Monetize your activity in social media.

1. Make an Impression
Corporate Overview
June 2016

2. PeeqSee is…
A comprehensive tool kit
for BRANDS and CONSUMERS
• To make their posts more noticeable & engaging
• To make money
in Social Media

3. Social Media Today
PeeqSee CONFIDENTIAL
If you are a consumer
brand…
Organic fan engagement is dead.
(Only 1.5% of a major brand’s posts on
Facebook ever appear in their fans’ feeds. And
only 0.08% of those get a click)
Advertise directly on your fans’
posts
Problem PeeqSee Solution
If you are a media
brand...
(sports, music, film, TV, arts, fashion…)
It is your popularity that attracts the
revenue generated around your posts,
but you don’t get rewarded for it
Take your fans to a place where you
control revenue generation through
sponsored content, ads, direct sales,
etc.
If you are a regular
user…
You have no monetary reward for
posting creative, significant content
A very easy-to-use, intuitive and
FUN way to monetize your posts
Problem #1
Users get ZERO share of the platform’s revenues

4. PeeqSee CONFIDENTIAL
• No mechanism to create anticipation or surprise
(their posts are already right in front of you)
• No interaction
(you only get to “look” at what others posted)
Social Media Today (cont’d)
Problem #2
We are still in the “I–post–you–look” technology mode
All posts are passive

5. Before PeeqSee…
Miami Marlins
9 hrs – New York, NY, United States
Second baseman Dee Gordon has been suspended 80 games
without pay, effective immediately https://miamimarlins/
Pick a photo* Post/Share1 2
* The images, stories, and sponsors depicted in this document are fictional and unauthorized. They are shown solely as examples of how PeeqSee may be utilized
in marketing campaigns
That’s it!

6. With peeqsee…
MiamiMarlins
Turn the photo into an “interactive” post

7. Run it everywhere, instantly
On web sites
At the stadium*
* See next slide
Emails, texts
Create a campaign…
Social Media

8. Get sponsors to put their insignia on the post;
Collect CPC revenue or a lump sum per campaign
Engage sponsors…
Sponsored By
MiamiMarlins

9. Customize your peeqs with sponsor logo;
Collect CPC revenue
Engage Sponsors… (Cont’d)
51
124
25
MiamiMarlins

10. Advertise ONLY at the Stadium – WITH INSTANT REWARDS
At the Stadium…

11. Hide bar code under a peeq
Use time/place-limited peeq feature to limit purchase
Coupons
Buy 1, get 1 Free
During the 7th Inning Stretch
124
Get your second beer free during the 7Th Inning stretch.
Enjoy! #miamimarlins #coors #coorslight #baseball #MLB

12. Who’s matching your donation
dollar-for dollar?
6701
We are there to match your donations dollar-for-dollar to the Big
Brothers Big Sisters of Miami Please donate to provide children
facing adversity with strong and enduring, professionally
supported one-to-one mentor relationships!
Charity Fundraising Ideas

13. One Post, Many Locations…
Angel Campus
9 hrs – New York, NY, United States
This is Lucy with cerebral palsy walking for first time at our
facility How would you help us help many others like her?
https://setonpediatric.org/online-donation/
Shared on “Other”
Social Media
Clicks
Go to
Advertisement
(All ad revenues go to yo
u)
Live PeeqSee
Your Custom Microsite*
Any content that
you want placed he
re
* User-designed and controlled web site (using simple PeeqSee tools
on the web) that the social media traffic is directed to for direct
revenue generation
Sponsored By

14. Clicks
Go to
Shared via email Your Custom Microsite*
Sponsored By
One Post, Many Locations… (Cont’d)

15. One Post, Many Locations… (Cont’d)
Include on Websites*
* Peeqsees can be activated on the site; clicks are not diverted to a microsite

16. Just post peeqsees and share
(on Facebook, Twitter, blog, email, text, etc.)
Include revenue-generating content in
microsites
Brand-sponsored posts and peeqs
How Users Make Money
$
$$
$$$

17. Revenue Split
PeeqSee CONFIDENTIAL
User gets PeeqSee Gets
CURRENTLY
Ads placed by PeeqSee
All revenue from user-placed links
(in Zone 1, 2, such as sponsored content, sales of media,
tickets, merchandise, etc.)
50%
100%
50%
--
FUTURE
Ads placed by PeeqSee
Sponsored ads from PeeqSee ad network
PeeqSee’s own store for merchandise sales
50%
75%
75%
50%
25%
25%

18. Media brands
• Millions of music, sports, film, TV, fashion and pop culture icons who
cannot directly monetize their social media presence today
• 10’s of thousands in each category across U.S.
• Initial market focus: music & sports scene
Initial Market Focus
PeeqSee CONFIDENTIAL

19. Technology
Proprietary method of applying a
layer of intelligence in front of photos
and videos to enable touch-based
interactions
PeeqSee CONFIDENTIAL
2 U.S. Patent applications pending
US 62/050,047
Permission Based Revealing of Images and Other
Media
US 62/115,046
Trigger-Based Viewing of Media in Layers

20. Milestones
PeeqSee CONFIDENTIAL 20
Q1’Y1
$2.5M
Q2’Y1 Q3’Y1 Q4’Y1 Q1’Y2 Q2’Y2 Q3’Y2 Q4’Y2
CURRENT STATUS
• Mobile apps (iOS and Android)
and web tools in beta
• 2 patents filed
• 3 employees + contractors
• Self-funded
>500 Sponsored Campaigns
>5K custom microsites
Revenue growth 2X/Qtr
Cumulative
Expenses
(Seed Ask)
• User-Sponsor matchmaking site
• Full microsite design capability

21. 5-Year Projections
PeeqSee CONFIDENTIAL
Income Statement
FY 1 FY 2 FY 3 FY 4 FY 5
Revenues $81,278 $2,351,144 $14,133,109 $38,528,222 $82,858,295
COGS $96,000 $497,949 $2,101,355 $5,289,192 $10,343,772
Gross Profit ($14,722) $1,853,196 $12,031,754 $33,239,030 $72,514,523
Gross Profit (%) -18% 79% 85% 86% 88%
Operating Expenses
Research & Development $466,595 $1,146,958 $1,715,495 $2,656,101 $3,497,821
Sales & Marketing $682,644 $1,643,498 $3,940,945 $6,642,023 $9,245,575
G & A $374,630 $614,816 $1,340,816 $2,634,988 $3,244,267
Total Operating Expenses $1,523,870 $3,405,273 $6,997,256 $11,933,113 $15,987,662
EBITDA ($1,538,592) ($1,552,077) $5,034,498 $21,305,918 $56,526,860
Net Income ($1,540,492) ($1,557,477) $4,347,598 $13,832,318 $36,722,260
Key Assumptions
FY 1 FY 2 FY 3 FY 4 FY 5
Equity Financing $2,500,000 $2,500,000 $0 $0 $0
Venture Debt $0 $0 $0 $0 $0
Monthly Active Users (MAU) 120,000 1,368,000 5,223,000 11,092,000 20,929,000
Headcount at the end of Year 7 17 31 49 58
Income Statement
FY 1 FY 2 FY 3 FY 4 FY 5
Revenues $81,278 $2,351,144 $14,133,109 $38,528,222 $82,858,295
COGS $96,000 $497,949 $2,101,355 $5,289,192 $10,343,772
Gross Profit ($14,722) $1,853,196 $12,031,754 $33,239,030 $72,514,523
Gross Profit (%) -18% 79% 85% 86% 88%
Operating Expenses
Research & Development $466,595 $1,146,958 $1,715,495 $2,656,101 $3,497,821
Sales & Marketing $682,644 $1,643,498 $3,940,945 $6,642,023 $9,245,575
G & A $374,630 $614,816 $1,340,816 $2,634,988 $3,244,267
Total Operating Expenses $1,523,870 $3,405,273 $6,997,256 $11,933,113 $15,987,662
EBITDA ($1,538,592) ($1,552,077) $5,034,498 $21,305,918 $56,526,860
Net Income ($1,540,492) ($1,557,477) $4,347,598 $13,832,318 $36,722,260
Key Assumptions
FY 1 FY 2 FY 3 FY 4 FY 5
Equity Financing $2,500,000 $2,500,000 $0 $0 $0
Venture Debt $0 $0 $0 $0 $0
Monthly Active Users (MAU) 120,000 1,368,000 5,223,000 11,092,000 20,929,000
Headcount at the end of Year 7 17 31 49 58

22. $2.5M Seed Investment will be used towards:
• Key Hires
• 1 Business Development
• 1 Marketing
• 2 engineers
• 2 sales and support at later stages Q4 - Q6
• Key Milestones
• >500 Sponsored Campaigns
• >5K custom microsites
• >$500K revenue with 2X/Qtr growth momentum
• Full-featured user-sponsor matching network in place
Use Of Proceeds
PeeqSee CONFIDENTIAL

23. Vacit Arat CEO, Co-Founder
• 25+ years of experience in pioneering new technologies in microelectronics, healthcare and defense
• Previously at Vantage Surgical (CEO), Microfabrica (CEO), Samsung, LSI Logic, Honeywell, Silicon Value (CEO), Crosspoint (Founder)
• MSEE, BSEE 13 issued patents; 27 pending
Scott Sullivan COO, Co-Founder
• 25+ years of operations and technical leadership in leading internet companies
• Previously at Adconion (Global CTO), Everbridge (CTO), Tribune Company (CTO), Edmunds.com (CIO), Yahoo!/Overture (SVP Tech
Ops & Search), HomeStore.com (VP Tech Ops ), QAD (Dir. Global Info Services )
• B.S. CS and Finance
Kalana Jayatilake Lead Developer, Co-Founder
• Mobile developer (over 100 iOS and Android apps)
• BS, Information Science and Technology
Jeff Stuart Head of Operations
• 20+ years of multi-disciplinary experience in the largest online sites to scale operations and infrastructure
• Previously with Yahoo!/Overture, Homestore.com, Genex Interactive and Digital Evolution. Founder of Panoscan and General
Robotics
• BA, Psychology
PeeqSee Team
PeeqSee CONFIDENTIAL

24. PeeqSee CONFIDENTIAL
PeeqSee™ in a nutshell
Corporate
Technology
Product
LA-based privately funded startup
founded by tech and media veterans
Social media monetization platform (app+web) designed to
 Empower brands, sponsors, advertisers, and users to earn money
 Increase fan engagement for digital campaigns
 Deliver content everywhere
Patented method of applying a layer of intelligence in front of
photos and videos to enable touch-based interactions in entertaining
ways
Status Beta product (iOS & Android apps + web tools) launched
Customers Initially focused on media brands who desire to seize control of their
revenue generating opportunities in social media
Funding Seeking $2.5M first round funding to start revenue ramp

25. Vacit Arat
CEO, Co-Founder
+1 (818) 720-9209
varat@peeqsee.com
http://peeqsee.com
Contact
PeeqSee CONFIDENTIAL