What would happen if the entire world could share a single Starbucks card? For a week in the summer of 2011, Jonathan's Card attracted international attention attempting to find out.
Join Jonathan for a behind the scenes look at how it worked, what actually happened, and the long term implications of an experiment in radical sharing of physical goods using digital currency on mobile phones.
Hourly billing metastasizes to every area of an expertise-based service business: company culture, service design, employee incentives, and more. If you recognize that hourly billing is killing your firm but don't know how to eradicate it, this session will give you strategies to get on the road to recovery.
Hourly billing metastasizes to every area of an expertise-based service business: company culture, service design, employee incentives, and more. If you recognize that hourly billing is killing your firm but don't know how to eradicate it, this session will give you strategies to get on the road to recovery.
Are You Caught In The Hourly Trap?
https://www.crowdcast.io/e/jstark6
Ask yourself:
- Would your clients head for the hills if you doubled your hourly rate?
- Has a client ever asked you to explain why a task "took so long"?
- Do your projects often end up costing more than you estimated?
- Have you ever had to eat hours on a project?
- Have you ever had a client refuse to send your last payment?
- Has anyone ever been fired because your project went horribly wrong?
If you answered Yes to any (or all!) of these questions, you should check out this talk.
What You'll Learn:
- The only three numbers that matter when quoting a project
- The four project ROI models (and which is the good one!)
- How hourly billing artificially limits your income
- The simple math that can 10x your profits
How To Write Proposals That Close Without Lowering Your PricesJonathan Stark
How To Write Proposals That Close Without Lowering Your Prices
https://www.crowdcast.io/e/jstark3
Do you spend too many hours writing proposals, only to have them fall through after endless negotiations? You’re not alone – and you can do something about it.
In this talk, Jonathan will explain step-by-step how to significantly increase your odds of having your proposals accepted without question - and without lowering your prices.
Do you spend too many hours writing proposals, only to have them fall through after endless negotiations? You’re not alone – and you can do something about it.
In this talk, Jonathan will explain step-by-step how to significantly increase your odds of having your proposals accepted without question - and without lowering your prices.
How To Increase Your Income Without Hiring Junior DevelopersJonathan Stark
How To Increase Your Income Without Hiring Junior Developers
https://www.crowdcast.io/e/jstark1
If you’re like most freelancers, solo consultants, or boutique firm owners, you bill yourself out on an hourly basis. This is a terrible practice and is bad for everyone involved. It holds your business back, damages your client relationships, and prevents you from doing your best work. In this talk, Jonathan will explain why these things are true, he’ll describe an alternative method called value pricing, and will give you a few ways to transition your business from hourly billing to value pricing.
In this talk, you’ll learn:
* How hourly billing limits the growth of your business
* How hourly billing damages your relationships with clients
* How value pricing works
* How value pricing differs from hourly billing
* How value pricing differs from fixed bids
* How to transition from hourly billing to value pricing
Thinking Outside The Little Black Box: Interaction Design in The Post-Mobile EraJonathan Stark
It will soon be economically feasible to put chips, sensors, actuators, and radios into a wide range of previously “dumb” everyday items. The resulting explosion of connected objects will have profound effects on art, culture, and design.
Decades of designing and developing for the distributed architecture of the web has uniquely positioned web professionals to thrive the connected future that is fast approaching.
Please join Jonathan for an eye-opening look at the challenges and opportunities that will be created for web professionals in the post-mobile computing era.
1. Likely winners —and losers— in the coming networked society
2. How to transition web skills to broader application space
3. What the web might look like in 3D virtual space
4. Approaches to designing front-ends for screenless devices
5. Implications of extending back-end code into physical space
The Path To Value Pricing: How to Remove Your Self-Imposed Income Limits
If you’re like most consultants, you bill yourself out on an hourly basis. This process effectively devalues your services and puts a cap on your income. In this session, Jonathan talks about how hourly billing holds your business back, prevents you from doing your best work, and can even damage your relationships with clients. Jonathan will describe an alternative method called value pricing and will give you a few ways to transition your business from hourly billing to value pricing.
No one likes the idea of being pigeonholed by others. Pigeonholing yourself, on the other hand, is one of the best things you can do for your business. Follow along as Jonathan teaches attendees how to create a laser-focused positioning statement and how to use that statement to attract better clients, close more deals, and ultimately make more money.
The Revolution Will Not Be Televised: Managing Content and Experience in the ...Jonathan Stark
Mobile computing as we know it today is just one application of wireless technology, and a fairly limited one at that. The iPhone - perhaps the most advanced piece of consumer electronics ever created - is going to look like a fax machine compared to what's coming. Mobile is a warning shot - the coming wireless wave will profoundly change every aspect of society and potentially redefine what it means to be human. Please join mobile consultant Jonathan Stark for a look at the past, present, and future - and what we can do to prepare for the revolution.
No one likes the idea of being pigeonholed by others. Pigeonholing yourself, on the other hand, is one of the best things you can do for your business. Follow along as Jonathan teaches attendees how to create a laser-focused positioning statement and how to use that statement to attract better clients, close more deals, and ultimately make more money.
Mobile computing as we know it today is just one application of wireless technology, and a fairly limited one at that. The iPhone - perhaps the most advanced piece of consumer electronics ever created - is going to look like a fax machine compared to what's coming. Mobile is a warning shot - the coming wireless wave will profoundly change every aspect of society and potentially redefine what it means to be human. Please join Jonathan for a look at the past, present, and future - and what we can do to prepare for the revolution.
There’s little hotter in the world of web development right now than creating optimized web experiences and applications for mobile web enabled devices like iPhone, Android, iPad and webOS. Luckily, there’s a number of excellent HTML/CSS/Javascript frameworks to help developers create native-like experiences for these devices.
In this session, Jonathan Stark takes an in depth look at several of these, including JQTouch, JQuery Mobile and Sencha Touch, comparing and contrasting their approaches, and most appropriate uses. As a developer looking to tailor experiences and applications for the mobile web, this will be an invaluable session.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Are You Caught In The Hourly Trap?
https://www.crowdcast.io/e/jstark6
Ask yourself:
- Would your clients head for the hills if you doubled your hourly rate?
- Has a client ever asked you to explain why a task "took so long"?
- Do your projects often end up costing more than you estimated?
- Have you ever had to eat hours on a project?
- Have you ever had a client refuse to send your last payment?
- Has anyone ever been fired because your project went horribly wrong?
If you answered Yes to any (or all!) of these questions, you should check out this talk.
What You'll Learn:
- The only three numbers that matter when quoting a project
- The four project ROI models (and which is the good one!)
- How hourly billing artificially limits your income
- The simple math that can 10x your profits
How To Write Proposals That Close Without Lowering Your PricesJonathan Stark
How To Write Proposals That Close Without Lowering Your Prices
https://www.crowdcast.io/e/jstark3
Do you spend too many hours writing proposals, only to have them fall through after endless negotiations? You’re not alone – and you can do something about it.
In this talk, Jonathan will explain step-by-step how to significantly increase your odds of having your proposals accepted without question - and without lowering your prices.
Do you spend too many hours writing proposals, only to have them fall through after endless negotiations? You’re not alone – and you can do something about it.
In this talk, Jonathan will explain step-by-step how to significantly increase your odds of having your proposals accepted without question - and without lowering your prices.
How To Increase Your Income Without Hiring Junior DevelopersJonathan Stark
How To Increase Your Income Without Hiring Junior Developers
https://www.crowdcast.io/e/jstark1
If you’re like most freelancers, solo consultants, or boutique firm owners, you bill yourself out on an hourly basis. This is a terrible practice and is bad for everyone involved. It holds your business back, damages your client relationships, and prevents you from doing your best work. In this talk, Jonathan will explain why these things are true, he’ll describe an alternative method called value pricing, and will give you a few ways to transition your business from hourly billing to value pricing.
In this talk, you’ll learn:
* How hourly billing limits the growth of your business
* How hourly billing damages your relationships with clients
* How value pricing works
* How value pricing differs from hourly billing
* How value pricing differs from fixed bids
* How to transition from hourly billing to value pricing
Thinking Outside The Little Black Box: Interaction Design in The Post-Mobile EraJonathan Stark
It will soon be economically feasible to put chips, sensors, actuators, and radios into a wide range of previously “dumb” everyday items. The resulting explosion of connected objects will have profound effects on art, culture, and design.
Decades of designing and developing for the distributed architecture of the web has uniquely positioned web professionals to thrive the connected future that is fast approaching.
Please join Jonathan for an eye-opening look at the challenges and opportunities that will be created for web professionals in the post-mobile computing era.
1. Likely winners —and losers— in the coming networked society
2. How to transition web skills to broader application space
3. What the web might look like in 3D virtual space
4. Approaches to designing front-ends for screenless devices
5. Implications of extending back-end code into physical space
The Path To Value Pricing: How to Remove Your Self-Imposed Income Limits
If you’re like most consultants, you bill yourself out on an hourly basis. This process effectively devalues your services and puts a cap on your income. In this session, Jonathan talks about how hourly billing holds your business back, prevents you from doing your best work, and can even damage your relationships with clients. Jonathan will describe an alternative method called value pricing and will give you a few ways to transition your business from hourly billing to value pricing.
No one likes the idea of being pigeonholed by others. Pigeonholing yourself, on the other hand, is one of the best things you can do for your business. Follow along as Jonathan teaches attendees how to create a laser-focused positioning statement and how to use that statement to attract better clients, close more deals, and ultimately make more money.
The Revolution Will Not Be Televised: Managing Content and Experience in the ...Jonathan Stark
Mobile computing as we know it today is just one application of wireless technology, and a fairly limited one at that. The iPhone - perhaps the most advanced piece of consumer electronics ever created - is going to look like a fax machine compared to what's coming. Mobile is a warning shot - the coming wireless wave will profoundly change every aspect of society and potentially redefine what it means to be human. Please join mobile consultant Jonathan Stark for a look at the past, present, and future - and what we can do to prepare for the revolution.
No one likes the idea of being pigeonholed by others. Pigeonholing yourself, on the other hand, is one of the best things you can do for your business. Follow along as Jonathan teaches attendees how to create a laser-focused positioning statement and how to use that statement to attract better clients, close more deals, and ultimately make more money.
Mobile computing as we know it today is just one application of wireless technology, and a fairly limited one at that. The iPhone - perhaps the most advanced piece of consumer electronics ever created - is going to look like a fax machine compared to what's coming. Mobile is a warning shot - the coming wireless wave will profoundly change every aspect of society and potentially redefine what it means to be human. Please join Jonathan for a look at the past, present, and future - and what we can do to prepare for the revolution.
There’s little hotter in the world of web development right now than creating optimized web experiences and applications for mobile web enabled devices like iPhone, Android, iPad and webOS. Luckily, there’s a number of excellent HTML/CSS/Javascript frameworks to help developers create native-like experiences for these devices.
In this session, Jonathan Stark takes an in depth look at several of these, including JQTouch, JQuery Mobile and Sencha Touch, comparing and contrasting their approaches, and most appropriate uses. As a developer looking to tailor experiences and applications for the mobile web, this will be an invaluable session.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
In the summer of 2011, I posted a picture of my Starbucks card online and invited the internet use it to share coffee with each other. What happened next blew my mind and changed my life. \n
It turns out that the internet *loves* coffee :) \n
Over $19,000 passed through the card in a five day period.\n
Think about this. *Thousands* of people donated their hard earned money during an economic downturn into a pool to be used by strangers who they would never meet, and without any hope of a thank you. \n
The question is: why did they do it? \n
Before we can answer that question, I need to explain how it worked. \n
You go to a Starbucks and get a card.\n\nhttp://blogs-images.forbes.com/work-in-progress/files/2011/02/Starbucks_Core_Card_and_hands.jpg\n
You register the card on starbucks.com and link it to your credit or debit card. \n
You install the starbucks app on your smartphone.\n
You link the card to the app\n
You pay for coffee by launching the app and displaying the barcode. The barista scans the barcode and the amount is deducted from your card. \n
\n
I posted picture of card on my blog. A dozen or so of my friends tried it out. It worked for some, who were blown away. I felt bad for those who were too late, so I refilled it a couple times. \n\nKEY POINT: I was shocked that a blog post had motivated people to stop what they were doing, get up from their desk, and leave their home or office. For me, this was unprecedented and I had an inkling that something unique was happening. \n\n
The next day, the card balance went up by itself. I freaked, because my first thought was that someone had guessed my starbuck.com password and was siphoning money out of my linked debit card (i.e., my personal checking account).\n\nIt turned out that one of my dev buddies figured out that anyone could anonymously donate to the card online using the number or in a store using the barcode. \n\nI was floored by the implications of this and spent the entire weekend programming three things: \n1) A static HTML web page that described the experiment \n2) An automated script that tweeted out the current balance every minute\n3) An API that other developers could use to work with the data\n\n
Jonathan's Card page and Twitter feed go live on July 18th.\n\nASIDE: I purposely used a static HTML page for the Jonathan’s Card page because I had a sneaking suspicion that it was going to get a lot of traffic and I was afraid my self-hosted wordpress blog wouldn’t be able to handle it (this is more of a knock against my crappy server than wordpress, btw). \n\n
Jonathan's Card Twitter feed check the card balance every minute and tweet when the balance had changed from the previous tweet. When the balance was $0, a link was included that asked “Can you spare a coffee?” with a bitly link to the instructions on how to fill the card. \n\n
Driving to a farmstand in southern RI and I get a flood of email notifications that people are starting to follow @jonathanscard. \n
I Googled around a bit and discovered that @bjepson had blogged about Jonathan's Card on makezine.com. \n\n
On Monday, August 8th 2011, all hell broke loose. \n
Jonathan's Card story hits CNN, Time, Washington Post, The Guardian, Forbes, LA Times, etc...\n\n
Jonathan's Card story hits CNN, Time, Washington Post, The Guardian, Forbes, LA Times, etc...\n\n
Jonathan's Card story hits CNN, Time, Washington Post, The Guardian, Forbes, LA Times, etc...\n\n
Media inquiries start coming in from radio and TV\n\nhttp://www.ifls.lib.wi.us/Portals/0/PRC/PR-Media.jpg\n
Our local NBC affiliate interviewed me in front of my regular Starbucks. \n
MSNBC interviewed me live on August 11th, 2011\n
Conversation on Twitter feed became unmanageable so Erica suggested setting up a Facebook page for the card. It turned out to be a genius move. \n
Uplifting stories start pouring in on the Facebook page. Erica had to start monitoring the Facebook page nearly round the clock.\n
One particular story in particular stuck in my head about a guy who had to scan the card 20-30 times to buy sandwiches for a couple homeless dudes. As nice as the guy was, I was most impressed that the barista had the patience to let some guy scan his card repeatedly for what must’ve been several long minutes. \n
As David Lee Roth once famously said, “If you stick your head above the crowd, someone will eventually throw a rock at it.”\n
Odd balances were cropping up that didn’t make immediate sense so people started wondering aloud whether something fishy was going on. For example, the balance on Twitter would go from $0 to $7.23 which seemed impossible because online you could only add even amounts like $10, $25, $35, and $50. It even took me a while to figure it out, but it turned out that people would order a coffee, hand a $10 bill to the barista and have them put the change on the card. \n\nAlso, people didn’t understand that the twitter feed was not a transaction by transaction account of the card balance. Rather, it was a snapshot taken once per minute. When the volume spiked, dozens of transactions were happening per minute. So, the card could have a $2.43 balance on Twitter one minute, some kind soul would add $50, and the next minute the balnace would be $0. It would look like the money never went on the card - or worse, that I was somehow siphoning it off.\n
People start talking about “tragedy of the commons”\n\nWikipedia:\nThe tragedy of the commons is a dilemma arising from the situation in which multiple individuals, acting independently and rationally consulting their own self-interest, will ultimately deplete a shared limited resource, even when it is clear that it is not in anyone's long-term interest for this to happen.\n\nI felt that this was a bad analogy because the resource in question - generosity - is unlimited. No one seemed to agree with me ;)\n
Coffee blogger claims Jonathan's Card a viral marketing campaign sponsored by Starbucks. \n\n
I become top hit on google for ‘lying corporate stooge’ \n\n
Hacker blogs about stealing $625 off the card; story gets picked up everywhere\n\n
Starbucks is forced to shut down the card on August 12, 2011 at 10pm ET.\n
Key sentiment from the card closure statement: \n\n“[T]onight we lose our barcode. But of course, we never needed it in the first place.” \n\n\n
In the preceding 5 day the card had accumulated 9k fans on facebook...\n\n
12k followers on twitter...\n\n
My site received nearly three quarters of a million page views in August 2011, 124,126 of which occurred on a single day (8/12/2011).\n\n\n
\n
\n
An interview with my local tv news was seen all over the world. Friends in Australia saw it!\n
There is a symbyotic relationship between mainstream outlets and bloggers.\n
The size and speed of viral growth are mind boggling. A side effect of this is that things instantly become out of your control - one day you’re driving the bus, the next day you’re strapped to the front of it. \n\nInterestingly, people on the outside assume you are still in control after the thing goes viral, when really the best you can do is to nudge the conversation in one direction or the other. \n
Of the thousands of people who used the card, exactly one contacted me asking about security concerns. My takeaway from this is that most people are ready and willing to buy stuff with their phones. \n
So back to our question... Why did thousands of people donate money to strangers? \n
I believe it's because the vast majority of people are good and generous and enjoy sharing. The combination of social networking, mobile computing, and electronic payments creates an environment when anything is possible. \n\nSuper cheesy cliché? Yep. But I think it really is as simple as that. \n
\n
Save this image to your phone, go to Starbucks and check the balance. If there’s money on it, feel free to use it. If not, consider adding some. Either way, please tweet out the balance with the hashtag #SXfreecoffee so others will know how it’s going :)\n