Phil Canup Portfolio
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This document contains titles and descriptions of various marketing and sales materials for Ford vehicles from 2008-2009, including launch guides, showroom merchandising materials, brochures, displays, and other promotional items. The materials covered different Ford and Lincoln Mercury models, dealer solicitation efforts, collision repair networks, and powertrain information.
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(1) Cossmic Products is a fast growing FMCG company that was incorporated 30 years ago to provide good quality products at reasonable prices. (2) The company manufactures a wide range of personal care, hair care, and household products under stringent quality controls using best raw materials. (3) The catalog showcases Cossmic's brands such as hand washes, hand sanitizers, soaps, shampoos, body washes, air fresheners, and cleaning products.
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The document describes the process of growing, harvesting, processing, storing, shipping, and distributing rice. It discusses rice farming, harvesting rice by hand, processing the rice, storing it in silos and using rice straw as storage facilities, shipping rice overseas on bulk vessels, unloading at ports, transporting it by truck to warehouses, packaging the rice, and the final marketing, selling, and distribution to consumers.
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Proposal
The document proposes creating a global online church called Cyber Church VIPMeetingHouse.org to build an interactive online community and congregation. The summary is:
1. Cyber Church aims to create an online global congregation of 2000 members within 12 months to participate in Hyung Jin Nim's ministry through an interactive website.
2. It will be modeled after a traditional church with worship, fellowship, small groups and pastoral care delivered online.
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This document summarizes the mission, company details, and services of Cossmic Products Pvt Ltd. The company's mission is to advocate for uncompromising hygiene standards and create products that promote happiness. Cossmic has a 25,000 square foot production facility in Palghar, India and offers private labeling, customized solutions for pharmaceutical companies, innovative packaging for hotel amenities, and sells personal care products domestically through retail chains and exports through merchant exporters.
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This document provides an overview and analysis of Ford Motor Company. It discusses Ford's history of making affordable cars for everyone with models like the Model T. It also shows the evolution of Ford's logo over time. The document outlines Ford's entry into India in 1907 and receiving approval to form a joint venture in 1995. It provides financial performance data from 2008-2012 and current ratios. It also discusses Ford's plans for 2014, including launching new vehicles and creating 11,000 new jobs. In summary, the document analyzes Ford's past and present performance and outlines its strategy to strengthen its position in key markets going forward.
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Ford launched the Ford Fiesta Movement (FFM) marketing campaign in 2009 to reintroduce the Ford Fiesta small car into the US market. The campaign involved recruiting 100 young influencers to drive and create social media content about the Fiesta. Each month had a different theme, and influencers were given missions to complete related to promoting the car. The content was shared on YouTube, Facebook, and blogs. The goal was to target millennials for the Fiesta, who were more influenced by social media than traditional advertising. The FFM helped raise awareness of the Fiesta among young consumers and increase Ford's market share in the small car segment.
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IntroductionIn 1895 in Czechoslovakia, two keen cyclists, .docx
Introduction
In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement, designed
and produced their own bicycle. Their business became Škoda in 1925. Škoda went on to
manufacture cycles, cars, farm ploughs and airplanes in Eastern Europe. Škoda overcame
hard times over the next 65 years. These included war, economic depression and political
change. By 1990 the Czech management of Škoda was looking for a strong foreign partner.
Volkswagen AG (VAG) was chosen because of its reputation for strength, quality and
reliability. It is the largest car manufacturer in Europe providing an average of more than
5 million cars a year – giving it a 12% share of the world car market. Volkswagen AG
comprises the Volkswagen, Audi, Škoda, SEAT, Volkswagen Commercial Vehicles,
Lamborghini, Bentley and Bugatti brands. Each brand has its own specific character and is
independent in the market. Škoda UK sells Škoda cars through its network of independent
franchised dealers.
To improve its performance in the competitive car market, Škoda UK’s management needed
to assess its brand positioning. Brand positioning means establishing a distinctive image for
the brand compared to competing brands. Only then could it grow from being a small player.
To aid its decision-making, Škoda UK obtained market research data from internal and
external strategic audits. This enabled it to take advantage of new opportunities and respond
to threats.
The audit provided a summary of the business’s overall strategic position by using a SWOT
analysis. SWOT is an acronym which stands for:
• Strengths – the internal elements of the business that contribute to improvement and
growth
• Weaknesses – the attributes that will hinder a business or make it vulnerable to failure
• Opportunities – the external conditions that could enable future growth
• Threats – the external factors which could negatively affect the business.
This case study focuses on how Škoda UK’s management built on all the areas of the
strategic audit. The outcome of the SWOT analysis was a strategy for effective competition in
the car industry.
Strengths
To identify its strengths, Škoda UK carried out research. It asked customers directly for their
opinions about its cars. It also used reliable independent surveys that tested customers’
feelings. For example, the annual JD Power customer satisfaction survey asks owners what
they feel about cars they have owned for at least six months. JD Power surveys almost 20,000
car owners using detailed questionnaires. Škoda has been in the top five manufacturers in this
survey for the past 13 years. In Top Gear’s 2007 customer satisfaction survey, 56,000 viewers
gave their opinions on 152 models and voted Škoda the ‘number 1 car maker’. Škoda’s
Octavia model has also won the 2008 Auto Express Driver Power ‘Best Car’.
133
SWOT analysis in
action at Škoda
CURRICULUM TOPICS
• Strengths
• Weaknesses
• Opportunities
• Threats
GLO.
Profitable Growth for AllFord Motor Company 2012 Annual Repo.docx
Profitable Growth for All
Ford Motor Company 2012 Annual Report
Ford Motor Company | 2012 Annual Report
On the Cover
The One Ford plan enables accelerated development of products
that customers truly want and value, resulting in a full-line of cars,
utilities and trucks that meet and exceed owner expectations
across global markets. The upper photo includes the stylish Ford
Focus hatchback, the sporty subcompact Fiesta ST and the
distinctive Escape utility vehicle. From left to right, lower photos
illustrate the innovative new Lincoln MKZ, the family-friendly Ford
B-MAX and the iconic F-150 pickup truck.
Revenues 2012 2011
Worldwide wholesale unit volumes by automotive segment (in thousands)
Ford North America 2,784 2,686
Ford South America 498 506
Ford Europe 1,353 1,602
Ford Asia Pacific Africa 1,033 901
Total 5,668 5,695
Revenues (in millions)
Automotive $ 126,567 $ 128,168
Financial Services 7,685 8,096
Total $ 134,252 $ 136,264
Financial Results
Income before income taxes (in millions)
Automotive $ 6,010 $ 6,250
Financial Services 1,710 2,431
Total $ 7,720 $ 8,681
Amounts Attributable to Ford Motor Company
Net income (in millions) $ 5,665 $ 20,213
Diluted net income per share of Common
and Class B Stock $ 1.42 $ 4.94
Cash and Spending
Automotive capital expenditures
Amount (in billions) $ 5.5 $ 4.3
As a percentage of Automotive sales 4.3% 3.3%
Automotive cash at year end (in billions)
Automotive gross cash (a) $ 24.3 $ 22.9
– Cash net of Automotive debt 10.0 9.8
Shareholder Value
Dividends paid per share $ 0.20 $ 0.00
Total shareholder returns % (b) 23% (36)%
Operating Highlights
Content
1 More Products People Want
2 A Message from the Executive Chairman
3 A Message from the President and CEO
7 Board of Directors and Executives
8 Shareholder Information
9 Financial Content
161 Global Overview
(a) Automotive gross cash includes cash and cash equivalents and net marketable securities.
(b) Source: Standard & Poor’s, a division of the McGraw Hill Companies, Inc.
Ford Motor Company | 2012 Annual Report 1
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More Products People Want
Ford designs, builds and sells cars, utilities and trucks of all sizes to meet the needs of a diverse global customer base.
From small cars such as the Ka and Fiesta to large trucks like the venerable F-150 and Super Duty, Ford Motor Company
vehicles cover the full spectrum of global automobile requirements.
Small
Sporting a refreshed look, the Fiesta boasts
the three-cylinder 1-liter EcoBoost engine
providing better power and fuel efficiency
than previous models. The Ka and Figo
round out a global lineup that offers
premium features in smaller packages.
Small
The EcoSport, a market leader in
South America, debuted globally.
This SUV is specifically designed
for the urban environment in South
America, India ...
2003 Ford Explorer maintenance guide
This document provides contact information for Ford customer assistance centers around the world. It lists the steps customers should take if they have questions or concerns about their vehicle, starting with contacting their dealership, and provides phone numbers and addresses for Ford customer centers in various regions.
Presentation Mm 1
The document provides information about leading automobile brands including Mercedes, Audi, BMW, Porsche, Honda, and Volkswagen. For each brand, it summarizes the company profile including founders, headquarters, models/sub-brands offered. It then lists the various sedan and SUV models for each brand along with price ranges.
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Phil Canup Portfolio
- 2. 2009 Ford F-150 Color & Upholstery Launch Guide with Die-cut Pocket
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- 4. 2009 Ford and Lincoln Mercury Showroom Merchandising Systems Support Materials International Dealer Solicitation Brochure
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