Pizza Hut was founded in 1958 in the United States and has since expanded internationally. It faces competition from other fast food chains like Domino's, KFC, McDonald's and Subway. In India, Pizza Hut has an 8% market share while Domino's has the largest share at 20%. Pizza Hut aims to provide a family dining experience and tasty fresh pizzas. It evaluates employee performance twice yearly but does not currently engage in corporate social responsibility activities in India.

1. Pizza Hut
Darshan Karani ; Jogita Manjrekar ; Arjun Suganthan ;
Anandhu PS | MBA – ICRI / ILAM

2. INDEX
• History
• International / Quick Service Competitors in 1980s.
• Competitors in India
• Market Share
• Unique Selling Point / Proposition (USP)
• Product Range
• Culture
• Customer Service
• CSR
• Performance Appraisal System
• If we were the Owners…
1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 2

3. History
• Founded in year 1958 by brothers Dan & Frank Carney in Wichita,
Kansas, USA.
• Borrowed $600 from Mother and Partnered with John Bender.
• Free Give Away on the night of opening.
• In year 1959, opened their first franchise
by Dick Hassur.
1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 3

4. • In the early 1960s, it grew aggressively.
• Robert Chisholm joined the company as treasurer.
• In 1966, the number of Pizza Hut franchise units had grown to 145.
• A home office was established to coordinate the businesses from
Wichita.
1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 4

5. 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 5
Menu Card in 1960s

6. • First franchise in Canada was opened & IPHFHA was established.
• In the year 1970 Pizza Hut announced 500th Restaurant in Nashville,
Tennessee, USA.
• In the year 1971, it became world’s largest Pizza chain.
• At the end of 1972, Pizza Hut made its long-anticipated offer of
410,000 shares of common stock to the public.
• Carney said in 1972, “We about lost control of the operations. Then
we figured out that we had to learn how to plan.”
1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 6

7. • Spending on local advertising increased from $942,000 in 1972 to
$3.17 million in 1974.
• PepsiCo Buys Out Company in 1977.
• Pizza Hut experience competition in early 1980s.
1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 7

8. • Strong Growth in Late 1980s & Early 1990s.
• Decline of Profit is Mid 1990s.
• Pizza Hut Comes to India in 1996.
• First store in Bangalore.
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9. International / Quick Service Competitors in
1980s.
1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 9

10. 1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 10
Competitors in India

11. Market Share
1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 11
Pizza Hut
8%
Dominos
20%
KFC
10%
McDonalds
10%Subway
12%
Others
40%
Pizza Hut
Dominos
KFC
McDonalds
Subway
Others

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1.8
4.8
2.4
3
2.45
9.6
0
2
4
6
8
10
12
Pizza Hut Dominos McDonals Subway KFC Others
InbillionRupees
Competitors
MARKET SHARE

13. Unique Selling Point / Proposition (USP)
• Pizza Hut gives good service.
• Ambience
• Tasty fresh pizzas at outlets.
• Family Dining Experience.
1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 13

14. Product Range
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15. Product Range
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16. Culture
• Goal to make everyone proud to work at Pizza Hut.
• Encouraging employees to the best version of themselves.
• Pizza Hut believes “when we excited by our work, it shows in
everything we make.”
1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 16

17. Customer Service
• Pizza Hut introduced ‘Pizza Hut Customer Satisfaction’ hotline.
• Managers with the weekly feedback would strengthen operations.
• They offer variety of local dishes according to demand and liking of
customers for loyalty purpose.
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18. CSR
• Till Date Pizza Hut isn’t into CSR activities in India.
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19. Performance Appraisal System
• Performance review is a formal process in Pizza Hut twice a year.
• It includes PA forms for every particular job which involves :-
• International Pizza Hut standards.
• Assessing the employees’ actual performance relative to these standards.
• Providing feedback to the employee
1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 19

20. Levels of Performance Appraisal
• Out Standing
• Excellent
• Good
• Need Improvement
1/6/2018 Team Pizza Hut | MBA - ICRI / ILAM 20

21. If we were the Owners…
• I would have focused more on Advertisements.
• Will decrease variety seeking buying behavior.
• Will offer membership / discount cards for loyal customer.
• Start sponsoring events.
• Will provide board games at every outlet to attract more customers.
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