Personal brand statement

1. PERSONAL BRAND EXPLORATION
Kayamone Sutton
Project and Portfolio I: Week 2
Digital Marketing
February 15, 2025
(Digital Marketing, 2025)

2. CAREER CATEGORY: ENTREPRENEURIAL VENTURES
Develop K Sutton
Enterprises, LLC. to take on
and sustain at least 4 new
clients per month by May
2025 using social media and
direct email marketing
Short Term Goal: Long Term Goal:
K Sutton Enterprises, LLC. was founded in 2022 as a Digital Marketing Agency
Attain direct sales income of
at least $3,000 per month
(Increasing Revenue, 2025)
(KSE Logo, 2022)

3. PROFESSION
Occupation
Digital Marketing
• Web Developer
• Digital Strategist
• Brand Strategist
Potential Job Titles
Source: Digital Catalyst

4. TARGET AUDIENCE
Source: Book Yourself Solid Illustrated

5. COMPETITION
Kayamone Sutton Jessica D. Walker
Work Experience Work Experience
• 24 years of web development experience, 7 years of political
marketing experience, 1 year of communications experience
• 11 years of web development experience, 3 years of marketing
experience
Education Education
• Currently enrolled in Digital Marketing, B.S. at Full Sail University • Elementary Education, B.S.
• Library and Information Science, M.S.
Noteworthy Experience Noteworthy Experience
• Entrepreneurship - Founder & President of K Sutton Enterprises,
LLC. a digital marketing and advertising agency since 2022
• Leadership – United States Navy, multiple leadership roles
• Entrepreneurship – President of Zoda Design since 2013
Skills and Proficiencies
Skills and Proficiencies
• Web Design – 13 Endorsements
• Website Development – 10 endorsements
• Social Media Marketing – 6 Endorsements
• Leadership – 56 Endorsements
• Community Outreach – 42 Endorsements
• Strategic Planning– 34 Endorsements
Overall Online Presence
Overall Online Presence
• 500+ Connections, 741 followers, polished headshot, detailed
professional summaries, 7 recommendations, customized URL
• Grade: 80 out of 100
• 125 Connections, non-polished headshot, detailed professional
summaries, no recommendations, notable volunteer experiences,
customized URL
• Grade: 65 out of 100
Source: LinkedIn

6. IDENTITY
Core Values
Honor
Courage
Commitment
Golden Circle
Why?
How?
What?
Passion
Helping others succeed in life
My Super Power
My ability to connect and relate with others while motivating them to be
the best that they can be
“All Go, No Quit! – Failure
Is NOT An Option!”
- Gene Kranz
Increase revenue for
KSE and become
fully self-employed
Guiding Principle
Vision
Create digital content for small businesses, start-up
companies and individuals looking to become self-employed
I develop custom content tailored for small businesses and
others who are looking to create their own brand
Helping others succeed by unlocking their creativity and
business potential is something that I wish I had in my life
growing up
Source: Simon Sinek's TED Talk on the Golden Circle

7. PROMISE AND POSITION
Promise
I aim to help others
become financially
successful through self-
employment and the
exploration of their
passions and interests
Inspiring Self Employment
Position

8. NETWORKING
Upcoming Events
• DigiMarCon Southeast
o June 25-26, 2025, 9:00am – 4:00pm
o Atlanta, GA
o Objective: Network with leading Digital
marketing experts in the industry while
gaining knowledge on the latest digital
marketing trends and innovations
• Atlanta Business Marketing Summit
o March 6, 2025, 11:30am – 1:00pm
o Atlanta, GA
o Objective: To connect with potential
customers looking to market their company as
well as listen to panel experts in the marketing
industry who will be speaking on improving
marketing strategies
Elevator Pitch
Sources: DigiMarCon Southeast, AllEvents
Mentorship
Do you have a small business or a simple business idea but don’t have a
website or any kind of business brand? If this describes you, K Sutton
Enterprises is here to help you develop your brand and create a
beautiful website tailored to your business that will drive sales and
increase your revenue. Having 24 years of website development
experience, I have worked with a great many companies across all
different industry sectors to help their businesses and organizations
reach their target audience and increase their sales.
I am looking for a Digital Marketing expert with at least 10 years of experience in the industry who specializes in small business branding and
development

9. DIGITAL MARKETING
Brand Archetype Online ID Calculator Scores
Archetype: Hero
Description: The Hero Archetype is associated with
the ability to motivate, inspire, and empower others to
overcome their challenges or pursue their dreams. In
relation to digital marketing, the Hero archetype would
be able to motivate those who are looking to build or
expand their brand and become more successful
within their respective industry.
• Volume: Zero
• Relevance: High
• Purity: Average
• Diversity: Low
• Validation: Zero
Digital Marketing Strategy to Improve ID Scores and Exude Archetype
Source: Kaye Putnam, Career Blast
Focus Variable(s): Volume and Validation
Type of Content: Custom and diversified content using images and video (custom and stock); At least 3 varied posts per week. Custom blog
posts on KSE website regarding marketing topics that appeal to small businesses; At least 1 per week
Primary Tools of Distribution: Facebook, Instagram, LinkedIn for all social media posts, scheduled each week; KSE website for distributing blog
post content directly on the website each week

10. Search Engine Optimization
Task: Complete SEO Foundations modules
Org: LinkedIn Learning
Date: March 2025
PROFESSIONAL DEVELOPMENT
TECHNICAL SKILLS TRANSFERRABLE SKILLS
Digital Advertising
Task: Complete Premiere Pro Essential
Training (2022–2024) course
Org: LinkedIn Learning
Date: April 2025
In-Person Networking
Task: Attend DigiMarCon Southeast
networking event
Org: DigiMarCon
Date: June 2025
Social Media Networking
Task: Join Digital Marketing and Web
Developer online groups to network with
other web developers
Org: Facebook
Date: March 2025
Source: LinkedIn Learning

11. Sources
AllEvents (n.d.). Atlanta Business Marketing Summit. Retrieved February 15, 2025, from https://allevents.in/atlanta/atlanta-business-marketing-
summit/100001205766111899
Arruda, W., & Shtull, O. (n.d.). Online ID Calculator. Retrieved February 15, 2025, from https://careerblast.tv/online-id-calculator/
Booth, D. (2024, August 15). SEO Foundations: Leveraging search to accomplish your business goals. LinkedIn Learning. Retrieved February 15,
2025, from https://www.linkedin.com/learning/seo-foundations-14828080/leveraging-search-to-accomplish-your-business-goals?u=50813145
Catalyst, D. (2023). What are the major components of Digital Marketing? [Photograph]. Digital Catalyst. https://digitalcatalyst.in/blog/what-are-the-
major-components-of-digital-marketing/
DigiMarCon, LLC. (n.d.). DigiMarCon Southeast 2025. DigiMarCon Southeast 2025. Retrieved February 15, 2025, from
https://digimarconsoutheast.com/
[Expert Caller]. Sinek, S. (2016, July 13). Simon Sinek: Golden Circle Speech - TED Talk [Video]. YouTube.
https://www.youtube.com/watch?v=Jeg3lIK8lro
Port, M., & Wallace, J. (2013). Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can
Handle Even if You Hate Marketing and Selling. John Wiley & Sons, Inc. https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357
Putnam, K. (n.d.). The Hero AKA Warrior, Champion, Victor. Retrieved February 15, 2025, from https://www.kayeputnam.com/brand-archetype-hero/
Stock, A. (2025). Digital Marketing [Photograph]. Adobe Stock. https://stock.adobe.com/images/interactive-advertising-digital-marketing-concept-
businesswoman-working-on-a-laptop-with-virtual-icons-representing-interactive-advertising-showcasing-modern-digital-marketing-
strategies/917978727?prev_url=detail
Stock, A. (2025). Increasing Revenue [Photograph]. Adobe Stock. https://stock.adobe.com/images/increase-revenue-asset-and-profit-with-icon-
concept-chart-growth-rate-and-growing-arrow-businessman-analyzing-investment-diagram-stock-market-research-finance-
business/570570942?prev_url=detail
Sutton, K. A. (2025). Kayamone A. Sutton, Sr. Retrieved February 15, 2025, from https://www.linkedin.com/in/kayamone/
Sutton, K. (2022). KSE Logo [Photograph]. K Sutton Enterprises, LLC. https://ksuttonenterprisesllc.com/wp-content/uploads/2025/01/cropped-KSE-
Logo-Transparent-1.png
Walker, J. D. (n.d.). Jessica D. Walker. Retrieved February 15, 2025, from https://www.linkedin.com/in/jessicadraytonkelley/