Percept @ 30 - Glorious Moments

2. The birth of Percept Advertising with
Harindra Singh at the helm (1984)
Shailendra Singh joins Percept as an equal partner (1987)

3. PR services is launched (1992)
Lights, Camera, Action…
Percept ventures into the Content arena (1993)

4. Percept pioneers the IMC concept (1994)

5. Percept marks its presence in the Experiential Marketing sphere (1995)

6. Percept executes Sahara’s biggest ever campaign
‘Bharat Hai Hamara, Hum Hain Sahara’ (1996)

7. Percept executes the iconic ‘83 V/s 99’ Match (1999)

8. Percept creates multiple records with its first film
‘Pyar Mein Kabhi Kabhi’ (1999)
Percept became the first Advertising
Agency to produce a full length film
Pyaar Mein Kabhi Kabhi marked the
debut of over 100 professionals including
Singer Shaan, Raj Kaushal, Rinkie Khanna,
Dino Moreo, Sanjay Suri, Vishal Shekhar,
Salim-Sulaiman, and many more...

9. Percept & Sahara come together to execute a
Benefit Cricket Match for the Kargil Heroes (1999)

10. The web bug bites…launch of Tech Media services (2000)
Percept partners with global giant Hakuhodo (2000)

11. Percept conceptualises and executes the
‘Sahara Drought Benefit Cricket Match’ (2000)

12. Percept creates Hero Honda’s celebrated
‘Desh ki Dhadkan’ campaign (2001)

13. Percept facilitates the
Indian Cricket Team’s official sponsorship with Sahara (2001)
Conceptualized India’s first and largest sports sponsorship deal
setting the INR 100 crore barrier

14. Percept gets into the arena of ‘Talent Management’ (2001)
Rani Mukherjee – Nestle & Dabur
Amiitabh Bachchan - Rin
Rahul Dravid - Colgate
Hrithik Roshan – Tamarind, Hero Honda

15. Percept conceptualises &executes ‘Siyaram’s Tennis Benefit
Challenge’ for the ‘Gujarat Earthquake Relief Fund’ (2001)

16. Percept creates India’s longest running Ad Campaign for
Siyarams – ‘Coming home to Siyaram’ (2002)

17. Percept sets up base in the Middle East Region (2002)

18. Percept sets a trend in Children’s Cinema with its
award winning film ‘Makdee’ (2002)

19. Percept takes the ‘Sahara Film Festival’ to an
International Destination (2003)

20. Percept strategizes & executes the ‘Pune International Marathon’
for ING Vysya Life Insurance (2003)
The international marathon witnessed 5,000 runners
participating from 15 countries

21. Percept introduces Baseball to the country through
‘Million Dollar Arm’ (2003)

22. Percept creates HIV AIDS Awareness with its
Cause Cinema ‘Phir Milenge’ (2004)

23. Percept initiates a market in the
Entertainment Branding domain (2004)

24. Percept launches Sahara’s Aamby Valley City
with multiple Indian & International celebrities (2004)

25. Percept executes the prestigious ‘Laureus Awards’ (2004)

26. Percept initiates ‘Walk for Life’,
an HIV awareness campaign (2004)
Top celebrities walked the ramp with HIV infected children to
show their support for the cause

27. Brings to India, for the very first time,
a 22 country Powerboat Championship Contest with F1 (2004)

28. Percept unveils the splendid ‘Formula One’ in India (2004)

29. Percept renders the melodious ‘Sahara Sangeet Awards’ (2004)

30. Percept and Hero Honda brings out 3 editions of the HISA Awards
(2003, 2004, 2005)

31. Some of the renowned celebrity-brand associations
from the Percept stable
Salman Khan – Red Tape
Mallika Sherawat – 7 Up
Bipasha Basu, Dino Morea & Dia Mirza - Siyaram
SRK – Nokia, DLF, Airtel

32. Percept and Sahara host ‘Mrs World’ in India (2005)

33. Percept strategizes &executes ‘Airtel One India Challenge’ (2005)
India’s biggest car rally connecting 23 cities from Kanyakumari to Kashmir

34. Percept pioneers the Animation scene in India,
creates India’s first animation movie ‘Hanuman’ (2005)

35. Percept introduces the Out of Home vertical (2005)

36. Percept strategizes and executes
‘Airtel’s 1 Million Celebration’ (2005)

37. Percept associates with AR Rahman and Mukti Foundation to
create & support AIDS Awareness (2005)

38. Percept ties up with Airtel and Lata Mangeshkar for a
‘Benefit Cricket Match’ (2005)

39. Percept brings Bollywood Beauties together for ‘Indian Diva’ (2005)

40. Percept executes the ‘Tsnuami Relief Cricket Match’ with Airtel (2005)

41. A 360-degree Media Services company is born (2006)

42. Percept plays an instrumental role in creating the first
International Celebrity tie-up for ‘Reid & Taylor’ (2006)
Percept created a brand
association between ‘Reid &
Taylor’ and Pierce Brosnan for its
‘Bond with the Best’ Campaign

43. Percept’s ‘Malamaal Weekly’ sets the trend for Concept Cinema
with its unique treatment (2006)

44. Percept executes the ‘Wills Lifestyle India Fashion Week’ in style (2006)

45. Percept transforms ‘Pantaloons’ through various campaigns,
eventually making it India’s leading retail apparel brand (2006)

46. Percept pioneers the ‘Multiplex Film Revolution’ with films such as
Corporate, DOR & PAGE 3 (2005, 2006)

47. Some of the renowned Celebrity-Brand associations from the Percept stable
Karan Johar - Chivas Regal, Timond, Alfred Dunhill & Tata Indicom
MS Dhoni - Siyaram
Katrina Kaif – Nakshatra & Alokozay Tea
Preity Zinta
Head & Shoulders

48. Percept executes ‘The AVON Pink Walkathon’
in aid of Breast Cancer Awareness (2007)

49. Percept’s Wedding Management Services deliver extravagant
weddings at exotic locations around the world
Celebrity Performances
Destination weddings : MonteCarlo, Mykonos, Thailand
Creating unique experiences
Magnificent set-ups

50. Percept associates with Mumbai Traffic Police & Hercules for the
‘Pedal for Mumbai’ initiative (2007)

51. Percept changes the Intellectual Properties arena with the
launch of ‘Sunburn’ (2007)

52. Percept unites thousands of Indians together for
‘Nokia New Years Eve’ (2007)

53. Percept crafts a milestone movie in the History of Indian Cinema –
Kanchivaram wins accolades all over the globe (2008)

54. Percept distributes the first cross border film in India after 47 years –
‘Khuda Kay Liye’ (2008)

55. Percept executes the ‘Art of Power’ campaign for Toyota that
helped it achieve the #1 position in mid-SUV range (2009)

56. Percept unveils ‘Goa Super Sixes’, an annual premier
corporate Cricket tournament (2009)

57. From India to Bharat, Percept brought a transformation with the
‘Bharat Nirman’ Campaign (2009)

58. Percept creates a melange of Cricket & Bollywood with the
‘Sahara India Sports Awards’ (2009 & 2010)

59. Vrooom... Percept unveils the magnificent
‘Super Car Show’ (2010)

60. Creates ‘Fight Night’ – India’s first ever Indoor Boxing bouts (2010)

61. Percept launches the Global IP ‘Champions of the World’ (2011)

62. Percept creates a powerful comeback for Hero,
launches ‘Hero MotoCorp’ at the O2 Arena, London (2011)

63. Some of the renowned celebrity-brand associations from the
Percept stable
Priyanka Chopra - J Hampstead, LUX, Tag Heuer, Sunsilk, NOKIA
Sourav Ganguly - PUMA
Yuvraj Singh – Donear, Marico, Reebok, Westside

64. Percept’s Jai Ho Campaign swept the masses of the nation (2009)

65. Percept creates a Musical Extravaganza with
AR Rahman & MARG Constructions (2009)

66. Percept ties up with CPAA (Cancer Patient Aid Association)
to create awareness for ‘World No Tobacco Day’ (2009 & 2010)
Percept & CPAA organize the 'Percept Cup 2009' - a charity
cricket match featuring Celebrities XI v/s Doctors XI. The
match helped raise funds for CPAA in the fight against
Tobacco that leads to cancer.
Percept & CPAA organised the ‘Pink Lips’
concert 2010 to create mass awareness on
‘World No Tobacco Day’. The concert included
performances by Shaan, Shilpa Rao, Vaishali
Samant and Abhijeet Sawant

67. Percept launches and executes the historic
‘International Film Festival of India IFFI’ (2011)

68. Percept revolutionizes the contemporary Art domain (2011)

69. Percept ties up with Filmfare to organize the glamorous
‘57th & 58th Filmfare Awards’ (2011 & 2012)

70. Percept’s ‘Ditto TV’ launch strategy wins critical acclaim (2012)

71. Percept launches ‘Planet Volkswagen’ (2012)

72. Sunburn crosses International Shores,
becomes Asia’s biggest EDM festival (2012)

73. Percept strategizes and executes the extravagant
‘Vodafone Speedfest’ with Lewis Hamilton (2012)

74. Percept launches the IP ‘Windsong’, an exclusive Festival of
storytelling through music & arts (2012)

75. Some of the famed Celebrity-Brand associations from the Percept stable
Virat Kohli – Toyota
Neil Nitin Mukesh – Sparx
Anushka Sharma - Sofy
Sushil Kumar – Mountain Dew
Prachi Desai - Citizen
Kareena Kapoor – Gitanjali Gems

76. Percept brings the President of United States, Bill Clinton for the
‘Kotak Presidium’ (2013)

77. Percept launches the IP ‘FLY’,
India’s biggest multi genre live music festival (2013)

78. Percept creates a mini Sri Lanka in India with its
‘Get Srilankan’ed’ Campaign (2013)

79. Percept brings the Top 500 marketers together for the prestigious
Pitch Awards (2013)

80. Percept launches ‘BollyBoom’- India’s first & biggest ever
Bollywood Electro Music Festival (2013)

81. Celebrating 30 Glorious Years of Success…
and the journey continues onwards to the next milestone…