The document discusses the concept of "post-digital" which refers to a state after digital disruption has occurred and disenchantment with digital technology. It involves erasing distinctions between old and new media, repurposing older media with newer ones, opposing DIY and corporate cultures, and the messy state of media after digitization. It also discusses hyper-realistic digital renders as the end of representational history and how they imagine ideological battles over representation are over. Specific post-digital practices discussed include lo-fi, misuse, montage, and fiction. The document also provides instructions on how to become a famous architect by creating collages from old design books and magazines.
11. “Post-Digital” refers to:
- A state in which the disruption brought upon by digital information
technology has already occurred;
- The disenchantment with digital information systems and media
gadgets;
- The rejection and at the same time the continuation of the trajectory of
the so-called digital revolution;
- The eradication of the distinction between “old” and “new” media;
- Practices that repurpose older media in relation with newer ones;
- The opposition between DYI and corporate cultures;
- Fictions of agency;
- The messy state of media, design and the arts after their digitalisation.
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15. The hyper-photorealist render is the final conclusion of a representational
system that originates with Alberti’s open window. Intensely beautiful and
disarmingly compelling, their power resides in the effect of realism
produced by marshalling and perfecting 600 years of visual culture. In their
technical and optical sophistication, these images act as the end of
representational history.They imagine that the ideological battles of
representation are over, replaced by a universal way of seeing.This idea is as
much an illusion as the pixel perfect glint of sunrise on glass that they
depict.
Sam Jacob, Rendering: The Cave of the Digital, 2018.
38. Just What is It That Makes Collages So Appealing?
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47. First, pay a visit to any well stocked newsagent. Buy one copy of each
design magazine. You will use these to find out what not to do.
Now go to your local remaindered book store. Buy a copy of a design book
with lots of pictures in. Not only is the remaindered store cheaper, but it's
stock is between ten to fifteen years old.These are the least fashionable and
so most shocking of all styles. You will use this to copy your new designs
from. (…)
Scan in some of the pictures from your new book. Scan in some other
pictures you like. Stick them together in the latest version of Photoshop.
Play around until you get a nice picture that you can believe in. Check that
it dosen't look too much like the pictures in your magazines.
Sam Jacob, How To Become a Famous Architect, 2007.
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50. All of the above would hardly count as a novelty.
Mario Carpo, Post-Digital “Quitters”: Why the Shift Toward Collage Is Worrying, 2018.