Using Personas
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A short, to-the-point practical presentation of personas. It was used in the context of a large pervasive library redesign.
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Using Personas
- 1. Andrea Resmini using personas
- 2. in web projects, an early view on users is typically provided via simple demographic data ANDREA RESMINI USING PERSONAS NOV 26 2009
- 3. (WHITNEY QUESENBERY, PERSONAS AND STORYTELLING) aged 30-45 well educated 45% married with children use the web 3-5 times/week 65% use search engines ANDREA RESMINI USING PERSONAS NOV 26 2009
- 4. sure there's a lot of information there, but what about this: ANDREA RESMINI USING PERSONAS NOV 26 2009
- 5. “ Maria is 37 years old. She's married to Jonas and has two children, Peter and Anna. She has a degree from the local university and runs the swimming club web site. Besides that, she uses the web mostly to manage her business. ANDREA RESMINI USING PERSONAS NOV 26 2009
- 6. such a depiction helps the much fabled target audience become tangible and compelling ANDREA RESMINI USING PERSONAS NOV 26 2009
- 7. it helps bring users into the design team and make them as real as the technical details and the design concepts ANDREA RESMINI USING PERSONAS NOV 26 2009
- 8. this description is the base starting point of a persona ANDREA RESMINI USING PERSONAS NOV 26 2009
- 10. what a persona is ANDREA RESMINI USING PERSONAS NOV 26 2009
- 11. a persona is a fictional character representing different user types within a targeted demographic ANDREA RESMINI USING PERSONAS NOV 26 2009
- 12. a persona is 01. a narrative 02. describing a usage pattern 03. embodied in a fictional user 04. by means of text and images 05. and based on project data ANDREA RESMINI USING PERSONAS NOV 26 2009
- 13. a persona is a tool in UCD projects ANDREA RESMINI USING PERSONAS NOV 26 2009
- 14. a persona is communicated through any kind of deliverables ANDREA RESMINI USING PERSONAS NOV 26 2009
- 16. (MEET THESE CHARACTERS FROM A COMIC STRIP, THEY ARE PERSONAS TOO) ANDREA RESMINI USING PERSONAS NOV 26 2009
- 17. what a persona is not ANDREA RESMINI USING PERSONAS NOV 26 2009
- 18. a persona is not a job role ANDREA RESMINI USING PERSONAS NOV 26 2009
- 19. a persona is not an IT-related role ANDREA RESMINI USING PERSONAS NOV 26 2009
- 20. a persona is not someone you know ANDREA RESMINI USING PERSONAS NOV 26 2009
- 21. why use personas? ANDREA RESMINI USING PERSONAS NOV 26 2009
- 22. A user model ANDREA RESMINI USING PERSONAS NOV 26 2009
- 23. personas help communicate inside the team who are building your web site for ANDREA RESMINI USING PERSONAS NOV 26 2009
- 24. B pattern identification ANDREA RESMINI USING PERSONAS NOV 26 2009
- 25. although the general public is a vast diverse body of people, users display very few distinct patterns of behavior on the website. ANDREA RESMINI USING PERSONAS NOV 26 2009
- 26. Cdata reduction ANDREA RESMINI USING PERSONAS NOV 26 2009
- 27. all data illustrating user behavior is useful, everything else much less ANDREA RESMINI USING PERSONAS NOV 26 2009
- 28. how do you create personas? ANDREA RESMINI USING PERSONAS NOV 26 2009
- 29. 1 start with research ANDREA RESMINI USING PERSONAS NOV 26 2009
- 30. web traffic data ANDREA RESMINI USING PERSONAS NOV 26 2009
- 31. user tests ANDREA RESMINI USING PERSONAS NOV 26 2009
- 32. user observation in work environments ANDREA RESMINI USING PERSONAS NOV 26 2009
- 33. 2 gather 2dn hand data ANDREA RESMINI USING PERSONAS NOV 26 2009
- 34. information provided by help / support staff ANDREA RESMINI USING PERSONAS NOV 26 2009
- 35. surveys or marketing data from sales staff ANDREA RESMINI USING PERSONAS NOV 26 2009
- 36. 3 design iteratively ANDREA RESMINI USING PERSONAS NOV 26 2009
- 37. personas are tightly coupled with use scenarios, so ... ANDREA RESMINI USING PERSONAS NOV 26 2009
- 38. … start telling stories about them ANDREA RESMINI USING PERSONAS NOV 26 2009
- 39. stories is how personas go from being pictures to being action figures ANDREA RESMINI USING PERSONAS NOV 26 2009
- 40. you suffer writer's block? ANDREA RESMINI USING PERSONAS NOV 26 2009
- 41. three simple steps to help you get going ANDREA RESMINI USING PERSONAS NOV 26 2009
- 42. 1 establish a goal and a context ANDREA RESMINI USING PERSONAS NOV 26 2009
- 43. why is the persona using the product now what will make this interaction successful ANDREA RESMINI USING PERSONAS NOV 26 2009
- 44. 2 describe the interaction ANDREA RESMINI USING PERSONAS NOV 26 2009
- 45. stay at a high level avoid detailed descriptions of the interface ANDREA RESMINI USING PERSONAS NOV 26 2009
- 46. 3 end with the results ANDREA RESMINI USING PERSONAS NOV 26 2009
- 47. what happens as a result of this interaction what made it successful ANDREA RESMINI USING PERSONAS NOV 26 2009
- 48. 4 add plenty of details ANDREA RESMINI USING PERSONAS NOV 26 2009
- 49. names, pictures, biographies, their pets and their hobbies ANDREA RESMINI USING PERSONAS NOV 26 2009
- 50. how is a persona used? ANDREA RESMINI USING PERSONAS NOV 26 2009
- 51. to surrogate user testing ANDREA RESMINI USING PERSONAS NOV 26 2009
- 52. to help advocate for your users ANDREA RESMINI USING PERSONAS NOV 26 2009
- 53. to communicate user needs ANDREA RESMINI USING PERSONAS NOV 26 2009
- 54. to evaluate new features ANDREA RESMINI USING PERSONAS NOV 26 2009
- 55. to help make design decisions ANDREA RESMINI USING PERSONAS NOV 26 2009
- 56. to help weigh business decisions ANDREA RESMINI USING PERSONAS NOV 26 2009
- 57. for task analysis and use cases ANDREA RESMINI USING PERSONAS NOV 26 2009
- 58. issues with personas ANDREA RESMINI USING PERSONAS NOV 26 2009
- 59. thank you! Andrea Resmini <andrea.resmini@gmail.com> ANDREA RESMINI USING PERSONAS NOV 26 2009