The document provides tips on how to create an effective positioning statement and niche for one's business. It discusses how pigeonholing oneself through a clear positioning statement can help attract better clients, close more deals, and make more money. Some key benefits outlined include making referrals and networking easier, identifying the best places to find customers, and allowing one to build expertise and content in their niche over time. Attendees are guided through an exercise to develop their own positioning statement focusing on their discipline, target market, and solving an expensive problem in a unique way.