Beyond Social Developers Garage London May 2013

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Beyond Social Developers Garage London May 2013

  1. 1. © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialSocial Developers London - May 2013Smoking HotSocial Campaigns
  2. 2. © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialTalk to me: @LStaceyWho am I?Lee Stacey , Engagement Consultant
  3. 3. © Copyright 2012 Beyond. All rights reserved. Private and Confidentialwecreatedigitalexperiencespeoplewanttoshare.Usinginsightanalytics,now
  4. 4. © Copyright 2012 Beyond. All rights reserved. Private and Confidentialbeyond’s client list
  5. 5. © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialMission StatementCreate a digital campaign to increase conversationaround the new Volkswagen Polo.#Polowers© Copyright 2012 Beyond. All rights reserved. Private and Confidentialhttp://vimeo.com/64216373How?DDB Spain created a Twitter race application. To winthe race, and ultimately a new Polo, users had to tweetusing the #polowers hashtag. The person in the leadwhen the car stops wins the race.
  6. 6. © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialYou can Win a carThe Thrill of the raceIt’s so easy, why wouldn’t you?The Cast:TwitterMicrositeWhy care?Why share?
  7. 7. © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialMission StatementA brand new University in Istanbul, OZU University,needed a social campaign to attract students.Your FutureFacebookTimeline© Copyright 2012 Beyond. All rights reserved. Private and Confidentialhttp://vimeo.com/48746875How?41? 29! created a Facebook application which allowedpotential students to test-drive the new university via acustom Facebook timeline. The detailed timeline peersinto a possible future for the prospective studentshowing photos, comments and posts relating toevents that may happen while they partake inuniversity life.
  8. 8. © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialWhy care?Why share? Everyone wants to be a time travellerIt feels more about me than about theuniversityYou can win A scholarshipThe Cast:Facebook TimelineFacebook AppLive Event
  9. 9. © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialMission StatementBelgian beer manufacturer, Maes wanted to increaseits market share.FreeBeer© Copyright 2012 Beyond. All rights reserved. Private and Confidentialhttp://youtu.be/At2o2WWiku0How?With the help of TBWA Brussels it created a fullyintegrated (digital, print, broadcast & social) campaignto give every person with the surname “Maes” a freebarrel of beer. Via Facebook, they would then choose avenue and invite 20 of their friends.
  10. 10. © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialWhy care?Why share? It’s Free Beer - What’s not to love?It’s inherently tribalWe like to feel like we’re part ofsomething biggerThe Cast:Facebook ApplicationTVPrintOutdoor
  11. 11. © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialMission StatementThe Metropole Orchestra, Amsterdam, wanted toincrease awareness in order to prove a valid case forfunding.Tweetphony© Copyright 2012 Beyond. All rights reserved. Private and Confidentialhttp://vimeo.com/57377048How?Havas Worldwide Amsterdam worked with theMetropole Orchestra to create an application thatallowed the user to record music in a Tweet. Many ofthe tweets recreated went on to be played by theorchestra.
  12. 12. © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialWhy care?Why share? Instant Creative GratificationFeel good factor from helping outOpportunity to participate insomething much biggerThe Cast:TwitterCustom web appYouTube
  13. 13. © Copyright 2012 Beyond. All rights reserved. Private and ConfidentialLee StaceyEngagement Consultant+44 (0)2079 086565+44(0) 7540 686704lee@bynd.com@LStaceyTHANK YOUHiringWe’recontact us

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