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![How to Unlock Value in Data Using
Data Visualizations [#VIZ]
Chaitanya Sagar “CS”
cs@perceptive-analytics.com
646.583.0001](https://image.slidesharecdn.com/perceptiveanalytics-unlockvaluefromdatavisualizations-informs14boston-140403121436-phpapp02/75/Perceptive-Analytics-Unlock-Value-from-Data-Visualizations-Informs-14-Boston-1-2048.jpg)
Perceptive Analytics Unlock Value from Data Visualizations - Informs'14 Boston
- 1. How to UnlockValue in Data Using Data Visualizations [#VIZ] Chaitanya Sagar “CS” cs@perceptive-analytics.com 646.583.0001
- 2. Data Analytics SpreadsheetSolutions| 2 New York HyderabadSan Bruno Boston
- 3. Analytics Spreadsheet Solutions Our Services 3 Spreadsheet Applications ContractNegotiation Litigation Modeling Decision Support Tools Dashboards Reporting Simulations Financial Modeling
- 4. Analytics Spreadsheet Solutions Data Visualizations Marketing Marketing MixModeling Price Promotion Analysis Catalogue Optimization Segmentation Web Analytics Churn Analysis Risk Management Credit Risk Management Liquidity Risk Management Capital Allocation Analysis Collateral Management Fraud Detection Supply Chain Inventory Optimization Demand Analytics Distribution Network Optimization Sourcing Analytics Freight Lane Analytics Verticals Banking, Financial Services and Insurance Consumer Packaged Goods Retail Our Services 4
- 5. Location Strategy toImprove Effectiveness of a Branch Network perceptive-analytics.com/tag/case-study/
- 6. Reinventing Coupons: Strategiesfor Successful Coupon Campaign perceptive-analytics.com/tag/case-study/
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- 8. Kina, Inc. isa hi-tech company based in Silicon valley. The company’s operations were growing and wanted to track the cash flows in end-to-end business process. The CFO of the company wanted to project future cash requirements. A comprehensive financial model which integrated the working of different departments was built. The model performed scenario analysis at various levels of sales and inventory investments to estimate the cash requirement. This model was presented to the executive board of XYZ, Inc. Financial Forecasting Tool for a Silicon Valley Startup Cash Position Is the company investing or accruing cash? Net Margin Is business profitable? Net Sales How fast are revenues increasing? Avg. Selling Price Is the average sales price picking up?
- 9. Overview PicyHoriaVarlan cs@perceptive-analytics.com 646.583.0001 #VIZ9 The need for visualizations How visualizations help unlock value How to build visualizations -Purpose -Design Tools Q&A
- 10. Which Industry DoYou Work In? • Banking, Financial Services and Insurance • Management Consulting • Retail and CPG • Information Technology • Others cs@perceptive-analytics.com 646.583.0001 #VIZ 10
- 11. Which Function DoYou Work In? • Analytics / BI • Sales and Marketing • Operations / Human Resources • Finance • IT cs@perceptive-analytics.com 646.583.0001 #VIZ 11
- 12. The Need forVisualizations
- 13. Our Needs OutgrewCharts More data! high dimensional ˠ
- 14. Humans are Visual Braincan absorb large amounts of information and find patterns (and deviations!) PicbyDanFoy
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- 16. X X XX X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X
- 17. X X XX X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X
- 18. X X XX X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X
- 19. X X XX X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X
- 20. X X XX X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X
- 21. X X XX X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X
- 22. “Mind is aPattern-Matching Machine” Edward De Bono Mechanism of the Mind (1969)
- 24. x y xy x y x y 10 8.04 10 9.14 10 7.46 8 6.58 8 6.95 8 8.14 8 6.77 8 5.76 13 7.58 13 8.74 13 12.74 8 7.71 9 8.81 9 8.77 9 7.11 8 8.84 11 8.33 11 9.26 11 7.81 8 8.47 14 9.96 14 8.1 14 8.84 8 7.04 6 7.24 6 6.13 6 6.08 8 5.25 4 4.26 4 3.1 4 5.39 19 12.5 12 10.84 12 9.13 12 8.15 8 5.56 7 4.82 7 7.26 7 6.42 8 7.91 5 5.68 5 4.74 5 5.73 8 6.89 Mean 9 7.5 9 7.5 9 7.5 9 7.5 Variance 11 4.122 11 4.122 11 4.122 11 4.122 Correlation Linear Regression y = 3.00 + 0.500x y = 3.00 + 0.500x y = 3.00 + 0.500x y = 3.00 + 0.500x Anscombe's Quartet I II III IV 0.816 0.816 0.816 0.816 Anscombe’s Quartet
- 25. How are theData Sets Different? • All four data sets are identical • Distribution could be different • Median and Mode could be different • No comment
- 26. Statistics May HideSomething
- 27. Statistics and bikinisshow a lot, but not everything. - Toby Harrah American baseball player
- 28. Where do DataVisualizations Fit in Data Analytics Process?
- 29. Acquire Data Clean Data ExploreData Data Modeling Insights Communicate Where does Data Visualization Fit in Data Analytics Process? cs@perceptive-analytics.com 646.583.0001 #VIZ
- 30. How Visualizations HelpUnlock Value
- 31. Make Sense ofVast Data Quickly
- 32. Make Sense ofVast Data Quickly
- 33. Elicit Questions YouDid Not Ask Before
- 34. What should wedo to make India a land of equal opportunity for all, free of prejudice and discrimination? - Ratan Tata
- 35. Sample Responses • @amitagarwal08@RNTata2000 what can a common.man do to change india..it all depends on government n big people like u sir with gr8 respect.. • @bangaarm @RNTata2000 Budget 2012: This year is Tax Holiday. No income tax on your earnings. This is to bring back all the black money to India • @sri_v22 @RNTata2000 1. Kill corruption 2. Electoral reforms so that honest ple can get into politics 3. Media & activists should increase their role • @joseaaa @RNTata2000 Can't be articulated with 140 characters. Quality education for the masses is magic potion that can address most of the problem.
- 36. Better politics? Corruption? Family planning?! Fixcapitalism Fix Education Fix legal system
- 37. Elicit Questions YouDid Not Ask Before
- 38. Discover New DataRelationships
- 39. Discover New DataRelationships
- 40. Show Others WhatYou See
- 42. Show Others WhatYou See http://guns.periscopic.com
- 43. How to CreateVisualizations
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- 48. Process • Understand yourgoals • Determine the most important dimensions of your data • Determine key data relationships • Show data close to reality e.g. maps, time lines etc. • Choose encoding wisely “Function first, suave next” • Choose colors to communicate well
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- 52. What Do YouThink About This Chart? cs@perceptive-analytics.com 646.583.0001 #VIZ
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- 56. $450 $650 $850 Jan Feb MarApr May Jun Jul Aug Sep Oct Nov Dec Monthly Revenue 470 900 700 550 800 600 473 610 600 300 500 450 $0 $200 $400 $600 $800 $1,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Monthly Revenue ThousandsThousands
- 57. Avoid Chart Junk $0 $200 $400 $600 $800 $1,000 JanFeb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Month Monthly Revenue Thousands
- 58. 400 900 700 550 800 500 780 610 600 450 500 300 $0 $200 $400 $600 $800 $1,000 Jan FebMar Apr May Jun Jul Aug Sep Oct Nov Dec Month Monthly Revenue Avoid Chart Junk Thousands
- 59. 400 900 700 550 800 500 780 610 600 450 500 300 J FM A M J J A S O N D Monthly Revenue Avoid Chart Junk $0 $200 $400 $600 $800 $1,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Monthly Revenue
- 60. Maximize Data InkRatio Data-ink/Total ink used Maximize Data Density (# entries in data matrix)/(area of graphic)
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- 62. Colors cs@perceptive-analytics.com 646.583.0001 #VIZ63 Create Color Harmony
- 63. cs@perceptive-analytics.com 646.583.0001 #VIZ64 Analogous Complementary Ideas for Color Harmony Use colorbrewer2.org
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- 67. Resources Designing Data Visualizations VisualEncoding complexdiagrams.com/properties richardbrath.wordpress.com Edward Tufte edwardtufte.com D3JS.org Processing.org Principles of Visualization Design
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- 69. How to UnlockValue from Your Data with Visualizations April 16, 2014 cs@perceptive-analytics.com 646.583.0001 #VIZ 70
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