The document discusses the massive global printing industry which generates $724 billion annually. It notes that while other industries like video games, online advertising, music, and social media are growing, printing remains a huge industry that is mostly run by poorly managed small businesses. The document promotes an online printing aggregation service called PeoplePRINT that aims to standardize the user experience for online printing, drive more transactions online, and provide customers with more choice and competition compared to traditional printing services.