Across the globe, as the novel coronavirus moves us from communal spaces into the confinement of our homes, our social experiences are forced to adapt. Beyond the social networks we already know and use, we are finding new ways to integrate social into our online lives. While marketers in across the globe look for social media as an essential part of marketing campaign, china is looking at it as the backbone of consumer engagement. The technologies used by them are dramatically different from what we have seen so far in the west have you heard about PINDUODUO? Its an app which started in 2015, and in the span of 5 years Pinduoduo and their social-shopping approach has poised to fully capture the offline-to-online transition in commerce. The success of Pinduoduo in China suggests there is a huge opportunity for social commerce platforms to emerge in other regions. You know what makes it unique from all the others apps in the ecommerce sector? Here are the slides to find out! Credits: @siddeshkhande @shikhachowhan #uniquebusinesses #ecommerce #socialbranding #pinduoduo #marketing #newstrategies #wechatmarketing #modernstrategies #learnerengagement #china # #engagement #opportunity