Persuasive techniques with pp
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This document outlines four common persuasive techniques: bandwagon, glittering generalities, testimonials, and citing statistics. Bandwagon encourages joining the crowd by claiming others are participating. Glittering generalities use vague positive words without meaning. Testimonials employ endorsements from famous people. Citing statistics provides numbers to make claims seem credible.
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Persuasive techniques with pp
- 1. Persuasive Techniques Technique Definition Example Image Bandwagon Encourages you to join “Millions of Americans the crowd -- everyone use Bayer aspirin” else is doing something, you should do it too, or you'll be left out. Glittering Using important Words that appeal to Generalities sounding words or values: honor, phrases that have little freedom, love, justice, or no real meaning. respect, glory Seen a lot in political ads/campaigns. Testimonials Using a famous person Bill Self: “I only let my or authority to endorse Kansas players wear a product, idea or Adias tennis shoes; person. they’re best. Period.” OR Mrs. Kirk: “West is the best school. Students get the best education at West.” Citing Statistics Using numerical data “Eighty percent of car (numbers, accidents occur percentages, etc.) to between the hours of make a claim more 3:00 and 5:00 pm.” believable.