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Design to Dominate By: Shoaib Ahmed President © Tally Solutions Pvt. Ltd. All Rights Reserved
© Tally Solutions Pvt. Ltd. All Rights Reserved 2
Set Out to Dominate • People’s Car: Maruti • Land on the Moon: Apollo 11 “ If it was possible, somebody else would have done it” © Tally Solutions Pvt. Ltd. All Rights Reserved 3
Maximizing It • Eliminate Blindness: Arvind Eye Hospital • Polyester Kingdom: Reliance Industries • Synonymous with Accounting: Tally “Become the Only Player, Assume Success & Work Backwards” © Tally Solutions Pvt. Ltd. All Rights Reserved 4
Strategy for Success • Partner Framework: Win - Win • Anti funnel Design: Decentralization “ The Tally Way” © Tally Solutions Pvt. Ltd. All Rights Reserved 5
Challenge Conventional Wisdom © Tally Solutions Pvt. Ltd. All Rights Reserved 6
Where do you get your strategies from? • Co – developing Products : Involving Customer Earlier & More Deeply • First Hand Insights vs. Market Surveys Procter & Gamble – A G Lafley Dainik Bhaskar – Agarwal & Sons © Tally Solutions Pvt. Ltd. All Rights Reserved 7
Design A Winning Product • Simple is not Basic • Design dissolving into Behaviour “Continuous innovation is the key” © Tally Solutions Pvt. Ltd. All Rights Reserved 8
Enroll People “If you want to build a ship , don’t drum up the men to gather wood , divide the work and give orders . Instead teach them to yearn for the vast and endless Sea”. Antoine de Saint Exupery © Tally Solutions Pvt. Ltd. All Rights Reserved 9
Enroll People • Are your people bigger champions of the mission than you? • Can you create a cause? • Are your people having fun? • Excite them enough to take independent action “Trichy Police: Combating Terrorism” © Tally Solutions Pvt. Ltd. All Rights Reserved 10
Dream Impossible “You've got to follow your passion. You've got to figure out what it is you love--who you really are. And have the courage to do that. I believe that the only courage anybody ever needs is the courage to follow your own dream.“ Oprah Winfrey © Tally Solutions Pvt. Ltd. All Rights Reserved 11
Q&A © Tally Solutions Pvt. Ltd. All Rights Reserved

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Design to dominate_12.22490904

  • 1. Design to Dominate By: Shoaib Ahmed President © Tally Solutions Pvt. Ltd. All Rights Reserved
  • 2. © Tally Solutions Pvt. Ltd. All Rights Reserved 2
  • 3. Set Out to Dominate • People’s Car: Maruti • Land on the Moon: Apollo 11 “ If it was possible, somebody else would have done it” © Tally Solutions Pvt. Ltd. All Rights Reserved 3
  • 4. Maximizing It • Eliminate Blindness: Arvind Eye Hospital • Polyester Kingdom: Reliance Industries • Synonymous with Accounting: Tally “Become the Only Player, Assume Success & Work Backwards” © Tally Solutions Pvt. Ltd. All Rights Reserved 4
  • 5. Strategy for Success • Partner Framework: Win - Win • Anti funnel Design: Decentralization “ The Tally Way” © Tally Solutions Pvt. Ltd. All Rights Reserved 5
  • 6. Challenge Conventional Wisdom © Tally Solutions Pvt. Ltd. All Rights Reserved 6
  • 7. Where do you get your strategies from? • Co – developing Products : Involving Customer Earlier & More Deeply • First Hand Insights vs. Market Surveys Procter & Gamble – A G Lafley Dainik Bhaskar – Agarwal & Sons © Tally Solutions Pvt. Ltd. All Rights Reserved 7
  • 8. Design A Winning Product • Simple is not Basic • Design dissolving into Behaviour “Continuous innovation is the key” © Tally Solutions Pvt. Ltd. All Rights Reserved 8
  • 9. Enroll People “If you want to build a ship , don’t drum up the men to gather wood , divide the work and give orders . Instead teach them to yearn for the vast and endless Sea”. Antoine de Saint Exupery © Tally Solutions Pvt. Ltd. All Rights Reserved 9
  • 10. Enroll People • Are your people bigger champions of the mission than you? • Can you create a cause? • Are your people having fun? • Excite them enough to take independent action “Trichy Police: Combating Terrorism” © Tally Solutions Pvt. Ltd. All Rights Reserved 10
  • 11. Dream Impossible “You've got to follow your passion. You've got to figure out what it is you love--who you really are. And have the courage to do that. I believe that the only courage anybody ever needs is the courage to follow your own dream.“ Oprah Winfrey © Tally Solutions Pvt. Ltd. All Rights Reserved 11
  • 12. Q&A © Tally Solutions Pvt. Ltd. All Rights Reserved