This presentation covers direct marketing and privacy issues for Global Gadgets Imports. It discusses using customer data to personalize marketing strategies while respecting privacy. Direct marketing methods like mail, fax, telephone, and web are reviewed in terms of advantages and disadvantages. The document also examines privacy laws, different types of shoppers, and measuring the results of marketing campaigns.
The document summarizes five start-up business proposals from a team of entrepreneurs:
1. Agnitio - Focuses on voice biometrics research and solutions for public sector applications such as law enforcement.
2. Segundamano - Was the first online marketplace for used goods in its country.
3. Llaollao - Sells frozen yogurt and other healthy products, innovated as one of the first frozen yogurt companies in its region.
4. Woow - Offers online discounts and deals, based on a successful business model used in other countries.
5. 7/24 - Provides self-service commerce with a wide range of products, strategic locations, and 24/7 availability
E-marketing refers to marketing products and services using electronic media and the internet. It allows companies to connect with consumers globally in inexpensive ways like websites, banner ads, and social media. Some key benefits of e-marketing include lower costs than traditional marketing, the ability to target large audiences, and its interactive and measurable nature. However, limitations include possible scams, an inability to physically see products, and technology issues like slow connections. Popular online shopping sites in India that receive high customer ratings include Flipkart, eBay, Tradus, and Futurebazaar. E-marketing is expected to continue growing significantly in the coming years.
This document discusses B2B buyer behavior and the B2B buying decision process. It covers why companies buy, what motivates them, the buying center, consumer and B2B buying decision processes. It also discusses B2B market segmentation, including geographic, demographic, psychographic and industrial segments. The document presents a model for B2B market segmentation that scores segments on attributes to determine their overall attractiveness.
This document discusses consumer behavior online and customer relationship management (CRM) in electronic commerce. It provides learning objectives on factors influencing online consumer behavior, the consumer decision making process, building one-to-one relationships, and implementing customer service online. It also discusses a case study of how Ritchey Design used its website to learn more about customers through surveys and better educate and serve them. Key aspects of online marketing, personalization, market research, and CRM applications and tools are summarized as well.
The document discusses the rise of e-commerce and online marketing. Some key points covered include:
- Traditional marketing is being transformed by the growth of the internet and e-commerce.
- E-commerce grew rapidly starting in 1995 at an annual rate of 16% and is now the fastest growing form of retail.
- Online marketing involves various e-business components like e-commerce, customer relationship management, and supply chain management.
- The internet impacts the traditional marketing mix of product, price, place, and promotion by enabling new delivery methods, dynamic pricing, direct distribution, and new advertising channels.
Short presentation from Social media training for scientistsRadosław Mącik
This document discusses multi-channel consumer decision making processes. It notes that consumers now use both traditional and ICT-based environments at most stages of purchasing. This can include gathering information online and in-store, getting recommendations from various channels, and comparing prices across channels. The type of product, consumer demographics and decision-making styles influence which channels are used. Charts are presented showing perception of retail formats and the TV purchase process of 18-25 year olds across different channels. Research methods used over time are also listed.
The document discusses developing marketing information through internal databases, competitive marketing intelligence, and marketing research. It covers obtaining secondary and primary data, different research methods like surveys, experiments, and tracking online behavior. Sampling plans and interpreting findings are also discussed. The goal is to gather relevant information from various sources to inform marketing decisions.
This document discusses e-marketing and customer relationship management. It defines e-marketing and e-commerce, and examines how the characteristics of e-marketing such as addressability, interactivity, and digitalization affect marketing strategy. It also explores how e-marketing and information technology can be used to facilitate customer relationship management through database marketing, tracking customer lifetime value, and using technology to improve customer support and data analysis. The document concludes by covering some legal and ethical issues in e-marketing like privacy and spam.
The document summarizes five start-up business proposals from a team of entrepreneurs:
1. Agnitio - Focuses on voice biometrics research and solutions for public sector applications such as law enforcement.
2. Segundamano - Was the first online marketplace for used goods in its country.
3. Llaollao - Sells frozen yogurt and other healthy products, innovated as one of the first frozen yogurt companies in its region.
4. Woow - Offers online discounts and deals, based on a successful business model used in other countries.
5. 7/24 - Provides self-service commerce with a wide range of products, strategic locations, and 24/7 availability
E-marketing refers to marketing products and services using electronic media and the internet. It allows companies to connect with consumers globally in inexpensive ways like websites, banner ads, and social media. Some key benefits of e-marketing include lower costs than traditional marketing, the ability to target large audiences, and its interactive and measurable nature. However, limitations include possible scams, an inability to physically see products, and technology issues like slow connections. Popular online shopping sites in India that receive high customer ratings include Flipkart, eBay, Tradus, and Futurebazaar. E-marketing is expected to continue growing significantly in the coming years.
This document discusses B2B buyer behavior and the B2B buying decision process. It covers why companies buy, what motivates them, the buying center, consumer and B2B buying decision processes. It also discusses B2B market segmentation, including geographic, demographic, psychographic and industrial segments. The document presents a model for B2B market segmentation that scores segments on attributes to determine their overall attractiveness.
This document discusses consumer behavior online and customer relationship management (CRM) in electronic commerce. It provides learning objectives on factors influencing online consumer behavior, the consumer decision making process, building one-to-one relationships, and implementing customer service online. It also discusses a case study of how Ritchey Design used its website to learn more about customers through surveys and better educate and serve them. Key aspects of online marketing, personalization, market research, and CRM applications and tools are summarized as well.
The document discusses the rise of e-commerce and online marketing. Some key points covered include:
- Traditional marketing is being transformed by the growth of the internet and e-commerce.
- E-commerce grew rapidly starting in 1995 at an annual rate of 16% and is now the fastest growing form of retail.
- Online marketing involves various e-business components like e-commerce, customer relationship management, and supply chain management.
- The internet impacts the traditional marketing mix of product, price, place, and promotion by enabling new delivery methods, dynamic pricing, direct distribution, and new advertising channels.
Short presentation from Social media training for scientistsRadosław Mącik
This document discusses multi-channel consumer decision making processes. It notes that consumers now use both traditional and ICT-based environments at most stages of purchasing. This can include gathering information online and in-store, getting recommendations from various channels, and comparing prices across channels. The type of product, consumer demographics and decision-making styles influence which channels are used. Charts are presented showing perception of retail formats and the TV purchase process of 18-25 year olds across different channels. Research methods used over time are also listed.
The document discusses developing marketing information through internal databases, competitive marketing intelligence, and marketing research. It covers obtaining secondary and primary data, different research methods like surveys, experiments, and tracking online behavior. Sampling plans and interpreting findings are also discussed. The goal is to gather relevant information from various sources to inform marketing decisions.
This document discusses e-marketing and customer relationship management. It defines e-marketing and e-commerce, and examines how the characteristics of e-marketing such as addressability, interactivity, and digitalization affect marketing strategy. It also explores how e-marketing and information technology can be used to facilitate customer relationship management through database marketing, tracking customer lifetime value, and using technology to improve customer support and data analysis. The document concludes by covering some legal and ethical issues in e-marketing like privacy and spam.
This document appears to be a presentation for a national sales meeting that includes information about:
1) The location of Company W in the United States and demographics of the region such as education levels and employment rates.
2) Variables related to education, income, zip codes, ethnicity, and occupations in the region.
3) References used in creating the presentation, including sources on socioeconomic status, childhood obesity rates, and relationships between socioeconomic factors and health risks.
This document appears to be for a Phase 2 Individual Project for a management course at Company W. The project is for the class Applied Managerial Decision-Making taught by Professor Roy Viar II. There is a brief mention of "Visual Aids" but no other details are provided about the project requirements or contents of the document.
This document discusses different types of data and attributes that can be measured in a study about snack foods. It defines nominal, ordinal, interval, and ratio data, and describes the differences between them. It also defines quantitative and qualitative attributes, and provides examples of attributes that could be measured in a snack food study, such as mass, heat, and distance. Finally, it defines populations and samples, and provides some examples of possible populations for testing, such as teenagers and urban residents.
Cd rueda de prensa trasplantes 4 de agostosaludand
El documento proporciona datos estadísticos sobre la actividad de donación y trasplante de órganos en Andalucía entre enero y julio de 2011. Los datos muestran un aumento en el número de donantes y trasplantes realizados en comparación con los mismos períodos en 2010, así como una evolución positiva en las tasas de donación, aceptación y supervivencia a lo largo de los años. En particular, destaca el aumento en el número de trasplantes renales de donante vivo realizados en Andalucía.
Presentacion beneficios cirena tv saber vivirperez-rull
El documento presenta 5 casos de pacientes que realizaron poligrafías respiratorias nocturnas y fueron diagnosticados con apnea del sueño de diferente gravedad. Describe varios tratamientos quirúrgicos para la apnea como cirugía maxilofacial y uvulopalatofaringoplastia, así como tratamiento médico con CPAP o BIPAP. Finalmente, promociona el uso de la cinta respiratoria nasal Cirena para mejorar la respiración nasal y evitar cirugía, logrando una mejoría en la salud y reduciendo
El documento describe el modo protegido de la arquitectura IA-32. El modo protegido permite acceso a todas las características del procesador e introduce protección de memoria, modo segmentado y espacio de direcciones de 32 bits. Para pasar al modo protegido se debe configurar la Tabla Global de Descriptores, habilitar la línea A20 y establecer el bit de protección en el registro CR0.
1) México carece de un diagnóstico formal que haya llevado a la implementación de la evaluación educativa, aunque hay conciencia de que el desempeño docente y condiciones laborales son deficientes. 2) La evaluación debió ser posterior a una propuesta curricular, lo que hubiera facilitado evaluar el desempeño docente. 3) Pruebas como PISA, ENLACE y Excale han tenido limitaciones como aplicaciones excesivas, corrupción o enfoques memorísticos más que de comprensión.
Jed Baker and Rebecca Moyes Training in Mt. Laurel, NJ
February 19th
The Hotel ML
(CoCo Key Water Park)
915 Route 73
Mount Laurel, NJ 08054
856-234-7300
La guía describe los diversos servicios y acciones sociales ofrecidos por la Unión Sindical Obrera de Granada a sus afiliados, incluyendo asesoría jurídica laboral y administrativa, información sindical, formación, tiempo libre y protección económica a través de la Caja de Resistencia y Solidaridad. La guía también detalla cursos de formación específicos organizados por las federaciones sindicales de enseñanza, empleados públicos y trabajadores de seguridad privada.
Este documento describe varios comandos de red importantes en Windows como net share, net view, net sessions, net send y otros comandos como route, ipconfig, nbtstat, ping y tracert. Explica las funciones de cada comando y cómo se usan para administrar y diagnosticar redes.
The document promotes investment opportunities in life-support areas such as healthcare and agriculture through the Rikas Investment Group. The Group aims to unleash European investment potential in Ukraine by opening an IVF center, managing generic drug supplies, supplying goods to Gaza, and opening dental clinics. It highlights the experience and qualifications of the management team and outlines strategic directions and key investment indicators for the IVF center project.
Espana vislumbra la salida de la crisis sin cambios en el modelo productivo. ...EAE Business School
EAE Business School presenta el estudio La Inversión en I+D+i en España, que desde hace seis años analiza la inversión pública y privada en innovación y desarrollo tanto en Europa como en España, completado con un análisis de las empresas y sectores más innovadores en España e información territorial de la inversión en este área.
Descárgate el Informe completo aquí: http://goo.gl/Zpzp2k
El documento presenta información sobre varias bandas mexicanas de diferentes géneros musicales como pop punk, rock y metal. Se describen los orígenes, integrantes y estilos musicales de las bandas Delux, Aurum, Don Tetto, Fasten, Division Minuscula, Zebra CirCus y PXNDX, las cuales se han desarrollado en diferentes ciudades de México como Tijuana, Guadalajara, Bogotá y Monterrey.
GIDE : Gestion Intégrée de Documents Electroniquesguestd243d8
Fondée en 1995, GIDE (Gestion Intégrée de Documents Electroniques) est une société de services informatiques spécialisée dans le développement de solutions de recueil et d'exploitation de données.
Este documento presenta un proyecto educativo para desarrollar el primer Festival de Arte, Educación y Acción Social en el IES Barrio de Bilbao. El festival tiene como objetivo principal analizar y mejorar el currículo del ciclo de Animación Sociocultural a través de un enfoque basado en proyectos que conecte la teoría con la práctica. El festival también busca fomentar la colaboración entre departamentos, escuelas y la comunidad. Se describen los objetivos, acciones, calendario y recursos para la planificación
This document discusses direct marketing strategies and privacy issues for Global Gadgets Imports. It outlines GGI's past promotion using newspaper and mail inserts that drove incremental sales. It also discusses obtaining customer information, different communication channels like mail, fax, telephone and web, and how to personalize marketing while respecting privacy. The document concludes with a summary of direct marketing and relevant privacy laws.
Digital Marketing | Internet Marketing | Social NetworkingMSA Technosoft
This tutorial is all about Digital Marketing. It covers all the information regarding Internet Marketing and Social Networking.
Key Concepts:
Digital Marketing, Internet Marketing, Social Networking, growth & benefit of Digital Marketing, using digital media as an effective marketing tool, digital media and marketing strategy, types of digital marketing.
For more detail visit our Tech Blog:
https://msatechnosoft.in/blog/
This document appears to be a presentation for a national sales meeting that includes information about:
1) The location of Company W in the United States and demographics of the region such as education levels and employment rates.
2) Variables related to education, income, zip codes, ethnicity, and occupations in the region.
3) References used in creating the presentation, including sources on socioeconomic status, childhood obesity rates, and relationships between socioeconomic factors and health risks.
This document appears to be for a Phase 2 Individual Project for a management course at Company W. The project is for the class Applied Managerial Decision-Making taught by Professor Roy Viar II. There is a brief mention of "Visual Aids" but no other details are provided about the project requirements or contents of the document.
This document discusses different types of data and attributes that can be measured in a study about snack foods. It defines nominal, ordinal, interval, and ratio data, and describes the differences between them. It also defines quantitative and qualitative attributes, and provides examples of attributes that could be measured in a snack food study, such as mass, heat, and distance. Finally, it defines populations and samples, and provides some examples of possible populations for testing, such as teenagers and urban residents.
Cd rueda de prensa trasplantes 4 de agostosaludand
El documento proporciona datos estadísticos sobre la actividad de donación y trasplante de órganos en Andalucía entre enero y julio de 2011. Los datos muestran un aumento en el número de donantes y trasplantes realizados en comparación con los mismos períodos en 2010, así como una evolución positiva en las tasas de donación, aceptación y supervivencia a lo largo de los años. En particular, destaca el aumento en el número de trasplantes renales de donante vivo realizados en Andalucía.
Presentacion beneficios cirena tv saber vivirperez-rull
El documento presenta 5 casos de pacientes que realizaron poligrafías respiratorias nocturnas y fueron diagnosticados con apnea del sueño de diferente gravedad. Describe varios tratamientos quirúrgicos para la apnea como cirugía maxilofacial y uvulopalatofaringoplastia, así como tratamiento médico con CPAP o BIPAP. Finalmente, promociona el uso de la cinta respiratoria nasal Cirena para mejorar la respiración nasal y evitar cirugía, logrando una mejoría en la salud y reduciendo
El documento describe el modo protegido de la arquitectura IA-32. El modo protegido permite acceso a todas las características del procesador e introduce protección de memoria, modo segmentado y espacio de direcciones de 32 bits. Para pasar al modo protegido se debe configurar la Tabla Global de Descriptores, habilitar la línea A20 y establecer el bit de protección en el registro CR0.
1) México carece de un diagnóstico formal que haya llevado a la implementación de la evaluación educativa, aunque hay conciencia de que el desempeño docente y condiciones laborales son deficientes. 2) La evaluación debió ser posterior a una propuesta curricular, lo que hubiera facilitado evaluar el desempeño docente. 3) Pruebas como PISA, ENLACE y Excale han tenido limitaciones como aplicaciones excesivas, corrupción o enfoques memorísticos más que de comprensión.
Jed Baker and Rebecca Moyes Training in Mt. Laurel, NJ
February 19th
The Hotel ML
(CoCo Key Water Park)
915 Route 73
Mount Laurel, NJ 08054
856-234-7300
La guía describe los diversos servicios y acciones sociales ofrecidos por la Unión Sindical Obrera de Granada a sus afiliados, incluyendo asesoría jurídica laboral y administrativa, información sindical, formación, tiempo libre y protección económica a través de la Caja de Resistencia y Solidaridad. La guía también detalla cursos de formación específicos organizados por las federaciones sindicales de enseñanza, empleados públicos y trabajadores de seguridad privada.
Este documento describe varios comandos de red importantes en Windows como net share, net view, net sessions, net send y otros comandos como route, ipconfig, nbtstat, ping y tracert. Explica las funciones de cada comando y cómo se usan para administrar y diagnosticar redes.
The document promotes investment opportunities in life-support areas such as healthcare and agriculture through the Rikas Investment Group. The Group aims to unleash European investment potential in Ukraine by opening an IVF center, managing generic drug supplies, supplying goods to Gaza, and opening dental clinics. It highlights the experience and qualifications of the management team and outlines strategic directions and key investment indicators for the IVF center project.
Espana vislumbra la salida de la crisis sin cambios en el modelo productivo. ...EAE Business School
EAE Business School presenta el estudio La Inversión en I+D+i en España, que desde hace seis años analiza la inversión pública y privada en innovación y desarrollo tanto en Europa como en España, completado con un análisis de las empresas y sectores más innovadores en España e información territorial de la inversión en este área.
Descárgate el Informe completo aquí: http://goo.gl/Zpzp2k
El documento presenta información sobre varias bandas mexicanas de diferentes géneros musicales como pop punk, rock y metal. Se describen los orígenes, integrantes y estilos musicales de las bandas Delux, Aurum, Don Tetto, Fasten, Division Minuscula, Zebra CirCus y PXNDX, las cuales se han desarrollado en diferentes ciudades de México como Tijuana, Guadalajara, Bogotá y Monterrey.
GIDE : Gestion Intégrée de Documents Electroniquesguestd243d8
Fondée en 1995, GIDE (Gestion Intégrée de Documents Electroniques) est une société de services informatiques spécialisée dans le développement de solutions de recueil et d'exploitation de données.
Este documento presenta un proyecto educativo para desarrollar el primer Festival de Arte, Educación y Acción Social en el IES Barrio de Bilbao. El festival tiene como objetivo principal analizar y mejorar el currículo del ciclo de Animación Sociocultural a través de un enfoque basado en proyectos que conecte la teoría con la práctica. El festival también busca fomentar la colaboración entre departamentos, escuelas y la comunidad. Se describen los objetivos, acciones, calendario y recursos para la planificación
This document discusses direct marketing strategies and privacy issues for Global Gadgets Imports. It outlines GGI's past promotion using newspaper and mail inserts that drove incremental sales. It also discusses obtaining customer information, different communication channels like mail, fax, telephone and web, and how to personalize marketing while respecting privacy. The document concludes with a summary of direct marketing and relevant privacy laws.
Digital Marketing | Internet Marketing | Social NetworkingMSA Technosoft
This tutorial is all about Digital Marketing. It covers all the information regarding Internet Marketing and Social Networking.
Key Concepts:
Digital Marketing, Internet Marketing, Social Networking, growth & benefit of Digital Marketing, using digital media as an effective marketing tool, digital media and marketing strategy, types of digital marketing.
For more detail visit our Tech Blog:
https://msatechnosoft.in/blog/
Direct marketing involves sending targeted marketing materials like catalogs and mailers directly to consumers to promote products and services. It relies on databases of customer information and contact details to address specific marketing messages to audiences. The key benefits are targeting customized messages, affordability, and measurability of responses. However, challenges include the risk of annoying customers with intrusive tactics, low response rates, and potential legal issues around privacy and data protection. Some also see direct marketing practices as unfairly taking advantage of customers or invading their privacy in some cases.
Direct marketing involves communicating directly with customers to generate a response or transaction. It has grown significantly due to factors like the expansion of the postal service, rise of credit cards, and changing lifestyles. Direct marketers develop databases to segment and target customers. They use various media like mail, telemarketing, and catalogs. The goal is often to directly elicit a behavior like a purchase. Combining direct marketing with other promotional tools can improve results.
Who ownes the customer? Privacy in the connected age.jatharrison
The document discusses how customer data ownership has evolved over time as technology has advanced. In the 1980s, customers' personal data was owned by few entities like the government, doctors, and phone directories. With the rise of the internet, data became dispersed across many websites. Now with social media, customers share vast amounts of personal data, but often don't truly own it despite generating value for companies. The document argues that for a fair future, customers should own and manage their own personal data stores, choosing which companies can access it in exchange for valuable services. Laws must evolve to protect privacy and give customers control over their data.
The document discusses direct marketing and its various forms. It defines direct marketing as connecting directly with targeted consumers to obtain an immediate response and build lasting customer relationships. The major forms of direct marketing include direct mail, catalog marketing, telemarketing, direct response TV marketing, and various digital technologies like online marketing. Online marketing involves company efforts to market products and services over the internet, and many companies have adopted hybrid click-and-mortar business models. The document also outlines some public policy and ethical issues surrounding direct marketing like privacy concerns.
This document discusses direct marketing. It begins by outlining the learning objectives, which are to recognize direct marketing as a communication tool, understand the strategies and tactics involved, demonstrate the use of direct marketing media, and determine the effectiveness of direct marketing. It then defines direct marketing as communicating directly with target customers to generate a response or transaction. Several factors that have contributed to the growth of direct marketing are discussed, including the rise of credit cards, changing consumer behaviors, and technological advances. The role of direct marketing in integrated marketing communications programs is also examined.
The document discusses consumer online shopping behavior with reference to Flipkart. It covers how consumers prefer to receive product information, the different types of buying behaviors, and factors that influence consumer decisions. Marketers play an important role in marketing programs by conducting research, designing strategies, and advertising. Measuring post-purchase behavior and ensuring positive customer experiences are also discussed. The effects of the COVID-19 pandemic on e-commerce are addressed, along with trends that will shape the future of online shopping.
Data protection janine paterson - direct marketing associationiof_events
The document summarizes key points about data protection laws and how they apply to marketing. It discusses the Data Protection Act of 1998, the 8 principles of processing personal data, requirements for obtaining consent for marketing, and challenges of obtaining opt-ins from existing customers. It also notes potential changes coming from a proposed new European Data Protection Regulation that would strengthen requirements around consent and notification of data breaches.
The document discusses e-commerce versus traditional marketing. E-commerce refers to buying and selling goods online without paper documents. Consumers can browse products online, add them to a shopping cart, and purchase them. Payment methods for e-commerce include credit cards, net banking, wire transfers, cash on delivery, and checks. Benefits of e-commerce include more product choices, cheaper prices through comparisons, direct contact with customers, ability to shop anywhere and anytime. Risks include not everyone having internet access and potential for credit card theft. Traditional marketing involves directly meeting customers through advertising, sales, distribution and other activities. Benefits are ability to see tangible products and try them before purchasing. Drawbacks include time spent finding parking
Direct and online marketing involves using customer databases and channels like mail, catalogs, telemarketing, and other media to directly reach customers without traditional middlemen. The key benefits are building relationships, targeting specific groups, and low costs. Direct marketing includes mail order, catalog, telemarketing, and using media like infomercials and shopping channels. Online marketing in India has grown rapidly and now accounts for over $5 billion in sales annually, with regular internet users expected to reach 50 million. Direct selling involves independent distributors taking products directly to customers, and is a $200 billion global industry.
Managing Risk: Legal Issues for Affiliate Marketers & Affiliate Marketing Man...Adler Law Group
Affiliate marketing is one of the most cost-effective techniques for monetizing web site traffic and driving sales. Unfortunately, it has a reputation for high risk. While the industry is unlikely to ever be risk-free, it is possible to manage risk by: (1) understanding how techniques like behavioral and contextual targeting affect consumers, affiliates and merchants, (2) understanding the legal and regulatory environment, (3) understating risks involved with prospective marketing partners, (4) using and maintaining proper contracts that allocate risk and provide appropriate indemnifications, and (5) keeping informed about the changes in technology, marketing practices and the regulatory environment. Attendees will learn how to identify these issues and develop policies and procedures to keep informed about the current technology, marketing strategies and regulatory compliance.
Topics covered include:
Behavioral/Contextual Advertising
Regulatory/Industry Compliance : FTC Guides & Enforcement Actions
CAN-SPAM compliance
IP Law: Rules governing use of others™ Trademarks/Keywords, Right of Publicity/Endorsement Issues.
Identifying, protecting against, and disputing accusations of Click-Fraud
E commerce Marketing and Advertising conceptstintingregorio
This document discusses various marketing and advertising concepts for ecommerce, including:
1. The rise of multi-screen video advertising to reach fragmented online audiences.
2. Who shops online - worldwide 2.56 billion people are online, with differences in access along income, education, age, and ethnicity dimensions but a lessening "digital divide".
3. Why some people don't buy online due to trust issues, hassles like shipping costs, and inability to physically examine products.
Ethical and Unethical Advertisement
Purpose of advertising
Types of advertisement
Ethics and Advertising
Advertising Ethics & Principles
corporation’s ethical responsibility in advertising
Bait and Switch
Advertising to Children
Federal Trade commission (FTC)
Advertisement and internet
Importance of privacy
This document provides an overview of marketing principles including definitions of key terms like market and marketing. It discusses the importance of marketing to marketers, consumers, and society. It also outlines several modern marketing concepts like the production, product, selling, and marketing concepts as well as consumer and societal marketing concepts. Additional topics covered include global marketing, e-marketing, telemarketing, and marketing ethics.
A Marketer's Dilemma - Collecting Data Without Paying Fines.pdfAdzappier
How to get data?
How do businesses make it successful in the age of ever-evolving data privacy regulations?
How can your business genuinely gain loyal customers in the future?
These are some serious questions that businesses must ask themselves before it's too late.
A Marketer's Dilemma: Collecting Data beyond third party cookies
Since the EU's General Data Protection Regulation (GDPR) fined large to small-medium-sized enterprises for violating the cookie consent policy, businesses have needed clarification about how to ask people for personalized marketing and advertising data. And that’s what consent preference management does.
As if stringent privacy laws were not enough, famous internet browsers like Apple's Safari and Mozilla's Firefox have already deprecated third-party cookies. And even Google is following suit and plans to deprecate third-party cookies by 2024.
For those who don't know, third-party cookies are small text files deployed onto the user's devices to collect their data for behavioral profiling and targeting by any entity other than the website.
Third parties have long been marketers and advertisers' abode to collect personal data from the user and devise a marketing or advertising campaign targeting specific people based on their behavior patterns.
Though third-party data has been beneficial for marketers to provide a better customer experience, the customers have yet to be at ease knowing how their data has traveled and been exposed to unknown companies without their consent.
Marketers need to adapt to the ever-changing business and data privacy landscape. Big tech doesn't want to come off as arrogant and deceitful, and that's why some of them have stopped third-party cookies by default.
They are building strict privacy safeguards in their platforms, which will discourage and limit the use and sharing of data with third parties.
For example, Facebook is currently developing a Limited Data Use (LDU) feature that will disable the use of personal data of California's citizens with Third parties. Apple has created a stricter data policy for app developers and ad publishers. Also, Google is testing out its Privacy Sandbox, which they say will help advertisers process data without hurting personal privacy and privacy laws.
However, some top advertising companies are concerned that Google's Privacy Sandbox might give google a monopoly in the advertising industry, leaving them only a bit.
https://adzapier.com/consent-preference-management-marketers-guide
Here are some key benefits of digital marketing:
- Increased reach and exposure. Digital marketing allows you to reach a wider audience through various online channels like websites, social media, search engines, etc.
- Measurable results. Most digital marketing campaigns are highly trackable, making it easy to measure ROI and see which tactics are most effective. You can track metrics like clicks, leads, sales.
- Lower costs. While developing quality digital content and campaigns requires upfront costs, the overall cost of customer acquisition through digital channels tends to be lower than traditional marketing methods.
- Higher engagement and interactivity. Digital marketing fosters two-way communication and engagement through comments, shares, likes etc. Customers can interact
InsideView is expanding internationally to meet demand in maturing markets like the UK and Ireland. They have multiple CRM partners in these regions and see an opportunity to grow. The expansion requires localizing the product, including updating content, currencies, and legal/tax implications like VAT. Marketing will involve localized pages and messaging, while sales activities and ongoing analysis of the market and partners will help ensure success.
Les Wunderman created the Columbia House record club and is considered the father of modern direct marketing. His genius was creating recurring customer interactions through monthly responses that built relationships between consumers and brands. Direct marketing uses advertising media like mail, telephone, and email to elicit a measurable response or transaction and is used by companies like L.L. Bean to build entire businesses by directly communicating with and fulfilling orders for customers.
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1. PHASE 2 INDIVDUAL PROJECT
Global Gadgets
Imports, INC.
MKTG630-100A-03
Applied Managerial Marketing
Jeffery Frohwein
By
Delisa C. Fryer
2. INTRODUCTION
This presentation will cover various elements of Direct Marketing
and the Privacy Issues that GGI will address, and the benefits as
well as the disadvantages of the major issues surrounding the new
forms of Marketing
3. Direct Marketing and the Issues
of Privacy
•Drive incremental sales
•Integrate digital media
•Combat competition
•Acquire new customers
Strategy enhancment
•Incremental of sales
• Client supplied a 4-page insert with 19
coupons for various frozen food items
• Inserts were placed in both Newspapers and
GGI Shared Mail
• Insert distribution based on household
penetration within the targeted stores trade
areas
• Promotion last 8 weeks
Result measuring
• Cost per acquisition
• Cost-per-piece
• The response rate.
MARKETING PROCESS
4. Conventional
Channels
Mail Fax Telephone
Web
Based
All
Electronic
Services
There are
privacy invasive
issues using the
conventional
channels
The conventional
channels are well
understood
Mail, fax, telephone
email and web
Arrives along with
other mail
Has to compete
with other
materials
The customer can
overlook and throw
it away
Mostly Black and
White Images
Customer can
choose when they
will receive them
Disadvantage of a
Fax has the
possibility of getting
loss or misplaced
This means of
communication is
performed by
telemarketers
This either
outbound
telemarketing
Inbounds
telemarketing
Web Base
communication is
more popular
today
Music and images
can get a customer
to return to your
site
The internet is the
communication
channel of the
future
The average customer
only shop online during
Christmas , other
holidays and special
occasions
Electronics will only
become more
sophisticated in the
future
Look for everything to
move electronically
Different Forms of Communication for Direct Marketing
•This will enable
GGI to
communicate in
a colorfull
fashion
•Fax are
•limited
channel of
communication
•This
method is a
by voice only
medium
•GGI Web site is a
channel that enable
our customers to make
online payments, and
place orders.
•Electronic Services
are more popluar
today, because most
communication is done
via email, or internet
•These are
well
established
ways
8. Purchases
•Shoppers tend to purchase
form the same places in the
same manner
•Shoppers seeking value
these customers channel
surf before making that
final purchase
•High involvement shoppers
tend to gather information
in all channels before
making their final choices.
Three types of Shoppers
1. Service/quality shopers
1. Price/value Shoppers
1. Affinity shoppers
Marketing : Understand Customers Needs
9. Country
Direct Marketing and Privacy Issues
City and
State Sale of
product
Marketing
on a Global
level.
Marketing
and
Advertising
on the
Internet.
International
export of
products
The
nationwide
sale of
products
10. •International Privacy Laws
•Management
•Merges and Acquistions Privacy laws
Policy
& Strategy
•Personal Information
•Telephone, email, address and
banking information
•Third party
Privacy
• The U.S. Freedom of Information
Act (FOIA) is a law ensuring public
access to U.S. government
records.. 552 Public information;
agency rules, opinions, orders,
records and proceedings
The Freedom of
Information Act
Sercurity
Links
Changes
Your Rights
Data
Protection
Data Protection Act and The Freedom of
Information Act
11. Summary
• Direct Marketing and Privacy Issues
• Strategy Enhancement
• Measuring Results
• Different Forms of Communication for Direct Marketing
• Channels of Communication
• How do direct marketers obtain consumer information? What are some of
the issues faced in effectively and appropriately using this data?
• Privacy Laws
• Data Protection Act and The Freedom of Information Act
12. Clarke, R. (1995-2010) Direct Marketing and Privacy Retrieved October 18, 2010 from
http://www.anu.edu.au/people/Roger.Clarke/DV/DirectMkting.html
FOIA (2010)Freedom of Information Act Retrieved October 17, 2010 from
www.justice.gov/amend-fioa-redlined.pdf
Iinfopackets (2010)Information technology abuse—issues Retrieved from
www.infoackets.com-technology/
PL&B (2010) Privacy Laws & Business Retrieved October 16, 2010 from
WWW.privacylaws.com
Virtual Advisor, Inc (2009) Personalization strategies to attract and retain customers Retrieved October 17, 2010
from
http://www.va-interactive.com/inbusiness/editorial/sales/ibt/personal.html
Sdmg (2010) Strategic direct marketing group Retrieved October 16, 2010 from
http://www.sdmg.ca/PermissionBased_Marketing.asp
Reference
Editor's Notes
This presentation will cover various elements of Direct Marketing and the Privacy Issues that GGI will address, and the benefits as well as the disadvantages of the major issues surrounding the new forms of Marketing
Direct Marketing
GGI has decided to launch a Direct Marketing champaign, to help reduce cost of communications and the regular channels of advertising. Directing Marketing will enhance conversion-rates from prospect to our purchasers’ by customizing targeting based on the data we obtain from each data source. Cost per acquisition of the new project will be measured after sales have been evaluated. Cost per piece: house wares has a large array of items, these cost will be measured by piece.
The response rate will be measured by the sales in the targeted areas. Marketing communications are `direct', where: the marketer conducts the communications directly with the prospect, rather than through intermediaries and/or the channel supports some degree of interaction between the marketer and the prospect.
As long as the guidelines are followed staying within the law, and GGI guidelines we should have no problems with the communication promotion, and the New Project (Sdmg , 2010).
Direct marketing is a form of advertising that’s not done in the traditional way of reaching the consumer. Normally the communication takes place through formal channels, such as TV, newspaper or radio direct marketing is straight to the consumer, catalogue, flier, promotional letters, coupons, and telemarketing. Now we have email marketing, pop ups, call to action phone numbers, door, to door leaflet, fax, and infomercials sending the messages directly to the customers. All consumers are buying something no matter if it is a need or want. Marketing and Direct Marketing helps them to make a decision of what, and who’s product to buy. The choice between brands, models is a decision making process that takes place each time something is purchased, even if the product or brand has been bought a 1000 times, there’s always something new. The utility theory believes that consumers make decision according to previous purchases or expected outcomes of their decisions. GGI plans to use these strategy below to enhance sales(Sdmg , 2010).
Incremental of sales
Client supplied a 4-page insert with 10 coupons for various house ware items
Inserts were placed in both Newspapers and GGI Shared Mail
Insert distribution based on household penetration within the targeted stores trade areas
Promotion last 8 weeks
Measuring the results:
Cost per acquisition of the new project will be measured after sales have been evaluated.
Cost per piece: house wares has a large array of items, these cost will be measured by piece.
The response rate will be measured by the sales in the targeted areas.
Different Forms of Communication for Direct Marketing
Advantages of using all of these channels to promote your new business or product is lower cost and covering all avenues. Instead of concentrating on one channel and most and likely wasting money you can spread the money to all of the other channels, where you can become successful. Using keywords to promote your business on the internet is important, as well as through Mailings, TV, Fax, or telemarketing. Buzzwords and different spelling variations can get the attention of the readers. Engaging your customers through keywords will get long term results and is well worth it.
Marketing is also described as the act or process of buying and selling in a market. The market has gotten larger it is now global. Thanks to the internet GGI’s house wares are sold internationally. We are able to advertise internationally, state and city wide. This has changed marketing meaning, it has changed corporate polices, and departments. Marketing is used to increase sales, customer’s base products, and to introduce new products to the world.
Conventional channels, which are well-established and well-understood, but which continue to exhibit inadequately checked privacy-invasive behavior. These channels include:
Mail. This enables the communication of perhaps colorful but essentially static documents, which arrives in a mailbox along with other materials competing for the person's attention, and which the prospect can choose whether and when to peruse; customers.
Fax. This medium is limited to the communication of black-and-white text and images, which the prospect can choose whether and when to peruse;
Telephone. This is a voice-only medium, used in several ways:
as a means of communication in established marketer-customer relationships;
as 'inbound tele-marketing', particularly using interactive voice response (IVR). This is essentially a marketer's answering machine that provides automated mechanisms for simple transactions. It is convenient and efficient for the marketer, but establishes barriers between organisations and people trying to contact them;
as 'outbound tele-marketing', by which is meant marketer-initiated calls to suspects, prospects or customers;
Electronic channels, which are recent or near-future developments, and which involve serious though as yet poorly understood dangers of privacy-intrusive behavior. To date, the primary vehicle has been the Internet; but cable-based schemes are imminent. These channels include:
electronic mail. This is presently limited to text, competes with a considerable clamour in the emailbox, and offers very low hit-rates in return for extremely low costs;
web-based communications. These include:
on-line discovery of, ordering of, and payment for, digital goods and services like software, games and insurance, and including; electronic publishing
on-line ordering of physical goods and services, including on-line reservation schemes for entertainment, travel and accommodation, 'tele-shopping' and 'virtual malls';
Online payment; and electronic service delivery (ESD) schemes which are being initiated by most governments and some private sector organizations;
How do direct marketers obtain consumer information? What are some of the issues faced in effectively and appropriately using this data?
Companies like GGI obtain customers information through their first time interaction with the company. Maybe the customer is contacted through a first time purchase, referral by a friend, or visiting the company’s website. Push strategy uses the manufactures sales force, trade promotion and other means to induce intermediaries; this is mostly used for the low brand products. The Pull strategy uses advertising, promotions, and other forms of communication to persuade customers to buy the products.
Direct marketing employees collect information by surveying target customers from third party information and other public databases. Telemarketing is also used to obtain marketers information, through surveys, but is a very slow response; focus groups are also used to collect consumer’s information. TV commercials are a great way of getting the consumer to internet and voluntarily give companies their personal information.
Around the holiday’s people are internets shopping, or just surfing the web to see what's on sale and what is popular. Social networks, linked to other web pages allow business to collect consumer’s information as well. Internet privacy is a big issue around this time, your browser keeps a record of which sites you are on, in case you want to use the back button. If you visit another site it can lead to your information being divulged, without you wanting to.
Personalization and Privacy
Marketers have all of these wonderful ways to collect data, the problem is the customers privacy may be invaded, resulting in a lost of a potential customer if we had gone with the right approach. Customers want control over their own personal information, so marketers need to communicate on a personal level to the customer. Make them an offer giving them the choice, to obtain a great value. Because the internet is so full of offers, and pop ups people are more in an agreement if given them a choice. Customers feel is too time costly to clear out all the email offers, from third parties, and unsolicited communications (VAI, 2009) .
The primary issue here is privacy of the customers, marketers collecting the data via a third party, results in low response rates and rejections. Permission data from customers results in more targeted, customized effective marketing.
Personalized marketing, directing customers to websites, without disrupting their internet visit is appreciated a lot more than a pop up. The benefits of personalized invitations and visits are long lasting relationships with customers. Personalized data collection can track the movements of an individual customer, you can receive valuable data on your customer and will not invade their privacy.
Key Factors of a personalized approach:
Identify Potential Customers
Determine their real needs and their lifetime value to the company
Interact/ Communicate with customers to know about their real needs, wants and preferences
Customize product/service offerings to customers as per their needs and preferences
GGI’s Direct Marketing Strategy and Consumer’s Privacy:
GGI Can Use Direct Marketing Strategy to its advantage via respecting consumer’s privacy and adhering to legal regulations. Accomplish GGI’s goals without invading a customers’ privacy.
GGI should obtain prior permission from customers to use their personal data for Direct Marketing purposes.
GGI should research and analyze customer’s data to develop relevant and appealing direct marketing communication (Clarke, 2010).
Understanding your customer’s needs and tracking them properly will give GGI a valuable insight on their customers. Acknowledging their habits, interest, opinions, preferences about our products, is the way to gain customer and potential customer’s loyalty
Shoppers tend to purchase form the same places in the same manner
Shoppers seeking value these customers channel surf before making that final purchase
High involvement shoppers tend to gather information in all channels before making their final choices
Presented from the consumer’s point of view :
Three types of Shoppers
Service/quality shoppers this type of shopper is looking for high quality and good service, without these two elements they usually do not purchase, instead they go to or remain loyal to a company that provides these services.
2. Price/value Shoppers this type of shopper is looking for a deal, price is first for them, and then value, so they are looking for the best deal.
3. Affinity shoppers this type of shopper is looking for a purchase that is well-known, sticking to what they know, they are looking for quality, price and value but with a brand, or type that they are familiar with.
These shoppers are looking for different things in their purchases, but once they are satisfied they all will
become loyal customers.
Privacy Laws in business has been integrated to protect organizations from breaking privacy laws. It provides independent privacy information service for some of the largest companies all over the world. They employ specialist and lawyers and service 45 countries. It also services the public sector, helping them to comply with data The Protection ACT and the Freedom of Information Act (VAI, 2009) .
GGI is a company that imports and exports internationally, the new project house wares will be sold all over the world. GGI will comply with all laws and the Data Protection Act and the Freedom of Information Act.
Marketing this project and protecting our customers privacy is a big issue, right now and the CEO and senior management expects customers’ privacy to be respected. These laws protect the company and the public, producing positive response to the issues and privacy laws. The laws actually give the companies competitive advantage and build sustaining customer trust.
Marketing is also described as the act or process of buying and selling in a market, while respecting your customer‘s privacy as well. The market has gotten larger it is now global the same privacy policies will apply. Marketing is thought of as advertising and sales, but it is more than that, it is everything a company does to obtain customers and maintain a good relationship with them.
Thanks to the internet GGI’s house wares are sold internationally. We are able to advertise internationally, state and city wide. This has changed meaning of marketing and corporate polices. The global market and the internet can increase sales, customer’s base products, and can introduce new products to the world. No matter where you sale your product in the world you must obey the laws (PL&B, 2010) .
The Privacy Laws & Business protects the public information when they visit a website. The policy relates to the privacy on websites. Many businesses collect your personal and private information, such as your social security numbers, credit card numbers and other account numbers. Privacy laws & business Act protects you and your business from legal problems. The Federal Trade Commission requires online companies to post privacy policies, which let the customers know how the information is collected, shared, and secured. The laws prevent unfair practices and deceptive behaviors, enforcing companies’ privacy policies to protect the consumer(VAI, 2009) .
First identifying the users who are registered and who actually has an account.
To fulfill the orders appropriately and securely.
Collate information about the privacy laws of business.
Improve and develop services offered by these laws.
Contacting all customers with information about the Privacy laws.
The privacy laws saves emails and other contact information which are voluntarily given, to receive inform and updates. These updates includes User Name and Password news, Cookies, and Sharing data with other parties. When sharing information with third parties, your information may be collected by other organizations, that access information such as your banking information.
The Freedom of Information Act (FOIA) holds a presumption of disclosure; the burden is on the government - not the public - to substantiate why information may not be released, and ensure access to all government information.
The Government is required to release records upon written request, unless they fall under one of the nine exemption of the FOIA. Rules and procedures and revision are updated and can be obtained on a timely bases. Each company in accordance with the rules must make available records for public inspection and copying (FIOA , 2010).
This assignment addressed direct marketing and issue of privacy, this affects everyone on the internet the consumer and the organization. This was a challenge to address so many privacy issues, it is an ongoing concern for our company and we have addressed it here in this presentation.
Direct Marketing tends to have many definitions. The best one I’ve read so far is marketing involves communication between the customer and the business for good or services and directly stimulating a purchase decision (Clark, 1995-2010).
We have answer what is Direct Marketing, the forms of communications that are utilized in Direct Marketing. We also address the key benefits with these approaches. This was presented from the consumer’s point of view; we also defined the Data Protection Act and The Freedom of Information Act and what it means to consumers and businesses.
Retailers are setting up personalized web sites to gain information and to keep it safe. Software developers are paid a lot to develop these types of sites for retailers.
It is important to use all channels of communication in Direct Marketing to communicate with your customers and the consumer in general. Reaching out to get to know what the consumer wants or needs a great business strategy that will never get old.
I believe it is also important to realize that personalizing products are some of the biggest selling items, such as CD’s, Books, people know what they are looking for, for whatever reason, previous purchases, brands or what, so any old thing will not do, personalization will.