Find out how idea pitches work, based on story telling. The slidecast complements other slidecasts on giving pitches and is background material to a workshop on innovation communication by TalkTheFloor

1. pitch
dynamics
tension arcs

2. story telling
stories engage
stories increase retention
stories motivate
Steve Jobs @ Stanford
'just three stories'

3. case & visual credits: ThreeHeadedMonkeys

4. tension arcs
build-up anticipation
climax – conclusion
release tension
case & visual credits: ThreeHeadedMonkeys

5. hinges
fix message
move from one arc to the next
key to keeping flow
case & visual credits: ThreeHeadedMonkeys

6. 2+2=4
persuasive technique – bottom-up
fixed path via interim conclusions to main conclusion
2 + 2 + 2 + 2 = 8
case & visual credits: ThreeHeadedMonkeys

7. Writing pitches is part of a two-day workshop on
Innovation Communication, which includes key
communication events such as:
conducting brainstorm sessions & follow-up
giving briefings
steering project meetings
pitching for resources
persuasive Q&A sessions
writing a project plan
More information on the workshop programme
More slideshows on TalkTheFloor@slideshare
Photo Credits used under CreativeCommons 2.5
FlickR heroes: takomabibelot, topgold