For 20 years, Google, Apple, Facebook, Amazon (GAFA) have made the world tremble. These jacks-of-all-trades of innovation keep popping up where they are the least expected in record time. Their ability to move faster and stronger than anyone could think enabled them to gain market shares in many areas. They expanded to the point that they are now the new economy’s infrastructures. Whether it’s for people’s daily or working life, GAFA have become standard.
Developing Effective Digital Agency Compensation and Agency Performance Measu...Jason Heller
Presentation from Procurecon Marketing and Digital in London on June 3, 2014. Presented by Jason Heller.
Digital is changing the way clients and agencies operate, and as a result, the approach to compensation and agency relationship and performance evaluation and management is changing as well. Marketing and procurement organizations take heed -- the most important challenges to solve for are within your own organization. As procurement identifies ways to truly engage and partner with marketing - earning a seat at the proverbial table, the matrix structure that allows close collaboration between the marketing procurement function (marketing investment manager) and the CMO, CIO and CFO is more important than ever.
Beyond the organizational challenge, aligning on a combination of weighted KPI's is needed to facilitate proper evaluation and incentivize the best digital work from your agencies. Different contract terms are often necessary in digital to address growing data and technology needs as well as to encourage innovation and enable nimbleness.
Digital has nuances and complexity, but not nearly the amount of complexity that the ecosystem would leave you to believe.
Managing the digital marketing procurement process should not be taken lightly as it can unlock a significant amount of value.
Advancing Through the 5 Stages of Marketing Performance Webinar w/ Matt HeinzAllocadia Software
This webinar helps you to come away with a clear picture of where your organization stands on Allocadia’s Marketing Performance Maturity Model and gain practical advice for advancing up the 5 stages of marketing performance.
You'll also learn:
- The inputs and steps needed to create a high performing marketing organization
- Advice on improving and advancing through each stage of the maturity model
- Which areas of improvement to focus on as you head into 2017 planning season
To watch the webinar on demand visit: http://resources.allocadia.com/5-stages-in-marketing-performance-heinz-webinar.html
Data Driven Marketing Organization Workshop - iMedia Brand SummitJason Heller
Workshop from iMedia Brand Summit Sept 8, 2014
Your company's aspirations to become data driven seem out of reach. What can you do about it? This hands-on workshop will walk attendees through a proven framework and an interactive exercise that will prepare you to help your company become more data driven. Industry hype, organizational silos, disparate data sources, legacy planning processes, and constrained resources have all contributed to "the data-driven organization" being more of an aspirational state than a strategic imperative for making more informed marketing decisions. Most marketers are managing at least one or more data-driven marketing activities, but as a whole, marketing is not data driven. Sound familiar? Marketers do understand the need for proper data utilization, data-driven decision making, and a shift to a more iterative and agile marketing process, but face a number of challenges in becoming data-driven marketing organizations. This workshop will address the operational and cultural needs that drive what ultimately is a part of a broader digital transformation.
Data driven marketing - Inspiration & Steps to move forwardGus Murray
How digital insights and personalisation are changing the way organisations use their corporate website.
Propeople’s Chief Digital Strategy officer and former SMW Speaker of the Year Gus Murray, delivers an evening of insights, predictions & cocktails. Join us as he shares his experiences working for leading Nordic & Global brands on the future of Data Driven Marketing, B2B / B2C Communications, Insights and digital strategy.
Covered in this session:
> How personalisation is changing the way B2B communicate with their customers
> Content as your customers first purchase
> Using social to better inform your audience understanding
> Social as a service opportunity, and
> The Attention web.
For 20 years, Google, Apple, Facebook, Amazon (GAFA) have made the world tremble. These jacks-of-all-trades of innovation keep popping up where they are the least expected in record time. Their ability to move faster and stronger than anyone could think enabled them to gain market shares in many areas. They expanded to the point that they are now the new economy’s infrastructures. Whether it’s for people’s daily or working life, GAFA have become standard.
Developing Effective Digital Agency Compensation and Agency Performance Measu...Jason Heller
Presentation from Procurecon Marketing and Digital in London on June 3, 2014. Presented by Jason Heller.
Digital is changing the way clients and agencies operate, and as a result, the approach to compensation and agency relationship and performance evaluation and management is changing as well. Marketing and procurement organizations take heed -- the most important challenges to solve for are within your own organization. As procurement identifies ways to truly engage and partner with marketing - earning a seat at the proverbial table, the matrix structure that allows close collaboration between the marketing procurement function (marketing investment manager) and the CMO, CIO and CFO is more important than ever.
Beyond the organizational challenge, aligning on a combination of weighted KPI's is needed to facilitate proper evaluation and incentivize the best digital work from your agencies. Different contract terms are often necessary in digital to address growing data and technology needs as well as to encourage innovation and enable nimbleness.
Digital has nuances and complexity, but not nearly the amount of complexity that the ecosystem would leave you to believe.
Managing the digital marketing procurement process should not be taken lightly as it can unlock a significant amount of value.
Advancing Through the 5 Stages of Marketing Performance Webinar w/ Matt HeinzAllocadia Software
This webinar helps you to come away with a clear picture of where your organization stands on Allocadia’s Marketing Performance Maturity Model and gain practical advice for advancing up the 5 stages of marketing performance.
You'll also learn:
- The inputs and steps needed to create a high performing marketing organization
- Advice on improving and advancing through each stage of the maturity model
- Which areas of improvement to focus on as you head into 2017 planning season
To watch the webinar on demand visit: http://resources.allocadia.com/5-stages-in-marketing-performance-heinz-webinar.html
Data Driven Marketing Organization Workshop - iMedia Brand SummitJason Heller
Workshop from iMedia Brand Summit Sept 8, 2014
Your company's aspirations to become data driven seem out of reach. What can you do about it? This hands-on workshop will walk attendees through a proven framework and an interactive exercise that will prepare you to help your company become more data driven. Industry hype, organizational silos, disparate data sources, legacy planning processes, and constrained resources have all contributed to "the data-driven organization" being more of an aspirational state than a strategic imperative for making more informed marketing decisions. Most marketers are managing at least one or more data-driven marketing activities, but as a whole, marketing is not data driven. Sound familiar? Marketers do understand the need for proper data utilization, data-driven decision making, and a shift to a more iterative and agile marketing process, but face a number of challenges in becoming data-driven marketing organizations. This workshop will address the operational and cultural needs that drive what ultimately is a part of a broader digital transformation.
Data driven marketing - Inspiration & Steps to move forwardGus Murray
How digital insights and personalisation are changing the way organisations use their corporate website.
Propeople’s Chief Digital Strategy officer and former SMW Speaker of the Year Gus Murray, delivers an evening of insights, predictions & cocktails. Join us as he shares his experiences working for leading Nordic & Global brands on the future of Data Driven Marketing, B2B / B2C Communications, Insights and digital strategy.
Covered in this session:
> How personalisation is changing the way B2B communicate with their customers
> Content as your customers first purchase
> Using social to better inform your audience understanding
> Social as a service opportunity, and
> The Attention web.
I presented an hour session on overcoming objections at Richard Mulvey's Power Series in Cape Town (21 April), Durban (22 April 2015) and Johannesburg (23 April 2015).
In today’s hyper competitive, digital world, organizations that use data driven marketing give themselves a fighting chance. No brand is secure just on brand equity alone. Just look at Kodak, Pan Am and Research in Motion (Blackberry). Executives who embrace DDM give themselves the possibility of being relevant to their customers. And, at the end of the day, that is what your customers want most from you.
The Power of One: The Greatest Formula Ever Written - Steve MolisSalesforce Admins
SteveMo shares The Power of One, simply the greatest formula ever written. The Power of One is a formula trick that allows you to get counts in a Report - and when you can quantify something, that's where the magic happens! Once you harness it, The Power of One will change the way you and your users build Reports and Dashboards forever.
Scaling Authentic Growth - How Product and Marketing Work Together to Drive G...Sean Ellis
All sustainable growth companies have strong organic growth. These slides show you how to optimize organic growth and then add a full company growth testing effort to pour fuel on the fire.
Performance Marketing in a digital worldForestView
This is the introductory presentation that Zhivko Kalotov, Country Manager of ForestView Bulgaria, delivered at the "Performance Marketing in a Digital World" Masterclass. The event was hosted on March 12, 2014 by ForestView, in collaboration with the Bulgarian Association of Advertisers.
Infographic | Defining and designing a brand takes imagination, creativity and insight. But how do you move from strategic story to operalizational reality? Because the true value of a brand not found in how it's created, but in how it's applied (along the the bottom-line results it can and will achieve).
Applied marketing, operational marketing, new concept in marketing, new trends in marketing, operational economics and marketing ... Dr. P.L. Maggu , Executive Director , Graduate School of Business and Administration, Greater Noida, UP, India
How to Grow Your Career by Influencing OthersBruce Kasanoff
Visit http://goo.gl/GwbZUn to learn much more. This presentation is based on the new book, Impossible to Ignore by Carmen Simon PhD. http://www.memzy.com
I presented an hour session on overcoming objections at Richard Mulvey's Power Series in Cape Town (21 April), Durban (22 April 2015) and Johannesburg (23 April 2015).
In today’s hyper competitive, digital world, organizations that use data driven marketing give themselves a fighting chance. No brand is secure just on brand equity alone. Just look at Kodak, Pan Am and Research in Motion (Blackberry). Executives who embrace DDM give themselves the possibility of being relevant to their customers. And, at the end of the day, that is what your customers want most from you.
The Power of One: The Greatest Formula Ever Written - Steve MolisSalesforce Admins
SteveMo shares The Power of One, simply the greatest formula ever written. The Power of One is a formula trick that allows you to get counts in a Report - and when you can quantify something, that's where the magic happens! Once you harness it, The Power of One will change the way you and your users build Reports and Dashboards forever.
Scaling Authentic Growth - How Product and Marketing Work Together to Drive G...Sean Ellis
All sustainable growth companies have strong organic growth. These slides show you how to optimize organic growth and then add a full company growth testing effort to pour fuel on the fire.
Performance Marketing in a digital worldForestView
This is the introductory presentation that Zhivko Kalotov, Country Manager of ForestView Bulgaria, delivered at the "Performance Marketing in a Digital World" Masterclass. The event was hosted on March 12, 2014 by ForestView, in collaboration with the Bulgarian Association of Advertisers.
Infographic | Defining and designing a brand takes imagination, creativity and insight. But how do you move from strategic story to operalizational reality? Because the true value of a brand not found in how it's created, but in how it's applied (along the the bottom-line results it can and will achieve).
Applied marketing, operational marketing, new concept in marketing, new trends in marketing, operational economics and marketing ... Dr. P.L. Maggu , Executive Director , Graduate School of Business and Administration, Greater Noida, UP, India
How to Grow Your Career by Influencing OthersBruce Kasanoff
Visit http://goo.gl/GwbZUn to learn much more. This presentation is based on the new book, Impossible to Ignore by Carmen Simon PhD. http://www.memzy.com
BEYOND SOLO: Female Entrepreneurs Who Scale SuccessfullyBruce Kasanoff
A four-step program for scaling your business past the solo entrepreneur stage, developed especially for women. Created by Bruce Kasanoff http://www.kasanoff.com and Laura Novak http://www.littlenestphoto.com
Communication and presentation tips for do-gooders, created by Dr. Carmen Simon and Bruce Kasanoff. Learn more at http://www.memzy.com/ and http://kasanoff.com/
To find great talent, look past your own biases. If you recognize that we all wrestle with this limitation, please consider Liking and Sharing this simple reminder. Learn more at http://www.kasanoff.com
Behind the Scenes: Getting One Million ViewsBruce Kasanoff
Yes, I got one million views on SlideShare, but that's after I changed my presentation FIVE times. Here's what I changed, and why. The presentation that inspired this is: http://www.slideshare.net/NowPosible/how-to-see-the-light-in-others
Read my blog post (that explains this) here: http://goo.gl/Zep97L
The best talent is bringing out talent in others, but what if it is very hard to SEE the talent in someone? I hope this inspires you to help others. Learn more at http://www.kasanoff.com
Simple lessons to transform your career into an amazing journey. Based on tips from my book, How to self-Promote without Being a Jerk. http://goo.gl/dfsNGD
How to Love Life As Much As Surfers Love SurfingBruce Kasanoff
What if you could spend both your work and personal life in The Zone? Created by Bruce Kasanoff, author of How to Self-Promote without Being a Jerk, available here: goo.gl/xP6F3Z
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W