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1st Quarter											 2015
Zeroing In On a Shared Vision
The mood associated with the Spring `16
Sales Meeting was upbeat, even bullish, com-
ing on the heels of a Fiscal 2015 that wit-
nessed Perry Ellis International (PEI) evolve
into a more tightly-focused and financially-
efficient Company. In light of the need for
PEI’s associates to keep working together to
push FY15’s positive momentum into FY16,
fittingly the moniker of the Spring `16 Sale
Meeting was `Shared Vision.’
At times informative, inspirational and even
fun, Shared Vision was more sales-oriented
than past national sales meetings, and took a
more outside-the-box approach to examining
the global market for apparel sales. The
Intercontinental Hotel Doral, in Doral,
Florida, served as the venue for PEI’s latest
biannual national sales meeting, which ran
from Mar. 16 through Mar. 20.
Shared Vision featured inspiring speakers,
compelling workshops and video presenta-
tions. There were also team-building events
such as Moonlight Golf, a nod to the fact
President of Golf Division Jack Voith and
President of Sportswear Division Stephen
Harriman hosted the national sales meeting.
In keeping with its name, a recurring Shared
Vision theme was that Sales, Creative and
Design working together create an impres-
sive vehicle for achieving Company sales
objectives.
PEI Chairman of the Board and CEO George
Feldenkreis delivered a State of PEI address
that included highlights of the Company’s
Fiscal 2015, which ended January 1, 2015.
Feldenkreis repeatedly referenced Golf Ap-
parel, a PEI niche whose strong performance
helped the Company generate nearly $3 bil-
lion in revenues during FY15.
“Ben Hogan did well,” Feldenkreis said,
looking back on FY15. “Ben Hogan was very
successful in the United States, it’s gotten
Walmart back and it’s back to performing
well in Canada.
Along with Feldenkreis, Vice-Chairman of
the Board, and President and Chief Operat-
ing Officer Oscar Feldenkreis also spoke dur-
ing Shared Vision, as did Director Alexandra
Wilson, who co-founded online shopping por-
tal Gilt Group prior to joining PEI’s board of
directors. Shared Vision also had a number
of innovative seminars, to include a `Motiva-
tional Forum’ and `Creative Disruption’ exer-
cises focusing on Retail and Marketing.
After Shared Vision wound down, participat-
ing associates had positive assessments of
PEI’s most recent national sales meeting.
“The Marketing workshop had everyone en-
ergized and engaged,” one participant wrote
on an evaluation sheet. “Ms. (Director Alex-
andra) Wilson is my new personal hero. At
the end, I was a little disappointed that it
(Shared Vision) was over. “Could it be longer
next time?’
New Plus-Size Collection Unveiled
PEI recently introduced harper + liv, a womenswear line that gives the Company an en-
hanced foothold in a $17-billion plus-size apparel sector that research firm NPD says
grew 5 percent in 2014. The summer collection is launching at Dillard’s department
stores and www.dillards.com, while fall will be rolling out at Lord & Taylor department
stores, as well as www.lordandtaylor.com
“We are very excited to be filling this white space within the women’s plus-size depart-
ment,” says PEI Creative Director Leslie Byron, who oversees harper + liv, as well as
Rafaella. “The response has been amazing, and we’re thrilled that Dillard’s, and now Lord
& Taylor, share our vision of providing this underserved consumer with a trend-driven,
fashion-forward collection for women size sixteen to twenty-two.” The retail price range for
harper + liv is $49 to $129. NPD says 70 percent of U.S. women wear a size 14 or above.
PEI already had a presence in this apparel niche, thanks to Rafaella’s plus-size business.
During his 55-year trek through
this experiential smorgasbord we
call life, Executive VP of Global
Sourcing Bradley Arkin has
gorged himself relentlessly.
Gleefully! Shamelessly!
The result is an engaging con-
versationalist who’s mastered six
languages, visited 55 countries
and once prepared a vegetarian
dinner that wowed British Prime
Minister Tony Blair. None of this
has been the result of some
grand plan, mind you. Things
just fall into place for Arkin,
who’s an avid meditator with a
“passion for fashion.”.
“I never had a clue what I wanted
to be and, actually, I still don’t!”
says Arkin, who played piano
from the age of nine until he was
29, and acknowledges that “I
just want to be happy.”
Happiness is receiving a bear
hug from Diddy after the enter-
tainer goaded Arkin into launch-
ing an impromptu rap. But we’re
getting ahead of ourselves. Ar-
kin’s nosh-filled existence began
in Miami Beach, where his par-
ents met at the legendary Fon-
tainebleau Miami Hotel’s swim-
ming pool.
Growing up in Miami Beach, two
Arkin hallmarks -- a restless in-
tellect and a yen for humor -- be-
gan to manifest themselves. By
Life Is a Cabaret, Old Chum
11 he’d amassed a coin collec-
tion that covered 117 countries
and imbued its owner with a for-
midable grasp of geography.
While attending a friend’s Bar
Mitzvah in Miami Beach, Arkin
met an interesting brother/sis-
ter duo named Oscar and Fanny
Feldenkreis. He became fast
friends with the Feldenkreis kids.
After earning an architecture
degree from the University of
Miami, Arkin joined Arkin Con-
struction, his father’s business.
“My first job taught me that con-
struction bored the heck out of
me, and that my main goal was
to find a job that made me feel
happy and productive,” Arkin
says. A trip to Singapore and
other Asian locales in 1987,
brought about another realiza-
tion: “I was gobsmacked by the
experience!” Arkin marvels.
“I totally, firmly believe in rein-
carnation, and I couldn’t believe
how totally comfortable I felt
with smells, the food, the peo-
ple, the sights -- the whole thing.
“After I returned to Miami, I got
progressively homesick for Asia!
I marched into my dad’s office
and informed him that I was re-
turning to Asia to look for a job.”
Arkin had been dreading that
encounter with Stanley Arkin,
who also served as a four-term
Miami Beach commissioner. So
Bradley Arkin “was quite sur-
prised when his response was:
`Good idea. Do it!’” A couple of
months later, Arkin bumped into
Oscar and George Feldenkreis in
a Miami mall.
“I asked them if they knew of
anyone who would hire some-
one like myself,” Arkin recalls.
George Feldenkreis invited Ar-
kin to lunch in one of the mall’s
restaurants. The date of that en-
counter, July 4, 1987, is etched
into Arkin’s brain. “I sat down
and ten minutes into the lunch,
he (George Feldenkreis) blurts
out, `I am going to hire you, train
you and send you to Hong Kong
to live!’ My dream come true!”
Arkin remembers. “I ran home,
woke my dad up from a nap and
said, `I got a job, starts on Mon-
day, moving to Asia!’”
Arkin set off for Hong Kong,
where he found himself “shad-
owing Oscar, because I knew
nothing about the business. He
kept telling me, `Don’t ask me
any questions -- I’m busy!’
Arkin laughs. “So I’d approach
Oscar’s assistant and he’d say,
`Don’t ask her any questions
-- she’s busy!’” Arkin eventu-
ally opened Company offices in
China, Vietnam, Bangladesh and
Indonesia. “I’m proud of the fact
that I have been able to work and
function in so many different
countries and cultures,” Arkin
says. “I’m able to navigate any-
where I go and communicate and
develop business.”
A constant in Arkin’s life has
been his friendship with the
Feldenkreis family. The skilled
cook was with the Feldenkreises
in Miami Beach during Arkin’s
culinary encounter with Tony
Blair. And repeated teasing from
George Feldenkreis’ over Arkin’s
`rapping abilities’ led to a chal-
lenge Arkin will never forget.
Diddy “was intrigued, and asked
me to rap,” Arkin remembers.
“I refused to do it, until he fi-
nally yelled, ‘BRAD, JUST DO IT,
MAN!’ I think he still has night-
mares from it!”
Now a Manhattan resident, Ar-
kin speaks and reads Spanish,
Hindi, Arabic, Mandarin Chinese
and French and devotes eight
hours a week to language les-
sons, when not identifying gar-
ments, designers and garment
mills around the globe for PEI.
“You have to have the garment
gene to be in this business, you
have to have a passion for fash-
ion,” Arkins says of nearly three
decades in the apparel industry.
“There is a tremendous amount
of pressure in this business,
coupled with a lot of big person-
alities. There are always fires to
put out and disasters that hap-
pen, but you cannot let it get you
down or make you feel defeated.
“The thing is to always view
these things as great learning ex-
periences.”
Bradley Arkin
PEI’s undisputed frequent-
flier miles champion
The Los Angeles Fashion
District traces its lineage
to the early 1900s, cov-
ers 90 square blocks and
is home to the Los An-
geles Flower District and
Santee Alley, a heavily
populated shopping path
between Maple and San-
tee streets.
Did You
Know?
Garments Don’t Improve With Age
Producing a product and consis-
tently getting it to market con-
stitutes a minor miracle, when
one considers the millions of
variables capable of derailing
that process.
Perry Ellis International learned
that painful lesson earlier this
year when a work action at West
Coast ports detained freight-
ers carrying products critical to
PEI’s bottom line.
Despite having a solid order
base, the Company was unable
to fill $23 million in sales be-
cause the port delays caused
a lag of several weeks in terms
of delivering shipments to cus-
tomers. Shipments originally
intended for the fourth quarter
were received too late, impact-
ing sales and ultimately Compa-
ny fourth-quarter and Fiscal Year
2015 results.
“Believe it or not, we deal in per-
ishables,” Executive Vice Presi-
dent Joseph Roisman explained
to American Shipper in a piece
that ran in March. “I don’t think
it has ever been as tough as this
time. “We had a hard time get-
ting containers off the ships,
and once they came off, getting
them out of the port,” Roisman
told American Shipper, a print
and online publication that pro-
vides the shipping industry with
news about shippers, regulatory
issues and global logistics.
“We had to become creative, hir-
ing additional (transport) com-
panies and just trying to get the
product out as quickly as possi-
ble,” Roisman noted. “Our gar-
ments do not get better with age.
It’s not wine.” To avoid a recur-
rence of the disruptions caused
by the West Coast ports, PEI has
expanded its East Coast logis-
tics pipeline in an effort to im-
prove receipts and the delivery
of goods to retail partners. The
Company imports in the neigh-
borhood of 75 million units, or
around 5,000 40-foot contain-
ers of garments, annually.
Exec Cool Under Pressure
Inside PEI’s Manhattan show-
room on Seventh Avenue, it
was business as usual for Se-
nior Vice President of Sales
Helene Goldberg.
Roughly 50 intrigued retail buy-
ers were eagerly scrutinizing
Rafaella’s Fall 15 line, everyone
had just eaten lunch, the atmo-
sphere was light and “I was sell-
ing clothes,” Goldberg recalls of
that March day.
“I was doing what I was sup-
posed to do.” Right up to the
point where things turned
nightmarish. A young buyer
suddenly lurched out of a Ra-
faella display booth, clutching
her throat and gasping. Rush-
ing toward the woman, Gold-
berg remembered a conver-
sation they’d had about food
allergies. “Peanuts?” Goldberg
asked. The buyer nodded franti-
cally and her purse was quickly
located by a colleague who re-
moved what Goldberg thought
looked like a fat Sharpie. Certi-
fied by the Red Cross to admin-
ister CPR, Goldberg correctly
surmised the buyer was going
into anaphylactic shock and
the `Sharpie’ was actually an
EpiPen auto-injector containing
a life-saving dose of epineph-
rine, also known as adrenaline.
Goldberg quickly herded the
stricken woman into a bathroom
and jabbed the business end
of the EpiPen into the buyer’s
thigh. A hypodermic needle
burst from its protective sheath
and delivered a jolt of epineph-
rine, instantly bringing the gasp-
ing and short, shallow breaths to
a halt.
Aware the buyer could still lapse
into unconsciousness, Goldberg
calmly extracted a next-of-kin
phone number, before New York
City emergency technicians
burst into the bathroom and
spirited the woman away on a
gurney. “She left with the ambu-
lance and I went back into the
showroom and returned to the
business of selling line,” Gold-
berg remembers. “We booked it
really, really well!” The day end-
ed positively on all fronts, with
the buyer making a complete re-
covery in the hospital. Goldberg
says she and the woman have
an enduring bond as a result of
their experience.
English Class a Hit Among
Vietnam Associates
PEI recently had an instructor teach English to employees
working in its office in Ho Chi Minh City, Vietnam, and the
enterprise yielded big dividends, says Finance & HR Special-
ist Tam Nguyen.
She and several of her PEI colleagues sent English e-mails to
Corporate Headquarters expressing their gratitude for the lan-
guage instruction, which they said have markedly increased
their comfort level with English.
PEI’s Vietnam contingent, along with instructor Bruce Daitz
(holding flowers), on the completion of English classes.
My Proudest Achievement
Betting That Women Can Excel at IT
“I’m not a gambler!” protests
Chief Information Officer Luis
Paez, displaying a pretty de-
cent poker face. What he says
may be true in terms of PEI’s
computer systems, but don’t
let Paez bluff you: He’ll gladly
challenge the odds on behalf of
a worthy cause.
Explaining why he spent an
evening at a card table, closely
watching his hand and his op-
ponents’ faces for indications of
whether their cards were lethal
or laughable.
Paez was one of several South
Florida CIOs participating in a
poker tournament to raise mon-
ey for IT Women, a Fort Lau-
derdale organization seeking
to place more women in the IT
field. Paez and his CIO cohorts
played against IT vendors who
paid for the privilege of playing.
“There’s a lot of women that
I’m really proud of my kids, my boys, Felix
Junior is five years old and Jordan is two.
It’s amazing how two people from the
same house can be so different.
I see more of my personality in Felix, who
always wants to be independent and not
depend on anybody. Felix can meet you
for the first time and talk for hours, like
he’s known you his whole life.
Jordan, my baby, can be like me one min-
ute, and then more like his father the
next. Jordan won’t even get near you if he
doesn’t know you, but he’s completely dif-
ferent at home. Very fun and outgoing.
I’m a big Miami Heat fan and watch a lot
of their games, so Felix thinks he wants
to grow up to be a professional basketball
player. As for little Jordan, who knows?
He’s only two.
Hopefully they’ll both become very, very
successful, so mommy can retire!
want to be in IT,” notes Paez,
who recently celebrated 20
years with PEI. “But they’re
not, for different reasons.
Among other things, they’re not
mentored, or they allow them-
selves to get discouraged by
their peers.
“In general, ladies tend to be a
little put off by careers associ-
ated with science.”
IT Women’s mission resonates
with Paez due to input from his
wife and also because his ac-
countant daughter wanted to
be an engineer when she was
a teenager. Paez has been sup-
porting IT Women’s cause for
seven years, a fact not lost on
Project Manager Amy Roman,
who works for PEI’s IT depart-
ment. Roman, arranged for sev-
eral of her IT colleagues at PEI
to attend the IT Women’s poker
tournament and has spoken to
middle-school and high-school
girls about the IT profession.
“When they think about Perry
Ellis, they don’t think of IT,”
Roman says. “They think about
clothes and designers and the
glamor. Obviously girls love
fashion, so we speak to them
a little about that, but we
also tell them what we do and
they’re actually interested.”
What interests Paez is enjoying
himself and playing well in the
next IT Women poker tourna-
ment. In the last one he placed
fifth out of more than 50 con-
testants, but is delighted his
poker-playing exploits helped
raise $53,000 for IT Women.
Chief Information Officer Luis Paez, center, putting his
poker wetware to the test.
LIFE SERVES UP ITS SHARE OF DISAPPOINTMENTS BUT EVERY NOW AND
THEN THE STARS ALIGN AND WE’RE ABLE TO KNOCK ONE OUT OF THE
PARK. A FEW OF OUR PEI COLLEAGUES LOOK BACK ON ACHIEVEMENTS
THAT ALLOWED THEM TO COVER THEMSELVES IN GLORY!
Yunitza Rodriguez, Administrative Assistant
My proudest achievement at PEI is that I’ve been cap-
tain of the Mercedes-Benz Corporate Run for the last
three years, and the event has really taken off in terms
of associate involvement.
In the first year I think we had like 55 participants.
Last year we had 120 and for the Mercedes-Benz Cor-
porate Run 2015 we had 170 associates who ran a
5k course through downtown Miami to promote fit-
ness. I get a real sense of accomplishment from the
way the numbers are growing. And I enjoy the cama-
raderie that comes from running with other PEI em-
ployees, and then hanging out afterward.
I’m an active person who plays soccer, runs and surfs,
so becoming the captain for this event seemed like a
natural for me. In terms of my personal life, I’m proud
to say that my wife and I are expecting our first child,
a boy, in early June.
I guess you could say my
professional journey since
joining the Company has
been my biggest achieve-
ment. By way of back-
ground, I joined PEI three
years ago as a production
sample coordinator, a new
position that was being
filled for the first time.
Prior to that I had been
a communications spe-
cialist with a Tampa steel
company, after getting my
bachelor’s degree in fash-
ion merchandising from
Florida State University,
with a minor in business
and communications.
I came to PEI up for the
challenge of taking on re-
sponsibilities no one had
ever tackled, and was de-
termined to help the Company get a handle on the initiative of provid-
ing all E-Commerce photography to wholesale.
In the product sample coordinator role I managed to implement two
processes that have become standard operating procedure for the
Company, and was promoted to Manager of E-Commerce Marketing
Operations last August.
I’m really excited about my new position, in light of the fact that E-
Commerce is a rapidly-changing arena the Company is currently plac-
ing a lot of emphasis on.
Revels in “the fact that I’m holding my own, after having been
diagnosed with multiple sclerosis 16 years ago.
“This isn’t slowing me down!” declares Wrinn, who occasion-
ally goes hiking with her boyfriend.
A former actress who was a regular on South Florida’s regional-
theater circuit at one point in her life, in 1999 Wrinn began
experiencing hypersensitivity in her legs and a sensation akin to
having sand in her shoes.
Wrinn praises PEI for being “very accommodating” when she
has to visit her neurologist’s office every four weeks. Aware that
some MS sufferers are wheelchair-bound, Wrinn notes “I’m one
of the lucky ones, because I have no visible symptoms.
“I DEFINITELY FEEL BLESSED.”
Wherever dynamic, fast-paced environments exist, you’ll find David DiCristina
David DiCristina, Senior Merchandiser
Anelena Longhi, Manager of E-Commerce Marketing Operations Payroll Administrator Marni Wrinn
Commendable Degree of Determination
After graduating from high
school with honors in her
hometown of Guayaquil, Ecua-
dor, Claims Analyst Ivette Ruiz
earned a degree in accounting
from the Catholic University of
Santiago de Guayaquil.
But things turned problematic
after she moved to the United
States and attempted to con-
vert her college credits into U.S.
equivalents. “It was very difficult
for me to have my degree recog-
nized,” she says. “So, I decided
to do my college career over
again!” An eight-year Perry El-
lis International associate, Ruiz
wanted to see if she was eligi-
ble for PEI’s Tuition Assistance
Program, which pays full-time
associates with at least twelve
months of service a maximum of
$2,500 per calendar year. The
course or program to be reim-
bursed must be relevant to the
associate’s job responsibilities.
Ruiz checked with her supervi-
sor to see if she was eligible to
participate.
“I love the Company,” Ruiz ex-
plains. “I feel like I have a fami-
ly here, you know? I want to grow
in the Company, and that’s the
reason I called, to see if she can
get me an opportunity.”
Once she received a green light,
Ruiz enrolled in the Polytechnic
University of Puerto Rico, which
has classrooms in Miami, as well
as online courses. Ruiz earned
a bachelor’s degree in business
administration, with a concen-
tration in accounting, magna
cum laude.
On a roll, next Ruiz enrolled
in Polytechnic’s MBA program
and graduated in March with a
concentration in finance, while
amassing a 3.9 grade point av-
erage. Ruiz took advantage of
the Tuition Assistance Program
for five years while earning her
degrees. The Company “was so
generous to invest in me,” says
Ruiz, who personally thanked
Chief Administrative Officer
Fanny Hanono after finishing the
MBA program.
“I want to get a better future for
myself,” says of her education
quest. “I see how it is in busi-
ness right now: Everybody re-
quires that you have an MBA.”
In one year, Americans
spend approximately $1.6
billion on golf apparel.
Did You
Know?
THANKS
FOR YOUR
SUPPORT
To raise colorectal cancer aware-
ness, PEI associates at Cor-
porate Headquarters in Doral,
Florida, arrived to work dressed
in blue. Those who participated
in `Be True to Blue’ also brought
a donation of at least $1 to help
fund cancer research. The event
took place Mar 11.
BE TRUE TO BLUE
Being a Model Employee
Comes Naturally
When Sample Room Clerk Alberto
Gonzalez was growing up in Cuba,
he got a huge kick out of playing
with toy soldiers.
“This was something that was
inside of me,” says Gonzalez,
whose artistically-inclined mother
created artificial flowers that were
sold by Flogar, Havana’s grandest
pre-revolution department store.
Gonzalez, who earned a chem-
istry degree at the University of
Havana, has a creative side, too.
To relax, Gonzalez loves to craft
plastic action figures whose form,
proportionality and attention to
detail elevate them to art.
Gonzalez painstakingly sculps
each figure using modeler’s epoxy
putty that dries hard as a rock in
an hour. So whatever he’s knead-
ing between his gifted fingers -- a
leg, face, whatever -- needs to be
finished within a 60-minute win-
dow, or else. After arriving in Mi-
ami from Cuba in 1989, Gonzalez
became a regular in South Florida
hobby shops that sold Napoleonic
soldiers and all manner of minia-
ture combatants.
Initially enthralled, Gonzalez even-
tually became bored. “The problem
is, when you buy these figures,
they have one static position,”
Gonzalez says. “I want soldiers
that are more dynamic.” Far from
static, Gonzalez’s figurines look
like they’re dying to wreak havoc,
if they can just escape the plastic
display cases Gonzalez imprisons
them in.
Some of his PEI colleagues have
suggested that boatloads of mon-
ey might await if Gonzalez would
sell his handiwork, but he’s not
interested. Not even for $5,000?
“No! Impossible,” Gonzalez
laughs. “I feel like they are my
sons, because I created them.”
Harlem is home to many famous names,
Including actors, writers, singers, all critically acclaimed.
The area was home to influential poets too,
including a little woman named Maya Angelou.
Harlem birthed legends who influenced our musical future
Including Louis Armstrong, Billie Holiday and Sammy
Davis Junior.
Puff Daddy, Diddy, Sean, whatever you want to call him,
He first learned to walk in this neighborhood called Harlem.
East Coast, West Coast, that feud was hardcore
Because of a little Harlem baby named Tupac Shakur.
On any given day you could run into ASAP Rocky,
Just rapping away, walking up the blocky.
So what I’m saying is that this place could inspire you too,
And maybe one day your name will be on my Harlem
Rap Part II.
Poet’s Corner
Caroline Flanagan, Marketing Associate
A sculptor’s heart beats within Sample Room Clerk Alberto Gonzalez.
Claudia Arias, Jenifer Bollinger, Adrian Cardenas, Cyndi Cardenas, David
DiCristina, Alberto Gonzalez, Daniel Guerrero, Luis Gutierrez, Fanny Hanono,
Stephen Harriman, Lillian Huang, Colleen Kelly-Whitcombe, Donna Leonard,
Belina Lizarzabal, Anelena Longhi, Lori Medici, Tam Nguyen, Luis Paez,
Cindy Pan, Yunitza Rodriguez, Joseph Roisman, Amy Roman, Ivette Ruiz,
Marni Wrinn and Sally Yoskowitz. Editor, Blair S. Walker.
NEWSLETTER CONTRIBUTORS:
Please join us in congratulating these associates on their service anniversaries!
10 YEARS
20 YEARS
Gallagher	Margaret	 1/3/1995			
Ostan Sandra	 1/3/1995			
Burton Nadine	 2/20/1995
Calatayud	Maria	 1/3/2005			
Martinez Lisa	 1/3/2005			
Stingley Tracey	 1/10/2005			
Garcia Aldo	 1/24/2005			
Silva Ilya	 1/25/2005			
Bradford Jennifer	 1/31/2005			
Cloward Sindhu	 1/31/2005			
Duplechin	Velvet	 2/1/2005			
Larregui Maribel	 2/1/2005			
Styer Maria	 2/7/2005			
Torres Johanna	 2/14/2005			
Cardenas Cynthia	 2/21/2005			
Marius Jeanne	 2/21/2005			
Santana Karla	 2/21/2005			
Abella Araceli	 2/27/2005			
Acevedo Miguel	 2/27/2005			
Albury Bernard	 2/27/2005			
Almack John	 2/27/2005			
Anderson Kathy	 2/27/2005			
Ansel Brad	 2/27/2005			
Asteasuainzarra Alina 2/27/2005			
Austin Shirley	 2/27/2005			
Bergery Isabel 2/27/2005
Berlin Karen	 2/27/2005
Bohorquez Yolanda	 2/27/2005
Borrero Lazaro	 2/27/2005
Castanet Cardona Alina 2/27/2005
Castillo Maria	 2/27/2005
Cintron Nicole	 2/27/2005
Cristobal Carmelo	 2/27/2005
Delgado Angela	 2/27/2005
Diaz Sharon	 2/27/2005
Dominguez Rita	 2/27/2005	
Dormany Aida	 2/27/2005	
15 YEARS
Santos Marilyn	 1/3/2000			
Balusu Lakshmi	 1/24/2000			
Vallecillos B. Edith 1/31/2000	
Weiss Arthur	 1/31/2000			
Mazza Maria	 2/21/2000			
Walker Anthony	 2/21/2000			
						
						
						
	
Faulkner Ralph 2/27/2005	
Ferrey-Vigoa Aurora	 2/27/2005	
Figueredo	Julio	 2/27/2005	
Figueroa Ramon	 2/27/2005
Flores Maria	 2/27/2005	
Freeman Wayne	 2/27/2005	
Galan Darrin	 2/27/2005	
Garcia Leonel	 2/27/2005	
Garcia Maria	 2/27/2005	
Gonzalez Elizabeth	 2/27/2005	
Gonzalez Jezreel	 2/27/2005	
Gonzalez Sara	 2/27/2005	
Gonzalez Virginia	 2/27/2005	
Gordon Craig	 2/27/2005	
Guanche Adrien	 2/27/2005	
Guerra Ana	 2/27/2005	
Gutierrez Jose	 2/27/2005	
Hernandez Carmen	 2/27/2005	
Hernandez Noraida	 2/27/2005	
Hernandez Rosalba	 2/27/2005	
Homidas Egide	 2/27/2005	
Irvin Kathy	 2/27/2005	
King Derek	 2/27/2005	
La Rosa Concepcion	 2/27/2005	
Leal Jairo		 2/27/2005
Leon Jesus 2/27/2005
Lopez Alexander	 2/27/2005	
Lopez Diletty	 2/27/2005	
Lopez Elena	 2/27/2005	
Macario Vincent	 2/27/2005
Macias Beltran Ricardo 2/27/2005
Maldonado Ludy	 2/27/2005	
Marchetti	Ralph	 2/27/2005	
Marlow Vance	 2/27/2005	
Martinez Armando	 2/27/2005	
Martinez Fidel	 2/27/2005	
Martinez Luisa	 2/27/2005	
Martini Pamela	 2/27/2005	
Matos Margarita	 2/27/2005	
Mayo Smyrna	 2/27/2005	
Mckercher Gustavo	 2/27/2005	
Mejia Nohemy	 2/27/2005	
Miranda Sandra	 2/27/2005	
Morales Maria	 2/27/2005	
Musella Robert	 2/27/2005	
Neet Marykay	 2/27/2005	
Nodal Gema	 2/27/2005	
Ospina Yenny	 2/27/2005	
5 YEARS
Palenzuela Carlos	 2/27/2005
Palmer Donna	 2/27/2005	
Patel Pragna	 2/27/2005	
Pena Blanca	 2/27/2005	
Perera Raul	 2/27/2005	
Perez Graciela	 2/27/2005
Perez Lidia	 2/27/2005	
Perez Madelina	 2/27/2005	
Piedra Xochitl	 2/27/2005	
Poly Evangelina	 2/27/2005	
Poplaski Fred	 2/27/2005	
Quintana Raquel	 2/27/2005	
Quintana Santiago	 2/27/2005	
Rabelo Leonardo	 2/27/2005	
Rivero Maria	 2/27/2005	
Robbins Robin	 2/27/2005	
Rodriguez Hermes	 2/27/2005	
Rodriguez Marisela	 2/27/2005	
Rojas Graciela	 2/27/2005	
Romero Olga	 2/27/2005	
Rosa Lianely	 2/27/2005	
Rosario Moraima	 2/27/2005	
Santiago Olga	 2/27/2005	
Seda Carlos	 2/27/2005	
Simmons Annie	 2/27/2005	
Simpson Eleanor	 2/27/2005	
Smith Michael	 2/27/2005	
Solvibile John	 2/27/2005	
Sturm Terisa	 2/27/2005	
Torres Annette	 2/27/2005	
Torres Maria	 2/27/2005	
Valle Rosa	 2/27/2005	
Vidal Ligia	 2/27/2005
Villarreal Evaristo	 2/27/2005	
Wittorf Keith	 2/27/2005	
Yera Lina		 2/27/2005
Zamora Benmer	 2/27/2005	
Carroll Pamela	 1/18/2010	
Duque Andrea	 2/1/2010	
Kwok Wally	 2/1/2010	
Suhood Dane	 2/1/2010	
Maya Marsha	 2/8/2010	
Hasan Yazmeen	 2/15/2010	
Schmitt Dena	 2/15/2010	
Hirschfeld Samantha 2/16/2010	
Gavilan Monica	 2/22/2010	
The Negotiator Auditing Plateau Reached
Figuring it’s never too early to get a leg up on the competition,
Adrian Cardenas, 7, recently used `Take Your Kids to Work Day’
to lobby President Sportswear Division Stephen Harriman for
a slot as a Cubavera planner. No doubt using bargaining tactics
gleaned from his moth-
er, VP Planning Cyndi
Cardenas, Adrian held
his own with Harriman
(who seemed oddly fix-
ated on something called
`child labor laws’???).
Ultimately, Adrian and
Harriman agreed to re-
visit their conversation in
2029, when Adrian is a
21-year-old college grad.
Senior Internal Auditor Lida Rodriguez recently achieved the Certi-
fied Internal Auditor (CIA) certification. The CIA designation is the
only globally accepted certification for internal auditors and re-
mains the standard by which individuals demonstrate their compe-
tency and professionalism in the inter-
nal auditing field. In order to become
a CIA, Lida had to meet certain edu-
cational and work experience criteria,
in addition to passing a challenging
three-part exam. Lida has been with
Perry Ellis International for for three
years. Prior to joining the Company,
she worked for Deloitte and Touche, a
global provider of audit, consulting, tax
and advisory services. Please join us in
congratulating Lida!
1 YEAR
Tandazo Orly	 1/4/2014			
Armstrong	Chelsea	 1/6/2014			
Diaz F. Idana	 1/13/2014		
Wills Brittani	 1/13/2014			
Florentino	Eva	 1/20/2014			
Singh Royann	 1/22/2014			
Daigle Matthew	 1/27/2014			
Perez Sergio	 1/27/2014			
Rivero Ruben	 1/27/2014			
Tyrrell Charles	 1/27/2014			
Ross Daniel	 2/2/2014			
Crespo Melanie	 2/3/2014			
Barrett Anthony	 2/8/2014			
Hernandez Lorena	 2/8/2014			
Lizarzabal	Belina	 2/10/2014			
Ngan Monica	 2/10/2014		
Milanes Drialys	 2/11/2014			
Bunting Kenyel	 2/17/2014			
Gonzalez Rahel	 2/18/2014			
Farooqui Rowheim	 2/20/2014			
Alabi Oluwatosin	 2/24/2014		
Guerra Isaura	 2/24/2014			
Watkins Erica	 2/24/2014			
Tahiri Mourad	 2/25/2014			
Nazaire Joanne	 2/27/2014			
Ensworth Ashley	 3/3/2014			
Smith Imani	 3/7/2014			
Mendoza Jennifer	 3/9/2014			
Feldenkreis Stephanie 3/10/2014	
Madden Colleen	 3/10/2014			
Ospina Moraima 3/10/2014			
Pajor Tom	 3/10/2014			
Rosato Carissa	 3/10/2014			
Godby Maryjane	 3/11/2014			
Brown Robin	 3/12/2014			
Fields Pamela	 3/17/2014			
Li Bing	 3/17/2014			
Hickey Matthew	 3/18/2014			
Castillo Justine	 3/24/2014			
Bellamy Danielle	 3/25/2014			
Batista Kirenia	 3/31/2014			
Alcala-Flores Xiomara 3/15/2010	
Arias Gabriel	 3/15/2010
Skinner Lystra	 3/15/2010	
Scardina Jennifer	 3/22/2010	
Tuttle Katherine	 3/29/2010

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PEI16800-PEI NEWSLETTER 1ST QTR (3)

  • 1. 1st Quarter 2015 Zeroing In On a Shared Vision The mood associated with the Spring `16 Sales Meeting was upbeat, even bullish, com- ing on the heels of a Fiscal 2015 that wit- nessed Perry Ellis International (PEI) evolve into a more tightly-focused and financially- efficient Company. In light of the need for PEI’s associates to keep working together to push FY15’s positive momentum into FY16, fittingly the moniker of the Spring `16 Sale Meeting was `Shared Vision.’ At times informative, inspirational and even fun, Shared Vision was more sales-oriented than past national sales meetings, and took a more outside-the-box approach to examining the global market for apparel sales. The Intercontinental Hotel Doral, in Doral, Florida, served as the venue for PEI’s latest biannual national sales meeting, which ran from Mar. 16 through Mar. 20. Shared Vision featured inspiring speakers, compelling workshops and video presenta- tions. There were also team-building events such as Moonlight Golf, a nod to the fact President of Golf Division Jack Voith and President of Sportswear Division Stephen Harriman hosted the national sales meeting. In keeping with its name, a recurring Shared Vision theme was that Sales, Creative and Design working together create an impres- sive vehicle for achieving Company sales objectives. PEI Chairman of the Board and CEO George Feldenkreis delivered a State of PEI address that included highlights of the Company’s Fiscal 2015, which ended January 1, 2015. Feldenkreis repeatedly referenced Golf Ap- parel, a PEI niche whose strong performance helped the Company generate nearly $3 bil- lion in revenues during FY15. “Ben Hogan did well,” Feldenkreis said, looking back on FY15. “Ben Hogan was very successful in the United States, it’s gotten Walmart back and it’s back to performing well in Canada. Along with Feldenkreis, Vice-Chairman of the Board, and President and Chief Operat- ing Officer Oscar Feldenkreis also spoke dur- ing Shared Vision, as did Director Alexandra Wilson, who co-founded online shopping por- tal Gilt Group prior to joining PEI’s board of directors. Shared Vision also had a number of innovative seminars, to include a `Motiva- tional Forum’ and `Creative Disruption’ exer- cises focusing on Retail and Marketing. After Shared Vision wound down, participat- ing associates had positive assessments of PEI’s most recent national sales meeting. “The Marketing workshop had everyone en- ergized and engaged,” one participant wrote on an evaluation sheet. “Ms. (Director Alex- andra) Wilson is my new personal hero. At the end, I was a little disappointed that it (Shared Vision) was over. “Could it be longer next time?’ New Plus-Size Collection Unveiled PEI recently introduced harper + liv, a womenswear line that gives the Company an en- hanced foothold in a $17-billion plus-size apparel sector that research firm NPD says grew 5 percent in 2014. The summer collection is launching at Dillard’s department stores and www.dillards.com, while fall will be rolling out at Lord & Taylor department stores, as well as www.lordandtaylor.com “We are very excited to be filling this white space within the women’s plus-size depart- ment,” says PEI Creative Director Leslie Byron, who oversees harper + liv, as well as Rafaella. “The response has been amazing, and we’re thrilled that Dillard’s, and now Lord & Taylor, share our vision of providing this underserved consumer with a trend-driven, fashion-forward collection for women size sixteen to twenty-two.” The retail price range for harper + liv is $49 to $129. NPD says 70 percent of U.S. women wear a size 14 or above. PEI already had a presence in this apparel niche, thanks to Rafaella’s plus-size business.
  • 2. During his 55-year trek through this experiential smorgasbord we call life, Executive VP of Global Sourcing Bradley Arkin has gorged himself relentlessly. Gleefully! Shamelessly! The result is an engaging con- versationalist who’s mastered six languages, visited 55 countries and once prepared a vegetarian dinner that wowed British Prime Minister Tony Blair. None of this has been the result of some grand plan, mind you. Things just fall into place for Arkin, who’s an avid meditator with a “passion for fashion.”. “I never had a clue what I wanted to be and, actually, I still don’t!” says Arkin, who played piano from the age of nine until he was 29, and acknowledges that “I just want to be happy.” Happiness is receiving a bear hug from Diddy after the enter- tainer goaded Arkin into launch- ing an impromptu rap. But we’re getting ahead of ourselves. Ar- kin’s nosh-filled existence began in Miami Beach, where his par- ents met at the legendary Fon- tainebleau Miami Hotel’s swim- ming pool. Growing up in Miami Beach, two Arkin hallmarks -- a restless in- tellect and a yen for humor -- be- gan to manifest themselves. By Life Is a Cabaret, Old Chum 11 he’d amassed a coin collec- tion that covered 117 countries and imbued its owner with a for- midable grasp of geography. While attending a friend’s Bar Mitzvah in Miami Beach, Arkin met an interesting brother/sis- ter duo named Oscar and Fanny Feldenkreis. He became fast friends with the Feldenkreis kids. After earning an architecture degree from the University of Miami, Arkin joined Arkin Con- struction, his father’s business. “My first job taught me that con- struction bored the heck out of me, and that my main goal was to find a job that made me feel happy and productive,” Arkin says. A trip to Singapore and other Asian locales in 1987, brought about another realiza- tion: “I was gobsmacked by the experience!” Arkin marvels. “I totally, firmly believe in rein- carnation, and I couldn’t believe how totally comfortable I felt with smells, the food, the peo- ple, the sights -- the whole thing. “After I returned to Miami, I got progressively homesick for Asia! I marched into my dad’s office and informed him that I was re- turning to Asia to look for a job.” Arkin had been dreading that encounter with Stanley Arkin, who also served as a four-term Miami Beach commissioner. So Bradley Arkin “was quite sur- prised when his response was: `Good idea. Do it!’” A couple of months later, Arkin bumped into Oscar and George Feldenkreis in a Miami mall. “I asked them if they knew of anyone who would hire some- one like myself,” Arkin recalls. George Feldenkreis invited Ar- kin to lunch in one of the mall’s restaurants. The date of that en- counter, July 4, 1987, is etched into Arkin’s brain. “I sat down and ten minutes into the lunch, he (George Feldenkreis) blurts out, `I am going to hire you, train you and send you to Hong Kong to live!’ My dream come true!” Arkin remembers. “I ran home, woke my dad up from a nap and said, `I got a job, starts on Mon- day, moving to Asia!’” Arkin set off for Hong Kong, where he found himself “shad- owing Oscar, because I knew nothing about the business. He kept telling me, `Don’t ask me any questions -- I’m busy!’ Arkin laughs. “So I’d approach Oscar’s assistant and he’d say, `Don’t ask her any questions -- she’s busy!’” Arkin eventu- ally opened Company offices in China, Vietnam, Bangladesh and Indonesia. “I’m proud of the fact that I have been able to work and function in so many different countries and cultures,” Arkin says. “I’m able to navigate any- where I go and communicate and develop business.” A constant in Arkin’s life has been his friendship with the Feldenkreis family. The skilled cook was with the Feldenkreises in Miami Beach during Arkin’s culinary encounter with Tony Blair. And repeated teasing from George Feldenkreis’ over Arkin’s `rapping abilities’ led to a chal- lenge Arkin will never forget. Diddy “was intrigued, and asked me to rap,” Arkin remembers. “I refused to do it, until he fi- nally yelled, ‘BRAD, JUST DO IT, MAN!’ I think he still has night- mares from it!” Now a Manhattan resident, Ar- kin speaks and reads Spanish, Hindi, Arabic, Mandarin Chinese and French and devotes eight hours a week to language les- sons, when not identifying gar- ments, designers and garment mills around the globe for PEI. “You have to have the garment gene to be in this business, you have to have a passion for fash- ion,” Arkins says of nearly three decades in the apparel industry. “There is a tremendous amount of pressure in this business, coupled with a lot of big person- alities. There are always fires to put out and disasters that hap- pen, but you cannot let it get you down or make you feel defeated. “The thing is to always view these things as great learning ex- periences.” Bradley Arkin PEI’s undisputed frequent- flier miles champion The Los Angeles Fashion District traces its lineage to the early 1900s, cov- ers 90 square blocks and is home to the Los An- geles Flower District and Santee Alley, a heavily populated shopping path between Maple and San- tee streets. Did You Know?
  • 3. Garments Don’t Improve With Age Producing a product and consis- tently getting it to market con- stitutes a minor miracle, when one considers the millions of variables capable of derailing that process. Perry Ellis International learned that painful lesson earlier this year when a work action at West Coast ports detained freight- ers carrying products critical to PEI’s bottom line. Despite having a solid order base, the Company was unable to fill $23 million in sales be- cause the port delays caused a lag of several weeks in terms of delivering shipments to cus- tomers. Shipments originally intended for the fourth quarter were received too late, impact- ing sales and ultimately Compa- ny fourth-quarter and Fiscal Year 2015 results. “Believe it or not, we deal in per- ishables,” Executive Vice Presi- dent Joseph Roisman explained to American Shipper in a piece that ran in March. “I don’t think it has ever been as tough as this time. “We had a hard time get- ting containers off the ships, and once they came off, getting them out of the port,” Roisman told American Shipper, a print and online publication that pro- vides the shipping industry with news about shippers, regulatory issues and global logistics. “We had to become creative, hir- ing additional (transport) com- panies and just trying to get the product out as quickly as possi- ble,” Roisman noted. “Our gar- ments do not get better with age. It’s not wine.” To avoid a recur- rence of the disruptions caused by the West Coast ports, PEI has expanded its East Coast logis- tics pipeline in an effort to im- prove receipts and the delivery of goods to retail partners. The Company imports in the neigh- borhood of 75 million units, or around 5,000 40-foot contain- ers of garments, annually. Exec Cool Under Pressure Inside PEI’s Manhattan show- room on Seventh Avenue, it was business as usual for Se- nior Vice President of Sales Helene Goldberg. Roughly 50 intrigued retail buy- ers were eagerly scrutinizing Rafaella’s Fall 15 line, everyone had just eaten lunch, the atmo- sphere was light and “I was sell- ing clothes,” Goldberg recalls of that March day. “I was doing what I was sup- posed to do.” Right up to the point where things turned nightmarish. A young buyer suddenly lurched out of a Ra- faella display booth, clutching her throat and gasping. Rush- ing toward the woman, Gold- berg remembered a conver- sation they’d had about food allergies. “Peanuts?” Goldberg asked. The buyer nodded franti- cally and her purse was quickly located by a colleague who re- moved what Goldberg thought looked like a fat Sharpie. Certi- fied by the Red Cross to admin- ister CPR, Goldberg correctly surmised the buyer was going into anaphylactic shock and the `Sharpie’ was actually an EpiPen auto-injector containing a life-saving dose of epineph- rine, also known as adrenaline. Goldberg quickly herded the stricken woman into a bathroom and jabbed the business end of the EpiPen into the buyer’s thigh. A hypodermic needle burst from its protective sheath and delivered a jolt of epineph- rine, instantly bringing the gasp- ing and short, shallow breaths to a halt. Aware the buyer could still lapse into unconsciousness, Goldberg calmly extracted a next-of-kin phone number, before New York City emergency technicians burst into the bathroom and spirited the woman away on a gurney. “She left with the ambu- lance and I went back into the showroom and returned to the business of selling line,” Gold- berg remembers. “We booked it really, really well!” The day end- ed positively on all fronts, with the buyer making a complete re- covery in the hospital. Goldberg says she and the woman have an enduring bond as a result of their experience. English Class a Hit Among Vietnam Associates PEI recently had an instructor teach English to employees working in its office in Ho Chi Minh City, Vietnam, and the enterprise yielded big dividends, says Finance & HR Special- ist Tam Nguyen. She and several of her PEI colleagues sent English e-mails to Corporate Headquarters expressing their gratitude for the lan- guage instruction, which they said have markedly increased their comfort level with English. PEI’s Vietnam contingent, along with instructor Bruce Daitz (holding flowers), on the completion of English classes.
  • 4. My Proudest Achievement Betting That Women Can Excel at IT “I’m not a gambler!” protests Chief Information Officer Luis Paez, displaying a pretty de- cent poker face. What he says may be true in terms of PEI’s computer systems, but don’t let Paez bluff you: He’ll gladly challenge the odds on behalf of a worthy cause. Explaining why he spent an evening at a card table, closely watching his hand and his op- ponents’ faces for indications of whether their cards were lethal or laughable. Paez was one of several South Florida CIOs participating in a poker tournament to raise mon- ey for IT Women, a Fort Lau- derdale organization seeking to place more women in the IT field. Paez and his CIO cohorts played against IT vendors who paid for the privilege of playing. “There’s a lot of women that I’m really proud of my kids, my boys, Felix Junior is five years old and Jordan is two. It’s amazing how two people from the same house can be so different. I see more of my personality in Felix, who always wants to be independent and not depend on anybody. Felix can meet you for the first time and talk for hours, like he’s known you his whole life. Jordan, my baby, can be like me one min- ute, and then more like his father the next. Jordan won’t even get near you if he doesn’t know you, but he’s completely dif- ferent at home. Very fun and outgoing. I’m a big Miami Heat fan and watch a lot of their games, so Felix thinks he wants to grow up to be a professional basketball player. As for little Jordan, who knows? He’s only two. Hopefully they’ll both become very, very successful, so mommy can retire! want to be in IT,” notes Paez, who recently celebrated 20 years with PEI. “But they’re not, for different reasons. Among other things, they’re not mentored, or they allow them- selves to get discouraged by their peers. “In general, ladies tend to be a little put off by careers associ- ated with science.” IT Women’s mission resonates with Paez due to input from his wife and also because his ac- countant daughter wanted to be an engineer when she was a teenager. Paez has been sup- porting IT Women’s cause for seven years, a fact not lost on Project Manager Amy Roman, who works for PEI’s IT depart- ment. Roman, arranged for sev- eral of her IT colleagues at PEI to attend the IT Women’s poker tournament and has spoken to middle-school and high-school girls about the IT profession. “When they think about Perry Ellis, they don’t think of IT,” Roman says. “They think about clothes and designers and the glamor. Obviously girls love fashion, so we speak to them a little about that, but we also tell them what we do and they’re actually interested.” What interests Paez is enjoying himself and playing well in the next IT Women poker tourna- ment. In the last one he placed fifth out of more than 50 con- testants, but is delighted his poker-playing exploits helped raise $53,000 for IT Women. Chief Information Officer Luis Paez, center, putting his poker wetware to the test. LIFE SERVES UP ITS SHARE OF DISAPPOINTMENTS BUT EVERY NOW AND THEN THE STARS ALIGN AND WE’RE ABLE TO KNOCK ONE OUT OF THE PARK. A FEW OF OUR PEI COLLEAGUES LOOK BACK ON ACHIEVEMENTS THAT ALLOWED THEM TO COVER THEMSELVES IN GLORY! Yunitza Rodriguez, Administrative Assistant
  • 5. My proudest achievement at PEI is that I’ve been cap- tain of the Mercedes-Benz Corporate Run for the last three years, and the event has really taken off in terms of associate involvement. In the first year I think we had like 55 participants. Last year we had 120 and for the Mercedes-Benz Cor- porate Run 2015 we had 170 associates who ran a 5k course through downtown Miami to promote fit- ness. I get a real sense of accomplishment from the way the numbers are growing. And I enjoy the cama- raderie that comes from running with other PEI em- ployees, and then hanging out afterward. I’m an active person who plays soccer, runs and surfs, so becoming the captain for this event seemed like a natural for me. In terms of my personal life, I’m proud to say that my wife and I are expecting our first child, a boy, in early June. I guess you could say my professional journey since joining the Company has been my biggest achieve- ment. By way of back- ground, I joined PEI three years ago as a production sample coordinator, a new position that was being filled for the first time. Prior to that I had been a communications spe- cialist with a Tampa steel company, after getting my bachelor’s degree in fash- ion merchandising from Florida State University, with a minor in business and communications. I came to PEI up for the challenge of taking on re- sponsibilities no one had ever tackled, and was de- termined to help the Company get a handle on the initiative of provid- ing all E-Commerce photography to wholesale. In the product sample coordinator role I managed to implement two processes that have become standard operating procedure for the Company, and was promoted to Manager of E-Commerce Marketing Operations last August. I’m really excited about my new position, in light of the fact that E- Commerce is a rapidly-changing arena the Company is currently plac- ing a lot of emphasis on. Revels in “the fact that I’m holding my own, after having been diagnosed with multiple sclerosis 16 years ago. “This isn’t slowing me down!” declares Wrinn, who occasion- ally goes hiking with her boyfriend. A former actress who was a regular on South Florida’s regional- theater circuit at one point in her life, in 1999 Wrinn began experiencing hypersensitivity in her legs and a sensation akin to having sand in her shoes. Wrinn praises PEI for being “very accommodating” when she has to visit her neurologist’s office every four weeks. Aware that some MS sufferers are wheelchair-bound, Wrinn notes “I’m one of the lucky ones, because I have no visible symptoms. “I DEFINITELY FEEL BLESSED.” Wherever dynamic, fast-paced environments exist, you’ll find David DiCristina David DiCristina, Senior Merchandiser Anelena Longhi, Manager of E-Commerce Marketing Operations Payroll Administrator Marni Wrinn
  • 6. Commendable Degree of Determination After graduating from high school with honors in her hometown of Guayaquil, Ecua- dor, Claims Analyst Ivette Ruiz earned a degree in accounting from the Catholic University of Santiago de Guayaquil. But things turned problematic after she moved to the United States and attempted to con- vert her college credits into U.S. equivalents. “It was very difficult for me to have my degree recog- nized,” she says. “So, I decided to do my college career over again!” An eight-year Perry El- lis International associate, Ruiz wanted to see if she was eligi- ble for PEI’s Tuition Assistance Program, which pays full-time associates with at least twelve months of service a maximum of $2,500 per calendar year. The course or program to be reim- bursed must be relevant to the associate’s job responsibilities. Ruiz checked with her supervi- sor to see if she was eligible to participate. “I love the Company,” Ruiz ex- plains. “I feel like I have a fami- ly here, you know? I want to grow in the Company, and that’s the reason I called, to see if she can get me an opportunity.” Once she received a green light, Ruiz enrolled in the Polytechnic University of Puerto Rico, which has classrooms in Miami, as well as online courses. Ruiz earned a bachelor’s degree in business administration, with a concen- tration in accounting, magna cum laude. On a roll, next Ruiz enrolled in Polytechnic’s MBA program and graduated in March with a concentration in finance, while amassing a 3.9 grade point av- erage. Ruiz took advantage of the Tuition Assistance Program for five years while earning her degrees. The Company “was so generous to invest in me,” says Ruiz, who personally thanked Chief Administrative Officer Fanny Hanono after finishing the MBA program. “I want to get a better future for myself,” says of her education quest. “I see how it is in busi- ness right now: Everybody re- quires that you have an MBA.” In one year, Americans spend approximately $1.6 billion on golf apparel. Did You Know? THANKS FOR YOUR SUPPORT To raise colorectal cancer aware- ness, PEI associates at Cor- porate Headquarters in Doral, Florida, arrived to work dressed in blue. Those who participated in `Be True to Blue’ also brought a donation of at least $1 to help fund cancer research. The event took place Mar 11. BE TRUE TO BLUE
  • 7. Being a Model Employee Comes Naturally When Sample Room Clerk Alberto Gonzalez was growing up in Cuba, he got a huge kick out of playing with toy soldiers. “This was something that was inside of me,” says Gonzalez, whose artistically-inclined mother created artificial flowers that were sold by Flogar, Havana’s grandest pre-revolution department store. Gonzalez, who earned a chem- istry degree at the University of Havana, has a creative side, too. To relax, Gonzalez loves to craft plastic action figures whose form, proportionality and attention to detail elevate them to art. Gonzalez painstakingly sculps each figure using modeler’s epoxy putty that dries hard as a rock in an hour. So whatever he’s knead- ing between his gifted fingers -- a leg, face, whatever -- needs to be finished within a 60-minute win- dow, or else. After arriving in Mi- ami from Cuba in 1989, Gonzalez became a regular in South Florida hobby shops that sold Napoleonic soldiers and all manner of minia- ture combatants. Initially enthralled, Gonzalez even- tually became bored. “The problem is, when you buy these figures, they have one static position,” Gonzalez says. “I want soldiers that are more dynamic.” Far from static, Gonzalez’s figurines look like they’re dying to wreak havoc, if they can just escape the plastic display cases Gonzalez imprisons them in. Some of his PEI colleagues have suggested that boatloads of mon- ey might await if Gonzalez would sell his handiwork, but he’s not interested. Not even for $5,000? “No! Impossible,” Gonzalez laughs. “I feel like they are my sons, because I created them.” Harlem is home to many famous names, Including actors, writers, singers, all critically acclaimed. The area was home to influential poets too, including a little woman named Maya Angelou. Harlem birthed legends who influenced our musical future Including Louis Armstrong, Billie Holiday and Sammy Davis Junior. Puff Daddy, Diddy, Sean, whatever you want to call him, He first learned to walk in this neighborhood called Harlem. East Coast, West Coast, that feud was hardcore Because of a little Harlem baby named Tupac Shakur. On any given day you could run into ASAP Rocky, Just rapping away, walking up the blocky. So what I’m saying is that this place could inspire you too, And maybe one day your name will be on my Harlem Rap Part II. Poet’s Corner Caroline Flanagan, Marketing Associate A sculptor’s heart beats within Sample Room Clerk Alberto Gonzalez. Claudia Arias, Jenifer Bollinger, Adrian Cardenas, Cyndi Cardenas, David DiCristina, Alberto Gonzalez, Daniel Guerrero, Luis Gutierrez, Fanny Hanono, Stephen Harriman, Lillian Huang, Colleen Kelly-Whitcombe, Donna Leonard, Belina Lizarzabal, Anelena Longhi, Lori Medici, Tam Nguyen, Luis Paez, Cindy Pan, Yunitza Rodriguez, Joseph Roisman, Amy Roman, Ivette Ruiz, Marni Wrinn and Sally Yoskowitz. Editor, Blair S. Walker. NEWSLETTER CONTRIBUTORS:
  • 8. Please join us in congratulating these associates on their service anniversaries! 10 YEARS 20 YEARS Gallagher Margaret 1/3/1995 Ostan Sandra 1/3/1995 Burton Nadine 2/20/1995 Calatayud Maria 1/3/2005 Martinez Lisa 1/3/2005 Stingley Tracey 1/10/2005 Garcia Aldo 1/24/2005 Silva Ilya 1/25/2005 Bradford Jennifer 1/31/2005 Cloward Sindhu 1/31/2005 Duplechin Velvet 2/1/2005 Larregui Maribel 2/1/2005 Styer Maria 2/7/2005 Torres Johanna 2/14/2005 Cardenas Cynthia 2/21/2005 Marius Jeanne 2/21/2005 Santana Karla 2/21/2005 Abella Araceli 2/27/2005 Acevedo Miguel 2/27/2005 Albury Bernard 2/27/2005 Almack John 2/27/2005 Anderson Kathy 2/27/2005 Ansel Brad 2/27/2005 Asteasuainzarra Alina 2/27/2005 Austin Shirley 2/27/2005 Bergery Isabel 2/27/2005 Berlin Karen 2/27/2005 Bohorquez Yolanda 2/27/2005 Borrero Lazaro 2/27/2005 Castanet Cardona Alina 2/27/2005 Castillo Maria 2/27/2005 Cintron Nicole 2/27/2005 Cristobal Carmelo 2/27/2005 Delgado Angela 2/27/2005 Diaz Sharon 2/27/2005 Dominguez Rita 2/27/2005 Dormany Aida 2/27/2005 15 YEARS Santos Marilyn 1/3/2000 Balusu Lakshmi 1/24/2000 Vallecillos B. Edith 1/31/2000 Weiss Arthur 1/31/2000 Mazza Maria 2/21/2000 Walker Anthony 2/21/2000 Faulkner Ralph 2/27/2005 Ferrey-Vigoa Aurora 2/27/2005 Figueredo Julio 2/27/2005 Figueroa Ramon 2/27/2005 Flores Maria 2/27/2005 Freeman Wayne 2/27/2005 Galan Darrin 2/27/2005 Garcia Leonel 2/27/2005 Garcia Maria 2/27/2005 Gonzalez Elizabeth 2/27/2005 Gonzalez Jezreel 2/27/2005 Gonzalez Sara 2/27/2005 Gonzalez Virginia 2/27/2005 Gordon Craig 2/27/2005 Guanche Adrien 2/27/2005 Guerra Ana 2/27/2005 Gutierrez Jose 2/27/2005 Hernandez Carmen 2/27/2005 Hernandez Noraida 2/27/2005 Hernandez Rosalba 2/27/2005 Homidas Egide 2/27/2005 Irvin Kathy 2/27/2005 King Derek 2/27/2005 La Rosa Concepcion 2/27/2005 Leal Jairo 2/27/2005 Leon Jesus 2/27/2005 Lopez Alexander 2/27/2005 Lopez Diletty 2/27/2005 Lopez Elena 2/27/2005 Macario Vincent 2/27/2005 Macias Beltran Ricardo 2/27/2005 Maldonado Ludy 2/27/2005 Marchetti Ralph 2/27/2005 Marlow Vance 2/27/2005 Martinez Armando 2/27/2005 Martinez Fidel 2/27/2005 Martinez Luisa 2/27/2005 Martini Pamela 2/27/2005 Matos Margarita 2/27/2005 Mayo Smyrna 2/27/2005 Mckercher Gustavo 2/27/2005 Mejia Nohemy 2/27/2005 Miranda Sandra 2/27/2005 Morales Maria 2/27/2005 Musella Robert 2/27/2005 Neet Marykay 2/27/2005 Nodal Gema 2/27/2005 Ospina Yenny 2/27/2005 5 YEARS Palenzuela Carlos 2/27/2005 Palmer Donna 2/27/2005 Patel Pragna 2/27/2005 Pena Blanca 2/27/2005 Perera Raul 2/27/2005 Perez Graciela 2/27/2005 Perez Lidia 2/27/2005 Perez Madelina 2/27/2005 Piedra Xochitl 2/27/2005 Poly Evangelina 2/27/2005 Poplaski Fred 2/27/2005 Quintana Raquel 2/27/2005 Quintana Santiago 2/27/2005 Rabelo Leonardo 2/27/2005 Rivero Maria 2/27/2005 Robbins Robin 2/27/2005 Rodriguez Hermes 2/27/2005 Rodriguez Marisela 2/27/2005 Rojas Graciela 2/27/2005 Romero Olga 2/27/2005 Rosa Lianely 2/27/2005 Rosario Moraima 2/27/2005 Santiago Olga 2/27/2005 Seda Carlos 2/27/2005 Simmons Annie 2/27/2005 Simpson Eleanor 2/27/2005 Smith Michael 2/27/2005 Solvibile John 2/27/2005 Sturm Terisa 2/27/2005 Torres Annette 2/27/2005 Torres Maria 2/27/2005 Valle Rosa 2/27/2005 Vidal Ligia 2/27/2005 Villarreal Evaristo 2/27/2005 Wittorf Keith 2/27/2005 Yera Lina 2/27/2005 Zamora Benmer 2/27/2005 Carroll Pamela 1/18/2010 Duque Andrea 2/1/2010 Kwok Wally 2/1/2010 Suhood Dane 2/1/2010 Maya Marsha 2/8/2010 Hasan Yazmeen 2/15/2010 Schmitt Dena 2/15/2010 Hirschfeld Samantha 2/16/2010 Gavilan Monica 2/22/2010 The Negotiator Auditing Plateau Reached Figuring it’s never too early to get a leg up on the competition, Adrian Cardenas, 7, recently used `Take Your Kids to Work Day’ to lobby President Sportswear Division Stephen Harriman for a slot as a Cubavera planner. No doubt using bargaining tactics gleaned from his moth- er, VP Planning Cyndi Cardenas, Adrian held his own with Harriman (who seemed oddly fix- ated on something called `child labor laws’???). Ultimately, Adrian and Harriman agreed to re- visit their conversation in 2029, when Adrian is a 21-year-old college grad. Senior Internal Auditor Lida Rodriguez recently achieved the Certi- fied Internal Auditor (CIA) certification. The CIA designation is the only globally accepted certification for internal auditors and re- mains the standard by which individuals demonstrate their compe- tency and professionalism in the inter- nal auditing field. In order to become a CIA, Lida had to meet certain edu- cational and work experience criteria, in addition to passing a challenging three-part exam. Lida has been with Perry Ellis International for for three years. Prior to joining the Company, she worked for Deloitte and Touche, a global provider of audit, consulting, tax and advisory services. Please join us in congratulating Lida! 1 YEAR Tandazo Orly 1/4/2014 Armstrong Chelsea 1/6/2014 Diaz F. Idana 1/13/2014 Wills Brittani 1/13/2014 Florentino Eva 1/20/2014 Singh Royann 1/22/2014 Daigle Matthew 1/27/2014 Perez Sergio 1/27/2014 Rivero Ruben 1/27/2014 Tyrrell Charles 1/27/2014 Ross Daniel 2/2/2014 Crespo Melanie 2/3/2014 Barrett Anthony 2/8/2014 Hernandez Lorena 2/8/2014 Lizarzabal Belina 2/10/2014 Ngan Monica 2/10/2014 Milanes Drialys 2/11/2014 Bunting Kenyel 2/17/2014 Gonzalez Rahel 2/18/2014 Farooqui Rowheim 2/20/2014 Alabi Oluwatosin 2/24/2014 Guerra Isaura 2/24/2014 Watkins Erica 2/24/2014 Tahiri Mourad 2/25/2014 Nazaire Joanne 2/27/2014 Ensworth Ashley 3/3/2014 Smith Imani 3/7/2014 Mendoza Jennifer 3/9/2014 Feldenkreis Stephanie 3/10/2014 Madden Colleen 3/10/2014 Ospina Moraima 3/10/2014 Pajor Tom 3/10/2014 Rosato Carissa 3/10/2014 Godby Maryjane 3/11/2014 Brown Robin 3/12/2014 Fields Pamela 3/17/2014 Li Bing 3/17/2014 Hickey Matthew 3/18/2014 Castillo Justine 3/24/2014 Bellamy Danielle 3/25/2014 Batista Kirenia 3/31/2014 Alcala-Flores Xiomara 3/15/2010 Arias Gabriel 3/15/2010 Skinner Lystra 3/15/2010 Scardina Jennifer 3/22/2010 Tuttle Katherine 3/29/2010