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B2B Sales Process



                    Kaushik Maitra || Ankit Butani
        Sandhya Tiwari || Subhadeep Bhattacharya
           Parveen Kumar || Puneet Singh Verma
Company Overview

• Momentive was formed in October 2010 through the combination
  of the parent holding companies of Momentive Performance
  Materials Inc. and Momentive Specialty Chemicals Inc.
  Momentive is controlled by investment funds affiliated with
  Apollo Global Management, LLC.
• Close Competitors: Dow Chemicals, Wacker Chemie
• 2011 proforma sales of $7.8 billion
• Approximately 90 manufacturing facilities
• More than 10,000 associates serving approximately 11,000
  customers
• World headquarters: Columbus, Ohio
• It has presence in 18 countries.
Company Overview
• The company serves its customers through three operating
  divisions:
   –Silicones and Quartz Division
   –Epoxy, Phenolic and Coating Resins Division
   –Forest Products Division
• The Forest Product Division comes under Momentive Specialty
  Chemicals Inc.
• Formaldehyde (Chemical formula: HCHO) based resins are
  produced by Forest Product Division.
Organisation Structure

         Momentive              CEO



    MSC         MPC      Zonal Business Heads



 Forest Pdt.             Country Sales Heads
  Division

HCHO-based                    Salesmen
 Resins Unit
Products

• Acrylic Monomers
• Amino Resins
• Ceramics
• Epoxy Resins
• Phenolic Resins
• Polyester and Unsaturated Polyester Resins
• Quartz
• Sealants (Silicone and Acrylic)
• Silicones (Elastomers, Engineered Materials, Silanes, Specialty
  Fluids and Urethane Additives)
• Versatic Acid and Derviatives
Where Resin Is Used...

Resin makes processing additives for the manufacture of:
            Laminates
                                    Wood Panels




        Engineered Wood
            Products
What Resin Does……

Resin makes performance additives for the manufacture of:

           Pet Food                  Autoclaved Aerated
                                      Concrete (AAC)
The Sales Process @ FPD
          Listing of Probable Prospects

                Lead Generation

             Satisfaction Assurance
               Uncover Additional
                 Opportunities
               Present Proposal

                   Follow-up
                   Resolve
                  Differences
                     Close
                      Deal
Thank You!!

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B2B Marketing in Momentive

  • 1. B2B Sales Process Kaushik Maitra || Ankit Butani Sandhya Tiwari || Subhadeep Bhattacharya Parveen Kumar || Puneet Singh Verma
  • 2. Company Overview • Momentive was formed in October 2010 through the combination of the parent holding companies of Momentive Performance Materials Inc. and Momentive Specialty Chemicals Inc. Momentive is controlled by investment funds affiliated with Apollo Global Management, LLC. • Close Competitors: Dow Chemicals, Wacker Chemie • 2011 proforma sales of $7.8 billion • Approximately 90 manufacturing facilities • More than 10,000 associates serving approximately 11,000 customers • World headquarters: Columbus, Ohio • It has presence in 18 countries.
  • 3. Company Overview • The company serves its customers through three operating divisions: –Silicones and Quartz Division –Epoxy, Phenolic and Coating Resins Division –Forest Products Division • The Forest Product Division comes under Momentive Specialty Chemicals Inc. • Formaldehyde (Chemical formula: HCHO) based resins are produced by Forest Product Division.
  • 4. Organisation Structure Momentive CEO MSC MPC Zonal Business Heads Forest Pdt. Country Sales Heads Division HCHO-based Salesmen Resins Unit
  • 5. Products • Acrylic Monomers • Amino Resins • Ceramics • Epoxy Resins • Phenolic Resins • Polyester and Unsaturated Polyester Resins • Quartz • Sealants (Silicone and Acrylic) • Silicones (Elastomers, Engineered Materials, Silanes, Specialty Fluids and Urethane Additives) • Versatic Acid and Derviatives
  • 6. Where Resin Is Used... Resin makes processing additives for the manufacture of: Laminates Wood Panels Engineered Wood Products
  • 7. What Resin Does…… Resin makes performance additives for the manufacture of: Pet Food Autoclaved Aerated Concrete (AAC)
  • 8. The Sales Process @ FPD Listing of Probable Prospects Lead Generation Satisfaction Assurance Uncover Additional Opportunities Present Proposal Follow-up Resolve Differences Close Deal