Pilot public relations program

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The document describes a pilot public relations course for MBA students created through a partnership between the Public Relations Society of America (PRSA) and NYU Stern School of Business. The course aims to provide MBA students with an introduction to core PR competencies and skills. It will cover topics like PR planning, media relations, digital communications, and integrating PR programs with business strategy. The goal is for students to gain well-rounded experience and be better prepared for competitive business environments upon graduating.

Business Technology

A Public Relations program
for MBA students?

9 in 10
{ Business leaders admit their
executives need better training in
core communication disciplines

4 in 10
{ Business leaders find the skill sets of
recent MBA graduates to be
extremely strong in….

4 in 10
building and protecting the
{ company’s reputation…

Public Relations
Society of America
(PRSA)
{ Powerhouse #1

PRSA
 Advancing the profession of the professional

 PRSA provides professional development

 Upholds principles of ethics for its members and
the public relations profession

 Provides Networking,professional
recognition, learning, intelligence and
jobs

NYU Stern School
of Business
{ Powerhouse #2

Stern
 One of the nation’s premier
management education
schools

 has shaped an environment that nurtures…

Stern has a Global alumni community of 100,000+
members in more than 100 countries

500+ Stern alumni are CEOs in top firms
worldwide

The result of PRSA and
NYU Stern joining forces?

A top notch public relations
course for MBA students

The Course
{ Public Relations Functions and Practices

Public Relations Functions
and Practices will help MBA
students

Understand basic activities
and Real-Life Applications…

What will MBA students get
out of this course?

Exposure to the competencies
and technical skills in public
relations

Introduction to areas that make
up the “New PR”

and developing the tools that
support them

5) Digital and Social Media
Communications Tools

10) Integrating PR Programs
into business strategy

Source Page

 Stock photos – google.com photo images
 PRSA facts –PRSA.org
 NYU facts – nyu.stern.edu
 Business Leader and Pilot program facts – prnewser.com
 Pilot course content fashioned after a current continuing education
course at NYU – Public Relations Functions and Practices, taught by
Eric Chandler

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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?

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PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...

Pilot public relations program

1. Pilot Public Relations Program

2. A Public Relations program for MBA students?

3. Why?

5. Public Relations Means Business

6. 9 in 10 { Business leaders admit their executives need better training in core communication disciplines

7. 4 in 10 { Business leaders find the skill sets of recent MBA graduates to be extremely strong in….

8. 4 in 10 building and protecting the { company’s reputation…

10. 4 in 10  And credibility

11. Two powerhouses convene

12. Public Relations Society of America (PRSA) { Powerhouse #1

13. PRSA  Advancing the profession of the professional

14.  PRSA provides professional development

15.  Sets standards of… excellence

16.  Upholds principles of ethics for its members and the public relations profession

17.  PRSA accelerates careers

18.  Provides Networking,professional recognition, learning, intelligence and jobs

19. to

20. More than 21,000 professionals

21. NYU Stern School of Business { Powerhouse #2

22.

23. Stern  One of the nation’s premier management education schools

24.  has shaped an environment that nurtures…

25. Forward thinking leaders…

26. Stern has a Global alumni community of 100,000+ members in more than 100 countries

27. 500+ Stern alumni are CEOs in top firms worldwide

28. The result of PRSA and NYU Stern joining forces?

29. A top notch public relations course for MBA students

30. The Course { Public Relations Functions and Practices

31. Public Relations Functions and Practices will help MBA students

32. Understand basic activities and Real-Life Applications…

33. Of public relations

34. What will MBA students get out of this course?

35. Exposure to the competencies and technical skills in public relations

36. Introduction to areas that make up the “New PR”

37. Students will hone their PR skills by…

38. creating public relations strategies

39. and developing the tools that support them

40. Public Relations MBA Course Content

41. 1) Public Relations Overview

42. 2) Clear Writing

43. 3) PR Planning

44. 4) Traditional PR & Media Relations

45. 5) Digital and Social Media Communications Tools

46. 6) Crisis Communications

47.

48. 7) Integrated Marketing Communications

49. 8) Campaign Success, BE & PR & Blogging

50. 9) Not for Profit PR & Communications

51. 10) Integrating PR Programs into business strategy

52. 11) Final Project

53. Required course readings

54. Guest Speakers

55. The PRSA pilot course at Stern

56. equals

57. Well rounded MBA students

58. Able to survive in…

59. A competitive business market

60. Source Page  Stock photos – google.com photo images  PRSA facts –PRSA.org  NYU facts – nyu.stern.edu  Business Leader and Pilot program facts – prnewser.com  Pilot course content fashioned after a current continuing education course at NYU – Public Relations Functions and Practices, taught by Eric Chandler

Editor's Notes

Introduction, what you”ll be talking about – 1) why pr for mbas, 2) why prsa and nyu partnership is a good idea, 3) the content the nyu course will cover
The first thing I’m going to talk about is why MBA students need an MBA course
Public relations ties into all of these facets, which are integral parts of most businesses.
Next I’m going to talk about why PSRA should start a pilot pr program at NYU Stern School of Business
Overview and background of PRSA – it’s the world’s largest and foremost organization of public relations professionals. Mission – sounding a clear, consistent voice on important issues of our time.
Networking – 14 professional interest sections, Prof recognition – prsa awards ceremonies, learning – offer prof. dev. programs and conferences, Intelligence – award winning periodicals, news updates, blogs
Now I’m going to explain the details of our proposed course for our MBA students
Topics covered would include consumer product communications, non-profit pr, corporate social responsibility. Issues/ crisis management, integrated marketing, and digital/social media
Students will prepare press releases, fact sheets, ;pitch letters, e-mail pitches, media advisory/tip sheets, and undertsand how they fit into a comprehensive pr/communications campaign
Transition #3 – Last we’re going to talk about the PR Course Content, what will be covered week by week. The course consists of 11 classes. The following covers the topics covered in each class.
Intro to the course, define what pr is and different types of pr
Crucial to every business campaign. Explain how clear writing can affect whether a company wins or loses business
Undertsanding PR Plan elements – situation analysis, objectives, strategies, tactics, audiences, media targets. Creating successful pr programs that tie back to objective
Creating press releases, fact sheets, media advisory/ tip sheets, media pitches. Understanding media and pr relationship.
Creating basic digital/ social media communications using fb, twitter, foursquare, liknedin, blogging. Recognizing the value of customer feedback and interactivity.
Key crisis communications elements: issues, audiences, messages, media and evaluation. Understanding how social media shifts communications powers during a crisis.
Integrated Mrekting Communications – PR that sells
PR that sells – identifying target markets, the IMC mix, brand entertainment
The importance of brand entertainment and blogging in a pr campaign
How volunteers, donors, donor and staff affect the landscape. Pros and cons of fundraising, not for profit specific digital communications.
How solid pr plans will benefit business professionals in any industry
Mock pr campaign pitch to professor and class
Course readings carefully selected to supplement weekly lessons. 1) Reputation Management: The Key to Successful Public Relations and Corporate Communication by pr experts Doorley and Garcia , 2) The New Rules of Marketing and PR: How to Use Social Media, logs, News Releases, Online Video, and Viral marketing to Reach Buyers Directly by David Meerman Scott.
Experts in the pr and communications industry will come in as guest speakers, to give mba students a real life perspective on public relations and business

Pilot public relations program

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Editor's Notes