Pitch deck - High Five - nike event 13th dec.
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Quick presentation for a business creation in the 5-a-side football sector. Amsterdam region. Dec. 2015 Adrien Long
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PROJECT DETAILS
Sponsorship title:
Audi Cup
Duration of sponsorship:
2009-present
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Sponsor’s industry sector:
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Rights-holder:
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Sponsorship Works 2018 8PROJECT DETAILSSponsorship tit.docx
Sponsorship Works 2018 8
PROJECT DETAILS
Sponsorship title:
Audi Cup
Duration of sponsorship:
2009-present
Case study entered by:
Audi AG
Sponsor’s industry sector:
Automotive
Rights-holder:
Audi AG (Ownership Platform)
Agency:
brands and emotions GmbH
– Lead Agency, Audi Cup
Other organisations involved in the
planning, activation or evaluation:
FC Bayern Munich;
Several service providers (including event
agency, TV commercialisation,
TV production, etc.).
Campaign summary
Launched in 2009, the year of Audi’s 100th anniversary,
the Audi Cup is a pre-seasonal worldwide football
tournament. Leading teams including FC Barcelona,
Real Madrid and Manchester United meet in Munich
for the biennial Audi Cup during the summer break in
football.
The event is an owned and mainly refinanced
platform by Audi with a strong international media
presence, achieving around 2.5 billion consumer
contacts across television and online media at each
tournament in around 200 countries. With cutting-edge
technologies as an integral part of its staging and
coverage, the event provides a global opportunity to
highlight Audi’s “Vorsprung durch Technik” values.
Planning
Business needs
The Audi Cup provides an ideal platform to present
a strong, resonating connection between top-level
international football and the brand’s “Vorsprung
durch Technik” positioning. Audi has been involved in
international football for over 14 years and the launch
of the Audi Cup in 2009 established a new benchmark
in proprietary sports marketing, creating a whole new
way for Audi to implement its own rights in a highly
controlled and targeted manner.
Taking a “high-tech” approach to the world of
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Sponsorship Works 2018 9
A u d i a n d t h e A u d i C u p
and underpin its core brand proposition as a highly
innovative, technologically advanced automotive
company.
The development and implementation of tools
including the first ever implementation of digital overlay
of led boards in live broadcasting and the first ever live
holographic press conference in sport, a dedicated
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only underline Audi’s status as a “high-tech” brand but
genuinely enhance enjoyment of the tournament for
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high-profile, global clubs, saw the brand develop from
a classic sponsor to an owner and organiser of various
leading platforms in its own right – the Audi Cup, Audi
Summer Tour and Audi Football Summit. With these
properties and its year-round association with the
game, Audi set itself the goal of elevating its successful
sponsorships into full ownership; Audi shifted from a
host or a marque associated with the.
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The document provides an overview and analysis of the winter 2016 transfer window for the top 5 European leagues. Some key points:
- Total investment in the window by the top 5 leagues was 427 million euros, a 10% increase from last winter and the second highest amount ever.
- The Premier League accounted for 43% of total spending, investing 251 million euros. La Liga spending was down 54% to 27 million euros.
- Combined summer and winter spending by the top 5 leagues was a record 3.39 billion euros, up 29% from last season.
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- Total spending on transfers for the top 5 leagues was 633 million euros, a 48% increase from previous winter and the highest amount ever.
- The Premier League saw the most investment at 277 million euros, while La Liga spending was only 18 million euros.
- Player sales also reached record levels, with Premier League clubs generating 282 million euros from sales.
- PSG spent the most on transfers among all European clubs at 70 million euros.
PMU at VIVATECHNOLOGY DAY ONE #vivatech
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Creative Web Design Company in Singapore
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Pitch deck - High Five - nike event 13th dec.
- 1. HIGH FIVE Next generation football
- 2. The problem In Amsterdam, 5-a-side football almost does not exist, only sporthalls and Powerleague provide the facilities. Each having disadvantages that can be repellent for a player.
- 3. Solution Create High Five indoor football pitches where players can: Rent pitches hourly Play a weekly league Enjoy a beer and watch live football
- 4. The product Picture: Urban football in Paris
- 5. The product • 6 to 8 indoor pitches to rent (30mx15m) with artificial grass (see previous picture) • Possibility to play weekly league with a team of friends (12-14 weeks league) with : -Referee -Online rankings and calendars -Possibility to order team jerseys • A bar next to the pitches with food and drinks and live matches (Eredivisie, Champion’s league, Euro Cup, etc…) Description
- 6. Market facts Number of current users : France : 2 million players United-Kingdom : 6 million players Italy : 4 million players Key numbers: European market turnover: 200m€ in 2014 Annual budget per year for a player: 336€ For 5-a-side football market
- 7. How will it make profit? 4 cash inflows: ➡ Pitches to rent : between 60-80€ per hour ➡ 14 weeks league : between 500-700€ per team ➡ Food and drinks at the bar ➡ Shop with football equipment
- 8. Success story In comparison, UrbanSoccer just appeared in France from the fusion of Urbanfootball and Soccer5. In 2015 they have : •34 centers, 275 pitches. •50.000 weekly users •1300 league teams
- 9. Partners To respond to the rapid growth of 5-a-side football, Adidas and Nike started selling specialized equipment: UrbanSoccer is even sponsored by Nike and sell their products in their centers
- 10. The Amsterdam Market in 2015 Only 2 centers currently offer the possibility to rent artificial grass pitches: Powerleague has 6 pitches in Olympiaplein Indoor Football Events has 1 pitch close to Sloterdijk Other indirect competitors are sporthalls, street football pitches, and open fields, which do not provide the same ‘atmopshere’ and where playing a league is not an option Powerleague plans on opening new centers soon
- 11. Why Amsterdam? Amsterdam is a young and international city Only few options for players currently The plan is to open a first center here and in the 4 large Dutch cities
- 12. How to promote it? The first year’s objective is to reach the center’s full capacity. How? Company and universities events, social medias and medias communication, partnering with a famous brand (Nike, Adidas…) Word-of-mouth remains the best promotion method, and it will work because indoor 5-a-side football is awesome.
- 13. The financial plan It is estimated that between 1 and 2 million euros are needed to open a center A field costs around 40.000€ Estimated revenues for a year : Revenues Rent pitches Leagues Others 800 000 € 720 000 50 000 30 000 Costs Workforce Building rental Others 450 000 € 300 000 120 000 30 000
- 14. About me Adrien Long adrien.long@ieseg.fr +33 (0) 6 76 31 12 45 24 years-old Education: Master in International Business Master in Strategic Management & Entrepreneurship User and fan of Urban Football for 3 years now. 1 year (2 seasons) team leader in a league.