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THE RICHMOND
LIBERTYTRAIL
Heather Ashline
Master of Urban & Regional Planning Program
L. Douglas Wilder School of Government & Public Affairs
Virginia Commonwealth University
Spring 2015
Capital
Improvements Plan
Introduction
LibertyTrail Creation
Created in April, 2013
LibertyTrail Committee
 Greater Richmond Chamber
 City of Richmond Department of
 Economic & Community Development
 Richmond RegionTourism
 TheValentine Richmond History Center
Existing Funding
Greater Richmond Chamber
Private Donations
 Cash
 In-Kind
 Volunteers
 Media
The Clients
Purpose
Regional Identity
Permanent Markers
Supplementary
Signage
Multi-ModalTrailheads
Existing
Conditions
Temporary Markers
6.2 Miles (10k)
50 Historic Sites
No Formal Parent
Organization
LibertyTrail Route
Richmond
Downtown Plan
“[Downtown improvements should]…celebrate
and promote Richmond’s history with an
aggressive historic preservation program and a
coordinated system of history trails,
museums and interpretive sites.”
-Richmond Downtown Plan, 2009-
Richmond Downtown
Plan
Recent Developments
Richmond SlaveTrail
Addition of Permanent Markers and Informational Signage to the Richmond Slave
Trail (2013)
Recent Developments
Virginia CapitalTrail
Richmond Riverfront Portion of the CapitalTrail to be completed by Fall 2015
Recent Developments
World Cycling Championships
Arrival of the UCI Road World Championships
HeritageTourism
“Traveling to experience the
places, artifacts, and activities
that authentically represent the
stories and people of the past.”
-National Trust for Historic Preservation-
HeritageTourism
Best Practices
New Urbanism
“…urban places should be
framed by architecture and
landscape design that celebrate
local history, climate, ecology,
and building practice.”
-Charter of the New Urbanism, 2001-
Walkable Urbanism
“While the physical and social
rewards of walking are many,
walkability is perhaps most useful
as it contributes to urban
vitality and most meaningful as
an indicator of that vitality.”
-Jeff Speck, 2012-
Wayfinding
Best Practices
The Boston FreedomTrail
Master Plan
Constitutional WalkingTour
of Philadelphia
Master Plan
Approach & Methods
Plan Overview
Proposed Improvement Locations
Supplementary Signage
Trailhead Kiosks
Permanent Trail Markers
Market Analysis
VirginiaTourism
Industry
 $21 billion Industry
 24 thousand jobs
 City of Richmond 3rd most visited inVirginia
 Heritage tourism ranked among top reasons to visit
Virginia
 Median household income between $75,000 and $150,000
 Majority report an average household size of 1 individual
 Visitors most likely to stay for less than 1 week
 Day trips are the second most common trip length
 Visiting friends and sightseeing are the two most common
reasons for visitingVirginia
Visitor Profile
Study Area Overview
 53 % live in the City of Richmond
 47 % live outside of the city
 37 % live and/or work Downtown
 Most likely to dine or engage in cultural activities while
downtown
Public Outreach
Attendance by District
Preferred Method ofTransportation
While in Downtown Richmond
0%
10%
20%
30%
40%
50%
60%
70%
Walking Driving Bicycling Public Transportation
Drivers of activity
“Establishments operating in sectors
which are traditionally highly impacted
by tourism activity.”
-Fretchling & Horvath, 1999-
“…factor[s] which draw tourists away
from their customary environment”
-Lew, 1987-
ATTRACTIONS
KEY ESTABLISHMENTS
0% 10% 20% 30% 40% 50% 60% 70% 80%
The Library of Virginia
Virginia State Capitol
American Civil War Center
Museum of Confederacy
The Valentine
The Holocaust Museum
St. John's Church
Richmond Region Visitor Center
Maggie Walker House
Poe Museum
John Marshall House
2012 2013
Attendance by
Attraction
ComfortableWalking Distance
Popular Attractions
TopTourism Industry
Sectors
Arts & Entertainment
• Performing Arts, Spectator
Sports & Related Industries
• Museums, Historical Sites &
Similar Institutions
• Amusement, Gambling &
Recreation
Food & Beverage
• Full Service Restaurants
• Limited Service Eating
Places
• Drinking Places
• Food & Beverage Stores
Retail
• Sporting goods, hobby, book
& music stores
• General merchandise stores
• Miscellaneous store retailers
• Electronics & appliance
stores
• Building material & garden
equipment and supplies
dealers
• Health & personal care
stores
• Clothing & clothing
accessories stores
Location of Key Establishments
By Industry Sector
ComfortableWalking Distance
Key Establishments
Determining PrimaryTrail Sections
Intersection of Proximity to Key Establishments + Attractions
 Implementation should be targeted:
 High-traffic areas
 Proximal to drivers of activity
 Near existing or planned multi-modal infrastructure
Determining PrimaryTrail Sections
Intersection of Proximity to Key Establishments + Attractions
Determining PrimaryTrail Sections
Intersection of Proximity to Key Establishments + Attractions
Determining PrimaryTrail Sections
Intersection of Proximity to Key Establishments + Attractions
Determining PrimaryTrail Sections
Intersection of Proximity to Key Establishments + Attractions
 Implementation should be targeted:
 High-traffic areas
 Proximal to drivers of activity
 Near existing or planned multi-modal infrastructure
Walkability Assessment
Strengths
Weaknesses
Proposed Designs
Design Approach
Existing
Conditions
Stakeholder
Engagement
Inspiration
Case Studies
Established Signage
EstablishedTrail Markers
Trailhead Kiosk Inspiration
Trailhead Kiosk Design
Inspiration
Alexandria,VA Lacrosse,WI
ProposedTrailhead
Kiosks
 Placed at strategic locations
in each district
 District history & Sites
 Wayfinding
 Activity Promotion &
Sponsor Information
Trailhead Kiosk
In Context
Location: Public parking besideThe CarpenterTheater at CenterStage
PermanentTrail Marker Preferences
PermanentTrail Marker Design Inspiration
Proposed PermanentTrail Markers  Large: 24” diameter
 Small: 12” diameter
 District logos included in the
designs
 Space for sponsor
information
Trail Marker
In Context
Location: St. Paul’s Episcopal Church
Supplementary Signage Inspiration
Supplementary Signage Design Inspiration
Proposed Supplementary Signage
 Columnar Base
 Vertical Layout
 AdditionalWayfinding
 Activity Promotion
Supplementary
signage should
facilitate accessibility
for populations with
limited mobility
Supplementary Signage
In Context
Location: St. John’s Church at the intersection of East Broad Street and North 24th Street
Goals &Vision
PlanVision
“The inclusion of tangible enhancements
along the LibertyTrail route will serve to solidify
the trail’s regional identity as well as further
connect Richmond’s historic assets.
Aesthetic improvements along the trail route will
be the first step in creating an asset for the City
of Richmond which is appealing to visitors and
local residents alike.”
Goal 1:
Implementation of aesthetic trail enhancements
will be completed over the course of several
phases.
Identify appropriate phases of implementation.
OBJECTIVE 1.1:
City of Richmond Capital Improvement Program FY 2014-2019
Determine accurate traffic levels by district
OBJECTIVE 1.2:
Popular “Friday Cheers” concert series hosted byVenture Richmond
Image Source: Erin Barton, 365richmondva.wordpress.com
Examine pricing options
OBJECTIVE 1.3:
Location of public parking lots in Downtown Richmond
Image Source: RideFinders
Goal 2:
The LibertyTrail Committee will garner support for
trail enhancements from key stakeholders and
potential investors.
Determine the most effective methods for generating external funding
OBJECTIVE 2.1:
Virginia CapitalTrail signage funding options
Image Source:TheVirginia CapitalTrail Foundation
Renew interest in the advantages of the LibertyTrail
OBJECTIVE 2.2:
TheValentine History Center offers guided tours along the trail route in
conjunction with other community events
Keep stakeholders and investors informed
OBJECTIVE 2.3:
Example of a formalized web presence
Image Source:The Boston FreedomTrail Foundation
Goal 3:
Ensure that the LibertyTrail is accessible to a
variety of populations
Enhance accessibility for populations with limited mobility
OBJECTIVE 3.1:
Image Source: U.S. DOT Designing Sidewalks andTrails for Access Best PracticesGuidelines
EngageYouth
OBJECTIVE 3.2:
School buses parked outside of HistoricTredegar
Ensure that self-guided tours are user-friendly
OBJECTIVE 3.3:
TouristTracks provides specialized audio walking tours for cities throughout the United Kingdom
Image Source: http://www.tourist-tracks.com/tours/Canterbury.html
Cost Estimations
EstimatedCost
Base Cost per Unit
Simple Installation
Complex Installation
Total Cost per Unit (20%
Contingency)
Proposed Number of Units
Total Estimated Cost
$3,995
$1,000
$5,000
$5,994-$10,794
20
$119,880-$215,880
Trailhead Kiosks
EstimatedCost
Base Cost per Unit
Simple Installation
Complex Installation
Total Cost per Unit (20%
Contingency)
Proposed Number of Units
Total Estimated Cost
$293
$1,000
$2,500
$1,552-$3,352
70
$108,640-$234,640
LargeTrail Markers
EstimatedCost
Base Cost per Unit
Simple Installation
Complex Installation
Total Cost per Unit (20%
Contingency)
Proposed Number of Units
Total Estimated Cost
$200
$1,000
$2,500
$1,440-$3,240
461
$663,840-1,493,640
SmallTrail Markers
EstimatedCost
Base Cost per Unit
Simple Installation
Complex Installation
Total Cost per Unit (20%
Contingency)
Proposed Number of Units
Total Estimated Cost
$531
$500
$2,000
$1,237-$3,037
191
$236,267-$580,067
Supplementary
Signage
Total Cost Estimation
Item Estimated Cost
Trailhead Kiosk
LargeTrail Marker
+
SmallTrail Marker
+
Supplementary Signage
+
Total
$119,880-$215,880
$108,640-$234,640
$663,840-1,493,640
$236,267-$580,067
$1.2 m - $2.5 m
Implementation Matrix
Phase I Phase II Phase III Phase IV PhaseV
Focus Marketing
24” Permanent
Markers Installed at
Each Stop
24” Permanent
Markers Installed at
Each Intersection
Installation of
Trailhead Kiosks &
Supplementary
Signage
12” Permanent Trail Markers
Installed Along the
Remainder of the Trail Route
Implementation
Time Frame
1-3 years 3-5 years 3-5 years 5-7 years 6-10 years
Phase Estimated
Cost
Dependent upon marketing tactics $77,600-$167,600 $31,040-$67,040 $356,147-$795,947 $663,840-$1,493,640
Associated
Objectives
• Identify appropriate phases of
implementation
• Determine accurate traffic
levels by district
• Examine pricing options
• Determine the most effective
methods for generating
external funding
• Renew interest in the
advantages of the Liberty
Trail
• Keep stakeholders and
investors informed
• Enhance
accessibility
for
populations
with limited
mobility
• Engage youth
• Ensure that self-
guided tours are
user-friendly
N/A N/A
Conclusion
Providing increased access to historic assets allows visitors and residents
alike to reflect upon their shared history.The City of Richmond is well known
as a city founded on its history, and it is essential that this foundation be
understood. Efforts such as the Richmond LibertyTrail are essential to realizing
this greater goal.
The inclusion of amenities such as permanent trail markers and wayfinding
signage along the LibertyTrail route is the first step
in engaging the community and solidifying the trail’s regional identity. It is
critical that stakeholders in these initial improvements remain involved and
enthusiastic so that the trail may be utilized for expanded purposes in the future.
Thank you!
Sources
• AMW DimensionalArt (2006). Metals for Indoor andOutdoor Art. Retrieved from
http://www.dimensionsthruart.com/
• California State Parks (2008). Materials and Processes for Outdoor Interpretive Signs. Retrieved
from http://www.parks.ca.gov/
• Chmura Economics andAnalytics (2014). TourismWorks forVirginia. Retrieved from
www.vatc.org.
• EASIAnalytic (2014). Amusement Index, 2014. Retrieved from www.simplymap.com
• EASIAnalytic (2014). Culture Index, 2014. Retrieved from www.simplymap.com
• EASIAnalytic (2014). Restaurant Index, 2014. Retrieved from www.simplymap.com
• TNSTravels America. (2014). CentralVirginia RegionTravel Profile, 2013. Retrieved from
www.vatc.org.
• TNSTravels America (2014). Travel Profile toVirginia, 2013. Retrieved from www.vatc.org.
• U.S.Travel Association. (August, 2014). The Economic Impact of DomesticTravel onVirginia
Counties, 2013. Retrieved from www.vatc.org.
• University of Delaware Institute for PublicAdministration (August, 2010). Healthy Communities:
TheWalkability AssessmentTool. Retrieved from http://www.ipa.udel.edu/
Sources
• Barnett, J. (2011). A Short Guide to 60 of the Newest Urbanisms. Planning, 77(4), 19-21.
• Charter of the New Urbanism. (2001, January 1). Retrieved November 4, 2014, from
http://www.cnu.org/charter
• The Constitutional Foundation (2005). “The ConstitutionalWalkingTour of Philadelphia Master
Plan”.
• Cultural HeritageTourism. (2011, January 1). Retrieved November 4, 2014, from
http://www.culturalheritagetourism.org/
• Goody, Clancy (1995). “The FreedomTrail Study for a RenewalVision.” Developed by Goody,
Clancy and Associates for the Boston National Historic Park.
• Speck, J. (2012). Walkable city: how downtown can save America, one step at a time. NewYork:
Farrar, Straus and Giroux
• UrbanWayfinding Planning and Implementation Manual. (2013, January 1). Retrieved November
4, 2014, from
http://www.thesignagefoundation.org/Portals/0/UrbanWayfindingPlanningImplementationMan
ualWebsite.pdf

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RLT Plan Draft

  • 1. THE RICHMOND LIBERTYTRAIL Heather Ashline Master of Urban & Regional Planning Program L. Douglas Wilder School of Government & Public Affairs Virginia Commonwealth University Spring 2015 Capital Improvements Plan
  • 3. LibertyTrail Creation Created in April, 2013 LibertyTrail Committee  Greater Richmond Chamber  City of Richmond Department of  Economic & Community Development  Richmond RegionTourism  TheValentine Richmond History Center
  • 4. Existing Funding Greater Richmond Chamber Private Donations  Cash  In-Kind  Volunteers  Media
  • 7. Existing Conditions Temporary Markers 6.2 Miles (10k) 50 Historic Sites No Formal Parent Organization
  • 9. Richmond Downtown Plan “[Downtown improvements should]…celebrate and promote Richmond’s history with an aggressive historic preservation program and a coordinated system of history trails, museums and interpretive sites.” -Richmond Downtown Plan, 2009-
  • 11. Recent Developments Richmond SlaveTrail Addition of Permanent Markers and Informational Signage to the Richmond Slave Trail (2013)
  • 12. Recent Developments Virginia CapitalTrail Richmond Riverfront Portion of the CapitalTrail to be completed by Fall 2015
  • 13. Recent Developments World Cycling Championships Arrival of the UCI Road World Championships
  • 14. HeritageTourism “Traveling to experience the places, artifacts, and activities that authentically represent the stories and people of the past.” -National Trust for Historic Preservation-
  • 16. New Urbanism “…urban places should be framed by architecture and landscape design that celebrate local history, climate, ecology, and building practice.” -Charter of the New Urbanism, 2001-
  • 17. Walkable Urbanism “While the physical and social rewards of walking are many, walkability is perhaps most useful as it contributes to urban vitality and most meaningful as an indicator of that vitality.” -Jeff Speck, 2012-
  • 22. Plan Overview Proposed Improvement Locations Supplementary Signage Trailhead Kiosks Permanent Trail Markers
  • 24. VirginiaTourism Industry  $21 billion Industry  24 thousand jobs  City of Richmond 3rd most visited inVirginia  Heritage tourism ranked among top reasons to visit Virginia
  • 25.  Median household income between $75,000 and $150,000  Majority report an average household size of 1 individual  Visitors most likely to stay for less than 1 week  Day trips are the second most common trip length  Visiting friends and sightseeing are the two most common reasons for visitingVirginia Visitor Profile
  • 27.  53 % live in the City of Richmond  47 % live outside of the city  37 % live and/or work Downtown  Most likely to dine or engage in cultural activities while downtown Public Outreach
  • 29. Preferred Method ofTransportation While in Downtown Richmond 0% 10% 20% 30% 40% 50% 60% 70% Walking Driving Bicycling Public Transportation
  • 31. “Establishments operating in sectors which are traditionally highly impacted by tourism activity.” -Fretchling & Horvath, 1999- “…factor[s] which draw tourists away from their customary environment” -Lew, 1987- ATTRACTIONS KEY ESTABLISHMENTS
  • 32. 0% 10% 20% 30% 40% 50% 60% 70% 80% The Library of Virginia Virginia State Capitol American Civil War Center Museum of Confederacy The Valentine The Holocaust Museum St. John's Church Richmond Region Visitor Center Maggie Walker House Poe Museum John Marshall House 2012 2013 Attendance by Attraction
  • 34. TopTourism Industry Sectors Arts & Entertainment • Performing Arts, Spectator Sports & Related Industries • Museums, Historical Sites & Similar Institutions • Amusement, Gambling & Recreation Food & Beverage • Full Service Restaurants • Limited Service Eating Places • Drinking Places • Food & Beverage Stores Retail • Sporting goods, hobby, book & music stores • General merchandise stores • Miscellaneous store retailers • Electronics & appliance stores • Building material & garden equipment and supplies dealers • Health & personal care stores • Clothing & clothing accessories stores
  • 35. Location of Key Establishments By Industry Sector
  • 37. Determining PrimaryTrail Sections Intersection of Proximity to Key Establishments + Attractions  Implementation should be targeted:  High-traffic areas  Proximal to drivers of activity  Near existing or planned multi-modal infrastructure
  • 38. Determining PrimaryTrail Sections Intersection of Proximity to Key Establishments + Attractions
  • 39. Determining PrimaryTrail Sections Intersection of Proximity to Key Establishments + Attractions
  • 40. Determining PrimaryTrail Sections Intersection of Proximity to Key Establishments + Attractions
  • 41. Determining PrimaryTrail Sections Intersection of Proximity to Key Establishments + Attractions  Implementation should be targeted:  High-traffic areas  Proximal to drivers of activity  Near existing or planned multi-modal infrastructure
  • 51. ProposedTrailhead Kiosks  Placed at strategic locations in each district  District history & Sites  Wayfinding  Activity Promotion & Sponsor Information
  • 52. Trailhead Kiosk In Context Location: Public parking besideThe CarpenterTheater at CenterStage
  • 55. Proposed PermanentTrail Markers  Large: 24” diameter  Small: 12” diameter  District logos included in the designs  Space for sponsor information
  • 56. Trail Marker In Context Location: St. Paul’s Episcopal Church
  • 59. Proposed Supplementary Signage  Columnar Base  Vertical Layout  AdditionalWayfinding  Activity Promotion Supplementary signage should facilitate accessibility for populations with limited mobility
  • 60. Supplementary Signage In Context Location: St. John’s Church at the intersection of East Broad Street and North 24th Street
  • 62. PlanVision “The inclusion of tangible enhancements along the LibertyTrail route will serve to solidify the trail’s regional identity as well as further connect Richmond’s historic assets. Aesthetic improvements along the trail route will be the first step in creating an asset for the City of Richmond which is appealing to visitors and local residents alike.”
  • 63. Goal 1: Implementation of aesthetic trail enhancements will be completed over the course of several phases.
  • 64. Identify appropriate phases of implementation. OBJECTIVE 1.1: City of Richmond Capital Improvement Program FY 2014-2019
  • 65. Determine accurate traffic levels by district OBJECTIVE 1.2: Popular “Friday Cheers” concert series hosted byVenture Richmond Image Source: Erin Barton, 365richmondva.wordpress.com
  • 66. Examine pricing options OBJECTIVE 1.3: Location of public parking lots in Downtown Richmond Image Source: RideFinders
  • 67. Goal 2: The LibertyTrail Committee will garner support for trail enhancements from key stakeholders and potential investors.
  • 68. Determine the most effective methods for generating external funding OBJECTIVE 2.1: Virginia CapitalTrail signage funding options Image Source:TheVirginia CapitalTrail Foundation
  • 69. Renew interest in the advantages of the LibertyTrail OBJECTIVE 2.2: TheValentine History Center offers guided tours along the trail route in conjunction with other community events
  • 70. Keep stakeholders and investors informed OBJECTIVE 2.3: Example of a formalized web presence Image Source:The Boston FreedomTrail Foundation
  • 71. Goal 3: Ensure that the LibertyTrail is accessible to a variety of populations
  • 72. Enhance accessibility for populations with limited mobility OBJECTIVE 3.1: Image Source: U.S. DOT Designing Sidewalks andTrails for Access Best PracticesGuidelines
  • 73. EngageYouth OBJECTIVE 3.2: School buses parked outside of HistoricTredegar
  • 74. Ensure that self-guided tours are user-friendly OBJECTIVE 3.3: TouristTracks provides specialized audio walking tours for cities throughout the United Kingdom Image Source: http://www.tourist-tracks.com/tours/Canterbury.html
  • 76. EstimatedCost Base Cost per Unit Simple Installation Complex Installation Total Cost per Unit (20% Contingency) Proposed Number of Units Total Estimated Cost $3,995 $1,000 $5,000 $5,994-$10,794 20 $119,880-$215,880 Trailhead Kiosks
  • 77. EstimatedCost Base Cost per Unit Simple Installation Complex Installation Total Cost per Unit (20% Contingency) Proposed Number of Units Total Estimated Cost $293 $1,000 $2,500 $1,552-$3,352 70 $108,640-$234,640 LargeTrail Markers
  • 78. EstimatedCost Base Cost per Unit Simple Installation Complex Installation Total Cost per Unit (20% Contingency) Proposed Number of Units Total Estimated Cost $200 $1,000 $2,500 $1,440-$3,240 461 $663,840-1,493,640 SmallTrail Markers
  • 79. EstimatedCost Base Cost per Unit Simple Installation Complex Installation Total Cost per Unit (20% Contingency) Proposed Number of Units Total Estimated Cost $531 $500 $2,000 $1,237-$3,037 191 $236,267-$580,067 Supplementary Signage
  • 80. Total Cost Estimation Item Estimated Cost Trailhead Kiosk LargeTrail Marker + SmallTrail Marker + Supplementary Signage + Total $119,880-$215,880 $108,640-$234,640 $663,840-1,493,640 $236,267-$580,067 $1.2 m - $2.5 m
  • 82. Phase I Phase II Phase III Phase IV PhaseV Focus Marketing 24” Permanent Markers Installed at Each Stop 24” Permanent Markers Installed at Each Intersection Installation of Trailhead Kiosks & Supplementary Signage 12” Permanent Trail Markers Installed Along the Remainder of the Trail Route Implementation Time Frame 1-3 years 3-5 years 3-5 years 5-7 years 6-10 years Phase Estimated Cost Dependent upon marketing tactics $77,600-$167,600 $31,040-$67,040 $356,147-$795,947 $663,840-$1,493,640 Associated Objectives • Identify appropriate phases of implementation • Determine accurate traffic levels by district • Examine pricing options • Determine the most effective methods for generating external funding • Renew interest in the advantages of the Liberty Trail • Keep stakeholders and investors informed • Enhance accessibility for populations with limited mobility • Engage youth • Ensure that self- guided tours are user-friendly N/A N/A
  • 83. Conclusion Providing increased access to historic assets allows visitors and residents alike to reflect upon their shared history.The City of Richmond is well known as a city founded on its history, and it is essential that this foundation be understood. Efforts such as the Richmond LibertyTrail are essential to realizing this greater goal. The inclusion of amenities such as permanent trail markers and wayfinding signage along the LibertyTrail route is the first step in engaging the community and solidifying the trail’s regional identity. It is critical that stakeholders in these initial improvements remain involved and enthusiastic so that the trail may be utilized for expanded purposes in the future.
  • 85. Sources • AMW DimensionalArt (2006). Metals for Indoor andOutdoor Art. Retrieved from http://www.dimensionsthruart.com/ • California State Parks (2008). Materials and Processes for Outdoor Interpretive Signs. Retrieved from http://www.parks.ca.gov/ • Chmura Economics andAnalytics (2014). TourismWorks forVirginia. Retrieved from www.vatc.org. • EASIAnalytic (2014). Amusement Index, 2014. Retrieved from www.simplymap.com • EASIAnalytic (2014). Culture Index, 2014. Retrieved from www.simplymap.com • EASIAnalytic (2014). Restaurant Index, 2014. Retrieved from www.simplymap.com • TNSTravels America. (2014). CentralVirginia RegionTravel Profile, 2013. Retrieved from www.vatc.org. • TNSTravels America (2014). Travel Profile toVirginia, 2013. Retrieved from www.vatc.org. • U.S.Travel Association. (August, 2014). The Economic Impact of DomesticTravel onVirginia Counties, 2013. Retrieved from www.vatc.org. • University of Delaware Institute for PublicAdministration (August, 2010). Healthy Communities: TheWalkability AssessmentTool. Retrieved from http://www.ipa.udel.edu/
  • 86. Sources • Barnett, J. (2011). A Short Guide to 60 of the Newest Urbanisms. Planning, 77(4), 19-21. • Charter of the New Urbanism. (2001, January 1). Retrieved November 4, 2014, from http://www.cnu.org/charter • The Constitutional Foundation (2005). “The ConstitutionalWalkingTour of Philadelphia Master Plan”. • Cultural HeritageTourism. (2011, January 1). Retrieved November 4, 2014, from http://www.culturalheritagetourism.org/ • Goody, Clancy (1995). “The FreedomTrail Study for a RenewalVision.” Developed by Goody, Clancy and Associates for the Boston National Historic Park. • Speck, J. (2012). Walkable city: how downtown can save America, one step at a time. NewYork: Farrar, Straus and Giroux • UrbanWayfinding Planning and Implementation Manual. (2013, January 1). Retrieved November 4, 2014, from http://www.thesignagefoundation.org/Portals/0/UrbanWayfindingPlanningImplementationMan ualWebsite.pdf

Editor's Notes

  1. -The trail was created in April, 2013 as the result of a grass-roots effort led by professionals in the business, history, and tourism communities, listed below. -The primary client for this plan is the Greater Richmond Chamber, as the Chamber has played a key role in funding initial trail development and marketing initiatives, and the Liberty Trail Committee exists under the GRC umbrella -After the trail’s formation, it was gifted to the City of Richmond as it is located entirely on city property. Therefore, the City of Richmond Department of Economic and Community Development is the secondary client for this project -After receiving a $10,000 grant from the Greater Richmond Chamber, the Liberty Trail Committee developed marketing tools, including a mobile app, to promote the trail. Part of the funding also went towards repainting the trail earlier this year
  2. -The trail was created in April, 2013 as the result of a grass-roots effort led by professionals in the business, history, and tourism communities, listed below. -The primary client for this plan is the Greater Richmond Chamber, as the Chamber has played a key role in funding initial trail development and marketing initiatives, and the Liberty Trail Committee exists under the GRC umbrella -After the trail’s formation, it was gifted to the City of Richmond as it is located entirely on city property. Therefore, the City of Richmond Department of Economic and Community Development is the secondary client for this project -After receiving a $10,000 grant from the Greater Richmond Chamber, the Liberty Trail Committee developed marketing tools, including a mobile app, to promote the trail. Part of the funding also went towards repainting the trail earlier this year
  3. -The trail was created in April, 2013 as the result of a grass-roots effort led by professionals in the business, history, and tourism communities, listed below. -The primary client for this plan is the Greater Richmond Chamber, as the Chamber has played a key role in funding initial trail development and marketing initiatives, and the Liberty Trail Committee exists under the GRC umbrella -After the trail’s formation, it was gifted to the City of Richmond as it is located entirely on city property. Therefore, the City of Richmond Department of Economic and Community Development is the secondary client for this project -After receiving a $10,000 grant from the Greater Richmond Chamber, the Liberty Trail Committee developed marketing tools, including a mobile app, to promote the trail. Part of the funding also went towards repainting the trail earlier this year
  4. -The trail is 6.2 miles long and connects to both the Richmond Slave Trail and the Richmond portion of the Virginia Capital Trail -The trail route is primarily located downtown and along the riverfront, and encompasses 50 historic sites within the city -The current markers are temporary, and have to be spraypainted on. Sidewalk improvements and changes in the weather mean that these markers require frequent maintenance -Grants from the Greater Richmond Chamber Foundation have funded certain aspects of trail development and maintenance, but the majority of funding has come from private donations, both cash and in-kind. In-kind donations include media coverage, volunteers, and supplies, such as spray paint and marketing kits
  5. -The trail is 6.2 miles long and connects to both the Richmond Slave Trail and the Richmond portion of the Virginia Capital Trail -The trail route is primarily located downtown and along the riverfront, and encompasses 50 historic sites within the city -The current markers are temporary, and have to be spraypainted on. Sidewalk improvements and changes in the weather mean that these markers require frequent maintenance -Grants from the Greater Richmond Chamber Foundation have funded certain aspects of trail development and maintenance, but the majority of funding has come from private donations, both cash and in-kind. In-kind donations include media coverage, volunteers, and supplies, such as spray paint and marketing kits
  6. -The trail is 6.2 miles long and connects to both the Richmond Slave Trail and the Richmond portion of the Virginia Capital Trail -The trail route is primarily located downtown and along the riverfront, and encompasses 50 historic sites within the city -The current markers are temporary, and have to be spraypainted on. Sidewalk improvements and changes in the weather mean that these markers require frequent maintenance -Grants from the Greater Richmond Chamber Foundation have funded certain aspects of trail development and maintenance, but the majority of funding has come from private donations, both cash and in-kind. In-kind donations include media coverage, volunteers, and supplies, such as spray paint and marketing kits
  7. -The trail is 6.2 miles long and connects to both the Richmond Slave Trail and the Richmond portion of the Virginia Capital Trail -The trail route is primarily located downtown and along the riverfront, and encompasses 50 historic sites within the city -The current markers are temporary, and have to be spraypainted on. Sidewalk improvements and changes in the weather mean that these markers require frequent maintenance -Grants from the Greater Richmond Chamber Foundation have funded certain aspects of trail development and maintenance, but the majority of funding has come from private donations, both cash and in-kind. In-kind donations include media coverage, volunteers, and supplies, such as spray paint and marketing kits
  8. -The trail is 6.2 miles long and connects to both the Richmond Slave Trail and the Richmond portion of the Virginia Capital Trail -The trail route is primarily located downtown and along the riverfront, and encompasses 50 historic sites within the city -The current markers are temporary, and have to be spraypainted on. Sidewalk improvements and changes in the weather mean that these markers require frequent maintenance -Grants from the Greater Richmond Chamber Foundation have funded certain aspects of trail development and maintenance, but the majority of funding has come from private donations, both cash and in-kind. In-kind donations include media coverage, volunteers, and supplies, such as spray paint and marketing kits
  9. -The second precedent plan is the Constitutional Walking Tour of Philadelphia Master Plan -The Constitutional Walking Tour wasa also inspired by the Boston Freedom Trail’s success -The master plan was developed in 2005 and includes detailed descriptions of the procedure of developing effective signage and permanent markers, much along the same lines as what the current plan seeks to accomplish
  10. -The second precedent plan is the Constitutional Walking Tour of Philadelphia Master Plan -The Constitutional Walking Tour wasa also inspired by the Boston Freedom Trail’s success -The master plan was developed in 2005 and includes detailed descriptions of the procedure of developing effective signage and permanent markers, much along the same lines as what the current plan seeks to accomplish
  11. -The second precedent plan is the Constitutional Walking Tour of Philadelphia Master Plan -The Constitutional Walking Tour wasa also inspired by the Boston Freedom Trail’s success -The master plan was developed in 2005 and includes detailed descriptions of the procedure of developing effective signage and permanent markers, much along the same lines as what the current plan seeks to accomplish
  12. -The second precedent plan is the Constitutional Walking Tour of Philadelphia Master Plan -The Constitutional Walking Tour wasa also inspired by the Boston Freedom Trail’s success -The master plan was developed in 2005 and includes detailed descriptions of the procedure of developing effective signage and permanent markers, much along the same lines as what the current plan seeks to accomplish
  13. -The second precedent plan is the Constitutional Walking Tour of Philadelphia Master Plan -The Constitutional Walking Tour wasa also inspired by the Boston Freedom Trail’s success -The master plan was developed in 2005 and includes detailed descriptions of the procedure of developing effective signage and permanent markers, much along the same lines as what the current plan seeks to accomplish
  14. -The second precedent plan is the Constitutional Walking Tour of Philadelphia Master Plan -The Constitutional Walking Tour wasa also inspired by the Boston Freedom Trail’s success -The master plan was developed in 2005 and includes detailed descriptions of the procedure of developing effective signage and permanent markers, much along the same lines as what the current plan seeks to accomplish
  15. -The second precedent plan is the Constitutional Walking Tour of Philadelphia Master Plan -The Constitutional Walking Tour wasa also inspired by the Boston Freedom Trail’s success -The master plan was developed in 2005 and includes detailed descriptions of the procedure of developing effective signage and permanent markers, much along the same lines as what the current plan seeks to accomplish
  16. -The second precedent plan is the Constitutional Walking Tour of Philadelphia Master Plan -The Constitutional Walking Tour wasa also inspired by the Boston Freedom Trail’s success -The master plan was developed in 2005 and includes detailed descriptions of the procedure of developing effective signage and permanent markers, much along the same lines as what the current plan seeks to accomplish
  17. -Finally, there are two precedent plans which will serve as guides for current plan implementation -The first is the Boston Freedom Trail Master plan -The Richmond Liberty Trail was largely inspired by the success of the Boston Freedom Trail, which has been in place since 1951 and also began as a grass-roots movement. -The trail now boasts a formalized parent organization as well as an annual attendance of over 4 million people
  18. -The second precedent plan is the Constitutional Walking Tour of Philadelphia Master Plan -The Constitutional Walking Tour wasa also inspired by the Boston Freedom Trail’s success -The master plan was developed in 2005 and includes detailed descriptions of the procedure of developing effective signage and permanent markers, much along the same lines as what the current plan seeks to accomplish
  19. -The trail is 6.2 miles long and connects to both the Richmond Slave Trail and the Richmond portion of the Virginia Capital Trail -The trail route is primarily located downtown and along the riverfront, and encompasses 50 historic sites within the city -The current markers are temporary, and have to be spraypainted on. Sidewalk improvements and changes in the weather mean that these markers require frequent maintenance -Grants from the Greater Richmond Chamber Foundation have funded certain aspects of trail development and maintenance, but the majority of funding has come from private donations, both cash and in-kind. In-kind donations include media coverage, volunteers, and supplies, such as spray paint and marketing kits
  20. -The trail is 6.2 miles long and connects to both the Richmond Slave Trail and the Richmond portion of the Virginia Capital Trail -The trail route is primarily located downtown and along the riverfront, and encompasses 50 historic sites within the city -The current markers are temporary, and have to be spraypainted on. Sidewalk improvements and changes in the weather mean that these markers require frequent maintenance -Grants from the Greater Richmond Chamber Foundation have funded certain aspects of trail development and maintenance, but the majority of funding has come from private donations, both cash and in-kind. In-kind donations include media coverage, volunteers, and supplies, such as spray paint and marketing kits
  21. -The trail is 6.2 miles long and connects to both the Richmond Slave Trail and the Richmond portion of the Virginia Capital Trail -The trail route is primarily located downtown and along the riverfront, and encompasses 50 historic sites within the city -The current markers are temporary, and have to be spraypainted on. Sidewalk improvements and changes in the weather mean that these markers require frequent maintenance -Grants from the Greater Richmond Chamber Foundation have funded certain aspects of trail development and maintenance, but the majority of funding has come from private donations, both cash and in-kind. In-kind donations include media coverage, volunteers, and supplies, such as spray paint and marketing kits
  22. -The trail is 6.2 miles long and connects to both the Richmond Slave Trail and the Richmond portion of the Virginia Capital Trail -The trail route is primarily located downtown and along the riverfront, and encompasses 50 historic sites within the city -The current markers are temporary, and have to be spraypainted on. Sidewalk improvements and changes in the weather mean that these markers require frequent maintenance -Grants from the Greater Richmond Chamber Foundation have funded certain aspects of trail development and maintenance, but the majority of funding has come from private donations, both cash and in-kind. In-kind donations include media coverage, volunteers, and supplies, such as spray paint and marketing kits
  23. -Secondly, the theory of Heritage Tourism will inform the goals and methods of the proposed plan -Heritage tourism is defined as traveling to experience the past by the National Trust for Historic Preservation
  24. -Secondly, the theory of Heritage Tourism will inform the goals and methods of the proposed plan -Heritage tourism is defined as traveling to experience the past by the National Trust for Historic Preservation
  25. -The National Trust for Historic Preservation has developed best practice guidelines for emphasizing historic assets within urban areas in order to maximize economic vitality -these strategies will inform the design of both the permanent markers and wayfinding system for the trail -additionally, strategies outlined in these guidelines for effective engagement of stakeholders will be employed when reaching out to the business community
  26. -The central applied theory of my plan is New Urbansim -Although the tenants of New Urbansim typically apply to neighborhood settings, the Charter of the New Urbanism stipulates that urban places should, among other important goals, celebrate local history
  27. -The trail is 6.2 miles long and connects to both the Richmond Slave Trail and the Richmond portion of the Virginia Capital Trail -The trail route is primarily located downtown and along the riverfront, and encompasses 50 historic sites within the city -The current markers are temporary, and have to be spraypainted on. Sidewalk improvements and changes in the weather mean that these markers require frequent maintenance -Grants from the Greater Richmond Chamber Foundation have funded certain aspects of trail development and maintenance, but the majority of funding has come from private donations, both cash and in-kind. In-kind donations include media coverage, volunteers, and supplies, such as spray paint and marketing kits
  28. -The trail is 6.2 miles long and connects to both the Richmond Slave Trail and the Richmond portion of the Virginia Capital Trail -The trail route is primarily located downtown and along the riverfront, and encompasses 50 historic sites within the city -The current markers are temporary, and have to be spraypainted on. Sidewalk improvements and changes in the weather mean that these markers require frequent maintenance -Grants from the Greater Richmond Chamber Foundation have funded certain aspects of trail development and maintenance, but the majority of funding has come from private donations, both cash and in-kind. In-kind donations include media coverage, volunteers, and supplies, such as spray paint and marketing kits
  29. -The trail is 6.2 miles long and connects to both the Richmond Slave Trail and the Richmond portion of the Virginia Capital Trail -The trail route is primarily located downtown and along the riverfront, and encompasses 50 historic sites within the city -The current markers are temporary, and have to be spraypainted on. Sidewalk improvements and changes in the weather mean that these markers require frequent maintenance -Grants from the Greater Richmond Chamber Foundation have funded certain aspects of trail development and maintenance, but the majority of funding has come from private donations, both cash and in-kind. In-kind donations include media coverage, volunteers, and supplies, such as spray paint and marketing kits
  30. -The trail is 6.2 miles long and connects to both the Richmond Slave Trail and the Richmond portion of the Virginia Capital Trail -The trail route is primarily located downtown and along the riverfront, and encompasses 50 historic sites within the city -The current markers are temporary, and have to be spraypainted on. Sidewalk improvements and changes in the weather mean that these markers require frequent maintenance -Grants from the Greater Richmond Chamber Foundation have funded certain aspects of trail development and maintenance, but the majority of funding has come from private donations, both cash and in-kind. In-kind donations include media coverage, volunteers, and supplies, such as spray paint and marketing kits
  31. -The trail is 6.2 miles long and connects to both the Richmond Slave Trail and the Richmond portion of the Virginia Capital Trail -The trail route is primarily located downtown and along the riverfront, and encompasses 50 historic sites within the city -The current markers are temporary, and have to be spraypainted on. Sidewalk improvements and changes in the weather mean that these markers require frequent maintenance -Grants from the Greater Richmond Chamber Foundation have funded certain aspects of trail development and maintenance, but the majority of funding has come from private donations, both cash and in-kind. In-kind donations include media coverage, volunteers, and supplies, such as spray paint and marketing kits
  32. -Secondly, the theory of Heritage Tourism will inform the goals and methods of the proposed plan -Heritage tourism is defined as traveling to experience the past by the National Trust for Historic Preservation
  33. -Secondly, the theory of Heritage Tourism will inform the goals and methods of the proposed plan -Heritage tourism is defined as traveling to experience the past by the National Trust for Historic Preservation
  34. -Secondly, the theory of Heritage Tourism will inform the goals and methods of the proposed plan -Heritage tourism is defined as traveling to experience the past by the National Trust for Historic Preservation
  35. -Secondly, the theory of Heritage Tourism will inform the goals and methods of the proposed plan -Heritage tourism is defined as traveling to experience the past by the National Trust for Historic Preservation
  36. -Secondly, the theory of Heritage Tourism will inform the goals and methods of the proposed plan -Heritage tourism is defined as traveling to experience the past by the National Trust for Historic Preservation
  37. -Secondly, the theory of Heritage Tourism will inform the goals and methods of the proposed plan -Heritage tourism is defined as traveling to experience the past by the National Trust for Historic Preservation
  38. -Secondly, the theory of Heritage Tourism will inform the goals and methods of the proposed plan -Heritage tourism is defined as traveling to experience the past by the National Trust for Historic Preservation
  39. -Secondly, the theory of Heritage Tourism will inform the goals and methods of the proposed plan -Heritage tourism is defined as traveling to experience the past by the National Trust for Historic Preservation
  40. -Secondly, the theory of Heritage Tourism will inform the goals and methods of the proposed plan -Heritage tourism is defined as traveling to experience the past by the National Trust for Historic Preservation
  41. -Secondly, the theory of Heritage Tourism will inform the goals and methods of the proposed plan -Heritage tourism is defined as traveling to experience the past by the National Trust for Historic Preservation
  42. -Secondly, the theory of Heritage Tourism will inform the goals and methods of the proposed plan -Heritage tourism is defined as traveling to experience the past by the National Trust for Historic Preservation
  43. -Secondly, the theory of Heritage Tourism will inform the goals and methods of the proposed plan -Heritage tourism is defined as traveling to experience the past by the National Trust for Historic Preservation
  44. -Secondly, the theory of Heritage Tourism will inform the goals and methods of the proposed plan -Heritage tourism is defined as traveling to experience the past by the National Trust for Historic Preservation
  45. -Secondly, the theory of Heritage Tourism will inform the goals and methods of the proposed plan -Heritage tourism is defined as traveling to experience the past by the National Trust for Historic Preservation