Business plan creato nel 2010 per il lancio nel mercato internazioanle di un prodotto calzaturiero usando campagne online e nei social media.
La presentazione non incllude slide sul prodotto per assicurare riservatezza cliente
Promoemotion propone al mercato del Fitness e del Benessere una figura dedicata
a costruire un’immagine positiva sul web e sui social: Il Community Manager!
Business plan creato nel 2010 per il lancio nel mercato internazioanle di un prodotto calzaturiero usando campagne online e nei social media.
La presentazione non incllude slide sul prodotto per assicurare riservatezza cliente
Promoemotion propone al mercato del Fitness e del Benessere una figura dedicata
a costruire un’immagine positiva sul web e sui social: Il Community Manager!
Capture The Opportunity in Jeans Market - Presentation for Simulation GamesGiang PHUNG
This is the presentation to review the performance of key players in jeans market together with defining the strategy for future growth. The information was based on the simulation games that we played during the coursework in University of Westminster (Westminster Business School) for Marketing Planning and Strategy module
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson18
The goal of this lesson is to provide tools to determine the strengths and weaknesses of potential competitors in order to compete in various markets. The lesson begins with an overview of the importance of competitor analysis and its primary importance. A framework to analyze various competitors is then introduced. The lesson then uses the framework to analyze the key aspects of a competitor.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
To download the editable version of this document, go to www.slidebooks.com
Market & competitor analysis template in PPT created by former Deloitte & McKinsey management consultants and talented designers.
Minerva: Brand Identity and Marketing PlanningMilli Benfenati
Development of a web marketing strategy in order to provide Italian SME operating in the fashion business with creative ideas for penetrating Russian market
Beauty and the Web is the first Glocal Perpetual Beauty Contest in which it is possible became the most beautiful of the own city, Country and World. The competition si formed by two indipendent main contests, one about women and the other about men, and it will endure forever decreeing the winners of each cities, contries and world every years.
Man e Women Contests start at the 1st of Jenuary of every years and terninate at the end of the solar year. ( with the exception of the 2010 that the date of start was the 1st september).
Everyone could register and vote other partecipants free. In fact Beauty and the web is a competition based by votes of users, without a jury or other form of restrictions.
Ho avuto modo di svolgere questo progetto, per il corso di Marketing presso l'università commerciale Luigi Bocconi. Il progetto, portato a termine durante il percorso di laurea triennale, aveva una consegno piuttosto ampia. Di conseguenza l'analisi condotta abbraccia una pluralità senza mai concentrarsi nel particolare. Il brand Just Cavalli è pertanto analizzato in ottica di prodotti/mercato, segmentazione e targetng, posizionamento del brand, driver del valore.
Designs the brand & communications to bring out market and value beyond the digital media data limits. UNIDEA - marketing
& Communications : corporate slideshow.
Marco Fasani . UNIDEA Marketing & Communication- corporate slide show :
brand content and designs to bring out the market and value beyond the data limits.
Il Marketing oggi anche (e soprattutto?) sulla rete. Roberto Marsicano a Obie...DigitalVizir
Roberto Marsicano presenta "Il Marketing oggi, anche (e soprattutto?) sulla rete" al convegno di "Obiettivo 50", del 6 maggio 2014, "PMI: essere digitali o... non essere La comunicazione digitale: moda o necessità? Costo o investimento?"
Capture The Opportunity in Jeans Market - Presentation for Simulation GamesGiang PHUNG
This is the presentation to review the performance of key players in jeans market together with defining the strategy for future growth. The information was based on the simulation games that we played during the coursework in University of Westminster (Westminster Business School) for Marketing Planning and Strategy module
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson18
The goal of this lesson is to provide tools to determine the strengths and weaknesses of potential competitors in order to compete in various markets. The lesson begins with an overview of the importance of competitor analysis and its primary importance. A framework to analyze various competitors is then introduced. The lesson then uses the framework to analyze the key aspects of a competitor.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
To download the editable version of this document, go to www.slidebooks.com
Market & competitor analysis template in PPT created by former Deloitte & McKinsey management consultants and talented designers.
Minerva: Brand Identity and Marketing PlanningMilli Benfenati
Development of a web marketing strategy in order to provide Italian SME operating in the fashion business with creative ideas for penetrating Russian market
Beauty and the Web is the first Glocal Perpetual Beauty Contest in which it is possible became the most beautiful of the own city, Country and World. The competition si formed by two indipendent main contests, one about women and the other about men, and it will endure forever decreeing the winners of each cities, contries and world every years.
Man e Women Contests start at the 1st of Jenuary of every years and terninate at the end of the solar year. ( with the exception of the 2010 that the date of start was the 1st september).
Everyone could register and vote other partecipants free. In fact Beauty and the web is a competition based by votes of users, without a jury or other form of restrictions.
Ho avuto modo di svolgere questo progetto, per il corso di Marketing presso l'università commerciale Luigi Bocconi. Il progetto, portato a termine durante il percorso di laurea triennale, aveva una consegno piuttosto ampia. Di conseguenza l'analisi condotta abbraccia una pluralità senza mai concentrarsi nel particolare. Il brand Just Cavalli è pertanto analizzato in ottica di prodotti/mercato, segmentazione e targetng, posizionamento del brand, driver del valore.
Designs the brand & communications to bring out market and value beyond the digital media data limits. UNIDEA - marketing
& Communications : corporate slideshow.
Marco Fasani . UNIDEA Marketing & Communication- corporate slide show :
brand content and designs to bring out the market and value beyond the data limits.
Il Marketing oggi anche (e soprattutto?) sulla rete. Roberto Marsicano a Obie...DigitalVizir
Roberto Marsicano presenta "Il Marketing oggi, anche (e soprattutto?) sulla rete" al convegno di "Obiettivo 50", del 6 maggio 2014, "PMI: essere digitali o... non essere La comunicazione digitale: moda o necessità? Costo o investimento?"
2. TOUCH JEANS
!
• azienda produttrice di jeans, apparel e accessori
• canale di vendita sia online che offline
• posizionato come casual luxury
• target di comunicazione 20-45
NTRODUZIONE
I
Touch Jeans
3. strenghts weaknesses
opportunities threats
NALISI DI SCENARIO
Alta notorietà di marca
Interesse per la categoria
Canali di vendita
online e offline
Picchi di vendita
solo durante i saldi
Bassa top of mind
Mercato saturo
Costo medio-alto
Bassa fedeltà del target
Forte concorrenza
Contraffazione
E-commerce
Made in Italy
Web adv
A
Touch Jeans
5. BIETTIVI DI
COMUNICAZIONE
O
Touch Jeans
migliorare
la notorietà
del mondo
accessori
aumento
della brand
awareness
incremento
top of mind
reclutare
nuovi
consumatori
incrementare
le vendite
online e
offline
consolidare
target
femminile
6. ARGET DI
RIFERIMENTOT
Touch Jeans
Target di consumo:
donne e uomini
25-35 anni,
esteso a 25-50
reddito medio-alto
lavoratrice
fashion conscious
good taste
Target di comunicazione:
donne 20-45 anni
responsabile acquisto
e consumatrice
7. CELTE STRATEGICHE
Promozione del brand come prodotto casual luxury,
di qualità, alla moda, timeless
Eventi in store
Testimonial
Online/offline ADV
Diminuire bounce rate
geotargeting
due periodi di pianificazione:
maggio/giugno e settembre/novembre
S
Touch Jeans
8. CELTE DI
CONTENUTI
collaborazione con fashion designer per la
creazione Jeans limited edition
Contest #touchny
Packaging personalizzato per chi acquista online
Testimonial: melissa satta e david gandy
Personalizzazione sia del prodotto che dello
stile con accessori Touch
S
Touch Jeans
9. ZIONI E STRUMENTI DI
COMUNICAZIONE
A
Touch Jeans
Spot tvOnline ADV
social
media
Evento
in store
adwords
stampa
10. Touch Jeans
maggio
giugnoStampa magazine
testate online e blog
social media (fb ads, live twitting, YT skippable ads,
video post-evento)
campagna adwords
out of home
evento in store
countdown lancio jeans limited edition
11. Touch Jeans
settembre
novembre
spot tv
stampa
campagna adwords
evento in store
contest “vinci NY” (fashion week 2015
sfilata Touch)
testate online e blog
tv
social media (fb ads, live twitting, YT skippable ads
video post-evento)
