This document discusses using predictive modeling to improve a high school's admissions and financial aid processes. It summarizes the current processes, results from testing a new financial award strategy, and proposes an ideal predictive model. The ideal model would use more detailed applicant data like geography, referral sources, test scores, financial aid applications, and captured interests to better identify qualified candidates most likely to enroll. Defining enrolled student profiles through predictive modeling provides insight to optimize admissions, financial aid, and scholarship practices.

1. Penny Wise
& Pound Foolish
Predictive Modeling & Recruitment
Matt Evans, Director of Admission
Saint Mark’s High School
Wilmington, DE
(302)-757-8723
mevans@stmarkshs.net

2. ARISTOTLE
To give away money is an easy matter and in
any man's power. But to decide to whom to give
it and how large and when, and for what
purpose and how, is neither in every man's
power nor an easy matter.

3. ABOUT ME
Salisbury University
Insurance Sales
Saint Mark’s High School

4. ABOUT ME

5. ABOUT SMHS
Diocesan Catholic
Co-Educational
Grades 9 – 12
Spartans
$12,350 for 2015 - 2016
650 students for 2015 - 2016
1 of 6 Catholic high schools in New Castle County
(DE)

6. ABOUT SMHS

7. ABOUT
NCC & RCCSD
58 High Schools in NCC
23 Private
35 Public including Charters
21,000 high school age students in NCC
4,100 high school age students in RCCSD
Home to DMA, CCSA & CSW
and de facto home to NCS, DAPSS & soon to be
open Lab School

8. YIELD
Overhaul daily visits
New open house format
Enlist parent volunteers
Create & enforce deposit deadlines w/ incentives
Introduce yield event
Remove redundant events

9. PROCESS
Diocesan meddling
Bought onBoard
& subsequently online application

10. MONEYLet’s talk about

11. # of students
Ability

12. Money
Ability

13. 60 79
10 awards
97 between
60 - 79
11 awards
97 between
40 - 59
40
194 students scored
40-79 and received
97 students scored
between 60 – 79

14. YIELD
Test new financial award strategy w/
Service & Leadership Scholarship

15. ADMISSIONS
SCHOLARSHIP FINANCIAL AID

16. RESULTS

17. AWARDS
Scholarships 12/45 26%
Aid 60/145 41%
Service & Leadership 8/11 72%

18. SERVICE & LEADERSHIP
Pastor or Principal nominations
8 out of 11 awarded enrolled

19. SPARTAN FACTOR

20. PREDICTIVE MODEL
Higher Education
Ruffalo Noel-Levitz’s Forecast Plus

22. MY MODEL
1. Zip
2. Current School (could be a -1)
3. HSPT Choice
4. HSPT Score
5. Siblings
6. Parents
7. Aid Application
8. 7th Grade PracticeTest
9. SchoolVisit
10. EMMAUS
11. Fall Open House (side note about inquiry vs. registration
forms in onBoard)

23. INQUIRY FORM

24. AWARDS
Scholarships 5/51 10%
Aid 55/133 41%
Service & Leadership 6/9 66%
Grants 35/60 58%

25. IDEAL MODEL
1. Geography
2. Referral Sources (like a school, or consultant, or
counselor)
3. Objective Ranking (entrance exam score, timed testing,
etc)
4. Siblings
5. Parents
6. Include Financial Aid Application Information (household
income and expenses)
7. Captured Interests for Special Programs
8. TrackVisitations

26. SO WHAT?
Defining robust, enrolled-student and family
profiles gives you a flashlight to shine in the dark
corners of the admissions, financial aid and
scholarship processes.
It also gives you a picture of your
ideal, and not-so-ideal candidates,
so you can go looking for more &
more-qualified candidates in the
right places.

27. LEVERAGE

28. THANK YOU
e. mevans@stmarkshs.net
p. 302-757-8723