The document outlines a business plan for IntoxiKit, a proposed subscription-based hangover relief kit delivery service targeting college students and regular party attendees. The plan details the product strategy of convenient pre-packaged hangover cure items delivered monthly by subscription. It analyzes the market strategy of targeting college students and festival attendees, and the competitive landscape using Porter's Five Forces model. Financial projections estimate profit margins of 22% and returns on investment of 8-15%. Funding needs of $7 million over 3 years are outlined to develop and launch the product.

1. IntoxiKit
Quick Hydration. Faster Hangover Relief.

2. Mission statement:
To provide a convenient and effective
hangover relief kit for college
students and party environments
through subscription services.
Vision: To be the primary source for hangover relief
among regular drinkers.

3. Product Strategy
● Convenience and efficiency is our main
focus.
● Within product: Gatorade powder, water,
ginger candy, ramen soup, pain reliever,
mints, alka seltzer, Shot glass w/ first
subscription.
● Delivery service:. One box delivery a month.
18in. x 18in. x 21in. Box.
● Separated into 4 individual packets. 6
packets for a premium cost.

4. Product Strategy
The product will be designed to rip away from the other pouches similarly to
how a condom is torn off it’s pack.
Optimized for easy transportation and storage, IntoxiKit is meant to be able to
be carried in backpacks, purses, and any overnight baggage.
Subscription services will be designed to revolve around school schedules
(quarterly or semester) and an optional pause in payments over summer.
Like Netflix, our company hopes to have close knit groups share subscriptions.

5. Market Strategy
Main target- Aim to target college
students all around the nation that drink
regularly
Main areas of target also include Greek
orgs on campus (fraternities and
sororities) and people who attend bars
regularly
We are also targeting people who go to
Music festivals like Coachella, EDC etc.
Within this target group the customers
will be able to cure hangover faster and
avoid any discrepancy with their
work/school.

6. Market Segmentation
Price- The product, with different
service options, will be sold at a
price of $9.99
Placement- College students will
buy this service at retail stores like
7/11, Safeway, campus health
centers
Promotion- The product will be
promoted on social media, Spotify
ads and by campus health centers

7. Rivalry
between
Competitors
Threat of New Entrants (Strong Intensity)
● Quick to entry and inexpensive
● Some specialized knowledge needed;
data on college and fraternity
students vital.
Supplier Power Buyer Power
Threat of
New
Entrants
Competitive Rivalry (Weak to Medium Intensity)
● Few to no competitors
● No competitor has our drive
● Easily able to build customer loyalty to
combat established companies
Supplier Power (Low to Medium Intensity)r
● Wide number of suppliers; mostly
consumer products needed
● Plenty of wholesale sellers (Costco,
Sam’s Club)
Threat of Substitution (Medium Intensity)
● Some substitution expected; all goods
are accessible
● Convenience of box/subscription will
gain more customers than lose
Buyer Power (Strong
Intensity)
● Large # of
customers
● Brand new product
= High sensitivity to
buyers
Business Strategy explained
through the Porter’s Five Forces

8. The Competitive
Strategy
● Our Competitive Strategy is a
Focus-based.
● Have the rare opportunity to
become the first major provider
of this unique product and
service.
● If we focus on our target market
of college and fraternity students,
we’ll easily establish a foothold

9. Financial Strategy
Capital Structure ~ 0.9 (positive)
Profit Margin ~ 22%
Return on Invested Capital ~ 8%
Return on Equity ~ 15%
Return on Debt ~ 8%
Equity Cost ~ 10%
Debt Cost ~ 6%
… Pricing as follows for
subscriptions:
Standard - $9.99/month
Deluxe - $17.99/month

10. Funding Plan
Seed Capital ($1,000,000>) – Develop the prototype package before year 1.
Round A ($2,000,000>) – Develop the product by year 1.
Round B ($4,000,000>) – Launch the product by
year 1 through year 3.
So in return for 15% of the company, investors would provide the company with
an investment of $1 million since our company valuation is estimated at $6.7
million.

11. The team
Answer the question, “Why are we the ones to solve the problem we identified?”
Ambrose Hundal
Market Strategy and CEO
Kyle Van Dyke Ashna Deo
Product Strategy and CTO Financial Strategy and
Chief Analyst
John Nguyen
Business Strategy and
Manager