this case study about medicine factory

1. 1Pfizer

2. 2Pfizer

3. Classicified
Sanitary
Founder
Charles Pfizer
Charles Erhart
Since
1849
Country
U.S.A , New York City
(NYC)
3
Pfizer

4. Pfizer 4
Employees
106.000 Employess
(2005)
Revenue
$58.98 Billion

5. Pfizer 5
Advil®Brands(Ibu
Profen)
Avinza® (morphine
sulfate extended
release
Ampicilin For
Injection
Combantrin
(Obat Cacing)
Visine (Obat
Tetes Mata)
Listerine
(Obat
Kumur)
Include Viagra,
Lyrica
Global and Local
Products

6. - Pfizer is continually looking for ways to help employees
be more efficient and effective
- Harvard MBA (Master Of Business Administration) staff their
hired to develop strategies and innovative were instead
Googling and making PowerPoints”
- Magic Button originally called the Office of The Future
(OOF). And, had renamed was PfizerWorks
- Magic Button indeed to helps many employee that worked
on Pfizer 6Pfizer

7. In 2015, Johan Cohen (The
Company’s Senior Director of
organization effectiveness)
realizes that a lot of skilled
employee’s time was “wasted”
on routine tasks.
20% - 40% of employess time
was used on supporting
work
60% - 80% on knowledge
work
The company started to find
out solutions to this problem
to increase their effeciency
and effectiveness when they
found the “Magic Button”
7Pfizer7

8. 8Pfizer

9. Pfizer 9

10. Pfizer 10
Pfizer adapted a product
departementalization. It managers its
operations thourgh five divisions :
- Primary care
- specially care
- estabilished product and
emerging markets
- animal healthcare and
consumen
- nutrition

11. 11Pfizer
• Chain of Command :
Authority, Responsbility and Unity command
• Span of control :
will be reduced
• Centralization and decentralization :
more towards decentralization
• Formalization :
No change

12. Pfizer 12

13. Pfizer 13

14. Pfizer 14