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SACREDHEARTDEGREECOLLEGE, NAIPALAPURSITAPUR
1
SESSION : 2019-20
E- cOMMERCE presentation
Project Title : INTERNATIONAL BUSINESS
PRESENTED BY : SHUBHAM PATKAR
BCA- 3rd YEAR
SEMESTER - 6th
University roll no : 0904819
Date : 03-apr-2020
INTERNATIONAL
BUSINESS
WhatisInternational
Business?
3
The exchange of Goods & Services, Resources,
Knowledge, & Skills,
among individuals & businesses in two or more
countries.
•Transaction that are carried out across
national borders to satisfy the
objectives of individuals and organization.
• All Commercial transactions that take place
between two or more countries.
1. Private & Government
2. Sales
3. Investments
4. Logistics
5.Transportation
4
• Introduction to International Business
• Nature & Scope & Feature of
International Business
• Importance of International Business
• Approaches of International Business
• Problems in International Business
• Entry Strategy
• Reasons for recent International
Business Growth
• International organisations
• Advantages & Disadvantages of
International Business
5
CONTENTS
• Accurate Information & timely
•The size of the international business
• Market segmentation
• International markets have more
potential than domestic markets
6
Nature
Scope
•InternationalMarketing
•InternationalFinanceandInvestments
•ForeignExchange
•GlobalHR
1. Earn foreign exchange
2. Optimum utilization of resources
3. Achieve its objectives
4.To spread business risks
5. Improve organization's efficiency
6. Get benefits from Government
7. Expand and diversify
8. Increase competitive capacity
8
Importance
Features
•Integrationofeconomies
•Dominated by developedcountriesandMNCs
•Benefitstoparticipatingcountries
•Keencompetition
•Specialroleofscienceandtechnology
•Internationalrestrictions
• Political factors
• High foreign investments and high cost
• Exchange instability
• Entry requirements
•Tariffs, quota etc.
• Corruption and bureaucracy
•Technological policy
• Quality Management
10
Problems
Ethnocentric approach
• Under this approach, target market is own
country , Excessive
production will export due to change in
customer taste, preferences
Polycentric approach
• Under this approach, the companies
customizes the marketing mix to
meet the taste, performance and needs of
customers of each
international market.
11
IBApproaches
Advantages & Disadvantages of International
Business
Advantages
• Faster growth
• Access to cheaper inputs
• Increased quality and efficiency
• New market opportunities
• Diversification
Disadvantages
• Increased costs
• Foreign regulations and standards
• Delays in payments
• Complex organizational structure
12
ThankYou
Shubham Patkar
9565757334
shubhampatkar731@gmail.com
International Business

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International business