Perspyre is a social network that empowers motivated and dedicated people who are passionate about fitness and activities like Crossfit. Members connect, share and compete with others around the world, for whom physical fitness is at the very core of their lifestyle.

2. Ifyoulivetosweat,
thenyou’lllove
toPerspyre!
Thousandsofpeoplewholovetocrossfit,andwanttosharetheir
lifestylewithothers,likeyou.

3. Perspyreisasocialnetworkthatempowersmotivated
anddedicatedpeoplewhoarepassionateabout
Crossfit. Membersconnect,shareandcompetewith
othersaroundtheworld,forwhomphysicalfitnessisat
theverycoreoftheirlifestyle.
Our mission is simple: connect the world’s “motivated and dedicated”. When you join Perspyre, you
get access to people, workouts, athletes, products, coaches, and insights that help you be great at what
you live for.
Page03
www.perspyre.com
AboutUs
* Formerly branded as AMRAP4Life for alpha testing and proof of concept.

4. Page04StatisticsOnTheGrowthofCrossFit
10,000
Number of affiliate gyms, up from just 13 in 2005
166%
Year-over-year growth rate of the CrossFit Games
2%
Estimated failure rate of opening a CrossFit gym
2 Billion
Estimated net of just the CrossFit affiliates in 2013
This map represents the number of
active Crossfit Affiliate Gyms (Boxes)
world-wide, according to Crossfit HQ
http://map.crossfit.com/
* Statistics from Tabata Times (www.tabatatimes.com) Channel Signal, a consumer sentiment reporting company. (www.channelsignal.com)

5. VIRTUOSITY
G
E
O
S
By Emily Beers
Greg Glassman opened the first CrossFit gym in 2001, and on June 20, 2014,
Royal Docks CrossFit became the 10,000th affiliate worldwide.
VIRAL

6. Page06StatisticsOnTheGrowthofCrossFit
* Statistics from Tabata Times (www.tabatatimes.com) Channel Signal, a consumer sentiment reporting company. (www.channelsignal.com)

7. Page07AsAMRAP4Life,We’veAcquiredTheFollowingStatistics:
*
All AMRAP4Life users will be transfered to Perspyre and all social media
accounts will be re-branded so we will not lose any current users or reach.
Numbers were achieved with no mobile apps or mobile website and
negligible marketing budget.
Current Number Of Active Alpha Members
Current Number Of Active Countries
Current Number Of Active States (US)
Number of New Users In June 2014
Average Time On Site
Frequency Of Member Login
Facebook Likes
Twitter Followers
Pinterest Followers
Instagram Followers (#amrap4life)
3,549
71
All 50
172
4:15
2.7 / Day
5,642
3,971
2,060
6,187
WebsiteStatistics
SocialMediaStatisticsReach
60%
Male
40%FEMALE
Gender Age Demographics Of Our Users
21-30
31-45
Under 21
60+
46-60
42% 46%
6% 5%
1%

8. Tim
Boston,Massachusetts
Nick
Milton,Ontario,Canada
Wanda
Cleveland,Ohio
Bryan
Corona,California
Tony
Bendigo,Australia
Krista
Waukee,Iowa
Lauren
NewBraunfels,Texas
James
Hamilton,NewJersey
Jacob
MountVernon,Illinois
Carmen
Bendigo,Australia
Chris
Woburn,Massachusetts
Mili
PlayadelCarmen,Mexico
Thousandsofpeoplealready #perspyring.Hereareafew...
a
M
M

9. Page09AMRAP4LifeAlphaFeatures
CurrentAvailableWebsiteFeatures
• General News Feed Of All Activity
• Send / Receive Private Messages
• Create Personal Profile With Activity Personal Details
• Create Photo Galleries / Upload Photos
• Public Messages (Write On A Friend’s Wall)
• Add / Remove Friends
• Search All Members
• Discussion Groups
• Wall Of Champions (Announce Personal Records)
• System Awards Points Badges For Certain Activity
• Invite Friends From Facebook
• A4L Blog with Guest Blogging Available To Users
• Events
• Link “Previews”
• Chat
• Recipes

10. Page10BrandsOfInterest
A showcase of brands who have advertised with us, partnered with us, or expressed interest in working with us.

11. September2014

12. Page12ALookAtPerspyre
Versiononeofourmobileapp
willincludeallofthebasicyet
expectedsocialfeaturesthatusers
havecometodesireandrequirein
asocialchannel.
• Log In / Out / Register (With Facebook Option)
• Post Updates
• Upload Photos Videos
• Like Comment On Other’s Posts
• Search / View Workouts
• Find And Connect With Friends
• Build A Profile (Limited Edit)
• Private Messaging
• Push Notifications.
Iterations beyond this initial release will happen on a
frequent basis as we take in feedback and hear more
about what our users want from an app.
Recent polling of our users gave insight as to what will drive
engagement and encourage spread in the Crossfit
community.
Mobile

13. Page13APollAboutMobile
We polled our users to ask them 3 key questions about what they want from a mobile app.
What type of mobile telephone do you
primarily use?
If I had access to an AMRAP4Life mobile
app, I’d be more likely to:

14. Page14APollAboutMobile
We polled our users to ask them 3 key questions about what they want from a mobile app.
From a mobile app, the things I care most
about are:

15. ALookAtPerspyre
Ourrobust,versiononedesktop
platformwillgiveusersapowerful
socialnetworkingexperience,layered
withfeaturesandfunctionsspecificto
ftnessandactivitieslikecrossfit
• Log In / Out / Register (With Facebook Option)
• Post Updates
• Upload Photos Videos
• Like Comment On Other’s Posts
• Search, View Complete Workouts/WODs In Our Database
• Add Your Own Workout (Which Others Can Complete)
• Ask For “Tips Advice” From Other Crossfitters
• Ask For “Seek Help” From Verified Coaches and Trainers
• Workout “With Friends”
• Workout “At Your Box / Gym”
• Track Your Progress
• See How You Stack-Up Against Other Members
• Find Connect With Friends
• Build A Profile
• Points, Badges, Site Ranking Leaderboard Standings
• Private Messaging Notifications.
Desktop

16. Page16ALookAtPerspyre
JoinTheConversation.
Anactive,newsfeedwillinitiallybeunfiltered
inordertoengageandencourageinteraction.
Userswillpostupdates,workouts,photos,links
andvideos.Thefocusoftheseconversations
andactivityhasbeen,andwillcontinuetobe
aboutCrossfit.
Realtimenewsfeedupdates,alongwithactive
notificationswillcontinuouslykeepusers
engaged,loggedin,andcontributing.
Mixedintothe“activeconversation(s)”,willbe
“sponsoredoffers”from*approvedvendors
andbrandpartners.
Desktop
As a focused platform, we will only partner with brands and
advertisers who’s products and services support athletics and fitness.
(Apparel, Events, Nutrition, Supplements, Professional Services, etc.)
*

17. Page17ALookAtPerspyre
DynamicUserProfiles
Desktop
• Large Profile Photos
• Segmented Activity
• Profile Verifications
(i.e. Coach / Trainer, Games Athlete, Athlete, Box Owner, Nutritionist, etc)
• Points, Badges, Site Ranking, Leaderboard Standings)
• “About The Member”
• Benchmark Workout / WOD / Lift Results
• Training Facility
• Location
• “Primary Activity”
• Private Messaging

18. Page18ALookAtPerspyre
SearchOurDatabaseOfWODs,
WorkoutsExercises.
Desktop
As users complete WODs, Workouts and exercises, the system will record the results. Users may
submit results to the global leaderboard, completeWorkouts “with friends”, tag a particular “location”
and view historical data on times, weights and overall results to track performance.
CompleteAnd/OrCompete

19. September2014
Additional features and functions planned for post beta release