emmy
Rossum, Elisabeth Hasselbeck and Chelsea
Clinton have in common? They all follow glu-
ten-free diets, thanks to severe wheat allergies
that, if left untreated, can result in bloating,
diarrhea, fatigue, malnourishment and even
infertility and osteoporosis.
“Going g-free” has been trendy for a few years
now, with proponents claiming that ditching
wheat can melt away pounds, elevate sports
performance and evaporate mental fogginess.
The industry has exploded, mushrooming 27
percent since 2009 and surpassing $6 billion
in sales in 2011, according to Mintel research.
“Gluten-free is the new low-carb,” says
Wendy Bazilian, DrPH, RD, author of The
SuperFoodsRx Diet (Rodale) ?and a nutrition
advisor at Golden Door Fitness Resort and
Spa in San Marcos, Calif. But unless you are
one of the 1 percent of Americans who truly
suffer from actual Celiac disease, an autoim-
mune disorder where the body attacks itself in
the presence of gluten - a protein component
found in wheat, rye and barley - or the 5 to 8
percent who are gluten-intolerant, eradicating
gluten from your diet will not help you lose
weight or boost energy. In fact, “many glu-
ten-free products are packed with sugar and
fat,” Bazilian warns. The good news: “When
you eat a whole foods diet and have control
over ingredients, the world is your oyster
when it comes to eating gluten-free,” Bazilian
promises.
The Goods on Gluten
Gluten is part of a protein found in three
grains — wheat, rye and barley — which lends
elasticity and chew to products like bread and
pizza dough. In healthy individuals, these
foods pose no problem. But in those with
wheat sensitivities or allergies, gluten damages
parts of the small intestine called villi, fin-
ger-like projections lining the gut that absorb
nutrients. “Imagine your gut is lined with a
shag rug,” Bazilian suggests. “Those are the
villi. Over time, Celiac disease flattens the
rug, making it smooth like linoleum, so they
can’t hang on to nutrients.”
Unfortunately, wheat is such a prominent part
of the American diet that it can be extremely
difficult to eradicate. Besides obvious culprits,
like wheat bread, gluten hides out in soy
sauce, malt vinegar, couscous, beer and wine,
licorice, certain broths and energy bars, even
communion wafers. Cousins of wheat, includ-
ing spelt, kamut, farrow, durum, semolina and
triticale, will also trigger allergies. Oats don’t
contain gluten but may be contaminated during
processing.
If you’re gluten intolerant, you’ll know it,
experiencing nasty GI symptoms almost im-
mediately after ingesting wheat, barley or rye.
Celiac disease, on the other hand, may or may
not result in bloating, gassiness, constipation
or diarrhea. Instead, you may be irritable or
depressed, or experience joint pain, a skin rash,
anemia, mouth sores or weight loss. A gastro-
enterologist or internist can diagnose gluten
allergies through an intestinal biopsy and blood
work. The next step is to meet with a dietitian
who can help you chart out a meal plan.
It’s your choice, and only yours my crazy friend
Not To Be
“We did not find a beneficial
or negative effect of a glu-
ten-free diet for athletes who
had no clinical necessity for
the diet.”
SOULCYCLE MANIA!
There’s very little that’s relaxing about the social
swirl of the Hamptons, but dead last on the
chill-o-meter has to be the scene at a 250-year-
old potato barn in Bridgehampton, where 70
people in workout gear—and diamonds, and
Rolexes—clamor to get into SoulCycle, the
popular indoor-cycling class. “If you weren’t
sexy, confident, and strong, you wouldn’t be
here,” says cult trainer Stacey Griffith as the
crowd pumps away on stationary bikes to a
house remix of Annie Lennox’s song about
having everything money can buy except love.
“You’re all sexy,” she shouts. “This is a sexy-ass
sport right here!”
That’s not entirely true—there is a lot of sweat-
ing, grunting, and flinging of sweat onto the
person next to you, too—but there’s no denying
that everyone in the room feels good about
themselves right now.
The SoulCycle formula—only in New York and
Los Angeles at the moment, but, with Equinox’s
purchase of the company last year, soon to be
replicated in 60 locations, including Green-
wich, Connecticut, D.C., and San Francis-
co—involves getting everyone hopped up on a
cocktail of cardio fitness, motivational sayings,
and the frisson of excitement that comes from
overpaying for something worthwhile: the
class, which lasts 45 minutes, begins at $32,
making it perhaps the most expensive group
fitness class in the country.
Finally, the crowd spills onto a sunny porch,
enormous grins all around. “You’re a pound
lighter and a quarter-millimeter taller,” says
Griffith. Everyone sucks down raw coconuts,
and dashes to the check-in desk, where a bevy
of gorgeous, cheerful girls await them. “When
can I get in again?” they want to know. “Can I
get in tomorrow?”
If this sounds unfun, that’s because it is, but
it’s also a masterful psychological trick. The
withholding creates that rare thing among the
well-heeled—unfulfilled material desire. If this
is a cult, it’s a cult of success—worshipping the
ability to pay for classes, to buy the clothes, to
live a life among the elite. In fact, SoulCycle has
introduced a “SuperSoul” package: for $60 per
session, you can get into the coveted classes,
like you always wanted.
Of course, there is more to this than the money.
Once you gain entrée, SoulCycle seems to
deliver on the thing that Griffith described—as
the “outside person” looks better, the “inside
person” begins to heal. The peloton, moving in
motion together, is powerful. “We genuinely
care about everyone here: “
This isn’t just a
shtick,
this is a marriage
in your soul.”

5. 8
Try the talk test next time you’re wondering
whether or not your workout is working. If
you find yourself having a hard time chatting
mid-workout or tend to answer in short one to
two word grunts instead of complete sentences,
you’re doing something right.
Slowing down between final sets of weights?
Standing up and pushing harder, but still
slowing down over the remaining minutes of
spin class?
“
You want to work out at an intensity of 80 to 90
percent of your max,” Ryan says. For resistance
training, Ryan suggests finding your one-repeti-
tion max and doing 3 sets of 5 to 8 reps at 80 to
90 percent of that limit.
THE 6 SIGNS OF A GOOD WORKOUT
“YOU ARE ONLY
CONFINED
BY THE WALLS
YOU BUILD
YOURSELF”
Post-workout, you should feel like you pushed
yourself, but you shouldn’t be so drained that
you’re depleted—a good workout will leave
you feeling like you still have energy, says Scott
Weiss, C.S.C.S., a New York-based exercise
physiologist who works with elite athletes.
After a strenuous resistance training session,
excess blood is pumped to the muscles you
just worked to bring in oxygen and nutrients
and wash out metabolic byproducts (like lactic
acid) and toxins, explains Ryan.
After a hard day in the gym, you should expect
solid sleep, says Weiss. Specifically, look for
undisrupted slumber, he explains: “You won’t
wake up as much throughout the night.”
1.YOU COULDN’T HOLD A CONVERSATION.
2.YOU COULD BARELY FINISH YOUR LAST REP.
3.YOU KNEW YOUR NUMBERS—AND HIT THEM.
4.YOU WERE JAZZED MENTALLY.
5.YOUR MUSCLES SWELLED.
6.YOU SLEPT SOUNDLY.

6. 10
Is Vitamin Water A
Bad Idea?
Vitaminwater is a beverage brand owned by the
Coca-Cola company.
There are many varieties, each with an attrac-
tive name like “focus,” “endurance,” “refresh,”
“defence” and “essential.”
As is reflected in the name, it is water that is
enriched with vitamins and minerals. It is also
claimed to contain natural colors and flavors.
However, Vitaminwater is also loaded with add-
ed sugar, particularly fructose, which is linked
to all sorts of health problems when consumed
in excess.
Vitaminwater also has a “Zero” product line,
with no added sugar. Instead, it is sweetened
with erythritol and a refined sweet compound
extracted from the stevia plant. The first three
reasons do not apply to Vitaminwater Zero.
One 20 oz (591 ml) bottle of Vitaminwater con-
tains about 120 calories and 32 grams of sugar,
just about 50% less than a regular Coke.
However, it differs between countries which
“type” of sugar is used.
In the US, they sweeten Vitaminwater with
crystalline fructose and cane sugar, but in other
countries they use mainly cane sugar (fancy
word for sugar).
Crystalline fructose is the worst, being almost
pure fructose (over 98%), while cane sugar is
50/50 of glucose and fructose.
If we look more closely, we can see that a bottle
of Vitaminwater (in the US) may contain about
the same amount of fructose as a bottle of
regular Coke.
That is because the majority of the sugar in US
Vitaminwater is in the form of pure fructose,
while fructose comprises only half of the sugar
content of Coke.
Many studies show that fructose is the main
harmful component of added sugar, not glucose
(1, 2).
When it comes to weight gain/loss, what you
drink is just as important as what you eat.
When you drink liquid sugar calories, your
body does not compensate by making you eat
less of other foods instead.
The calories coming from these sugar-sweet-
ened drinks are then added on top of every-
thing you eat.
Over time, this can lead to weight gain and
increased risk of obesity and other related
diseases (3, 4, 5).
Consumption of sugar-sweetened beverages
is among the world’s strongest risk factors for
obesity, some studies showing up to a 60%
increased risk of obesity in children, for each
daily serving (6, 7).
There is no reason why Vitaminwater should be
any different. It is just another sugary beverage.
When it comes to weight gain/loss, what you
drink is just as important as what you eat.
When you drink liquid sugar calories, your
body does not compensate by making you eat
less of other foods instead.
The calories coming from these sugar-sweet-
ened drinks are then added on top of every-
thing you eat.
Over time, this can lead to weight gain and
increased risk of obesity and other related
diseases (3, 4, 5).
Consumption of sugar-sweetened beverages
is among the world’s strongest risk factors for
obesity, some studies showing up to a 60%
increased risk of obesity in children, for each
daily serving (6, 7).
There is no reason why Vitaminwater should be
any different. It is just another sugary beverage.
One bottle of Vitaminwater provides 50-100%
of the recommended upper limit for added
sugar. Added sugar, especially fructose, is
associated with a variety of diseases and health
problems.
Most of the micronutrients in Vitaminwater are
not needed, as most people are already getting
more than enough. Any excess amount is sim-
ply expelled from the body via urine.
Some Vitaminwater varieties contain vitamins
A and E, which may have harmful effects when
consumed in unnaturally large amounts.
At best, it is just a slightly “less bad” version of
Coke.
“Wait, People Th
ought Vitamin
Water Was Good for You?”

7. 12
Through the practices of yoga,
we discover that concern for the
happiness and well being of oth-
ers, including animals, must be
an essential part of our own quest
for happiness and well being. The
fork can be a powerful weapon of
mass destruction or a tool to create
peace on Earth. Yoga, an ancient
but perfect science, deals with the
evolution of humanity. This evo-
lution includes all aspects of one’s
being, from bodily health to self
realization. Yoga means union - the
union of body with consciousness
and consciousness with the soul.
Yoga cultivates the ways of main-
taining a balanced attitude in day
to day life and endows skill in the
performance of one’s actions. Vogue
and Self are putting out the message
of yoginis as buff and perfect. If you
start doing yoga for those reasons,
fine. Most people get beyond that
and see that it’s much, much more.
If I’m losing balance in a pose, I
stretch higher and God reaches
down to steady me.
The Power of
Yoga
In theory, practice and theory are the same.
SUP yoga or a Standup Paddling Yoga is practised on a paddleboard
instead of a mat. There is a website where you can find a very convenient
map with SUP yoga classes existing worldwide. When doing asanas on a
paddleboard, you are more aware of the body weight transfer. This way
it engages more muscles than regular yoga. You can get the benefits of
both yoga and standup paddling during one class. Besides it’s hard to
think of more peaceful surroundings than water. SUP yogis say doing
Savasana on a paddleboard feels like floating on the cloud. Remember
Jean Dawson - a centenarian from England who is still doing yoga? Well,
she does Iyengar yoga. Iyengar Yoga focuses on precise body alignment.
People are encouraged to use yoga blocks, cushions and belts to reduce
the risk of injury and to fully experience each asana if you don’t yet have
enough flexibility. Iyengar Yoga was developed as a form of Hatha Yoga in
the 1970s by B. K. S. Iyengar. It is now a part of rehabilitation programs
in many hospitals. If you think that you are too old to start yoga (which is
almost impossible), Iyengar yoga classes are what will change your mind.
Aerial yoga, also known as AntiGravity yoga, Air Yoga or Unnata Aerial
yoga, was established in 2006. Using the hammock helps to decrease
compression in the spine and to create space in the joints. While it may
seem advanced at first glance, yoga teachers recommend Aerial yoga
for beginners as well: some asanas are easier to master in an inverted
position.
For dessert, we’ve included Rage Yoga. This is by no means a new yoga
discipline but rather an example of interpreting yoga practise to appeal to
particular personalities. Rage yoga classes were created by Lindsay Istace
from Canada in the beginning of 2016. She came up with the idea of
Rage Yoga while going through a painful breakup. The class is held in the
curtained corner of the bar. And there are glasses of beer, loud music and
offensive gestures accompanying Rage Yoga practise. Istace believes that
Rage Yoga helps fighting anger issues and appeals to yogis who don’t feel
comfortable in the tranquil atmosphere of yoga classes and need a more
laid-back yoga practise.
If you think that yoga is not for you, you just haven’t yet find your perfect
yoga class. Try some of the above or keep looking!The more we learn
about yoga, the more we realize the benefits aren’t all in the minds of the
20 million or so devotees in the U.S. Yoga helps people to relax, making
the heart rate go down, which is great for those with high blood pres-
sure. The poses help increase flexibility and strength, bringing relief to
back pain sufferers. Now, in the largest study of yoga that used biological
measures to assess results, it seems that those meditative sun salutations
and downward dog poses can reduce inflammation, the body’s way of
reacting to injury or irritation.
That’s important because inflammation is associated with chronic dis-
eases including heart disease, diabetes, and arthritis. It’s also one of the
reasons that cancer survivors commonly feel fatigue for months, even
years, following treatment.
Researchers looked at 200 breast cancer survivors who had not practiced
yoga before. Half the group continued to ignore yoga, while the other half
received twice-weekly, 90-minute classes for 12 weeks, with take-home
DVDs and encouragement to practice at home.
According to the study, which was led by Janice Kiecolt-Glaser, pro-
fessor of psychiatry and psychology at Ohio State University, and pub-
lished in the Journal of Clinical Oncology, the group that had practiced
yoga reported less fatigue and higher levels of vitality three months
after treatment had ended.
But the study didn’t rely only on self-reports. Kiecolt-Glaser’s husband
and research partner, Ronald Glaser of the university’s department
of molecular virology, immunology, and medical genetics, went for
stronger, laboratory proof. He examined three cytokines, proteins in
the blood that are markers for inflammation.
Blood tests before and after the trial showed that, after three months of
yoga practice, all three markers for inflammation were lower by 10 to
15 percent. That part of the study offered some rare biological evidence
of the benefits of yoga in a large trial that went beyond people’s own
reports of how they feel.
No one knows exactly how yoga might reduce inflammation in breast
cancer survivors, but Kiecolt-Glaser lays out some research-based
suggestions. Cancer treatment often leaves patients with high levels of
stress and fatigue, and an inability to sleep well. “Poor sleep fuels fatigue,
and fatigue fuels inflammation,” she says. Yoga has been shown to reduce
stress and help people sleep better.
Other smaller studies have shown, by measuring biological markers, that
expert yoga practitioners had lower inflammatory responses to stress
than novice yoga practitioners did; that yoga reduces inflammation in
heart failure patients; and that yoga can improve crucial levels of glucose
and insulin in patients with diabetes.
Cancer is an obvious cause of stress, but recent research has pointed
to another contributing factor: living in poverty. Maryanna Klatt, an
associate professor of clinical family medicine at Ohio State University,
has taken yoga into the classrooms of disadvantaged children. In research
that has not yet been published, she found that 160 third graders in
low-income areas who practiced yoga with their teacher had self-report-
ed improvements in attention.
“Their teachers liked doing it right before math, because then the kids
focused better on the math work,” she says. “Telling a kid to sit down and
be quiet doesn’t make sense. Have them get up and move.”
“Yoga exists in the
world because every-
thing is linked.”

8. 14
VV
The benefits of yoga provide both instant gratification
and lasting transformation. In the fitness world, both are
extremely important. Too much time with too few results
can be incredibly discouraging, and monotonous routines
week after week can lead to stagnation. Yoga can change
your physical and mental capacity quickly, while prepar-
ing the mind and body for long-term health.
Yoga is for everyone
Most yoga studios and local gyms offer yoga classes that
are open to all generations and fitness levels. It’s exciting
to enter a room full of young teens, athletes, middle-aged
moms, older gentlemen and even fitness buffs and body
builders. Everyone can feel accepted and included and,
unlike other sports or classes that focus on niche clients,
yoga tends to have open arms. Whether you like to say
“Om” or you can’t stand the word “yogi;” whether you are
92, 53, or even 12, yoga can help you.
Yoga encourages overall health and wellness
Yoga is not just about working out, it’s about a healthy life-
style. The practice of yoga allows students to be still in a world
consumed with chaos. Peace and tranquility achieved through
focused training appeals to everyone.
Yoga’s deep breathing and meditation practices help foster an
inner shift from to-do lists, kids and spouse’s needs, financial
concerns and relational struggles to something a little bit
bigger than the issues you face. Yoga helps relieve stress and
unclutter the mind, and helps you get more focused.
Yoga has many faces
One of the benefis of yoga is that you can choose a yoga style
that is tailored to your lifestyle, such as hot yoga, power yoga,
relaxation yoga, prenatal yoga, etc. Whether you prefer you’re
at home, in a private session, watching a DVD or at a studio or
gym, there are a huge variety of options available to suit your
goals and needs.
If you are a yoga beginner, Hatha yoga, which focuses on basic
postures at a comfortable pace, would be great for you. If you
want to increase strength through using more of your own
body’s resistance, power yoga may be right for you. There is a
great online yoga program at Gaiam Yoga Studio that focuses
on Hatha yoga.
If you are ready for a deeper practice, Advanced Yoga, or
Bikram, also called “hot yoga,” may be just what you are look-
ing for. In Bikram yoga, the room temperature is set to around
100 degrees Fahrenheit, resulting in greater elimination of
toxins from the body through the increased production of
sweat. No matter your fitness level, fat percentage, or health
history, yoga has a place for you.
Strength training and flexibility
Yoga’s focus on strength training and flexibility is an incredi-
ble benefit to your body. The postures are meant to strengthen
your body from the inside-out, so you don’t just look good,
you feel good too. Each of the yoga poses is built to reinforce
the muscles around the spine, the very center of your body,
which is the core from which everything else operates. When
the core is working properly, posture is improved, thus allevi-
ating back, shoulder and neck pain.
The digestive system gets back on track when the stretching
in yoga is coupled with a healthy, organic diet.
There’s a common saying cited by non-yogis as a reason not
to practice and pose: “It’s boring.”
That’s an understandable sentiment — some people just
don’t find the same kind of stress release in yoga as they do
in, say, kickboxing — but with a new take on the practice,
called “Rage Yoga,” there may be more folks flocking to the
fitness activity than ever before.
Created by a Calgary, Canada resident named Lindsay-Ma-
rie Istace after “the really painful breakup of a long term
relationship,” Rage Yoga is meant for those who are hoping
to improve their posture and flexibility, but have never felt
at ease in a modern yoga studio.
Or for those who just have a little extra aggression they
need to work out.
“You’ve come to the right place.”

9. 16