UniFood is a proposed food magazine aimed at male university students ages 16-22. The magazine will have a simple layout with clear imagery and branded fonts. It will include accurate articles, copyrighted images, and adhere to safety and legal standards. The 16-page magazine will be distributed to 10,000 students for £2 per issue. It is projected to turn a net profit of £11,842.17 annually through advertising and magazine sales.

1. UniFood
Tom Waite

2. Brief
“To produce a new magazine or newspaper product which can be
any style or genre but it must be self-financed through sales
and advertising. You must also produce your magazine for a
specified audience segment within the 16-24 age groups.”

3. Unique Selling Point
The unique selling point of my magazine is a food magazine aimed for men, this is
different from other food magazines because they are all aimed at women. My
magazine is also aimed at university students, this is a good idea for my magazine
because it is a large audience and they fit into the age range.

4. Audience
Primary - Males aged between 16 to 22
Secondary - Females aged between 16 to 22
- Older Readers

5. Audience Profile
● Usually a low income if employed
● Aged between 16 and 22
● In full time education
● Buying behaviours - magazines costing
between £1 to £3
● Mixed genre

6. Genre Research
Masthead
that
rus across
the page.
Text over the
image in a
colour that
stands out.
Simplistic

7. Therefore I Aim To Include...
● a simple layout, this will be so that everything is visible and easy to read.
● simple imagery, this is so it is clear what I am offering in my magazine and
clearly shows the genre of my magazine.
● branded fonts, I want to have a branded font on the front cover. This is so at a
glance you can tell what the magazine is.

8. Mock Up - Integrated Article

9. Mock Up - Q&A

10. Fonts
Arial
For masthead and
headlines
For sell lines and article
text

11. IPSO - Golden Rules
Health and Safety Before I go on a location shooting I will go to do a recce, this checks if it is suitable for the shooting and it is safe to do the
shoot on. If it is not safe then I will not go there to take the pictures, so a recce is very important.
Copyright Copyright gives the owner of an image more protection and allows them to stay in control of their image, it allows them
to say who gets to use their image and who can’t. If I was going to use a image from the internet I will need to contact
the owner of the image and ask permission for me to use it in my magazine.
Trespass If I am doing a location shoot I must get the permission off the land owner to take pictures on their property and that I
am allowed to be on their property to take the pictures. If I do not get the permission off the land owner to be on their
land or property then it is a civil offence.
Accuracy (clause 1) When writing my articles I must make sure that everything is accurate because if something is not accurate then it
breaches clause 1 and people can complain to the IPSO.
Defamation When writing my article I must not write anything that can damage the reputation of an individual or an organisation.

12. The Magazine
● Type - Mid ranged magazine
● Price - £2
● Size - 16 pages of A4
● Advertisment - 5 pages
● Distribution - 10,000 copies
● Distributor - Bauer Media Group

13. Personnel
Journalist £ 240
Photographer £ 200
Models £ 200
Subeditor £ 300
Researchers £150
Lighting Assistant £ 60
Makeup Artist £ 60
Other £ 90
Overall Cost £ 1300

14. Equiptment
Studio Rental £ 200
Lighting Studio Kit £ 180
Camera £ 80
Lens Hire £ 40
Insurance £ 100
Props £ 20
Total Cost £ 620

15. Advertisment
Advert Type Rate Total Income
Back Cover £ 2000 £ 2000
Inside Front £ 1600 £ 1600
Inside Back £ 1200 £ 1200
Double Page Spread £ 1500 £ 1500
Full Page £ 700 £ 700
Half Page £ 300 £ 600
Total Income £ 7600

16. Profit
Costs - £ 3,995.67
Income - £ 27,600
Net Profit - £ 23,684.33
Total Profit - £ 11,842.17