Personal branding involves creating a distinct image and collection of perceptions about yourself that differentiates you from others. To create an effective personal brand, you must decide what image you want to project, believe in your uniqueness, and capture your online presence by securing relevant web domains and social media accounts. You should then share useful information regularly online and in person, and work to become highly skilled in your areas of specialization to further strengthen your personal brand.

1. Personal
Branding

2. A
Brand
is not a
logo

3. A Brand is the
Image and
Collection of
PERCEPTIONS.

4. We have different perceptions about each of these
brands.

5. PERSON
AL
BRANDIN
G

7. They all have a distinct
image in our minds.
An image that differentiates
them from other
players, leaders, artists or
entrepreneurs.

8. HOW TO
CREATE A
PERSONAL
BRAND?

9. Image
Selection
Strategy
Decide: What image you wish
to create for your self?

10. Be
Uniqu

11. You need to believe you are a
UNIQUE person.
If you are not branding yourself, rest
assured others are doing it for you.
Know yourself and what you're
good at

12. Capture your online turf.
 Buy the domain name that corresponds to your
brand name and secure the Facebook
page, Twitter account, Google+ account as well.
 Build a website for your domain name.
 Share useful information on a regular basis.
 Get feedback from those you can trust

13. Be present:
 Online – website, blogs, social media
 Social and professional events (as applicable)

14. Become really, really good
at what
DIFFERENTIATES you

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