This document provides an overview of Vinovici, a company aiming to establish direct links between wine producers, consumers, and collectors through an online platform. Their mission is to circumvent traditional resellers and auction houses, demystify wine auctions, and facilitate worldwide wine trading. The platform will allow producers to list available stock and manage pricing, and users can order directly from producers. Vinovici will handle transportation and taxation. They plan to launch in Europe in April 2015 with 10 producers and 1 importer and expand from there.

1. V I N O V I C I
W O R L D W I N E D O M I N A T I O N
P U B L I C D E C K ( v 1 0 )
Private & Confidential

2. Our mission is as follows:
1. To establish a direct link between wine producer
to consumer, collector to collector, thereby
circumventing the traditional resellers and
auction houses
2. To demystify wine auctions and rare wine
3. To facilitate worldwide adoption of fine wine as a
tradable marketplace
MISSION STATEMENT

3. • VinoVici provides an all-inclusive platform where
wine producers can add their available stock;
manage price, quantity and territorial availability
• Users of the service can order directly from the
wine producer receiving all background
information and VinoVici handles all transport and
taxation related concerns
• Additionally, there is an auction system to
determine pricing and the trade of older vintages
THE CONCEPT

4. 1) Currently the fine wine market is dominated by
importers, auctioneers and négociants. Driving up
prices and complicating availability with territory
based allocations and exclusive channels
2) The nature of the distribution market shuts out
certain producers in certain markets
3) The alcohol market is overly complicated due to
variation in excise and tax regulations
CURRENT PROBLEMS

5. Collector
Producer B
Producer A
Consumer A
Consumer B
Importer B
Importer A
Auction House
MEANWHILE…
The current situation between importer, auction house, producer and consumer

6. • Wine lovers from legal drinking age to 80
• Wine investors
• Small/Medium businesses
• Wine Collectors / Connoisseurs
What do these groups have in common? A love of
wine and a substantial wine budget.
OUR TARGET DEMOGRAPHIC

7. Ramp-Up Strategy
– During Q2 there is a requirement to control the quality and access to the
service – we control the selection process of producers allowed into the
system
Social Promoting
– We will use social presence to drive uptake of the platform. Occasionally
offering smart-codes to the general public (via the Facebook page)
Presence at Wine-Events/Fairs
– Attendance at Wine events will drive our ability to connect with wine
producers. During these events we will showcase and activate access to the
platform for these new clients.
OVER VIE W STAGE.1

8. Strategic agreements with 10 producers (FR+DE+IT
+ES) & 1 importer (NL)
Soft platform launch to producers April 1st
iOS only (iPad/iPhone)
Ramping up launch campaign using Social Media
CURRENT STATUS

9. Backend built upon custom-platformUsing Python & PHP for communications to the client (Primary connectivity is via Python) – there are very few attack-vectors.The platform is built to be scalable with the central core data-
services unavailable to direct access. All code is proprietary and built/maintained internally.
All systems TCO (except edge servers)
All systems are under the direct management of the business with all system owned by Im-At-Home (initially).The“Edge communication services”are deployed droplets that connect the user to
the core-service infrastructure. All interaction between user and service occurs via the“Edge Servers”. At this moment we have 7 edge servers in operation (3 US, 3 EU, 1 APAC)
TECH / IP
Importers / Producers
Transportation
Payment Gateway
Provider

10. TIMELINE
European Launch
1-April-15
10 Producers
1 Importer
Zero Users 20,000 Users
Q3
50 producers
10 importers
USA Added
500 Producers
100 Importers

11. THE TEAM
DORIS VROOM / CEO
Former cellar consultant and auctioneer of the foremost wine auction house of
the Netherlands and Singapore. Responsible for international consigner and
collector relations. Currently running a business specialized in wine & food
marketing. Masterminded VinoVici to bring the world of fine wine to all.
SAMUEL COLAK / CTO
Former Senior Infrastructure architect for NASA/ESA, KPN, QWEST and KLM now
running his own business“Im-At-Home”developing apps for the enterprise and
consumer markets. Co-Founded Vino Vici in 2015 together with Doris to
revolutionize the Grape-Space.
CHANTAL SMEETS / CWO
Bordeaux Château owner before 25, she is also the head winemaker of
Château Cadaulan. Approved program provider for the WSET in both France
and the Netherlands. She herself is on the fast track to become the first Dutch
female Master of Wine. In VinoVici we already call her the Master of Grapes.
ELISE MOESKOPS / CMO
As the former Sales & Marketing manager of a nationwide wine importer, she
became owner of a Michelin-starred restaurant at the age of 27. Currently
partner in a Marketing & Communications firm specialized in food & wine and
general member of the governing board of Amsterdam City Centre.The
marketing grape of the VinoVici bunch.

12. If you have any questions, please contact us at
info@vinovici.co
QUESTIONS