The document outlines the importance of professional attire for pharma representatives, emphasizing how appearance affects first impressions and credibility. It provides guidelines for appropriate dress, including suits, shirts, ties, and grooming, highlighting the need for clothing to fit well and match the audience's formality. Compliance with these standards is critical for maintaining the professional image of the company and gaining respect from clients.

1. ATTIRE
Sanaullah Aslam
Product Manager
Sanaullah Aslam (Product Manager)

2. DRESS FOR SUCCESS
• This presentation will focus on general
principles of pharma attire.
Sanaullah Aslam (Product Manager)

3. First impression counts
• You only get one chance to make a good first
impression and one factor which has lot to do
with the impression you create
is
WHAT YOU WEAR!
Sanaullah Aslam (Product Manager)

4. • A professional who doesn’t pay attention to
maintain a professional appearance ( formal
attire ) presents the image of not being able to
perform adequately on the job.
• Anyone who aspires to top management
should know that personal appearance counts
Sanaullah Aslam (Product Manager)

5. • How seriously do you want to be taken?
• If you want to be taken seriously, you better
dress the part.
• Dressing appropriately not only affects how
seriously some people will take you but it can
impact your credibility.
Sanaullah Aslam (Product Manager)

6. • People are sold, through visual perceptions.
• A salesperson with good sales &
achievements, in poor dress may be ignored.
• A sales person in good attire with poor
achievements ?
• A sales person in good attire with good
achievements ?
Sanaullah Aslam (Product Manager)

7. • It takes only a few seconds for people you've
never met, to form perceptions about you and
your abilities. You don't have to utter a word.
Sanaullah Aslam (Product Manager)

8. • The way you dress speaks volumes about who
you are as a person, because clothes always talk.
• How salespeople look, enhances or decreases the
customer's perception of their
• Professionalism.
• Level of sophistication.
• Intelligence.
• Credibility
Sanaullah Aslam (Product Manager)

9. • Whether these perceptions are right or
wrong, they underscore how your appearance
instantly influences the opinions of doctors,
peers, and superiors.
• Being well dressed in a meeting or field work
you can influence these perceptions in your
favors.
• You should dress to impress.
Sanaullah Aslam (Product Manager)

10. • There is no single set of rules that will work for
everyone in other professions.
• But in PHARMA there is single set of rules
that is being practiced at all levels and that
is……………
Sanaullah Aslam (Product Manager)

11. • When you're in front of DRS, giving a
presentation, just plain talking, you need to
choose your attire to match the event.
• You should dress one notch of formality above
your audience. That means if they're wearing
shalwar suits , you may want to add a tie to your
routine ensemble.
• On the other hand, wearing a suit and tie in front
of an audience in pant shirt is realy a good idea.
Sanaullah Aslam (Product Manager)

12. • A rule that I learned many years ago seems to
apply all the times and that is,
I should dress slightly above what the
doctors wear.
Sanaullah Aslam (Product Manager)

13. Ask yourself
before choosing formal attire
• What image do I want to project?
– For my company?
– For myself?
Sanaullah Aslam (Product Manager)

14. • As a Member of SPL sales team you are
representative of the SPL in the field, and your
appearance should reflect the Company’s
professional image.
Sanaullah Aslam (Product Manager)

15. • Cleanliness, neatness, good personal hygiene
and appropriate dress are expected from all of
you at all times.
• You are expected to exercise good judgment in
choosing the appropriate attire during field
work or when representing the Company.
Sanaullah Aslam (Product Manager)

16. Formal Pharma Attire
• Suit
• Tweed coat
• Dress Shirts
• Sweater
• Tie
• Dress Shoes with Socks
• Belt
• Bag / Brief case
• Glasses
• Cologne.
Sanaullah Aslam (Product Manager)

17. Make sure your clothes fit
• It may sound obvious, If your clothes are too
big or too small, they are not going to look
good. Ensuring a proper fit applies to
everything you are wearing
Sanaullah Aslam (Product Manager)

18. • Field force need more than a professional look.
They need to be able to move in their clothes.
Narrow shirts, tight pants, or form-fitting coats
restrict movement.
• To capitalize on large body gestures, be sure your
clothes are tailored so you can move and make
sure they really fit.
• If you gain or lose weight, admit it and proceed
immediately to your tailor. There is no excuse for
ill-fitting formal attire. If it doesn't fit, you must
tailor it.
Sanaullah Aslam (Product Manager)

19. Suit/ Tweed coat
• A suit means a SUIT; sport coats and slacks are not
allowed. The suit may be of any decent color like dark
blue, black, gray, green or charcoal, but must be “well
tailored”, and have no loose threads.
• The length of coat should extend to the end of the
wrist bone.
• Conversely, coat sleeves should be shorter if you wear
double cuffs, to better display the cuff and links.
• Pant legs should reach the tops of your shoes, forming
a single break a little above the point of contact.
Sanaullah Aslam (Product Manager)

20. Shirt
• Any decent, matching, light color shirt with a
simple collar and cuffs is always required.
What if suit / pant is of
Black, gray, blue color
Green
Brown
Sanaullah Aslam (Product Manager)

21. SWEATER
• Is it formal attire?
IF NOT
SAY A BIG…….G
NO
Sanaullah Aslam (Product Manager)

22. Tie
• Must be decent, matching, conservative.
Length?
• at middle of your belt buckle
Sanaullah Aslam (Product Manager)

23. SOCKS
• Dress socks should be of fine quality, long in
length to cover the calves and toned to match
the trousers.
Sanaullah Aslam (Product Manager)

24. Shoes
• High quality black , brown with or without
lace-up shoes are required.
• Always carry a shoe care kit when traveling
and make sure to touch-up your shoes before
going to field. The toes of the shoes should be
polished to a good shine.
Sanaullah Aslam (Product Manager)

25. Belt
• Belts and shoes not only should coordinate,
but should always match.
• Matching shoes and belts are more powerful
and more versatile.
Matching?
Sanaullah Aslam (Product Manager)

26. Bag / Brief case
• Must be given importance equal to……
• Must be polished.
• Must be cleaned.
• Must be wrapped in plastic paper during rains
Sanaullah Aslam (Product Manager)

27. Wear glasses that fit
• Make sure your glasses fit properly and aren't
sliding down your nose. You don't want to be
playing with them all the times.
Sanaullah Aslam (Product Manager)

28. SCENT
• Any perfume, cologne, or perfumed grooming
product should not be noticeable at normal
business proximity.
• In hospitals you should not wear anything
scented because perfumes can aggravate
certain medical conditions and allergies.
Sanaullah Aslam (Product Manager)

29. Do's and Don'ts of pharma attire
DO’s
• Always look professional
• Dress for the audience, the circumstance, the corporate
culture, and yourself·
• Choose apparel that is more formal than that of your
typical customer.
• Wear clothes that fit
• Make sure your clothes are pressed
• Err on the side of conservative
Sanaullah Aslam (Product Manager)

30. Do's
• Limit your jewelry to a wedding ring and a watch
• Belts and shoes should be of same color
• Mild (or no) fragrances .
• Matching shoes with pant
• Keep colors and designs simple and not
distracting.
• Select clothing that draws attention to your face
rather than your body.
Sanaullah Aslam (Product Manager)

31. Do's
• Ties should be conservative and reach the middle
of your belt buckle
• Matching shirts with a simple collar and cuffs
• Over-the-calf socks
• Hair, usually parted to one side, not reaching the
top of your shirt collar
• Keep your hair, moustaches and beards neatly
groomed.
Sanaullah Aslam (Product Manager)

32. Don'ts
• Wear clothes that talk louder than you do
• Multiple buttons on your shirt.
• Clothing that no longer fits
• Wear wrinkled clothing
• Fabrics that have a noticeable sheen
• Fragrance that smells from a distance
• Busy patterns
Sanaullah Aslam (Product Manager)

33. Don'ts
• Garish ties
• Shiny tie pins
• Big belt buckles
• Visible jewelry (other than a watch and single simple ring)
• Open top shirt button with a tie.
• Short-sleeved dress shirts
• Short socks
• Loafers/ joggers with a suit
• Jeans/ T- shirt
• Wear any type of ……?
• Hair that falls in your face and requires continual adjustment
Sanaullah Aslam (Product Manager)

34. Compliance
• FMs & ZMs are responsible for ensuring the
field force are in compliance & reserve the
right to send any person who violates any part
of the dress code home to change clothes.
Sanaullah Aslam (Product Manager)

35. • If you look and behave like a highly trained
and well-groomed professional, you will win
the respect and honor of your valued
consultants.
• A fresh haircut, good-shined shoes and a
decent formal suit go a long way in
establishing a professional demeanor.
Sanaullah Aslam (Product Manager)