Techniques and approaches to persuasive writing

1. Persuasive Writing
Mr. John​

2. Agenda
• Understand how to write persuasive
writing, their features, analyze
descriptive language
• Sentence structures of persuasive
text
• Key features of persuasive leaflets
• Identifying rhetorical devices
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3. What’s Persuasive Text/Writing?
Persuasive text is a form of writing that aims to convince the reader to
adopt a particular viewpoint, take a specific action, or agree with a
certain perspective. It is commonly used in advertising, speeches,
opinion columns, essays, and persuasive letters. The goal of persuasive
writing is to influence the reader's beliefs, attitudes, or behaviors by
presenting compelling arguments supported by evidence and logical
reasoning.
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4. Here are some steps to effectively write persuasive
text:
•Identify Your Audience
•Choose a Clear Position:
•Research and Gather Evidence:
•Structure Your Argument
•Use Persuasive Language and Techniques:
•Address Counterarguments:

5. 1.Identify Your Audience: Understand who your audience is and what
their concerns, values, and beliefs are. Tailor your persuasive arguments
to resonate with their interests and perspectives.
2. Choose a Clear Position: Clearly define your stance or viewpoint on
the topic you're addressing. Your position should be specific and
arguable to provide a clear direction for your persuasive text.
3. Research and Gather Evidence: Support your position with relevant
evidence, facts, statistics, expert opinions, anecdotes, and examples.
Conduct thorough research to ensure the credibility and validity of your
arguments.

6. 4. Structure Your Argument: Organize your persuasive text in
a logical and coherent manner. Use a clear introduction to grab
the reader's attention and introduce your topic and position.
Present your main arguments in the body paragraphs, providing
supporting evidence and addressing potential counterarguments.
Conclude by summarizing your main points and reinforcing the
importance of your position.
5. Address Counterarguments: Acknowledge and refute
opposing viewpoints or potential objections in your persuasive
text. Anticipating and addressing counterarguments
demonstrates credibility and strengthens your overall argument.

7. 6. Use Persuasive Language and Techniques: Choose
persuasive language and rhetorical devices to engage the reader
and strengthen your arguments. These may include:
1.Emotive language to evoke feelings and emotions.
2.Repetition of key points or phrases for emphasis.
3.Rhetorical questions to stimulate thought and engagement.
4.Appeals to logic (logos), emotion (pathos), and credibility
(ethos).
5.Vivid imagery and descriptive language to paint a
compelling picture.

8. 1.Logos: Logos refers to the use of logic, reason, and evidence to
persuade an audience. When employing logos, speakers or writers
present factual information, statistics, logical arguments, and reasoning
to support their claims. The goal is to appeal to the audience's intellect
and rationality by demonstrating the soundness and validity of the
argument.
Pathos: Pathos involves appealing to the emotions and feelings of the
audience to evoke empathy, sympathy, compassion, or other emotional
responses. By using vivid language, storytelling, personal anecdotes,
imagery, and vivid descriptions, speakers or writers aim to connect with
the audience on an emotional level and elicit a desired emotional
reaction.

9. Ethos: Ethos focuses on establishing credibility,
trustworthiness, and authority with the audience. Speakers or
writers use ethos by demonstrating their expertise, knowledge,
experience, integrity, or moral character. By establishing
credibility, they enhance their persuasiveness and make their
arguments more convincing to the audience.

10. 7. Call to Action: End your persuasive text with a clear and
persuasive call to action, urging the reader to take the desired
course of action or consider adopting your viewpoint.
8. Purpose and Intention: Before crafting descriptions,
writers consider their purpose. Are they setting the scene,
developing characters, building tension, or creating
atmosphere? Understanding the intention behind the
description is crucial.

11. 9. Sensory Details: Writers appeal to the senses to make their
descriptions vivid and immersive. By incorporating sights,
sounds, smells, tastes, and textures, they bring scenes to life for
readers.
10. Figurative Language: Writers use figurative language
such as similes, metaphors, and personification to create
imagery and evoke emotions. These literary devices help
readers visualize scenes and connect with the narrative on a
deeper level.

12. 11. Character Perspectives: Descriptions can vary based on
the character's perspective or point of view. Writers may use
subjective descriptions that reflect a character's thoughts,
feelings, biases, or cultural background, adding depth to both
the character and the narrative.
12. Word Choice and Tone: The choice of words and tone in
descriptions significantly impacts the mood and atmosphere of
a narrative. Writers carefully select words to convey specific
emotions, whether it's awe, fear, nostalgia, or suspense.

13. Writing
Plan
Write
Revise and Proofread
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14. • The Importance of Recycling: Discuss why recycling is important,
what materials can be recycled, and how it benefits the environment.
• The Solar System: Explore the planets in our solar system, their
characteristics, and their positions relative to the Sun.
• Healthy Eating Habits: Inform readers about the importance of
maintaining a balanced diet, including food groups, portion sizes,
and the benefits of eating fruits and vegetables.
• The Water Cycle: Explain the different stages of the water cycle,
including evaporation, condensation, precipitation, and runoff.
• Animal Habitats: Introduce various animal habitats such as forests,
deserts, oceans, and grasslands, and discuss the different adaptations
animals have to survive in each habitat.
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15. • Internet Safety Tips: Provide guidance on how to stay safe online, including tips for
creating secure passwords, recognizing scams, and avoiding cyberbullying.
• The History of Famous Landmarks: Explore the history and significance of
famous landmarks such as the Eiffel Tower, the Great Wall of China, or the Statue of
Liberty.
• Climate Zones: Explain the different climate zones of the world, including tropical,
temperate, and polar climates, and how they influence weather patterns.
• The Life Cycle of Plants: Describe the stages of a plant's life cycle, from seed
germination to flowering and reproduction.
• Cultural Celebrations Around the World: Explore different cultural celebrations
and festivals from around the world, including traditions, customs, and significance.
• The Human Body: Provide an overview of the human body's major systems,
including the respiratory system, circulatory system, and digestive system.
• Endangered Species: Raise awareness about endangered species and the threats they
face, as well as efforts to conserve and protect them.
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16. Thank you
Mr. Ai John
Educational Psychologist and Academic
Achievement Consultant