Amp up your Site with Accelerated Mobile PagesBrian McKeiver
My presentation from South Florida Code Camp 2016 on Accelerated Mobile Pages (AMP). SFLCC was in lovely Fort Lauderdale, Florida.
Google started AMP as an initiative to dramatically improve the performance of the mobile web. The main approach that AMP employs is placing HTML on a diet, in an attempt to gain breakneck speeds, for loading content on our mobile devices. This new open-source based framework throws out the standard approach to loading bloated CSS and JavaScript libraries and instead becomes a lean, mean superfast machine. Join me to find out what exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it on your website?
A basic overview of Accelerated Mobile Pages, Instant Articles and Apple News technologies - along with the steps on enabling and configuring AMP on a WordPress website. This talk was initially presented at the Melbourne SEO Meetup on the 1st of March 2016.
Accelerated Mobile Pages (AMP) The Next Revolution in Mobile Web DevelopmentNotifyVisitors
Accelerated Mobile Pages (AMP) Developed by Google, This is new technology open source project powered by Google. Create mobile friendly and mobile optimized web pages which load fast and instantly.
We've known that site speed is important for quite some time now, but what if it's a challenge you're still struggling with? It's bad enough that the majority of users say they'll abandon a site if it takes longer than 3 seconds to load, but poor site speed can have an adverse effect on our SEO as well.
Accelerated Mobile Pages (AMP) to the rescue! At the end of last year, voices at Google said that 2016 was going to be all about AMP and true to their word Google just announced that "later this year, all types of sites that create AMP pages will have expanded exposure across the entire Google Mobile Search results page".
So we know that this AMP thing is important, but how do we get started with it? What actually makes an AMP implementation different from having a great mobile experience on your standard site? What issues do folks need to look out for?
I this talk I gave for Portland's SEMpdx, I gave a detailed overview of AMP, dug into its importance to web marketing and SEO, and provided resources for people to get started with.
Amp up your Site with Accelerated Mobile PagesBrian McKeiver
My presentation from South Florida Code Camp 2016 on Accelerated Mobile Pages (AMP). SFLCC was in lovely Fort Lauderdale, Florida.
Google started AMP as an initiative to dramatically improve the performance of the mobile web. The main approach that AMP employs is placing HTML on a diet, in an attempt to gain breakneck speeds, for loading content on our mobile devices. This new open-source based framework throws out the standard approach to loading bloated CSS and JavaScript libraries and instead becomes a lean, mean superfast machine. Join me to find out what exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it on your website?
A basic overview of Accelerated Mobile Pages, Instant Articles and Apple News technologies - along with the steps on enabling and configuring AMP on a WordPress website. This talk was initially presented at the Melbourne SEO Meetup on the 1st of March 2016.
Accelerated Mobile Pages (AMP) The Next Revolution in Mobile Web DevelopmentNotifyVisitors
Accelerated Mobile Pages (AMP) Developed by Google, This is new technology open source project powered by Google. Create mobile friendly and mobile optimized web pages which load fast and instantly.
We've known that site speed is important for quite some time now, but what if it's a challenge you're still struggling with? It's bad enough that the majority of users say they'll abandon a site if it takes longer than 3 seconds to load, but poor site speed can have an adverse effect on our SEO as well.
Accelerated Mobile Pages (AMP) to the rescue! At the end of last year, voices at Google said that 2016 was going to be all about AMP and true to their word Google just announced that "later this year, all types of sites that create AMP pages will have expanded exposure across the entire Google Mobile Search results page".
So we know that this AMP thing is important, but how do we get started with it? What actually makes an AMP implementation different from having a great mobile experience on your standard site? What issues do folks need to look out for?
I this talk I gave for Portland's SEMpdx, I gave a detailed overview of AMP, dug into its importance to web marketing and SEO, and provided resources for people to get started with.
Great Lakes Area .Net UG: Optimize .Net Azure App ServicesBrian McKeiver
Check out more on my blog at: https://www.mcbeev.com/
Azure App Services are basically the de facto standard as the best possible way to deploy and host a .Net Framework or .Net Core application, period. You can argue with me until you are blue in the face about other hosting methods or platforms, but you would still be wrong.
However, utilizing an Azure App Service as your hosting method is not the same as utilizing standard IIS, especially when it comes to optimization. During the session we will deploy a .Net Core MVC application to Azure, determine an initial baseline for performance, and then walk through how to configure various properties and server-side configurations that make that site blazing fast.
AMP Accelerated Mobile Pages - Getting Started & AnalyticsVincent Koc
We have heard about AMP pages, Facebook Instant Articles and even Apple News, so what dose this all mean? We go through the deck I presented at Web Analytics Wednesday's on the current issues with Ad Blocking and Mobile Speed issues that leads us to AMP. Learn how to get started with AMP and learn how to integrate with Analytics platforms like Google Analytics and Adobe Marketing Cloud in its infant stages.
Any questions feel free to contact me on LinkedIn
Google AMP - What is it and is it right for your website? SLCSEM, Oct 2016Jesse Semchuck
Is it too early to begin thinking about Google AMP outside of the Google news carousel? I’ll take you through the commons pitfalls of AMP and some of the results publishers are seeing.
Introduce Google AMP (Accelerated Mobile Pages) and how to implement
Topic
- Google AMP is?
- Benefits
- Concern Point
- 3 core components
- How Convert HTML TO AMP HTML
What Are Accelerated Mobile Pages (AMPs)?MatchCraft
AMP, or Accelerated Mobile Pages, is Google’s framework for fast-loading mobile pages. This enables publishers to hit two birds with one stone: increase page load times and improve user experience. And we’re not just talking about Google’s “Top Search” results; Google will display AMP’s anytime it’s detected.
AMP is coming to improve the mobile web. Big time.
There are many aspect to a great user experience on sites.
In order to improve the speed of the media websites on mobile and the monetization, we needed few things:
1. Fast pages. Fast to load, fast to display, saving bandwidth when possible.
2. Easy for the developers and companies to create. Only based on known and widely used technologies.
3. Mobile Friendly: they should respect a standard and thanks to this standard, pages would be automatically optimized for mobile devices
4. Embrace the open web: non-proprietary technology, open source, available to anyone to use and improve. It should not only help for search engines, but for everyone.
In these slides, we will cover AMP and what it can do for you.
What is AMP and why should you care about it? This presentation will give an overview of the AMP specifications and what are its benefits. This will include case study examples. Next, I’ll discuss the challenges of implementing AMP, AMP and Gutenberg, and AMP themes/plugins.
A brief guide to how Google's new Accelerated Mobile Pages (aka AMP) are displayed and navigated. Includes details on the fundamental change to how Google AMP pages differ to ‘normal’ search results.
Amp it UP! Using Google Accelerated Mobile Pages with WordPress - WordCamp An...Mike Hale
Google is pushing Accelerated Mobile Pages (AMP) in a big way. AMP pages restrict what you can do all for the sake of performance on mobile devices. In this talk we’ll cover the basics of AMP, how it’s different than mobile-ready and responsive design, and the plugins you’ll need to take advantage of AMP on your WordPress site.
Accelerated Mobile Pages - WordCamp Kansas CityJeremy Green
AMP is an open spec for lightweight, mobile-friendly pages. You can use it as the mobile view on your site, and having it enabled actually allows the AMP version of your page to be used by Google for search previews and in other places on their platform. In addition, many SEO experts recommend adopting AMP as Google is likely to reward those who do in terms of rankings.
You will learn why AMP is important, how to easily add it to your WordPress site, and different techniques you can use to customize it to your specific needs.
AMP stands for Accelerated Mobile Pages, and it's Google's approach to dramatically speed up the mobile web.
I'll walk you through how to make your website AMP compatible, discuss common issues, and provide a real world example of a Native AMP WordPress site I built recently.
Presented at WP Georgetown on June 5, 2019
Application Performance Monitoring for WordPressWP Engine
How to improve the speed and stability of your WordPress sites by getting behind the scenes code-level visibility, presented by WP Engine and New Relic.
Register for on-demand webinar which includes a demonstration: https://hs.wpengine.com/application-performance-monitoring-wordpress
Accelerated Mobile Pages (AMP) to Win Search War in 2017Digital Vidya
Explore how to leverage Accelerated Mobile Pages to Win Search Marketing. Gain insights from the webinar led by Praveen Meloth, Head Digital Marketing at Shopcj.com.
Great Lakes Area .Net UG: Optimize .Net Azure App ServicesBrian McKeiver
Check out more on my blog at: https://www.mcbeev.com/
Azure App Services are basically the de facto standard as the best possible way to deploy and host a .Net Framework or .Net Core application, period. You can argue with me until you are blue in the face about other hosting methods or platforms, but you would still be wrong.
However, utilizing an Azure App Service as your hosting method is not the same as utilizing standard IIS, especially when it comes to optimization. During the session we will deploy a .Net Core MVC application to Azure, determine an initial baseline for performance, and then walk through how to configure various properties and server-side configurations that make that site blazing fast.
AMP Accelerated Mobile Pages - Getting Started & AnalyticsVincent Koc
We have heard about AMP pages, Facebook Instant Articles and even Apple News, so what dose this all mean? We go through the deck I presented at Web Analytics Wednesday's on the current issues with Ad Blocking and Mobile Speed issues that leads us to AMP. Learn how to get started with AMP and learn how to integrate with Analytics platforms like Google Analytics and Adobe Marketing Cloud in its infant stages.
Any questions feel free to contact me on LinkedIn
Google AMP - What is it and is it right for your website? SLCSEM, Oct 2016Jesse Semchuck
Is it too early to begin thinking about Google AMP outside of the Google news carousel? I’ll take you through the commons pitfalls of AMP and some of the results publishers are seeing.
Introduce Google AMP (Accelerated Mobile Pages) and how to implement
Topic
- Google AMP is?
- Benefits
- Concern Point
- 3 core components
- How Convert HTML TO AMP HTML
What Are Accelerated Mobile Pages (AMPs)?MatchCraft
AMP, or Accelerated Mobile Pages, is Google’s framework for fast-loading mobile pages. This enables publishers to hit two birds with one stone: increase page load times and improve user experience. And we’re not just talking about Google’s “Top Search” results; Google will display AMP’s anytime it’s detected.
AMP is coming to improve the mobile web. Big time.
There are many aspect to a great user experience on sites.
In order to improve the speed of the media websites on mobile and the monetization, we needed few things:
1. Fast pages. Fast to load, fast to display, saving bandwidth when possible.
2. Easy for the developers and companies to create. Only based on known and widely used technologies.
3. Mobile Friendly: they should respect a standard and thanks to this standard, pages would be automatically optimized for mobile devices
4. Embrace the open web: non-proprietary technology, open source, available to anyone to use and improve. It should not only help for search engines, but for everyone.
In these slides, we will cover AMP and what it can do for you.
What is AMP and why should you care about it? This presentation will give an overview of the AMP specifications and what are its benefits. This will include case study examples. Next, I’ll discuss the challenges of implementing AMP, AMP and Gutenberg, and AMP themes/plugins.
A brief guide to how Google's new Accelerated Mobile Pages (aka AMP) are displayed and navigated. Includes details on the fundamental change to how Google AMP pages differ to ‘normal’ search results.
Amp it UP! Using Google Accelerated Mobile Pages with WordPress - WordCamp An...Mike Hale
Google is pushing Accelerated Mobile Pages (AMP) in a big way. AMP pages restrict what you can do all for the sake of performance on mobile devices. In this talk we’ll cover the basics of AMP, how it’s different than mobile-ready and responsive design, and the plugins you’ll need to take advantage of AMP on your WordPress site.
Accelerated Mobile Pages - WordCamp Kansas CityJeremy Green
AMP is an open spec for lightweight, mobile-friendly pages. You can use it as the mobile view on your site, and having it enabled actually allows the AMP version of your page to be used by Google for search previews and in other places on their platform. In addition, many SEO experts recommend adopting AMP as Google is likely to reward those who do in terms of rankings.
You will learn why AMP is important, how to easily add it to your WordPress site, and different techniques you can use to customize it to your specific needs.
AMP stands for Accelerated Mobile Pages, and it's Google's approach to dramatically speed up the mobile web.
I'll walk you through how to make your website AMP compatible, discuss common issues, and provide a real world example of a Native AMP WordPress site I built recently.
Presented at WP Georgetown on June 5, 2019
Application Performance Monitoring for WordPressWP Engine
How to improve the speed and stability of your WordPress sites by getting behind the scenes code-level visibility, presented by WP Engine and New Relic.
Register for on-demand webinar which includes a demonstration: https://hs.wpengine.com/application-performance-monitoring-wordpress
Accelerated Mobile Pages (AMP) to Win Search War in 2017Digital Vidya
Explore how to leverage Accelerated Mobile Pages to Win Search Marketing. Gain insights from the webinar led by Praveen Meloth, Head Digital Marketing at Shopcj.com.
Google AMP – a framework that optimizes an existing page for mobile use and serves it from the Google AMP cache – promises to make it easier for users to access and interact with your content when they are on mobile devices.
This framework achieves major Search Engine Optimization (SEO) goals by speeding up page load times, thereby increasing user satisfaction, especially for students who are mobile-dependent. But is Google AMP a good fit for higher ed content?
In this presentation, a developer and a content strategist will present iFactory's current Google AMP projects and suggest approaches tailored to institutions of higher education.
Website performance and an introduction to AMPMichael Gearon
Why website performance matters, and what is the business cost of not improving your page speed. Part two is looking at the AMP project, including AMP stories and AMP email
AMP and the instant web - WebPerformance NYC MeetUp groupMichael Posso
This talk was designed to give the developer the basics of the AMP technology. The talk offers the pros and cons of the technology as well as a technical overview of the structure of an AMP pages. The information covers several tools and integration with popular CMS and how to implement AMP in the development testing and build process.
What is Amp (Accelerated Mobile Pages)?KULZUJESHAI
It is an open source framework based on HTML, which can be used for creating quick loading web pages for mobile users.
Speed is an integral part of designing web pages. Data shows that “about 40% of people will abandon a web page that takes more than 3 seconds to load.”
Jacob Lial from Greenlane Search Marketing presents on AMP (Accelerated Mobile Pages) - December 2015. Learn about what AMP means to SEO, Google, and mobile site improvements to benefit your users. Visit ampproject.org to learn more about Google's big 2016 focus.
Scope of this paper is to focus on Accelerated Mobile Pages a project brought by Google and its infinite possible use cases in this mobile-first era. In my paper, I have given emphasis on areas such as publishing articles, implementing news broadcast in storytelling format and Direct Email engagement via Accelerated Mobile Pages. As Accelerated Mobile Pages is an open source technology and it works on the browser it can be used by anyone on any device regardless of hardware and OS compatibilities. Date Ganesh Revji | Darvesh Raviraj Narsing | Mayuri Dendge"Accelerated Mobile Pages (AMP)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-5 , August 2018, URL: http://www.ijtsrd.com/papers/ijtsrd15821.pdf http://www.ijtsrd.com/computer-science/world-wide-web/15821/accelerated-mobile-pages-amp/date-ganesh-revji
AMP is a web component framework for fast- loading mobile pages. This technology is developed by Google to "provide a user-first format for web content”. AMP increases page load times and improve user experience by –
Light weight pages
Design to load instantaneously
Combating ad-blocking
Supports existing ad formats
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: AMP: The Next Generation. PRESENTATION: Advanced Tips, Tricks, & Tools for Conquering AMP Problems Today - Given by Paul Shapiro, @fighto - Catalyst, Director of Strategy & Innovation. #SMX #11A
To optimize website architecture for SEO:
Understand website architecture: Arrange and connect pages, including hierarchical structure, content grouping, and internal linking.
Improve crawlability and indexability: Make it easy for search engine spiders to access and understand your content by creating a logical information architecture and internal link structure.
Distribute link equity: Establish internal links that pass link equity, improving page authority and rankings.
Establish topical authority: Group-related content to showcase expertise and authority, benefiting rankings for relevant keywords.
Generate site links: Create a well-structured architecture for Google to generate organic site links, providing direct access to different sections.
Enhance user experience: Create a coherent structure for search engines and users, enabling easy navigation and minimizing friction.
Best practices for optimizing website architecture:
Map out website taxonomy: Plan and categorize pages, utilizing topic clusters for effective organization.
Create intuitive navigation: Design a user-friendly top-level menu using faceted navigation or mega menus for larger sites.
Use simple URL structure: Ensure URLs are consistent, readable, and reflect the site's hierarchy.
Embrace internal links: Strategically use navigational and contextual internal links, varying anchor text when linking to the same page.
Implement breadcrumbs: Include breadcrumbs to aid user navigation and provide search engines with a clearer understanding of site hierarchy.
Create sitemaps: Generate XML sitemaps for search engine crawling and indexing, and consider HTML sitemaps for user accessibility.
Eliminate keyword cannibalization: Avoid targeting the same keyword on multiple pages; resolve through content merging, redirects, or canonical tags.
Implementing these practices improves organic visibility and SEO performance.
To gain deeper understanding of technical SEO optimization, a valuable resource worth exploring is available at: https://mmrahmanbappi.wordpress.com.
Accelerated Mobile Pages is an application that provides user the functionality to create mobile optimized content instantly loaded everywhere. With the installation of CS-Cart Accelerated Mobile Pages add-on, the product detail page of user's site will be AMP compatible. This surely will boost the performance rate by decreasing the duration of loading of pages.
Similar to Performance-driven websites with AMP - NeosCon May 2019 (20)
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
2. @bennimack // b13.com
Performance-driven websites with AMP
• What is AMP?
• AMP in Action
• Why do we need AMP?
• Why do we want AMP?
• Criticism
What we’ll cover
3. @bennimack // b13.com
Performance-driven websites with AMP
• AMP is short for "Accelerated Mobile Pages" (now it's just "AMP")
• Facebook announced Instant Articles in 2015 for their mobile app
• AMP is Google’s counter-part to Instant Articles started in 2016
• Originally started to add fast components for mobile devices
What is AMP?
7. @bennimack // b13.com
Performance-driven websites with AMP
• Only CSS allowed that is used on this current page
• Only limited amount of CSS allowed in <head> (no external CSS files)
• No (external) JavaScript other than AMP async JS
• schema.org JSON-LD
• Prohibited HTML elements, explicit width & height in HTML
• HTTPS required
But there are rules
9. @bennimack // b13.com
Performance-driven websites with AMP
• Create a variant of your webpage built with AMP components (we have a
CMS!)
• Add a HTML meta tag to your default HTML page
• Boom!
The initial idea
<link rel="amphtml" href="https://b13.com/about-us/amp.html" />
10. @bennimack // b13.com
Performance-driven websites with AMP
• Google checks if your AMP variant is valid when indexing
• On mobile devices, AMP variant is linked and pre-loaded on google search
results
• Google’s AMP Cache allows for loading your AMP variant in less than 1sec
around the world
The initial idea
11. @bennimack // b13.com
Performance-driven websites with AMP
• Only suitable for publishers - news articles only
• Separate AMP page variant necessary
• UX & theming is a pain
• Components very limited
Back in 2016
12. @bennimack // b13.com
Performance-driven websites with AMP
AMP in Action
b13.com built five media website
for an UK-based publisher
in the medical sector
The Analytical Scientist.com is one of them
All sites feature a total of
10.000+ news / content articles
15. @bennimack // b13.com
Performance-driven websites with AMP
• LOTS of Components got added, all open source
• AMP Cache is available from other CDN providers
• Twitter, LinkedIn, Bing search results link to AMP variants
• Usable for more than news pages
One step further
17. @bennimack // b13.com
Performance-driven websites with AMP
• No extra efforts for AMP variant
• Developers code better (more rules!)
• No JavaScript sliders / menus anymore
• Website is fast by default
... you go AMP-first?
b13.com is AMP-only
You won’t notice
except: it’s fast!
18. @bennimack // b13.com
Performance-driven websites with AMP
• 50% of the world population does not have access to the internet
• Mobile devices make more than 50% of the traffic
• On 3G, the average website takes 15,3sec to load
• After 15 sec, your visitor thinks your website is broken!
No, I’m wrong: After 3 sec!
• It’s an open standard. b13 contributes too!
Why do you need AMP?
19. @bennimack // b13.com
Performance-driven websites with AMP
• We get paid by our customers
• If they have more traffic or satisfied customers, they are happy, too!
• We see heavily increased search rankings
• People get information they need (faster)
• We don’t have to wait anymore
Why do you want AMP?
20. @bennimack // b13.com
Performance-driven websites with AMP
• Google’s taking over your content and traffic!
• Google’s building their own HTML variant!
• Google will be the next Facebook!
Criticism
21. @bennimack // b13.com
Performance-driven websites with AMP
• AMP is
• an open collection of web components, JS, rulesets + CDN / Cache
• easier to implement in 2019 than in 2016
• backed by Google, but not from Google
• perfect for a CMS with structured content
Summary
