Persuasive Techniques Used in Commercials
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This document summarizes different persuasive techniques used in commercials and how they differ from reality: 1. Slice of life commercials portray happy families using products but actors are paid to appear happy and may not actually use the products. 2. Commercials featuring famous celebrities using a product but the celebrity likely gets paid and may not truly use the product themselves. 3. Commercials focus on facts about products like claiming an apple is cholesterol free but all fruit is, or cookies are fat free but they are high in sugar. 4. Problem-solution commercials show a product solving an issue but few problems can actually be solved just by purchasing something.
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Rudyard Kipling was a famous British writer born in 1865 in Bombay, India. He spent his early childhood in India but was sent to England at age 6 for schooling. Kipling drew much of his writing inspiration from his time in India, capturing the feel of Indian life in many of his books, stories, and poems. He became a very successful writer known for his adventure novels and imaginative animal stories. Kipling wrote throughout his life and passed away in 1936 in England.
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Persuasive Techniques Used in Commercials
- 1. Persuasive Techniques Used in Commercials
- 4. Slice of Life Selling Method On Television In Real Life Actors are A happy family being paid to is having looks like look happy. breakfast. everyday life They may Theyโre all never eat the eating cereal. cereal.
- 5. Famous Faces
- 6. Famous Faces
- 7. Famous Faces Selling Method On Television In Real Life Your favorite This person athlete is shows a gets paid and shown drinking celebrity using may never Energy Aid a product really use the during the big product. game.
- 10. Just the Facts Selling Method On Television In Real Life Big Red apples All fruit is focuses on a are cholesterol cholesterol fact about the free, (or) These free. The product cookies are fat cookies are free! high in sugar.
- 11. Problem-Solution
- 12. Problem-Solution
- 13. Problem-Solution Selling Method On Television In Real Life A student Very few hates shows a problems can homework product solving be ๏ฌxed just by until she gets a a problem buying new computer something. program.
- 14. Infomercial
- 15. Infomercial
- 16. Infomercial Selling Method On Television In Real Life The gadget looks like a One kitchen may not do talk show or gadget does anything very documentary everything. well.
Editor's Notes
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