1. SACREDHEARTDEGREECOLLEGE, NAIPALAPURSITAPUR
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SESSION : 2019-20
E- cOMMERCE presentation
Project Title : INTERNATIONAL BUSINESS
PRESENTED BY : SHUBHAM PATKAR
BCA- 3rd YEAR
SEMESTER - 6th
University roll no : 0904819
Date : 03-apr-2020
4. The exchange of Goods & Services, Resources,
Knowledge, & Skills,
among individuals & businesses in two or more
countries.
•Transaction that are carried out across
national borders to satisfy the
objectives of individuals and organization.
• All Commercial transactions that take place
between two or more countries.
1. Private & Government
2. Sales
3. Investments
4. Logistics
5.Transportation
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5. • Introduction to International Business
• Nature & Scope & Feature of
International Business
• Importance of International Business
• Approaches of International Business
• Problems in International Business
• Entry Strategy
• Reasons for recent International
Business Growth
• International organisations
• Advantages & Disadvantages of
International Business
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CONTENTS
6. • Accurate Information & timely
•The size of the international business
• Market segmentation
• International markets have more
potential than domestic markets
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Nature
10. • Political factors
• High foreign investments and high cost
• Exchange instability
• Entry requirements
•Tariffs, quota etc.
• Corruption and bureaucracy
•Technological policy
• Quality Management
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Problems
11. Ethnocentric approach
• Under this approach, target market is own
country , Excessive
production will export due to change in
customer taste, preferences
Polycentric approach
• Under this approach, the companies
customizes the marketing mix to
meet the taste, performance and needs of
customers of each
international market.
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IBApproaches
12. Advantages & Disadvantages of International
Business
Advantages
• Faster growth
• Access to cheaper inputs
• Increased quality and efficiency
• New market opportunities
• Diversification
Disadvantages
• Increased costs
• Foreign regulations and standards
• Delays in payments
• Complex organizational structure
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