A pitch is proposed for a Cinema City Education film club called Cineclub. The pitch involves following an aspiring filmmaker who discovers the film club after watching independent films and reading books on film production. He daydreams of being part of a film production that wins an award. The visual style would use narration, aesthetically pleasing footage, and shifts between narrative and informative sections. Voiceovers would convey the character's thoughts. The target audience is people ages 16-25 who will appreciate the film analysis, from B/C1 demographics. Distribution would be through the website, social media, and before cinema screenings, and feedback would be gathered via social media and email.