This document outlines the timeline and requirements for drafting a persuasive advertisement. The timeline includes due dates for completing a rough draft, revising, editing with peer review, and submitting a final typed draft. The rough draft must include certain elements like a clever name, special features, persuasive language, and examples of figurative language. Revising focuses on style and coherence, while editing focuses on mechanics and grammar. Peer review provides feedback to allow for improvements before submitting the final draft.

2. DRAFTING TIMELINE• DUE DATES ARE AS FOLLOWS:
• MONDAY 2/25 COMPLETED ROUGH DRAFT TUESDAY 2/26 REVISING AND EDITING (COMPLETE BOTH
HANDOUTS FROM YOUR PACKET)
• WEDNESDAY 2/27 PEER CONFERENCE AND PLAN OF ACTION. MAKE FINAL REVISIONS. TURN IN ROUGH
DRAFT ACCORDING TO THE INSTRUCTIONS PROVIDED ON SLIDE 8
• THURSDAY 2/28 TYPE FINAL DRAFT IN A WORD DOCUMENT
• FRIDAY 3/2 EMAIL FINAL DRAFT TO ME THROUGH SCHOOLOGY OR FINISH ONGOING WORK
• NOTE: ANY WORK NOT COMPLETED ON ANY DAY IS HOMEWORK

3. ROUGH DRAFT
•REMEMBER TO DO THE FOLLOWING:
•PRESENT YOUR IDEAS IN A LOGICAL SEQUENCE
•KEEP YOUR PURPOSE AND AUDIENCE IN MIND

4. ROUGH DRAFTBE SURE TO INCLUDE:
•CLEVER NAME (COASTER AND PARK)
•4 SPECIAL FEATURES
•PERSUASIVE WORDS AND PHRASES
•A SENSE OF URGENCY
•ORIGINALITY
•1 PROPAGANDA TECHNIQUE
•2 (OR MORE) EXAMPLES OF FIGURATIVE LANGUAGE

5. REVISING: (THINK ARMS)
• *** REMEMBER THAT WHEN YOU REVISE YOUR ESSAY YOUR GOAL IS TO MAKE CHANGES THAT WILL
IMPROVE YOUR FINAL PIECE. THIS REQUIRES YOU TO REREAD WHAT YOU HAVE WRITTEN MANY TIMES.
• THE BEST WAY TO MAKE YOUR PERSUASIVE ADVERTISEMENT STAND OUT IS WITH STYLE AND
COHERENCE. STYLE REFERS TO YOUR CHOICE OF WORDS, SENTENCE AND PARAGRAPH STRUCTURE. IT’S
ALSO YOUR UNIQUE VOICE IN YOUR WRITING. COHERENCE IS THE WAY THAT YOU CONNECT YOUR IDEAS
SO THAT IT MAKES SENSE. COMPLETE THE REVISING CHART IN YOUR PACKET TO IMPROVE THE STYLE AND
COHERENCE OF YOUR DRAFT.

6. EDITING: (THINK CUPS)
•WHEN EDITING YOUR FOCUS IS ON MECHANICS AND GRAMMAR.
•REFER TO THE 7 POINT EDITING CHECKLIST IN YOUR PERSUASIVE PACKET.
•ONCE YOU HAVE MADE ALL POSSIBLE CORRECTIONS YOU ARE NOW READY TO PEER
CONFERENCE.

7. PEER CONFERENCE
•PLEASE BE SURE TO INDICATE THE WRITER AND PEER EDITOR AT THE TOP OF THE PEER
CONFERENCE HANDOUT
•BE HONEST WHEN YOU ARE THE EDITOR. YOUR FEEDBACK WILL ALLOW THE WRITER TO
IMPROVE THEIR FINAL PIECE. DO NOT SAY IT IS GREAT IF IT IS NOT, BUT RATHER OFFER
THEM SUGGESTIONS THAT WILL HELP THEM BECOME BETTER WRITERS.
•COMPLETE THE WRITER’S ACTION PLAN AT THE BOTTOM. NOW THAT YOU HAVE GOTTEN
FEEDBACK FROM A PEER WHAT WILL YOU DO WITH THE INFORMATION? FOR
EXAMPLE: IF YOUR PEER EDITOR TELLS YOU IT SOUNDS “CHOPPY” YOU MAY WANT TO
VARY YOUR SENTENCES AND ADD MORE TRANSITIONS TO HELP IT FLOW MORE
SMOOTHLY.

8. TURNING IN YOUR ROUGH DRAFT
• YOU WILL EARN 100 POINTS FOR THE ROUGH DRAFT WHICH MUST BE TURNED IN TO ME STAPLED IN THE
FOLLOWING ORDER FROM TOP TO BOTTOM:
Rough
Draft
Revising Editing
Peer
Conference

9. FINAL DRAFT
•WRITE YOUR FINAL DRAFT BY TYPING IT IN A WORD DOCUMENT. USE TIMES NEW
ROMAN, A 14 INCH FONT, DOUBLE SPACE, AND PLEASE DO NOT COMPLETELY BOLD OR
TYPE IN ALL CAPS WITHIN THE AD. REREAD YOUR FINAL DRAFT A FEW TIMES BEFORE
EMAILING IT TO ME TO CATCH TYPING ERRORS. YOU MAY ADD IMAGES TO YOUR
PUBLISHED PIECE BUT NO MORE THAN 2.
•EMAIL YOUR FINAL DRAFT TO ME BY SENDING YOUR WORD DOCUMENT AS AN
ATTACHMENT IN SCHOOLOGY
•IF YOU DO NOT HAVE ACCESS TO A LAPTOP, YOU MAY USE THE LIBRARY TO TYPE THE
WORD DOCUMENT AND EMAIL ME. BE SURE TO SAVE YOUR FINAL DRAFT EACH TIME
YOU WORK ON IT!