The document provides tips and strategies for effective pitching. Some of the tips include letting clients and customers speak, focusing on facts and data while also appealing to emotions, setting the competition aside by highlighting their weaknesses, and spreading love for one's product, team, and clients. The overall message is that an effective pitch tells a compelling story through passion and knowledge while genuinely understanding the client's needs and perspective.

1. Pitching
Power
by Buro Blink
Anke Laarhuis
Creative strategist
@elle_driver
We tend
to win.

2. ± 35 ENSCHEDE, TWENTE
MARKETING / DESIGN / CREATIVE BRANDING

3. ANKE LAARHUIS
Creative strategist
@elle_driver

4. Whatever we learn, do and think today:
No one. And I mean: no one.
Can pitch like this guy.

5. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink

6. Let’s start
with a little
marketing test
• read the following text
• count the F’s. Just the F’s.
• no jokes
• don’t say anything, yet

7. FINISHED FILES ARE THE
RESULT OF YEARS OF SCIENTIFIC
STUDY COMBINED WITH
THE EXPERIENCE OF YEARS.

8. FINISHED FILES ARE THE
RESULT OF YEARS OF SCIENTIFIC
STUDY COMBINED WITH
THE EXPERIENCE OF YEARS.
FINISHED FILES ARE THE
RESULT OF YEARS OF SCIENTIFIC
STUDY COMBINED WITH
THE EXPERIENCE OF YEARS.

9. Be ahead
of trends.
All means
necessary.
To be
continued...
Let your
clients
customer
tell it.
Your team
makes all
the
difference.
It’s not your
concept.
It’s their
solution.
You are a
professional
fool.
Facts
Figures
Feelings.
Get
physical.Pitching
Power
by Buro Blink
Set the
competition
aside.
Spread
your
love.
Ignore
your
client.

10. Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink
Let your
clients’
customer
tell it.

11. Let your
clients’
customer
tell it.
Pitching
Power
by Buro Blink
Speak the right language
Are the parameters correct?
Test your presumtions
Work from insights
Take one more step
your client expects you to take

12. What do
people and
employees
really know
and tell about
a nuclear giant
in Twente?

13. Their motivations are the
ingredients for your
stories. Close to people.
Not only to companies.
People first!
Thus:

14. enraveling the mystery
URENCO the employer
providing energy
stable isotopes
URENCO expertise
and technology
Anke Laarhuis & Jaap Fris for PIME, nuclear conference

15. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink
Facts
Figures
Feelings.

16. Facts
Figures
Feelings.
Pitching
Power
by Buro Blink
Play the emotion
Be passionate
But show facts
Your facts
Make it simple
Play your number

17. 100%
Every poster
is picked up
by the models
1 week
outdoor
in a 8 week
media stretch
€185.000
free media
exposure

18. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink
Ignore
your
client.

19. Ignore
your
client.
Pitching
Power
by Buro Blink
You are the expert
Critize, rewrite and improve
Make it smart
Get up close and personal
Tell a story

20. watch and learn
from the best

21. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink
It’s not your
concept.
It’s their
solution.

22. It’s not your
concept.
It’s their
solution.
Pitching
Power
by Buro Blink
You are a nerd
Your porn is not theirs
Dream your clients’ dream
Become a pornlover
#NSFW

24. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
Get
physical.Pitching
Power
by Buro Blink
Facts
Figures
Feelings.
You are a
professional
fool.

25. You are a
professional
fool
Pitching
Power
by Buro Blink
Don’t narrow down
the question to your
own shallow world.
A quick test

26. how many
passes does
the team in
white make?

27. Now: read between the lines:
You are the owner of an innovative web
company employing 8 people
A Lawfirm is planning to reach new markets with
a high end website. They want to share a lot of
information with their customers. Safety is very,
very important. Therefore a login and solid
security protocol is needed.
Can your company do this?
How would you approach your contact?
What would be your first question?

28. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink

29. Set the
competion
aside.
Pitching
Power
by Buro Blink
Show what is wrong
Show what is ugly
Show ‘the competors’ work
Create the selectionguide

30. The people
Their space
Their future

31. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Pitching
Power
by Buro Blink
Get
physical.

32. Get
physical.
Pitching
Power
by Buro Blink
Tactile talks
Make your audience feel
Clients are like children
Bring a gift.A toy at best.

34. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink
Be ahead
of trends.

35. Be ahead
of trends.
Pitching
Power
by Buro Blink
Show them you know
And know best
Your view on the world sells
Rename a movement
Own your semantic domain

37. Let your
clients
customer
tell it.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink
Your team
makes all
the
difference.

38. Your team
makes all
the
difference.
Pitching
Power
by Buro Blink
A good teams ìs the
message. Compose a mix
with trust, excitement, design,
knowledgde, branch attitude.
You just might be reason why
there is no match.

40. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink
Spread
your
love.

41. Spread
your
love.
Pitching
Power
by Buro Blink
Love yourself
Love your team
Love the opportunity
Love the client
Love their customers
Love the branche
Love your concept

42. To be
continued...
Pitching
Power
by Buro Blink
Well:
Use your gut feeling.
Try to remember a few of
these tips and tricks…
Let’s pitch this!

43. Let’s
pitch
Pitching
Power
by Buro Blink
Make groups
Work on the pitch assignment
for 30 minutes
Use tips and tricks from the
presentation
Pitch to the group, 2 minutes

44. Once upon a time..
1. The Twente region wants and has to seduce employers in this
region to employ 800 people with limitations / handicaps
(fysical and / or mental). If they do not succeed before 2020, this
will probably be obligated by law. Your client (the Twente region)
is very careful / conservative.
How would you set up your pitch for a campaign for employers?
1. A young entrepreneur took a lot of time to construct the most
brilliant programme that can help you put together your
own personal wardrobe, just by making a photograph of the
items you like. From people in the street, at your office or from a
magazine. Upload the photo, and you will get a personal advice
about prices, where to go shopping etc. Your client (the young
entrepreneur) is very indecisive.
How would you set up his pitch to get money from investors in the
retail branche?

45. Let your
clients
customer
tell it.
Your team
makes all
the
difference.
Facts
Figures
Feelings.
Set the
competition
aside.
Spread
your
love.
It’s not your
concept.
It’s their
solution.
Ignore
your
client.
Be ahead
of trends.
All means
necessary.
To be
continued...
You are a
professional
fool.
Get
physical.Pitching
Power
by Buro Blink