10 steps to launching a successful ICO | ICOMalta.comjansammut
From the blockchain & bitcoin summit Malta, this deck reviews the process of launching a successful ICO. Presented by the ICO Malta, a full stack ICO platform.
This is the first event of a series seminars about blockchain industry and ICO under the theme 'ICO: A new game made newer'. Chaintech Partners has formed a team of multi-discipline professionals, advised clients from various industries and gathered latest knowledge and insights in blockchain industry.
We are proud to present this event together with our co-host BitTemple.
We are covering but not limited to topics below in this coming event:
1. ICO Past and Present
2. ICO Planning
3. White Paper
4. Smart Contract
5. Corporate Governance and Accounting
6. Marketing and Community Management
7. Introduction of Partners: BitTemple, EduCoin, Tuple Technologies & CryptoCentral.
Kapitalized is an ICO adviser focusing on deal and commercial strategy, financial modelling, token structuring and token mechanics. We project manage your ICO and act as lead advisers.
10 steps to launching a successful ICO | ICOMalta.comjansammut
From the blockchain & bitcoin summit Malta, this deck reviews the process of launching a successful ICO. Presented by the ICO Malta, a full stack ICO platform.
This is the first event of a series seminars about blockchain industry and ICO under the theme 'ICO: A new game made newer'. Chaintech Partners has formed a team of multi-discipline professionals, advised clients from various industries and gathered latest knowledge and insights in blockchain industry.
We are proud to present this event together with our co-host BitTemple.
We are covering but not limited to topics below in this coming event:
1. ICO Past and Present
2. ICO Planning
3. White Paper
4. Smart Contract
5. Corporate Governance and Accounting
6. Marketing and Community Management
7. Introduction of Partners: BitTemple, EduCoin, Tuple Technologies & CryptoCentral.
Kapitalized is an ICO adviser focusing on deal and commercial strategy, financial modelling, token structuring and token mechanics. We project manage your ICO and act as lead advisers.
7 Essential Best Practices for Digital Media PlanningJames Windrow
Whether you're working on your first digital media plan or trying to improve your understanding of the different media buying methods, these seven easy to understand steps will help you improve your strategies and deliver the best results.
MediaTrust’s CEO, Peter Bordes keynote “Conversations on Affiliate Performance Marketing.” Webmaster Radio streamed it live and you can listen to it HERE. The keynote was a a ’state of the industry’ conversation between MediaTrust, CEO, Peter Bordes, eBay’s Steve Hartman, Steve Schaffer, CEO of Vertive, and Wes Mahler of Prosper202.
Discussion on affiliate marketing affiliate perspectiveVeeraj Vashishtha
This is a PPT that was created to help new interns and new colleagues in the team to get training on digital marketing practices apart from Google and Facebook. Relates to Affiliate marketing, SSP, DSP, RTB, Programmatic buying and alliances.
This presentation starts with the introduction to E-commerce market, its scope and present scenario. Several researches from forrester research, Comscore, IAB surveys, Hubspot had been hepful in collecting the data.
It then, explains about Social Commerce and its evolution and value in Indian Market.
Affiliates, Affiliate programs , affiliate marketing and Affiliate networks with some affiliate giants have been presented.
The presentation has 2 case studies: Indiplum.com and Quidco.com: the cash back affiliate in UK
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
7 Essential Best Practices for Digital Media PlanningJames Windrow
Whether you're working on your first digital media plan or trying to improve your understanding of the different media buying methods, these seven easy to understand steps will help you improve your strategies and deliver the best results.
MediaTrust’s CEO, Peter Bordes keynote “Conversations on Affiliate Performance Marketing.” Webmaster Radio streamed it live and you can listen to it HERE. The keynote was a a ’state of the industry’ conversation between MediaTrust, CEO, Peter Bordes, eBay’s Steve Hartman, Steve Schaffer, CEO of Vertive, and Wes Mahler of Prosper202.
Discussion on affiliate marketing affiliate perspectiveVeeraj Vashishtha
This is a PPT that was created to help new interns and new colleagues in the team to get training on digital marketing practices apart from Google and Facebook. Relates to Affiliate marketing, SSP, DSP, RTB, Programmatic buying and alliances.
This presentation starts with the introduction to E-commerce market, its scope and present scenario. Several researches from forrester research, Comscore, IAB surveys, Hubspot had been hepful in collecting the data.
It then, explains about Social Commerce and its evolution and value in Indian Market.
Affiliates, Affiliate programs , affiliate marketing and Affiliate networks with some affiliate giants have been presented.
The presentation has 2 case studies: Indiplum.com and Quidco.com: the cash back affiliate in UK
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. What is this about?
• We’re going to learn how blockchain startups can truly deliver on their
promise to disrupt major industries by eliminating middle men from
the marketing equation
• We’re going to explore how a pay-per-performance model will
empower blockchain startups to deploy global marketing campaigns
and fight toe to toe with their incumbent competitors
• How the blockchain will eliminate the single largest drag on marketing
efficiency – Ad Fraud
Jan Sammut - RefToken.io
3. Who are you?
• Founder and CEO of RefToken, the worlds first blockchain affiliate
platform and ICO Launch Malta – A full stack ICO platform
• Over 10 years experience in the online gambling industry on both
affiliate & operator sides
• Held executive positions at heavyweights IGT, Amaya & HLM
• Hodler and blockchain investor & ICO advisor
• Based in Malta
Jan Sammut - RefToken.io
4. Key takeaways
• A deep understanding of the economic inequalities in marketing that
major corporations have set up to protect their position
• How your company can leverage pay-per-performance or affiliate
marketing to compete with major competitors
• How you can deploy global marketing campaigns effectively, even if
you don’t have a seven figure war chest
Jan Sammut - RefToken.io
5. First, some context
• We hear how blockchain technology will disrupt every industry from
banking to identity, gambling, trading and asset sales
• Hundreds of new blockchain projects are launched every week,
promising to disrupt industries and make the world a fairer, more
transparent place via decentralization and disintermediation
• There is however an elephant in the room
Jan Sammut - RefToken.io
6. Mainstream adoption is tough
• A technology can only be said to be mainstream if the average user
does not need to be aware that they’re using it. This requires scaling
to millions of MAUs
• The current marketing channels are expensive, inefficient and prone to
ad fraud due to the middle-men who’s interest is diametrically
opposed to the client’s
• Incumbent companies have created a barrier to entry by inflating cost
per acquisition (CPA) to levels that new entrants can’t afford to
compete against
Jan Sammut - RefToken.io
12. Ad fraud rates are shocking (src: Pixalate)
Jan Sammut - RefToken.io
13. Ad fraud rates are shocking (src: Pixalate)
Jan Sammut - RefToken.io
14. Ad fraud rates are shocking (src: Pixalate)
Jan Sammut - RefToken.io
15. Startup killer
• Ad platforms have for all intents and purposes become an extension of
the incumbent companies competitive moat as they have allowed
them to price smaller players out of the market by driving costs up
• This market dynamic permits large players to exclude a threatening
startup from the market by outbidding them (often on their own brand
name) long enough to cut them out of the market
• Ad Platforms proactively encourage this activity as it generates greater
revenues for them
Jan Sammut - RefToken.io
16. Ad platforms aren't your ally
• Ad platforms run on an auction model allowing companies with large
budgets to choke out smaller players
• Their single objective is to extract as much revenue from each slot as
possible, regardless of who’s running the ad
• They openly encourage companies to cannibalize each other’s
trademarks to provoke bidding wars in which they are the only winners
Jan Sammut - RefToken.io
18. Scaling across markets is tough
• Language barriers (translation of copy, creative, LPs, PR, T&Cs)
• Time and resource costs associated with international SEO
• Local market knowledge (e.g. ”Boku+casino” keywords are low player
value ones in the UK, but high value in the Netherlands)
• Time and resource costs associated with hiring and managing local
agencies
• Hesitancy to commit significant budget to international campaigns
Jan Sammut - RefToken.io
19. Most ad spend is not really spent on ads
• Publishers are underpaid as a matter of course, with ad platforms
keeping over 1/3rd of a brand’s media spend for themselves
• This imbalance stifles innovation, creativity and limits the value that
they can offer to their users
• There is a real need for a disintermediation protocol that will allow
publishers to keep 100% of their ad revenue
Jan Sammut - RefToken.io
20. Jan Sammut - RefToken.io
What does this cost in real terms?
22. So, what's the solution?
Affiliate marketing - performance-based marketing in which a business
rewards affiliates for each visitor or customer brought by the affiliate's
own marketing efforts.
Jan Sammut - RefToken.io
23. Why does it work so well?
• Influencers, news sites and media houses possess the most under-
utilized asset in the modern economy – high intent user traffic
• They spend hundreds of thousands a year to research and create
content that is relevant to their audience
• Current monetization models are suboptimal as they’re limited to
CPC/M networks that keep an unreasonable share of revenue for
themselves, sometimes openly refusing to divulge their fee
• Affiliation can improve a site’s revenues by orders of magnitude
Jan Sammut - RefToken.io
24. This doesn’t seem fair does it? (src: Google kb)
Jan Sammut - RefToken.io
25. The case for affiliate led user growth
• In affiliate marketing a company only pays a pre-agreed commission
amount for a pre-determined outcome
• Allows absolute budget and ROI control
• Affiliation accounts for ~30% of an online retailer’s revenue
• Affiliation is extremely effective in high value markets such as banking,
finance, insurance, trading, casino
• Affiliate marketing will grow to $6.8B over the next five years (Forrester
Reports)
Jan Sammut - RefToken.io
26. How it works in practice
• A P2P blockchain insurance company kicks off a user acquisition
campaign and notes that the CPCs for their vertical are over $36 per
click (src: Google stats)
• Assuming an optimistic 10% conversion rate from visitor to paying user
would infer a $585.96 CPA
Keyword Monthly Searches Average Cost per Click
car insurance quotes 110,000 $70.03
auto insurance 110,000 $69.41
insurance 110,000 $36.08
Jan Sammut - RefToken.io
27. How it works in practice
• The company decides to run an affiliation campaign by contacting car
blogs, news sites and influencers to offer them a $100 commission per
paying user they refer
• The sites, seeing that this would generate more revenue than their
current monetisation model agree to the terms and promote the
company’s product in their content
• The result is that the site can take down intrusive banner ads that
under-pay them and alienate their users, offering a better user
experience
Jan Sammut - RefToken.io
28. User case
• A start-up with limited seed funding based in Spain looking to enter the lucrative Swedish
market
• The start-up forecasts that the average Swedish user’s life time value is €450 compared to
€120 for their domestic market
• The agency costs to conceptualise a campaign, produce creative, deploy the campaign,
and ongoing fees are prohibitive and exposes the company to the possibility of a
significant impact to their bottom-line.
• Affiliation empowers the start-up to connect with bloggers, influencers and media outlets
in their target market and offer them a €200 commission per converted user
• Once the start-up assesses the profitability of the arrangement they are able to scale this
month on month, growing revenue without risking profitability at any point.
• Should the deal not be profitable the company can re-negotiate the deal in order for it to
be equitable to both parties
Jan Sammut - RefToken.io
30. Challenges facing the affiliate model
• Withheld commissions – Rouge brands often withhold payments to affiliates
for spurious reasons
• Cash flow issues – Affiliates pay for marketing on the fly and often face cash
flow issues due to the industry standard 30 day payment cycle
• Affiliate fraud – CPA fraud is rampant as affiliates pay users a portion of their
commission to effect a converting action (e.g. an affiliate will pay users €50
to deposit €20 in a casino offering a €100 commission on depositing players)
• Conversion disputes – Affiliates and merchants play a constant tug of war in
defining conversion thresholds
• Sales skimming – Current affiliate platforms depend on the merchant to
upload sales data, allowing them to skim on sales figures
Jan Sammut - RefToken.io
31. The solutions
Jan Sammut - RefToken.io
Challenge Solution
Withheld payments Escrowed campaign funds gov’nd by smart
contracts
Cash flow issues Instant payment on conversion (from SC)
Affiliate fraud Complex conversion requirements to negate
profitability in CPA fraud
Conversion disputes Transparent audit trail on a permissioned
blockchain
Skimming Third party wallet sitting between the user and
client application
32. Thank you for your time
http://linkedin.com/in/jansammut
Skype: Jan.Sammut
ICOMalta.com | RefToken.io
Editor's Notes
Ad platforms have a vested interest in letting ad fraud slide, as fighting it effectively would impact their bottom line.
E.G. It takes on average 18 months for a casino to recoup their CPA on a player
Some of the statements in my presentation could be considered contentious, so I’ve added citations
Note, that the greatest increase came from brand terms
User aqusition costs have exploded from ~$1.50 in Feb 2014 to..
Up to $4 at peak times such as the Christmas cycle. Bear in mind that these costs are for users that use a product several times, should we have a chart for monetized users the inflation would be much higher
Again, all statements are cited
Fraud rate for Video ads
This is the fraud rate for mobile and tablet ads
This is the fraud rate for display ads
Not even your trademark is safe
Not even your trademark is safe
*** As if that wasn’t enough…. ***
Entering a new market can be a daunting experience, which often involves huge upfront costs
*** And lastly… ***
In a nutshell – A lot. Using the pervious example as a benchmark, eliminating a 55% middle-man fee would uplift your ROAS by 122%
Some of the statements in my presentation could be considered contentious, so I cite all my statements
Some of the statements in my presentation could be considered contentious, so I cite all my statements
Some of the statements in my presentation could be considered contentious, so I cite all my statements